Lakme Vs Lorel
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This document provides an overview of L'Oreal, including an acknowledgement, introduction, facts and figures, corporate social responsibility initiatives, hierarchy, SWOT analysis, products, marketing strategies, budget, profit, and competitors. It was compiled by 7 students and thanks KC College and various individuals for their support and opportunity to learn about corporate experiences.
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Lakme Vs Lorel
- 2. JAYESH MULCHANDANI – 31
- 3. ARCHI RAMBHIA – 36
- 4. NIYATI SHAH – 46
- 5. AMRIN SIDDIQUI - 51
- 7. CONTENTS NAME OF THE COMPANY INTRODUCTION FACTS AND FIGURES COOPERATE SOCIAL RESPONSIBILITY INITIATIVES AND ACHIEVEMENTS HIERACHY SWOT ANALYSIS PRODUCTS PLANS AND SERVICES ORGANISING RESOURCES MARKETING STRATEGIES RELATION WITH EMPLOYEES BRAND AMBASSADOR BUDGET PROFIT AND LOSS UPCOMING PRODUCTS COMPETITORS CONCLUSION BIBLIOGRAPHY
- 10. Main headquarters in Paris
- 11. Proud holder of 25 global brands and is one of the top patent-holders of nanotechnology in the United States.
- 13. The brand ambassadors of L'Oreal include celebrities like Penelope Cruz and Aishwarya Rai Bachhan.
- 14. The company continues to help millions across the globe to achieve their dream of "aspiring to beauty.“
- 17. Worth an estimated $22 billion, Bettencourt is also the world’s richest woman.
- 18. Swiss food company Nestle owns 1/4 of the company.
- 19. L’Oreal is the world’s largest cosmetics company.
- 20. L’Oreal is also the top nanotechnology patent-holder in the United States.
- 22. Spokespeople for L’Oreal have included Aishwarya Rai, Matthew Fox, Ben Affleck and the Spice Girls.
- 23. L’Oreal consists of over a dozen global brands GROUP PROFILE -A century of expertise in Cosmetics -€ 17.5 billion consolidated sales in 2009 -23 global brands* -130 countries -64 600 employees -674 patents filed in 2009.
- 25. L’Oréal has set up a social responsibility program the - L’Oréal buy & care program for dealing with suppliers in order to enforce fundamental aspects such as:
- 26. compliance with laws in force,
- 27. respecting human and labour rights,
- 28. protecting the environment ,
- 30. approve of suppliers' choices,
- 31. continuously improve existing partnerships.
- 34. As well as being ranked one of the top ten companies for the responsible use of palm oil by the WWF.
- 36. LAURENT ATTAL – President and CEO Of L'Oreal USA
- 37. JEAN-PHILIPPE BLANPAIN – Operations General Manager
- 38. NICOLAS HIERONIMUS - President Of Professional Division Products
- 39. BEATRICE DAUTRESME – Executive Vice-President
- 40. JEAN-JACQUES LEBEL - President Of Consumer Products
- 41. BRIGITTE LIBERMAN – General Manager Of Active Cosmetics
- 42. MARC MENESGUEN – President Of Luxury Products
- 43. CHRITIAN MULLIEZ – Executive Vice-President Of Administration and Finance
- 44. ALEXANDRE POPOFF – Managing Director
- 45. FREDERIC ROZE – Managing Director Of North America Zone
- 46. GEOFF SKINGSLEY – Executive Vice-President Of Human Resources
- 48. W – WEAKNESS
- 51. Research and innovation in the interest of beauty.
- 52. Dedication to their continuous research.
- 53. Leadership and developing activities in the growing cosmetics industry.
- 55. Subdivisions of the Company, leads to the difficulty in the control of L’Oreal.
- 56. The profit margin is comparably low.
- 57. Coordination and the control of the activities in the worldwide market.
- 59. L’Oreal take the advantage of the great market share because of the numerous patents registered by the Company.
- 61. The economic downturn and the spending habits of consumer.
- 62. Problems to reach out the average people from the underdeveloped countries.
- 63. People may find the products are not of their basic needs.
- 67. Going to fashion hair stylist and make them understand the benefit of the products
- 74. Value the employee’s culture and ideas
- 75. Employees are given certain products of the company at a discounted rate
- 76. Suggestions are always welcomed
- 78. SONAM KAPOOR
- 80. Budget has swelled by 9.5 percent to $6.29 billion
- 84. ORIFLAME
- 85. VLCC
- 86. UNILEVER
- 87. REVLON
- 88. SHISEIDO