This document discusses and analyzes different types of digipaks. It begins by defining a digipak as an alternative CD or DVD packaging, usually in a gatefold or book-style format made of paperboard or card. Positive aspects of digipaks include being eye-catching to promote sales, being more durable than jewel cases, and allowing creative expression from artists. Negatives include declining popularity with online music and potential lack of success turning buyers away from an album. Examples of digipaks from different genres are shown and analyzed for their use of color, style, focus on the artist, and effectiveness in promotion.

1. Digipak Analysis
Danny Laws
A2 Media Studies
Along with making a music video for my coursework, I also have to create a Digipak to
promote the artist and its record label and of course the music video that we made, before
we can start making the Digipak I have to look at artist Digipak to see what I have to do
in order to make a successful Digipak for my music video.

2. What is a digipak?
A digipak is a different way and style of a CD or DVD packaging.
Digipaks are normally known to come in a gatefold style which is similar to a book style, another
examples of a digipak would be Jewel cases, however it is seen that Gatefold is more common as it
can be made out of paperboard or card, this allows the CD to be protected and cover within the
digipak.
Positive and Negatives things about a Digipak:
Positive:
• If the digipak is successful it will be eye-catching to the audience so therefore more likely to sell, this can be
done by the use of colour and images.
• By using the gatefold style instead of a Jewel case this would bring positives as it wouldn’t brake so
easy, easy to open and close to get the CD from within.
• It’s good for the artist to set another way to show who they are and what their image is, another good way to
promote the artist.
• It allows the producers and artist to show more of a creative side to them showing different things that they
haven't seen before.
Negatives:
• Over the years a digpak have decline and isn't so common anymore because of the use of the internet where
people can downloads albums online, so therefore this wont see and make money.
• If the digipak wasn’t successful then people wouldn’t buy and make judgement on the artist and the album
based on the front cover.
• They also can be more expensive to buy than buying from the internet or buying a jewel case version.

3. Examples of digipaks!
RnB
This is showing the different examples
of digipaks from different music genre

4. Analyse Different digipaks!
Colour:
Artist name • The use of colour is being used very well
here as they use strong vibrant colours to
make the artist and the album stand out.
• The use of bright red emphasis what genre its
being targeted at as well as produced by, also
to show the audience what type of album it
will be. It shows love.
Style:
• The style and the layout is showing all the
focus on the artist, with every image shown is
of her and also they are close ups, also the use
of the same photo is different.
• The image of her with the rose, to again
emphasis love and the use of the colour red.
• The title is very spaced out as well as the
Close up image
artist name, its not every clear depending
what angle you are looking at it from.
Album name

5. Analyse Different digipaks!
This Digipak is unusual because they haven't used any
images of the band members instead they have used a
instrument, in my opinion it’s too basic and plain. The
colours used is only three different types of colours, so I
don’t think this is very eye-catching and is too boring.
Also the CD used is just white background with the songs
that are included in the album again only used one colour
which is orange, this is used throughout the Digipak.
However one area that is good about this is maybe you
can tell what music genre this Digipak is from and if
someone who is a fan off this type of music would know
what this album is about, which is rock.