This document analyzes the conventions used in the packaging design of Chris Stapleton's album, noting things like the placement of his name and the album title in the largest font at the top, the inclusion of track listings and logos, and how the front and back covers tell a narrative through imagery of a journey with different color schemes used on the inner panels. It examines 10 different conventions commonly seen in album packaging design and how this particular release implements those conventions in its digipak format.