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L\'Oréal 2011 Campus Presentation
- 1. W W W . C A R E E R S . L O R E A L . C O M
- 2. OUR MISSION TO OFFER WOMEN AND MEN, ACROSS THE WORLD, THE BEST QUALITY, MOST EFFECTIVE, SAFEST COSMETICS AND THEREBY SATISFY ALL THEIR BEAUTY NEEDS AND DESIRES IN ALL THEIR INFINITE DIVERSITY.
- 3. Created in 1909 23 global Brands 130 countries € 17,5 billion sales in 2009 +10,2% sales growth in 2010* N°1 cosmetics company worldwide 581 million € in R&D investments 674 patents filed in 2009 64,600 employees 4.7 billion units manufactured annually * First-half 2010 sales based on reported figures
- 6. SCIENCE Research at the core of L’Oréal Innovation as a permanent quest Performance & superior quality as a requirement
- 7. Professional Products OUR DIVISIONS Consumer Products Luxury Products Active Cosmetics The Body Shop
- 8. OUR BRANDS
- 10. GLOBAL OR NOTHING New consumers
- 11. North America 16.5 % Latin America 10.6 % Western Europe 22.0 % Eastern Europe 12.7 % Japan 2.7 % Asia Pacific 11.5 % Africa – Middle East 13.0 % Market share, excluding soaps and toothpaste 2009 L’Oréal Estimates – On a 2009 revised basis. GLOBAL OR NOTHING
- 12. OUR TALENTS, OUR CULTURE
- 13. A SUSTAINABLE COMPANY Sustainable innovation, production, consumption, behaviour Environmentally responsible ● Socially ethical ● Supporting communities
- 15. Thank you for you attention!
Editor's Notes
- At L’Oréal, what we want to achieve is the best quality, most effective and safest cosmetics, and our ambition is to satisfy all the beauty needs and desires in their infinite diversity which means in all countries, in all channels, at all prices, for all types of people. This is a good summary of the mission of L’Oréal.
- L’Oréal was created in 1909 by Eugène Schueller, a visionary chemist with a tremendous entrepreneurial instinct. For the past centenary, L’Oréal has pursued a tireless quest: respond to the desire for well-being for millions of men and women and give every person the right to beauty by making it accessible. Today being present in more than 130 countries and marketing 23 international brands such as Yves Saint Laurent, Kérastase, Vichy, Diesel, Garnier and The Body Shop L’Oreal Group is the world's largest cosmetics and beauty company.
- Beauty is the number one element of what we are at L’Oréal On the screnn beauty over time and civilisations Beauty is something eternal, universal, that always existed since the very old times and that has always been part of civilisations. It’s very important because sometimes, in some countries, people think that beauty is not very important, not very strategic, it’s a bit futile. But it’s absolutely the opposite, nothing is more fundamental in fact for human beings than the appearance and the idea of beauty. AT L’OREAL, WE KNOW BEAUTY VERY WELL, WE BELIEVE IN BEAUTY AND WE ALSO THINK THAT BEAUTY IS DIFFERENT FROM ANY OTHER INDUSTRY. WE KNOW BEAUTY VERY WELL . SINCE L’OREAL WAS BORN IN 1907, WE HAVE DONE ONLY BEAUTY: ALL KINDS OF BEAUTY PRODUCTS, IN ALL KINDS OF DISTRIBUTION CHANNELS, FOR ALL KINDS OF CONSUMERS AROUND THE WORLD – ALL TYPES OF BEAUTY, BUT ONLY BEAUTY. WE ARE DEFINITELY THE MOST EXPERT, COMPREHENSIVE AND GLOBAL PURE PLAYERS IN BEAUTY. WE BELIEVE IN BEAUTY . WE BELIEVE THAT BEAUTY HAS ALWAYS PLAYED AN IMPORTANT ROLE IN THE LIFE OF PEOPLE. BEAUTY IS AN ETERNAL ASPIRATION, AND WE ARE HAPPY AND PROUD TO LEAD AN INDUSTRY THAT MAKES PEOPLE AROUND THE WORLD LOOK BETTER AND FEEL BETTER. WE BELIEVE THAT BY ENHANCING THE WELL-BEING, THE SATISFACTION AND THE SELF-ESTEEM OF PEOPLE WE HELP THEM HAVE A BETTER AND A HAPPIER LIFE. WE BELIEVE THAT IN TERMS OF MARKETING AND BUSINESS DYNAMICS, BEAUTY IS UNIQUE AND APART . FOR EXAMPLE, BEAUTY IS NOT LIKE OTHER FAST MOVING CONSUMER GOODS CATEGORIES: FOOD, DETERGENTS, PAPER PRODUCTS, ETC. BEAUTY IS NOT ABOUT JUST RESPONDING TO CONSUMER NEEDS. BEAUTY IS MORE THAN THAT. IT IS ABOUT TRANSFORMING DREAMS INTO REALITY; IT IS ABOUT CREATING AND INVENTING SATISFACTIONS, EMOTIONS, PLEASURES, WELL-BEING, SELF-ESTEEM AND ULTIMATELY MOMENTS AND REASONS FOR HAPPINESS. BEAUTY IS ABOUT CREATING PRODUCTS THAT PEOPLE WILL WANT AND DESIRE, NOT JUST NEED. BEAUTY IS ABOUT DEVELOPING BRANDS THAT HAVE STRONG EMOTIONAL CONNECTIONS WITH CONSUMERS. BEAUTY IS A WORLD IN ITSELF AND THE MARKETING FOR BEAUTY IS UNIQUE. I PERSONALLY BELIEVE THAT MARKETING FOR BEAUTY IS AN ART; IT IS THE SUPREME ART OF MARKETING BECAUSE IT GOES BEYOND THE USUAL AND RATIONAL MARKETING. THE MARKETING WE DO AT L’OREAL IS A UNIQUE COMBINATION OF INTELLIGENCE AND EMOTION, REASONING AND INTUITION, RIGOR AND SENSITIVITY, DETAILS AND VISIONS, DREAMS AND REALITY. THE YIN AND THE YANG, ALWAYS. IT IS FASCINATING. QUITE EXHAUSTING, BUT REALLY FASCINATING. AND THIS IS WHAT MAKES US SO SPECIAL, SO DIFFERENT. THIS IS, I BELIEVE, WHAT MAKES US THE TRUE EXPERTS OF BEAUTY.
- THIS MAY SOUND STRANGE TO YOU, BECAUSE WHEN YOU THINK OF SCIENCE YOU MAY THINK OF OTHER INDUSTRIES LIKE COMPUTERS, AEROSPACE, DRUGS ETC. IT IS ALSO TRUE THAT FOR SOME PEOPLE, BEAUTY IS NOT SOMETHING SERIOUS, IT IS MORE LIKE “HOPE IN A JAR”, AS CHARLES REVSON, THE FOUNDER OF REVLON SAID 50 YEARS AGO. AT L’OREAL WE BELIEVE EXACTLY THE OPPOSITE. WE BELIEVE THAT BEAUTY IS “SCIENCE IN A JAR”. WE BELIEVE THAT TO BE SUCCESSFUL IN BEAUTY IT IS ALL ABOUT SCIENCE AND TECHNOLOGY , BECAUSE WE BELIEVE IN QUALITY. WE FIRMLY BELIEVE THAT CONSUMERS ARE CLEVER AND THAT THEY ALWAYS RECOGNIZE QUALITY, THAT THEY ALWAYS CHOOSE PRODUCTS THAT OFFER SUPERIOR PERFORMANCE AND SUPERIOR QUALITY . THE LOGICAL CONSEQUENCE IS THAT IN ORDER TO BE THE LEADER AND THE MOST SUCCESSFUL, WE HAVE TO MAKE SURE THAT OUR PRODUCTS WILL ALWAYS BE THOSE ON THE MARKET WITH THE BEST PERFORMANCE AND THE BEST QUALITY. THE OTHER LOGICAL CONSEQUENCE IS THAT INNOVATION IS ABSOLUTELY CRITICAL : IF CONSUMERS ARE READY TO SWITCH FOR BETTER QUALITY, WE HAVE TO BE ABLE TO PERMANENTLY INNOVATE, TO CONSTANTLY INVENT PRODUCTS THAT ARE NEW, DIFFERENT AND BETTER AND THAT THE CONSUMERS WILL WANT TO TRY. AND, AS SUCCESS IN BEAUTY IS ALL ABOUT SUPERIOR QUALITY AND GREATER INNOVATION, WE HAVE ALWAYS KNOWN THAT WE HAD TO HAVE THE BEST RESEARCH AND DEVELOPMENT TO WIN THE BATTLE OF TECHNOLOGY . FOUNDED BY A SCIENTIST, A CHEMIST NAMED EUGENE SCHUELLER, WHO INVENTED THE FIRST MODERN HAIR DYES; L’OREAL HAS ALWAYS BEEN A RESEARCH DRIVEN COMPANY . WE INVEST MORE IN R&D THAN ALL OUR COMPETITION ( 581 million € in 2008 ). WE HAVE 3,268 SCIENTISTS FROM ALL DISCIPLINES (CHEMISTS, BIOLOGISTS, DERMATOLOGISTS, ETC.) IN 16 COSMETICS AND DERMATOLOGICAL RESEARCH CENTRES ON 3 CONTINENTS : EUROPE, ASIA AND US. WE REGISTER MORE THAN 500 PATENTS EVERY YEAR (628 in 2008) – MORE THAN ALL OF OUR COMPETITORS. OUR OBJECTIVE IS SIMPLE: WE WANT TO DOMINATE THE TECHNOLOGY BATTLE TO INCREASE OUR LEADERSHIP. THIS IS ALSO WHY WE MANUFACTURE IN OUR OWN PLANTS 95% OF OUR PRODUCTS IN ORDER TO PERFECTLY CONTROL THEIR QUALITY AND INSURE THE CONFIDENTIALITY OF OUR FORMULAS.
- THIS STRATEGIC PORTFOLIO OF BRANDS THAT YOU SEE ON THE SCREEN IS ORGANIZED AROUND SEVERAL FUNDAMENTAL IDEAS THAT DEFINE THE L’OREAL STRATEGY. VERY FEW BRANDS BUT ALL GLOBAL : ONLY 26 BRANDS OR SO, FAR LESS THAN SOME OF OUR COMPETITORS, BUT ALL OF THEM WITH THE MISSION OF BEING COMPLETELY GLOBAL. WE REALLY BELIEVE AT L’OREAL THAT EACH DISTRIBUTION CHANNEL IS A DIFFERENT WORLD, A SPECIFIC UNIVERSE WITH SPECIFIC BRANDS . OUR BRANDS ARE ABSOLUTELY EXCLUSIVE TO EACH DISTRIBUTION CHANNEL, IN A PERFECTLY CONSISTENT MANNER AROUND THE WORLD. ORGANIZED BY DISTRIBUTION CHANNELS: HAIRDRESSING SALONS WITH PROFESSIONAL PRODUCTS BRANDS, MASS-MARKET (FOOD, DRUG) WITH CONSUMER PRODUCTS BRANDS, COSMETICS BOUTQUES & OTHER SPECIALIST OUTLETS AND DEPARTMENT STORES WITH LUXURY PRODUCTS BRANDS PHARMACIES, DISPENSING DOCTORS AND MEDICAL SPAS WITH ACTIVE COSMETICS BRANDS L’OREAL ACQUIRED THE BODY SHOP IN JULY 2006. THE BODY SHOP HAS EXTENDED ITS PRESENCE TO 59 COUNTRIES OVER THE LAST 30 YEARS WITH 2,426 DOORS. INSIDE EACH DISTRIBUTION CHANNEL, THE BRANDS ARE CLEARLY POSITIONED ACCORDING TO A SEGMENTATION BASED ON PRICE AND IMAGE POSITIONING FOLLOWING A VERY CLEAR HIERARCHY (GIVE AN EXAMPLE ON A DIVISION). THE OBJECTIVE IS OBVIOUSLY TO MAXIMIZE THE COVERAGE OF A BROADER CONSUMER TARGET AND TO AVOID INTERNAL CANNIBALISM. LAST, BUT NOT LEAST, THE PORTFOLIO OF BRANDS IS VERY DIVERSE IN TERMS OF BRAND ORIGIN . OUR OBJECTIVE IS TO BE ABLE TO OFFER TO EVERY CONSUMER ANYWHERE IN THE WORLD A CHOICE BETWEEN DIVERSE VISIONS OF BEAUTY: A EUROPEAN VISION OF BEAUTY WITH BRANDS LIKE L’OREAL PARIS, LANCOME OR GIORGIO ARMANI ; AN AMERICAN VISION OF BEAUTY WITH BRANDS LIKE MATRIX, REDKEN, RALPH LAUREN, KIEHL’S, MAYBELLINE OR SOFT SHEEN CARSON ; AN ASIAN VISION OF BEAUTY WITH THE JAPANESE BRAND, SHU UEMURA OR THE CHINESE BRAND, YU SAI KAN ; THIS IS ALSO TRUE IN TERMS OF ETHNIC GROUP WITH THE EXAMPLE OF SOFT SHEEN CARSON, WHOSE AMBITION IS TO CREATE PRODUCTS SPECIFICALLY DESIGNED FOR PEOPLE OF AFRICAN DESCENT AROUND THE WORLD (1 BILLION PEOPLE ON 3 CONTINENTS).
- Our ambition is to be on all markets, in all countries. Our whish is just to universalise what we have been able to create. And that is also the story of L’Oréal from the beginning, from Day 1. In the first years, it was possible to distribute our innovation in France, and then it went to Europe and then it started in North America, and then Latin America, then Asia, then all countries. And now, our ambition is just to universalise, to distribute universally our innovations. Universalisation , it’s a word, name that we created at L’Oréal. It already exists but we created the concept – and what does it mean? It means that at L’Oréal we don’t try to globalise something. What we try to do is to satisfy all needs, desires and demands of consumers on the planet, and they are very diverse.
- At L’Oréal, we serve today something like around one billion consumers . We sell five billion products a year, and thanks to the opening – the great development of China, India, Indonesia, Mexico, all many other countries, we are probably going to be able to double the number of women and men who buy our brands and products over the next ten years. The target for us and the challenge and the adventure for us over the next ten years will be to go an find and seduce and “loyalise” this one billion additional consumers. And this is a very exciting adventure .
- THE REAL SECRET WEAPON OF L’OREAL IS THE UNIQUE QUALITY OF ITS PEOPLE . THIS IS THE ENGINE THAT TRANSFORMS A GOOD STRATEGY INTO AN AMAZING SUCCESS STORY EVERY DAY. WHAT MAKES THE L’OREAL PEOPLE, THE L’OREAL TEAMS SO EXCEPTIONAL, SO DIFFERENT, SO UNIQUE? I WOULD SAY 3 CHARACTERISTICS: THE TALENTS, THE DIVERSITY AND THE PASSION . AT L’OREAL WE BELIEVE THAT THE MOST IMPORTANT ASSETS OF OUR COMPANY ARE THE INDIVIDUAL TALENTS OF THE MEMBERS OF OUR TEAMS. OTHER COMPANIES, SOME OF OUR COMPETITORS, BELIEVE MORE IN THE IMPORTANCE OF THE ORGANIZATIONS AND THE PROCESSES. NOT US! WE ARE NOT CRAZY ABOUT STRUCTURES AND PROCESSES. BUT WE ARE CRAZY ABOUT TALENTS – I, PERSONALLY, BELIEVE THAT IT IS ALL ABOUT TALENT. ALL FORMS OF TALENT FOR ALL DISCIPLINES: FINANCE, SALES, MANUFACTURING AND ESPECIALLY, MARKETING. I SIMPLY BELIEVE THAT IT IS LIKE ANY SPORTS TEAM – BY HAVING THE BEST TALENT ON YOUR TEAM YOU WIN. BUT WE ALSO BELIEVE IN THE NECESSARY “DIVERSITY OF TALENTS” . WE BELIEVE THAT “DIVERSE TEAMS” ARE MORE CREATIVE, MORE OPEN-MINDED, AND MORE PRODUCTIVE . WE BELIEVE THAT IT IS BY BRINGING TALENTS OF DIFFERENT GENDERS, DIFFERENT ORIGINS, DIFFERENT ETHNICITIES, DIFFERENT NATIONALITIES AND DIFFERENT PROFILES, BY CREATING WHAT LINDSAY OWEN-JONES CALLS “A UNITED NATIONS OF BEAUTY”, BY BEING TRULY “GLOBAL FROM WITHIN” THAT WE WILL SUCCEED. AND THE THIRD CHARACTERISTIC OF THE L’OREAL PEOPLE, MAYBE THE MOST IMPORTANT ONE, IS THAT THEY ALL HAVE SOMETHING IN COMMON: A PASSION . I KNOW THAT IT SOUNDS STRANGE AND EXCESSIVE, BUT IT IS A REALITY THAT YOU CAN SEE AND FEEL AT L’OREAL. PEOPLE ARE INCREDIBLY PASSIONATE: PASSIONATE ABOUT THEIR BRANDS, ABOUT THEIR PRODUCTS, PASSIONATE ABOUT THE BUSINESS, ABOUT WHAT THEY DO . THEY HAVE AN AMAZING SENSE OF OWNERSHIP . THIS IS WHAT MAKES THEM SET AMBITIOUS GOALS FOR THEMSELVES AND GO AFTER THEIR OBJECTIVES RELENTLESSLY. THIS PASSION IS WHAT FUELS THE AMAZING ENERGY OF THIS COMPANY
- (FYI) INFO: Woman on picture = The Body Shop "Fair Trade" Program. Woman with her crops. This photo illustrate the "fair trade" program by The Body Shop. At Guastatoya, The Body Shop buys raw material for certain products from small producers, and contributes to improving the lives of hundreds of families in the area of health and education. Key figures: For the period 2003 to 2008 Direct CO² emissions: -23% Energy consumption: -17% Water consumption: -25% Waste reduction: -23% Commitment 2005-2015: -50% greenhouse gas emissions -50% water use per unit of finished product -50% waste generated per unit of finished product L’OREAL’S COMMITMENT TO SUSTAINABLE GROWTH: AT THE DAWN OF THE 21ST CENTURY, THE WORLD’S LEADING BEAUTY COMPANY NEEDS TO BE AN AUTHENTIC EXAMPLE IN TERMS OF SUSTAINABLE DEVELOPMENT . » WE HAS ALWAYS SOUGHT TO GO BEYOND MERE ECONOMIC SUCCESS . STRONG ETHICAL PRINCIPLES GUIDE OUR GROWTH. A BROADER CONCEPTION OF SOCIAL RESPONSIBILITY DRIVES OUR COMMITMENT. TO BE ONE OF THE COMPANIES THAT HAVE THE GREATEST RESPECT FOR THE PLANET AND ARE THE MOST CARING TOWARDS COMMUNITIES’ NEEDS IS L’ORÉAL’S CONSTANT GOAL, AS IT STRIVES TO BUILD EXEMPLARY GROWTH .
- You want an ambitious career built across multiple jobs, markets and countries? L'Oréal offers placement opportunities in different fields including RESEARCH & DEVELOPMENT, OPERATIONS, MARKETING, BUSINESS DEVELOPMENT & SALES, FINANCE, HUMAN RESOURCES AND COMMUNICATIONS. We give you early responsibility and professional mobility with personalized training tracks and integration programs. You want a working culture built on Energy, Passion and Fun? We offer an informal, instinctive and non-hierarchical place to work. We are a melting pot of atypical and talented personalities that are receptive to others and have the capacity to build networks. We foster company culture that encourages our staff to push the limits of their creativity abilities.