media coursework

1. How effective is the combination of your main product
and ancillary texts?
The ancillary text refers to the promotional package (digipak) and the Advertisement.
Assessing the overall combination success with the music video I can come to the conclusion
they work well. The ancillary texts both use a range of detailed and well edited images,
these images in fact photographs were collected on filming day for the music video.
Therefore I can guarantee all images shown in promoting the product closely connect with
the music video representing the same locations and setting. In addition the music video
uses some key props that tell the narrative as the track plays, one of them being a soft toy
teddy bear. In order to reinforce the props value to the narrative the front cover of both
ancillary texts gives us a clear image showing the prop hanging from a scraggy rope in the
forest. The music video tackles serious life issues that come in the forms of, relationships,
revenge, social collapse and psychological issues. This means the video has alot of emotional
value and deeper darker meanings behind it. On the other hand the ancillary texts despite
not being film have also really connected with the mood of this videos style in other visual
edited ways. The Font is displayed with shadow and glow filters providing it with a ghostly
appearance. The colour scheme is composed of blacks, whites, browns and blues that give
the album and advertisement a very cold and bleak feel to it. The images chosen represent
that of a dark and eerie forest, which also reflects and cold and damp place. The visual
appearance clearly links this product with the music video when it comes to the emotional
and genre similarities. The digipak also uses an image of the band members, both of which
are in the music video so that increases the brand recognition and gives the products a
identity.

2. Regarding public interest and desire the ancillary texts standout for various reasons. Firstly
all important information is backed on Solid black sections in white font. This means it
stands out more at a distance and these texts include the band’s name, date of release, and
the artist’s logo. It’s important for people to develop a sense of interest and desire before
they take action in buying the product. The price and web links and track list are all in
smaller text therefore meaning the viewer has to open up into the product before getting
into these areas of the product. This gets them more interested and engaged, meaning they
have more time to develop a liking to the bangs merchandise and ultimate buy. Similarly the
digipak had 3 flaps that need to be opened to explore the package. More flaps mean more
room for information and more time to catch your reader into purchasing the product.
Taking into account everything covered, the public should be able to really understand what
this band is about and know how the products link together.