L'oreal Paris
•Download as PPTX, PDF•
0 likes•1,603 views
This document provides an overview of L'Oreal, the world's largest beauty company. It discusses that L'Oreal has 27 international brands, is present in 130 countries, and had over 68,900 employees and 22.53 billion euros in sales in 2011. The document also outlines L'Oreal's values of passion, innovation, entrepreneurship and pursuit of excellence. It describes the career opportunities at L'Oreal including training, guidance, career development through international mobility and exposure. Finally, it mentions L'Oreal's recruitment strategy through social networks and focus on workforce engagement and training.
Report
Share
Report
Share
Recommended
L'Oreal Mini Case Study Presentation
These slides talk about the major keys that lead to the success of L'Oreal as a global leader in beauty and cosmetics.
Prepared during a Marketing Internship under the guidance of Prof. Sameer Mathur, IIM Lucknow. Reference taken from book - Kotler-Keller: Marketing management
Lo'real ppt
L'Oreal is a global beauty company headquartered in Paris with well segmented product offerings in 130 countries. It has a market capitalization of $94.76 billion and spends $9 billion annually on advertising. L'Oreal uses an integrated marketing communications strategy of events, sponsorships, partnerships, and programs to communicate globally while tailoring its messaging to local preferences in different regions. It has embraced digital innovation through interactive marketing on YouTube, apps, and social media to engage over 4 billion online beauty searches annually.
Loreal
L'Oreal was founded in 1909 by Eugene Schueller. It is now a global leader in the beauty industry with 27 brands, over 68,000 employees worldwide, and $203 billion in sales in 2011. L'Oreal has five key areas of expertise and operates research and development centers around the world to drive innovation. The company's products are distributed across luxury, professional, consumer, and active cosmetics segments in over 130 countries.
Discover L'Oréal
Learn more about the unique business where we are leading the pack and get ready to join a thrilling experience and a culture of excellence in a career with L’Oréal.
Presentation l'oreal
Eugene Schueller founded L'Oreal in 1909 as a hair coloring company in France, which later expanded into other beauty products. It is now the world's largest cosmetics company with a mission to offer beauty for all through innovation, quality, efficacy, and safety. L'Oreal's iconic slogan "Because I'm Worth It" was introduced in 1973 and represented a feminist message, though it later changed to be more inclusive. The company strengthens its brand through celebrity endorsements, sponsoring fashion events, loyalty programs, and tailored advertising that considers local cultures. L'Oreal also utilizes digital media like YouTube channels and mobile apps to interact directly with consumers globally.
Marketing project for l'oreal
This is a presentation of mine and my classmate Begüm about the changing makeup patterns of Turkish women and how could L'oreal create a product for that changing environment. This presentation was made to Özlem Hesapçı, Associate Professor of Marketing at Boğaziçi University.
L'Oreal Case Study
This document provides information about a major cosmetics company. It was founded in 1909 by a French chemist and is now the world's largest cosmetics group. The company has over 32 brands, employs over 86,000 people globally, and had sales of €26.9 billion in 2015. It is committed to responsible innovation through green chemistry and developing safe, high-quality products for all people.
A look inside: L'Oréal UK: Culture, Strategy & Digital
An inside look at L'Oréal UK: Culture, our strategy, office exclusives, sounds bites and much more...
Recommended
L'Oreal Mini Case Study Presentation
These slides talk about the major keys that lead to the success of L'Oreal as a global leader in beauty and cosmetics.
Prepared during a Marketing Internship under the guidance of Prof. Sameer Mathur, IIM Lucknow. Reference taken from book - Kotler-Keller: Marketing management
Lo'real ppt
L'Oreal is a global beauty company headquartered in Paris with well segmented product offerings in 130 countries. It has a market capitalization of $94.76 billion and spends $9 billion annually on advertising. L'Oreal uses an integrated marketing communications strategy of events, sponsorships, partnerships, and programs to communicate globally while tailoring its messaging to local preferences in different regions. It has embraced digital innovation through interactive marketing on YouTube, apps, and social media to engage over 4 billion online beauty searches annually.
Loreal
L'Oreal was founded in 1909 by Eugene Schueller. It is now a global leader in the beauty industry with 27 brands, over 68,000 employees worldwide, and $203 billion in sales in 2011. L'Oreal has five key areas of expertise and operates research and development centers around the world to drive innovation. The company's products are distributed across luxury, professional, consumer, and active cosmetics segments in over 130 countries.
Discover L'Oréal
Learn more about the unique business where we are leading the pack and get ready to join a thrilling experience and a culture of excellence in a career with L’Oréal.
Presentation l'oreal
Eugene Schueller founded L'Oreal in 1909 as a hair coloring company in France, which later expanded into other beauty products. It is now the world's largest cosmetics company with a mission to offer beauty for all through innovation, quality, efficacy, and safety. L'Oreal's iconic slogan "Because I'm Worth It" was introduced in 1973 and represented a feminist message, though it later changed to be more inclusive. The company strengthens its brand through celebrity endorsements, sponsoring fashion events, loyalty programs, and tailored advertising that considers local cultures. L'Oreal also utilizes digital media like YouTube channels and mobile apps to interact directly with consumers globally.
Marketing project for l'oreal
This is a presentation of mine and my classmate Begüm about the changing makeup patterns of Turkish women and how could L'oreal create a product for that changing environment. This presentation was made to Özlem Hesapçı, Associate Professor of Marketing at Boğaziçi University.
L'Oreal Case Study
This document provides information about a major cosmetics company. It was founded in 1909 by a French chemist and is now the world's largest cosmetics group. The company has over 32 brands, employs over 86,000 people globally, and had sales of €26.9 billion in 2015. It is committed to responsible innovation through green chemistry and developing safe, high-quality products for all people.
A look inside: L'Oréal UK: Culture, Strategy & Digital
An inside look at L'Oréal UK: Culture, our strategy, office exclusives, sounds bites and much more...
L´oréal presentation
This document provides information about L'Oreal, including:
- L'Oreal has a culture of excellence and is a global success with sustained growth and healthy profits.
- It has an exciting business model that is universal, nimble, innovative, and entrepreneurial.
- Research and science are at the heart of L'Oreal's growth, with significant investments in research and development.
- L'Oreal's mission is to offer beauty to all through its commitment to responsible and sustainable growth.
An inside look at L'Oréal APAC
This document discusses L'Oreal's operations and strategies across Asia Pacific, focusing on their activities and innovations in major markets like China, Indonesia, and India, as well as their multi-category and multi-division approach across the region.
Loreal Paris presentation
Loreal Paris Presentation based on Designing and managing Integrated Marketing Communication
1) About
2) History
3)Company’s target
4) Brand operation
5) Subsidiary brand
6) Brand ambassador
7) Partnerships
8) Competitors
9) IMC marketing strategy
10) Reason for success
11) Approach in the middle east countries
12) Challenge
13) Today’s position
L' oreal in India
L'Oreal has had great success in India through strategic localization of their products, services, and business practices. They have customized products for Indian weather conditions and beauty routines. L'Oreal also invests heavily in education and partnerships with local salons. This high level of engagement with customers and salon owners has helped L'Oreal build strong brand loyalty while also establishing a competitive advantage in innovation and customer service. Their ability to reach both mass and premium markets through varied pricing and distribution channels has contributed significantly to L'Oreal's leadership position in the Indian cosmetics industry.
product portfolio . loreal
What reasons lead L’oreal to develop a brand portfolio strategy?
How can brand – portfolio management create a higher and stronger level of competitive advantage for this company?
Globalization in beauty around the world
Globalization has spread Western beauty ideals like thin bodies to other parts of the world. In Japan, about 30% of women in their 20s are underweight, influenced by thin Western ideals in magazines. Japanese women try to attain body types seen in magazines from globalized Western culture. The beauty industry is growing, estimated to reach $675 billion by 2020, as products expand globally. Skin care has the largest market share.
L'oreal mini case study
L'Oréal is a French cosmetics company founded in 1909 that has grown to be a global leader in beauty products. It operates in over 130 countries with over 60,000 employees worldwide. L'Oréal focuses on five areas of beauty and has four divisions of brands that target different consumer segments from mass to luxury. The company's mission is to create products that meet the diverse beauty needs of over a billion consumers globally through constant innovation in ingredients and formulations. L'Oréal invests heavily in research and development to drive this innovation and understands beauty needs locally through consumer insights in different markets.
L'oreal mini case analysis
L'Oreal was founded in 1909 in Paris and has achieved huge success. It operates across five divisions selling various beauty products. L'Oreal uses an integrated marketing communications strategy including celebrity endorsements, advertising, sales promotions, sponsoring fashion events, interactive digital marketing campaigns, and establishing loyalty programs. This holistic approach effectively promotes L'Oreal's brands and message of empowering women.
L'oréal case - Globalisation of AMerican Beauty
L'Oréal has grown to become the largest beauty company in the world through a strategy of strategic acquisitions of companies that expand its brand portfolio and global reach. It started with acquisitions of companies in core beauty categories and has expanded over the decades to acquire brands like Redken, Maybelline, Ralph Lauren Fragrances, Helena Rubinstein, and Kiehl's. L'Oréal analyzes the strengths and weaknesses of acquisition targets to identify those with global potential to strengthen its presence in various beauty product divisions worldwide. The company's scale and decentralized structure allow it to maintain entrepreneurial agility while efficiently managing its large portfolio of brands globally.
Case Study LOREAL : Global Brand Local Knowledge
L'Oreal is a leading player in the beauty and skin-care market with €19.5 billion in sales in 2010, half of which came from outside of Europe. Since its founding in 1909, L'Oreal has coupled innovation with expanding its geographic and consumer reach through regular new product launches. L'Oreal focuses on local customer understanding through its Geocosmetics program and regionally tailored rollouts. It maintains a diverse portfolio of brands at different price points and uses celebrity endorsements in highly successful ad campaigns to promote products to a wide range of demographics globally.
L'Oreal Plenitude Case Study 1995
L'Oreal was looking to expand its Plénitude skincare line in the United States. The document analyzes Plénitude's performance in test markets, consumer perceptions, and makes recommendations to establish the brand in the US market. It suggests tweaking the star product system, changing packaging, pruning products, keeping premium pricing, and focusing on treatment moisturizers. Financial projections estimate 32% sales growth through 1996 with cost of goods sold increasing at 25% of sales.
Loreal HBR case analysis- Global brand local knowledge
Thank you for the insightful presentation on L'Oreal's global brand strategy. Here are my thoughts on some of the questions:
1. L'Oreal acquired The Body Shop to expand into the natural/ethical beauty segment, which was growing. However, some argue the brands' visions don't fully align. Time will tell if it was a sound long-term strategy.
2. L'Oreal's matrix structure with global brands/divisions allows localized execution while leveraging scale. However, managing brand identities across cultures is challenging and requires constant refinement.
3. L'Oreal segments consumers based on demographics, culture, values and beauty needs/preferences. They develop products catering to segments like ethnic
L'oreal Paris Presentation
L'Oreal is a leading beauty and cosmetics company founded in 1909 in Paris, France. It operates across five divisions including hair color, luxury cosmetics, professional hair styling, dermatological products, and consumer products sold under The Body Shop brand. L'Oreal promotes feminism and women's empowerment through brand ambassadors like Jane Fonda, Jennifer Lopez, Beyonce, and Aishwarya Rai and uses an integrated marketing strategy including promotional events, online channels, social media, and loyalty programs.
Tapping global markets - L'Oréal way
This presentation was created by me during a marketing internship under Professor Sameer Mathur, IIM-L.
Marketing Strategy - L'Oreal
L'Oreal's objective is to increase Garnier's presence in the Dutch market without negatively impacting its own market share. It recommends launching Garnier Synergie skin care products and increasing distribution of L'Oreal Recital. In the long term, it suggests developing improved products for both brands and monitoring the Synergie anti-aging line. Implementing this strategy involves carefully positioning the brands, coordinating the launch, and mitigating risks like cannibalization or a highly competitive market. The expected results are increased market share and profits for L'Oreal-Garnier in the Dutch skin care and hair color markets.
DiorSWOT analysis
This document analyzes Dior, a luxury brand within the LVMH group, through a SWOT analysis. It finds Dior's main strengths are its strong brand name and global presence across multiple luxury products. Weaknesses include a limited market presence in Latin America and South America and low brand recognition among men. Opportunities lie in expanding e-commerce, emerging markets, and focusing on sustainability. Main threats are competition and increasing counterfeiting. Recommendations include improving the website, targeting male customers, launching affordable lines, and expanding into new markets.
Presentation l'oreal
Eugène Schueller founded L'Oréal in 1909 as a hair coloring company in France, which has now grown to be the world's largest cosmetics company. L'Oréal's mission is to offer beauty products to all people worldwide through innovation, quality, safety, and diversity. A key part of L'Oréal's success and growth has been its inclusive slogan "Because you're worth it" and partnership with celebrities and fashion events to strengthen its brand image globally. The company also utilizes digital media like YouTube channels and smartphone apps to interact directly with consumers.
Brandstorm 2017 Competition Presentation
This document summarizes L'Oreal's Brandstorm competition which challenges students to disrupt men's grooming with innovative ideas. It has engaged over 95k participants from 58 countries since 1992. The 2017 competition asks students to develop ideas for new men's grooming technologies, data solutions, or ways to improve L'Oreal's CSR efforts. Finalists will pitch their ideas at L'Oreal headquarters in Paris in June 2017 for prizes and a chance to work with L'Oreal.
Lancome
1) The document presents a strategy for Lancome's luxury beauty segment based on research including an online survey, industry consultations, and store observations.
2) It provides a brief history of Lancome from its founding in 1935 to present partnerships and leadership.
3) The current organizational structure is outlined with divisions for research, operations, marketing, human resources, and regional management.
4) A literature review covers SWOT analysis and models like BCG matrix and Porter's five forces that were applied to evaluate Lancome's position.
5) Analysis of strengths, weaknesses, opportunities and threats leads to recommendations to match strengths to opportunities and address weaknesses through investment and pricing strategies.
L'Oreal Case Study
The campaign ran exclusively on dailymail.co.uk for two months and included banners, skyscrapers, and mobile placement units designed to target ABC1 females ages 35-50. It promoted L'Oreal's Revitalift brand and its benefits for being fabulous at 40. As a result of the cross-media campaign, spontaneous brand awareness increased by 4%, purchase behavior increased by 27%, and brand communication increased by 13%, demonstrating the effectiveness of the Daily Mail's integrated advertising solutions.
L'oreal paris
L'oreal Brand, value proposition, Positing statement, Brand personality, Brand Prism, Competing brands, market share,key players.
Loreal Presentation
L'Oreal launches its first eco-friendly haircare line called Serie Nature. The line uses natural ingredients like avocado, fig and tomato lycopene. It aims to replace chemical components with natural origin ingredients without compromising on efficiency. The range has 6 categories of products including a kids shampoo. It will be available at select L'Oreal salons and in recyclable bottles priced between Rs. 525-Rs. 1000. The brand targets environment conscious women aged 21-50 from upper socioeconomic classes.
More Related Content
What's hot
L´oréal presentation
This document provides information about L'Oreal, including:
- L'Oreal has a culture of excellence and is a global success with sustained growth and healthy profits.
- It has an exciting business model that is universal, nimble, innovative, and entrepreneurial.
- Research and science are at the heart of L'Oreal's growth, with significant investments in research and development.
- L'Oreal's mission is to offer beauty to all through its commitment to responsible and sustainable growth.
An inside look at L'Oréal APAC
This document discusses L'Oreal's operations and strategies across Asia Pacific, focusing on their activities and innovations in major markets like China, Indonesia, and India, as well as their multi-category and multi-division approach across the region.
Loreal Paris presentation
Loreal Paris Presentation based on Designing and managing Integrated Marketing Communication
1) About
2) History
3)Company’s target
4) Brand operation
5) Subsidiary brand
6) Brand ambassador
7) Partnerships
8) Competitors
9) IMC marketing strategy
10) Reason for success
11) Approach in the middle east countries
12) Challenge
13) Today’s position
L' oreal in India
L'Oreal has had great success in India through strategic localization of their products, services, and business practices. They have customized products for Indian weather conditions and beauty routines. L'Oreal also invests heavily in education and partnerships with local salons. This high level of engagement with customers and salon owners has helped L'Oreal build strong brand loyalty while also establishing a competitive advantage in innovation and customer service. Their ability to reach both mass and premium markets through varied pricing and distribution channels has contributed significantly to L'Oreal's leadership position in the Indian cosmetics industry.
product portfolio . loreal
What reasons lead L’oreal to develop a brand portfolio strategy?
How can brand – portfolio management create a higher and stronger level of competitive advantage for this company?
Globalization in beauty around the world
Globalization has spread Western beauty ideals like thin bodies to other parts of the world. In Japan, about 30% of women in their 20s are underweight, influenced by thin Western ideals in magazines. Japanese women try to attain body types seen in magazines from globalized Western culture. The beauty industry is growing, estimated to reach $675 billion by 2020, as products expand globally. Skin care has the largest market share.
L'oreal mini case study
L'Oréal is a French cosmetics company founded in 1909 that has grown to be a global leader in beauty products. It operates in over 130 countries with over 60,000 employees worldwide. L'Oréal focuses on five areas of beauty and has four divisions of brands that target different consumer segments from mass to luxury. The company's mission is to create products that meet the diverse beauty needs of over a billion consumers globally through constant innovation in ingredients and formulations. L'Oréal invests heavily in research and development to drive this innovation and understands beauty needs locally through consumer insights in different markets.
L'oreal mini case analysis
L'Oreal was founded in 1909 in Paris and has achieved huge success. It operates across five divisions selling various beauty products. L'Oreal uses an integrated marketing communications strategy including celebrity endorsements, advertising, sales promotions, sponsoring fashion events, interactive digital marketing campaigns, and establishing loyalty programs. This holistic approach effectively promotes L'Oreal's brands and message of empowering women.
L'oréal case - Globalisation of AMerican Beauty
L'Oréal has grown to become the largest beauty company in the world through a strategy of strategic acquisitions of companies that expand its brand portfolio and global reach. It started with acquisitions of companies in core beauty categories and has expanded over the decades to acquire brands like Redken, Maybelline, Ralph Lauren Fragrances, Helena Rubinstein, and Kiehl's. L'Oréal analyzes the strengths and weaknesses of acquisition targets to identify those with global potential to strengthen its presence in various beauty product divisions worldwide. The company's scale and decentralized structure allow it to maintain entrepreneurial agility while efficiently managing its large portfolio of brands globally.
Case Study LOREAL : Global Brand Local Knowledge
L'Oreal is a leading player in the beauty and skin-care market with €19.5 billion in sales in 2010, half of which came from outside of Europe. Since its founding in 1909, L'Oreal has coupled innovation with expanding its geographic and consumer reach through regular new product launches. L'Oreal focuses on local customer understanding through its Geocosmetics program and regionally tailored rollouts. It maintains a diverse portfolio of brands at different price points and uses celebrity endorsements in highly successful ad campaigns to promote products to a wide range of demographics globally.
L'Oreal Plenitude Case Study 1995
L'Oreal was looking to expand its Plénitude skincare line in the United States. The document analyzes Plénitude's performance in test markets, consumer perceptions, and makes recommendations to establish the brand in the US market. It suggests tweaking the star product system, changing packaging, pruning products, keeping premium pricing, and focusing on treatment moisturizers. Financial projections estimate 32% sales growth through 1996 with cost of goods sold increasing at 25% of sales.
Loreal HBR case analysis- Global brand local knowledge
Thank you for the insightful presentation on L'Oreal's global brand strategy. Here are my thoughts on some of the questions:
1. L'Oreal acquired The Body Shop to expand into the natural/ethical beauty segment, which was growing. However, some argue the brands' visions don't fully align. Time will tell if it was a sound long-term strategy.
2. L'Oreal's matrix structure with global brands/divisions allows localized execution while leveraging scale. However, managing brand identities across cultures is challenging and requires constant refinement.
3. L'Oreal segments consumers based on demographics, culture, values and beauty needs/preferences. They develop products catering to segments like ethnic
L'oreal Paris Presentation
L'Oreal is a leading beauty and cosmetics company founded in 1909 in Paris, France. It operates across five divisions including hair color, luxury cosmetics, professional hair styling, dermatological products, and consumer products sold under The Body Shop brand. L'Oreal promotes feminism and women's empowerment through brand ambassadors like Jane Fonda, Jennifer Lopez, Beyonce, and Aishwarya Rai and uses an integrated marketing strategy including promotional events, online channels, social media, and loyalty programs.
Tapping global markets - L'Oréal way
This presentation was created by me during a marketing internship under Professor Sameer Mathur, IIM-L.
Marketing Strategy - L'Oreal
L'Oreal's objective is to increase Garnier's presence in the Dutch market without negatively impacting its own market share. It recommends launching Garnier Synergie skin care products and increasing distribution of L'Oreal Recital. In the long term, it suggests developing improved products for both brands and monitoring the Synergie anti-aging line. Implementing this strategy involves carefully positioning the brands, coordinating the launch, and mitigating risks like cannibalization or a highly competitive market. The expected results are increased market share and profits for L'Oreal-Garnier in the Dutch skin care and hair color markets.
DiorSWOT analysis
This document analyzes Dior, a luxury brand within the LVMH group, through a SWOT analysis. It finds Dior's main strengths are its strong brand name and global presence across multiple luxury products. Weaknesses include a limited market presence in Latin America and South America and low brand recognition among men. Opportunities lie in expanding e-commerce, emerging markets, and focusing on sustainability. Main threats are competition and increasing counterfeiting. Recommendations include improving the website, targeting male customers, launching affordable lines, and expanding into new markets.
Presentation l'oreal
Eugène Schueller founded L'Oréal in 1909 as a hair coloring company in France, which has now grown to be the world's largest cosmetics company. L'Oréal's mission is to offer beauty products to all people worldwide through innovation, quality, safety, and diversity. A key part of L'Oréal's success and growth has been its inclusive slogan "Because you're worth it" and partnership with celebrities and fashion events to strengthen its brand image globally. The company also utilizes digital media like YouTube channels and smartphone apps to interact directly with consumers.
Brandstorm 2017 Competition Presentation
This document summarizes L'Oreal's Brandstorm competition which challenges students to disrupt men's grooming with innovative ideas. It has engaged over 95k participants from 58 countries since 1992. The 2017 competition asks students to develop ideas for new men's grooming technologies, data solutions, or ways to improve L'Oreal's CSR efforts. Finalists will pitch their ideas at L'Oreal headquarters in Paris in June 2017 for prizes and a chance to work with L'Oreal.
Lancome
1) The document presents a strategy for Lancome's luxury beauty segment based on research including an online survey, industry consultations, and store observations.
2) It provides a brief history of Lancome from its founding in 1935 to present partnerships and leadership.
3) The current organizational structure is outlined with divisions for research, operations, marketing, human resources, and regional management.
4) A literature review covers SWOT analysis and models like BCG matrix and Porter's five forces that were applied to evaluate Lancome's position.
5) Analysis of strengths, weaknesses, opportunities and threats leads to recommendations to match strengths to opportunities and address weaknesses through investment and pricing strategies.
L'Oreal Case Study
The campaign ran exclusively on dailymail.co.uk for two months and included banners, skyscrapers, and mobile placement units designed to target ABC1 females ages 35-50. It promoted L'Oreal's Revitalift brand and its benefits for being fabulous at 40. As a result of the cross-media campaign, spontaneous brand awareness increased by 4%, purchase behavior increased by 27%, and brand communication increased by 13%, demonstrating the effectiveness of the Daily Mail's integrated advertising solutions.
What's hot (20)
Loreal HBR case analysis- Global brand local knowledge
Loreal HBR case analysis- Global brand local knowledge
Viewers also liked
L'oreal paris
L'oreal Brand, value proposition, Positing statement, Brand personality, Brand Prism, Competing brands, market share,key players.
Loreal Presentation
L'Oreal launches its first eco-friendly haircare line called Serie Nature. The line uses natural ingredients like avocado, fig and tomato lycopene. It aims to replace chemical components with natural origin ingredients without compromising on efficiency. The range has 6 categories of products including a kids shampoo. It will be available at select L'Oreal salons and in recyclable bottles priced between Rs. 525-Rs. 1000. The brand targets environment conscious women aged 21-50 from upper socioeconomic classes.
L'Oréal - History, Evolution, Present and the Future
A comprehensive background of L'Oréal containing its History and Origins, Early Evolution, Modern Business, Global Expansion, Company Structure, Recent Efforts and Company DNA. As one of the chapters of the book FMCG: The Power of Fast-Moving Consumer Goods by authors Greg Thain and John Bradley. For more details on their success story and that of other leading FMCG companies, check www.fmcgbook.com or Amazon http://amzn.to/1jRyd20.
Final loreal ppt marketing
L'Oreal is a French cosmetics company founded in 1909. It has over 500 products and focuses on hair color, skin care, sun protection, makeup, perfumes, and hair care. L'Oreal targets younger people and older women with its "Because you're worth it" slogan. It has 41% of the global beauty market share. When it entered India, L'Oreal segmented the market based on gender, age, income, and psychology to target young, affluent middle class women. It positioned itself as a premium brand and differentiated itself from local brands by investing in beauty education and training.
L'oreal Presentation
L'Oreal struggled to penetrate the US market using a global strategy. Recommendations include reducing SKUs, a new marketing strategy, and 20% price cuts. This would increase profits to $24M by 1999. Taking a product leadership approach and focusing on moisturizers would allow L'Oreal to gain market share in the US. The marketing plan forecasts increasing annual sales 57% each year to capture more of the moisturizer market.
L'Oreal Brandstorm - Lancome in Travel Retail
This report containts information about:
- L'Oreal company;
- Travel Retail;
- Travel Retail Beauty Market;
L'oreal presentation
This document provides a marketing plan for L'Oreal's new "Double Effect eye makeup cleaner". L'Oreal is a large international cosmetics company known for brands like L'Oreal Paris, Maybelline, and Lancome. The new eye makeup cleaner product aims to meet the need for an effective eye makeup remover, as dark eye makeup has become increasingly popular but can be difficult to fully remove. The marketing plan analyzes the target market, competitors, and recommends focusing initial sales in Europe, America, and Asia.
Viewers also liked (7)
L'Oréal - History, Evolution, Present and the Future
L'Oréal - History, Evolution, Present and the Future
Similar to L'oreal Paris
#FIRMDAY 15th October 2015 Manchester - Culture in Recruitment
The document discusses culture in recruitment processes. It notes that culture is a key driver for candidates, along with bidirectional value propositions and money. Culture can be communicated through employees, alumni, social media, CSR activities and business interactions. In recruitment, culture is promoted through referral programs, direct recruitment, advertisements, social media and cultural ambassadors. Culture is assessed in interviews through questions, social elements, psychometrics and feedback. Culture also plays a role in the offer process by addressing a candidate's cultural wants and fitting relevant messages to their drivers learned in interviews. Challenges include defining an organization's culture clearly and living up to cultural messages throughout recruitment.
#FIRMDAY 15th October 2015 Manchester - Culture in Recruitment
The document discusses culture in recruitment processes. It notes that culture is a key driver for candidates, along with bidirectional value propositions and money. Culture should be communicated through employees, alumni, social media, CSR activities and other business interactions. In recruitment, culture can be promoted through referral programs, direct recruitment, advertisements, social media and cultural ambassadors. Interviews and assessments should evaluate cultural fit. The offer process should highlight how the organization's culture aligns with candidates' wants around management style, decision making and feedback culture. Challenges include clearly defining culture and living up to it in recruitment.
Cegos Group Corporate presentation 2015
Cegos is an international leader in training and development that has served organizations for almost a century. It operates in 50 countries and provides a variety of learning solutions including classroom, e-learning, blended learning, operational consulting, and managed training services. Cegos helps 250,000 learners each year improve their skills and supports clients in areas such as management, sales, IT, and human resources. It is committed to innovation and social responsibility through initiatives that promote access to education.
Presentacion Corporativa Metodo En
Metodo Group is a training and consulting company that specializes in innovation. It has over 150 employees and 500 trainers. It provides over 5,000 courses annually in areas like business, quality, IT, languages, and more, training over 70,000 students. Metodo is committed to continuous innovation, such as developing an online telepresence learning system. It ensures quality training through an ISO 9001 certification and focuses on customer satisfaction.
Sea and Beyond for education with foreign university.pdf
Sea and Beyond is a shipping and logistics company established in 2015 that provides skill enhancement programs, recruitment services, mentoring, and community engagement. They have a proprietary database of maritime professionals and partner with overseas universities to provide career counseling, certifications, and skill training. Sea and Beyond has placed over 100 companies and has a strong social media presence with over 35,000 followers across platforms. Their mission is to help those in shipping and logistics make well-informed career decisions through guidance, skills training, branding, and jobs.
Content Marketing Bootcamp Case Study Presentation by Team Artemis
The document provides a content marketing strategy for an edtech company called Educare. It includes sections on competitor analysis, target audience personas, brand strategy, unique selling point, content goals, customer journey mapping, and SEO strategy. The key points are:
- Educare aims to provide accessible and affordable tech education to individuals in Nigeria through online courses and bootcamps.
- Their target audience includes students, career switchers, and entrepreneurs looking to learn code and no-code skills.
- Their USP is offering courses to younger students and providing both self-paced and live classes.
- Content goals include increasing leads, conversions, and newsletter subscribers through 2023.
Affero Lab - A full service education provider in Brazil
Affero Lab is a full service education provider and a trusted partner that generates business value and insights for our clients. We build and deliver innovative and complete learning solutions that generates measurable results. Our programs encompass: consulting, learning strategies, content development, in-class training, IT platforms and logistics operation for human development in any knowledge area. We conduct projects across Brazil, USA and in various countries at Latin America, Europe, Asia and Africa.
Genpact România
Genpact is the largest employer for business services in Romania, employing over 2,500 people across multiple sites. It provides a wide range of business process outsourcing services including finance and accounting, customer service, and IT support. Genpact focuses on developing its employees through extensive learning and career growth opportunities while also giving back to local communities through charitable activities and volunteering.
HR-IT'2013. Кицмей Тарас. Доклад "За что собственник IT компании готов платит...
SoftServe is a leading global provider of software development and consulting services founded in 1993 with over 2,500 employees worldwide. The company sees its people as a key strategic advantage and has invested heavily in developing its human resources organization over time. This includes establishing divisions for recruiting, training, career development, and other functions to support the growth of its workforce to over 2,500 professionals.
Business marketing course planning for jfc training college
The document outlines plans for launching a new Business Marketing Course at JFC Training College. Key points include:
1. Conducting a marketing audit and brand extension analysis to guide planning and budgeting.
2. Developing a strategic communication plan to promote course awareness and enhance JFC's reputation through various target audiences and media.
3. Creating an integrated multi-channel marketing strategy using online, digital, direct, experiential and relationship-based approaches.
4. Implementing acquisition and retention programs through quarterly advertising, promotional discounts and offers, and customer development initiatives.
5. Monitoring performance using a balanced scorecard and prioritizing market research, stakeholder relationships, communications objectives,
Beyond the rhetoric
The document discusses employee engagement at successful organizations. Leadership ensures employees understand how their work contributes to organizational goals. Engaging managers provide clarity, appreciate employees, treat people as individuals, and ensure efficient work. Employees feeling able to voice ideas and provide input in decision making. A belief that the organization lives its values and adheres to behavioral norms, building trust and integrity.
UK: Life at LEWIS - Why Work for Us?
Life at LEWIS London means having access to an amazing network of colleagues and opportunities around the world. We have over 600 employees across the US, EMEA and Asia Pacific. Want to be part of our story?
Find out what we're about or apply at teamlewis.com/uk/careers
CGD | Portugal snapshot 2015
Universum is a global research firm with over 25 years of experience studying employer branding. They conduct annual surveys of over 1 million students across the world to understand career preferences and perceptions of potential employers. Universum provides consulting services and research insights to help clients develop and implement effective employer branding strategies. Their research identifies the most attractive employers for different fields of study in Portugal, including tech companies like Google and Microsoft, as well as banks and consumer brands. Universum recommends that employers understand student needs, localize messaging, track key performance indicators, and involve senior leadership to build a successful long-term employer branding strategy.
New Horizons IT Franchise Opportunity
It training is an industry. Improving computer literacy is a business. Learn more about opening an IT training franchise with New Horizons.
Ernst & Young
This document discusses EY's people strategy and development framework called EYU which stands for "Ernst & Young and You". The three core elements of EYU are learning, experiences, and coaching which help employees develop skills, gain experiences, and apply their learning on the job. EYU aims to help people achieve their potential by addressing both personal and organizational goals through opportunities such as training programs, leadership development initiatives, international assignments, and more. Metrics show EYU programs are highly rated and have helped EY achieve recognition as an employer of choice.
Com1 eomois-kivisild
The document discusses a training for CEOs and leaders on empowering women and promoting gender equality. It provides biographies of the two trainers, Ester Eomois and Leena Kivisild. The training will cover analyzing women's representation in leadership, learning from best practices in Europe, and empowering CEOs to implement gender equality policies and programs. Attendees will develop personal action plans to promote gender equality in their own organizations. An example is provided of initiatives by Saint-Gobain, a global construction company, to increase gender diversity through their diversity action plan and strategic priorities.
Complete Education Outsourcing
We are pioneers in the field of education consultancy, and with experience of more than a decade, we wish to share our expertise with you, and lend you a helping hand so you may sail smoothly. We are a one stop solution provider, catering to all your needs from Branding, Marketing, HR and training, PR Activities, Complete Operations, Franchising, and Finance & Accounting. We also possess the requisite expertise to customize solutions to fulfill your specific education sector needs.
Contact us for more details
Give us a call: +91 141 406 1465
Send us an email: support@eduguru.biz
Visit our website: www.eduguru.biz
Lifecollege Powerpoint With Photos
This document summarizes an organization that provides leadership training and certification. It achieves this through exceptional training experiences that integrate with client values and visions. It employs leading international coaches and trainers to provide visionary experiences. It was originally incorporated in 1979 and has since evolved to focus on various areas including leadership, management, sales, IT certification, and personal development. It offers both relationship-based courses through lifecollege.org and technical/ICT courses through EMP. Examples of certificated programs include leadership, customer service, sales, coaching, and presentations. Courses are accredited and certificated in areas such as IT, customer service, health and safety, supervision, and management.
Glenbrook Learning Recognition
Glenbrook Learning`s presentation on employee recognition and an overview of how business relationships are enhanced through learning .
Similar to L'oreal Paris (20)
#FIRMDAY 15th October 2015 Manchester - Culture in Recruitment
#FIRMDAY 15th October 2015 Manchester - Culture in Recruitment
#FIRMDAY 15th October 2015 Manchester - Culture in Recruitment
#FIRMDAY 15th October 2015 Manchester - Culture in Recruitment
Sea and Beyond for education with foreign university.pdf
Sea and Beyond for education with foreign university.pdf
Content Marketing Bootcamp Case Study Presentation by Team Artemis
Content Marketing Bootcamp Case Study Presentation by Team Artemis
Affero Lab - A full service education provider in Brazil
Affero Lab - A full service education provider in Brazil
HR-IT'2013. Кицмей Тарас. Доклад "За что собственник IT компании готов платит...
HR-IT'2013. Кицмей Тарас. Доклад "За что собственник IT компании готов платит...
Business marketing course planning for jfc training college
Business marketing course planning for jfc training college
More from Thomas Collet
Pitches business plan
Analysis of the Media & Communication Industry and the newest trends, Benchmark, Elaboration of a complete business planning (from the operation to the financial forecasts)
GRASSO CASE
Questions 7
What are the important elements of structural reform needed at the exchange, if any?
Questions 8
Has the NYE adequately policed its embers, both floor traders and listed companies?
Questions 9
How should the firm’s governance system and practices be reformed?
Wii and Wii U presentation
This is our presentation about Nintendo and more especially about Blue ocean strategie concerning Wii and Wii U. .
Company: ASUS and COCA COLA
We are going to talk about:
- Introduction of the Company
- The company’s operations
- Main PEST factors
- Conclusion
Veikko Company Description
1) The document discusses introducing the Argentine ice cream company Veikko into the French ice cream market.
2) It analyzes France's ice cream consumption, which lags countries like Italy and Sweden, and describes the country's four main ice cream market leaders.
3) It also outlines innovations in the highly competitive French ice cream industry and difficulties a new company may face in entering the established market.
Redbull business model
Redbull business model. To learn more : http://thomascollet.wix.com/monsterbull
Business model popcorn time
Popcorn Time was an illegal streaming service that provided free access to movies and TV shows without permission from copyright holders. Its business model had no official revenue streams, but relied on donations, advertising, and selling user data. The service was shut down multiple times but continued operating by releasing the source code for others to recreate it. New technologies like virtual reality, flexible screens, and interactive content will change how audiences consume media in the future.
Kodak brand positioning
In this presentation we are going to analyse a brand that is not performing well using the brand essence model. Using the Five Pillars suggest how the brand could improve its positioning.
More from Thomas Collet (9)
Recently uploaded
Maksym Vyshnivetskyi: PMO KPIs (UA) (#12)
Maksym Vyshnivetskyi: PMO KPIs (UA)
Lemberg PMO School 2024
Website – https://lembs.com/pmoschool
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Creative Web Design Company in Singapore
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Organizational Change Leadership Agile Tour Geneve 2024
Organizational Change Leadership at Agile Tour Geneve 2024
2022 Vintage Roman Numerals Men Rings
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Schedule Unveiled
Industrial Tech SW: Category Renewal and Creation
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Best Forex Brokers Comparison in INDIA 2024
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Innovation Management Frameworks: Your Guide to Creativity & Innovation
Innovation Management Frameworks: Your Guide to Creativity & InnovationOperational Excellence Consulting
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentationsHow to Implement a Real Estate CRM Software
To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
2024-6-01-IMPACTSilver-Corp-Presentation.pdf
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Understanding User Needs and Satisfying Them
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
CALL 8867766396 SATTA MATKA | DPBOSS | KALYAN MAIN BAZAR | FAST MATKA | DPBOSS GUESSING | TARA MATKA | KALYAN CHART | MATKA BOSS
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA MATKA FAST RESULT MILAN RATAN RAJDHANI MAIN BAZAR MATKA FAST TIPS RESULT MATKA CHART JODI CHART PANEL CHART FREE FIX GAME SATTAMATKA ! MATKA MOBI SATTA 143 spboss.in TOP NO1 RESULT FULL RATE MATKA ONLINE GAME PLAY BY APP SPBOSS❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...❼❷⓿❺❻❷❽❷❼❽ Dpboss Kalyan Satta Matka Guessing Matka Result Main Bazar chart
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Final ank Satta Matka Dpbos Final ank Satta Matta Matka 143 Kalyan Matka Guessing Final Matka Final ank Today Matka 420 Satta Batta Satta 143 Kalyan Chart Main Bazar Chart vip Matka Guessing Dpboss 143 Guessing Kalyan night Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka Indian satta Matka Dpboss Matka Kalyan Chart Matka Boss otg matka Guessing Satta Recently uploaded (20)
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Organizational Change Leadership Agile Tour Geneve 2024
Organizational Change Leadership Agile Tour Geneve 2024
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Innovation Management Frameworks: Your Guide to Creativity & Innovation
Innovation Management Frameworks: Your Guide to Creativity & Innovation
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
L'oreal Paris
- 2. Who are we ? KEY FIGURES 1st Beauty Group of the World 27 international brands Present in 130 countries 68 900 employees 22,53 billion Euros of sales in 2011 (+5,7%) 501 Patents registered in 2014 ETHIC Integrity Respect Courage Transparency VALUES Passion Innovation Entrepreneurship Pursuit of excellence
- 3. What do we offer ? Employers promises A thrilling and challenging experience An inspirational environment A school of Excellence A human and collective adventure
- 4. What do we offer ? A career at L’Oréal Integration & training Personalized guidance program (L’Oréal FIT – Follow up & Integration Track) Career development By experience : increasing your job scope By education : acquiring more knowledge and skills By exposure : mentoring and coaching support. International mobility international assignments to broaden individual horizons
- 5. How do we present ourselves ? Media & Communication: - Good presence accross Big 3 - Uniform branding for all websites Instruments & Methods: - Online reputation - Use employees’ experience
- 6. What do we have ? • Recruitment strategy through social networks: L’Oréal Talent Recruitment Facebook Page, L’Oréal LinkedIn Page, @LorealCareersTwitter, youtube.lorealusa.jobs, etc… • Increase Workforce Engagement via training and rewards (career development) • 1/3 of the recruited garduates are former interns • Favorizing international mobility and missions abroad