Halsey uses her Twitter account to promote her music and new makeup line while also engaging informally with her young fans. Her profile features a vibrant photo showing her makeup style and links to her makeup line website in her bio. She has over 14 million followers but follows a relatively small number of accounts herself. Halsey's tweets include promotions alongside replies to fans using slang and abbreviations to appeal to her youth audience.

1. HALSEY TWITTER
SCOPE VIDS

3. USERNAME/NAME
USERNAME: @halsey
NAME: h
Easy for fans to find.
Making it less formal with just a
lower case h instead of her name
Verified

4. BIO
Her bio is just “xo”
She put her location as “she/her” which are her pronouns
Theres a link to her makeup line

5. PROFILE PICTURE
A medium close up of Halsey looking
slightly over her shoulder
Direct gaze
Plain but bright background
Complimentary colours of blue and yellow
Interesting/fun makeup possibly pushing
her line

6. BANNER
The banner links very well with
the profile picture
The same colourway
In action moving bodies
Contrasts
Bright, vibrant, youthful

7. FOLLOWERS
She’s following over 3k accounts
She has 14m followers

8. POSTS
Halsey posts promotions but she is also
quite informal on Twitter
She has audience engagement with her
fans
She has a pinned post promoting her new
makeup line.
It doesn’t contain any capital letters and
has an emoji for her youth audience.

9. POSTS
Here she is replying to her fans

10. POSTS
Clear her audience is youthful
She is using slang/abbreviations
“u” & “urself”
“woulda”

11. RETWEETS
Halsey doesn’t retweet that much
She retweeted her makeup line’s tweet
about a giveaway, to give it more attention
She also retweeted a fan’s pictures of her
from on tour