Big Thief's website reinforces their brand values through visual elements and links to their music. The website uses consistent olive green and beige colors along with images from their newest album to create a unified brand identity. It also contains links to Spotify that allow visitors to easily listen to their albums. While the site does not heavily promote the band or push visitors to take immediate action, it does provide an option to sign up for their mailing list. This allows fans to actively stay updated on the band on a regular basis.

1. TextualAnalysis of Big
Thief’s website
https://bigthief.net/

2. How are brand
values
reinforced
through links
with digital to
music videos?
 The website is quite passive
in the sense that it doesn’t
push the audience to do
anything immediately.
 However, there is a section
of their menu that allows for
mailing, allowing audiences
to actively become fans of
the band and to hear from
them on a regular basis.
 The new albums nameTwo
Hands is written on the front
page, creating initiative for
the audience to listen to
their new music

3. How have they
created brand
identity?
 Consistent colour scheme of olive green and beige through their
website creates this brand identity.The images and font used comes
from their newest album release and strengthens this brand identity.
 There isn’t any information on the songs or the band themselves which
doesn’t allow the audience to interact further with them.

4. Is
intertextuality
used?
 Intertextual references to their newest album with the images and
colour scheme used

5. Have they
used any
Easter Eggs?
 Although it isn’t
really an Easter
Egg, when you
click on an album
in the Music
section, you get
taken to Spotify
and it brings up
the album for you
to listen to.

6. What values,
attitudes and
beliefs have
been used?
 BigThief are known to be a band that just plays music for the sake
of playing music. Having formed the band after the four of them
completed university, they strive to create a simple aesthetic
which people can relate to through their music and videos.
 However, despite their simplistic nature, BigThief does also delve
into more serious topics such as their song Coma which sings
about sexual assault and how women use a coma to protect
themselves from abusers: not fighting back, being passive, etc.