This document analyzes the conventions used in Lorde's digipak album packaging. It identifies 9 key conventions: 1) The artist name and logo are prominently displayed at the top of the front panel in a large white font on a black background. 2) The album title is the same size as the artist name, which is unconventional. 3) The track listing on the back panel is in uppercase white sans-serif font on black. 4) There are no stickers indicating bonuses or extras. 5) Copyright information is in small print on the back. 6) The barcode is in the bottom left corner of the back panel. 7) The front and back panels have a consistent black background with white font. 8

1. LORDE DIGIPAK
ANALYSIS
SCOPE VIDS

2. CONVENTION 1:
ARTIST NAME/LOGO
Top of the Digipak
Conventionally large and striking
Black backround with white upper
case bubble font
Signifying that darker pop genre

3. CONVENTION 2:
ALBUM TITLE
Unconventionally the same
size as the artist name
Same font as artist name

4. CONVENTION 3:
TRACK LISTING
Track listing on back panel below
some logo art
Sans–serif upper case white font
on black background
Not numbered
No specific bonus tracks

5. CONVENTION 4: EDITIONS,
BONUSES, EXTRAS
There isn’t a sticker on the
front panel with any editions,
bonuses or extras
Quite unconventional

6. CONVENTION 5:
SMALL PRINT
On back panel
We can see the copyright and phonorecord
symbols
There are the Universal and Saiko logos in
the bottom right
Universal Music Group are one of the big 3
music groups dominating the industry

7. CONVENTION 6: BARCODES
There is a barcode on the back panel
It is in the bottom left corner next to the small print

8. CONVENTION
7: EXTERNAL
PANELS LINK
The front and back panels both have a
dusty black background with white font
over the top

9. CONVENTION 8: INNER PANELS FLOW
I couldn’t find pictures of the inner panels
Inner panel flow is when the inner panels have a link to them,
often like a picture which is spread over the inner panels, or I’d
assume in Lorde’s case, just the dusty black background

10. CONVENTION 9: SPINE
This contains the artist name and the album title
The artist name is conventionally bigger or in a different font
than the album title, so this example is unconventional
It also has the catalogue number
The spine helps the external panels link