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BILLIE EILISH DIGIPAK
ANALYSIS
SCOPE VIDS
CONVENTION 1:
ARTIST
NAME/LOGO
• Billie Eilish’s front panel is very unconventional in
the fact that it doesn’t have her name anywhere
• However, she is one of the top artists and has
thrived in the past couple of years, so a picture of
her is branding enough
CONVENTION 2:
ALBUM TITLE
• Yet again, this is very unconventional as the album
title isn’t on the front panel either
• Billie does have a strong enough brand to be able to
pull this off
CONVENTION 3:
TRACK LISTING
• The track listing is on the back panel
• The font is all lower case, white,
sans-serif and quite small
• The tracks are numbered
CONVENTION 4:
EDITIONS,
BONUSES,
EXTRAS
• In the top right corner, there is an exclusive
sticker which says that there is a poster,
sticker and temporary tattoos inside
• There is another sticker which has the artist
name and album title in Billie’s handwriting
as well as “the debut album featuring…” with
3 songs listed
CONVENTION 5: SMALL PRINT
• The smallprint has the Darkroom and
Interscope logos (subsidiary of one of the
big 3, Universal Music Group)
• We can also see the phonorecord and
copyright symbols
• The rights to the music are written in the
small print
CONVENTION 6: BARCODES
• Conventionally, there is a barcode on the back panel
• There is a barcode below the small print on the back panel of this
Digipak
CONVENTION 7: EXTERNAL PANELS
LINK
• There is an external panel link on this
Digipak, purely because of the colourway
• The front panel has a vignette so in the
centre we see Billie Eilish wearing white on
a bed with white sheets, but the edges of
the cover are all black
• The back panel is entirely black with white
writing so the panels link
CONVENTION 8: INNER PANELS FLOW
• The inner panels are entirely black but with some lyrics in a small,
white, sans-serif font
• The CD is bright green which stands out over the black under the tray
CONVENTION 9: SPINE
• The spine is plain black which helps with the external
panels link
• The spine has the artist name and album title which is
conventional, especially with the artist’s name first
• The font isn’t actually a font, but it’s Billie Eilish’s
handwriting, which strengthens her branding even more

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Billie eilish digipak analysis

  • 2. CONVENTION 1: ARTIST NAME/LOGO • Billie Eilish’s front panel is very unconventional in the fact that it doesn’t have her name anywhere • However, she is one of the top artists and has thrived in the past couple of years, so a picture of her is branding enough
  • 3. CONVENTION 2: ALBUM TITLE • Yet again, this is very unconventional as the album title isn’t on the front panel either • Billie does have a strong enough brand to be able to pull this off
  • 4. CONVENTION 3: TRACK LISTING • The track listing is on the back panel • The font is all lower case, white, sans-serif and quite small • The tracks are numbered
  • 5. CONVENTION 4: EDITIONS, BONUSES, EXTRAS • In the top right corner, there is an exclusive sticker which says that there is a poster, sticker and temporary tattoos inside • There is another sticker which has the artist name and album title in Billie’s handwriting as well as “the debut album featuring…” with 3 songs listed
  • 6. CONVENTION 5: SMALL PRINT • The smallprint has the Darkroom and Interscope logos (subsidiary of one of the big 3, Universal Music Group) • We can also see the phonorecord and copyright symbols • The rights to the music are written in the small print
  • 7. CONVENTION 6: BARCODES • Conventionally, there is a barcode on the back panel • There is a barcode below the small print on the back panel of this Digipak
  • 8. CONVENTION 7: EXTERNAL PANELS LINK • There is an external panel link on this Digipak, purely because of the colourway • The front panel has a vignette so in the centre we see Billie Eilish wearing white on a bed with white sheets, but the edges of the cover are all black • The back panel is entirely black with white writing so the panels link
  • 9. CONVENTION 8: INNER PANELS FLOW • The inner panels are entirely black but with some lyrics in a small, white, sans-serif font • The CD is bright green which stands out over the black under the tray
  • 10. CONVENTION 9: SPINE • The spine is plain black which helps with the external panels link • The spine has the artist name and album title which is conventional, especially with the artist’s name first • The font isn’t actually a font, but it’s Billie Eilish’s handwriting, which strengthens her branding even more