L'Oréal, founded in 1904 by Eugène Schueller, initially created hair dye and has since expanded into a wide array of beauty products. The brand is committed to meeting diverse beauty needs with a mission to provide quality and safety in cosmetics, encapsulated in the timeless slogan 'because you’re worth it.' L'Oréal positions itself as a brand that empowers women and resonates with their aspirations and self-confidence.

1. L’oreal Brand Managment
-By
Vandana Puttaparthi

2. BRAND
•Found in 1904 by Eugène Schueller a graduate from
France’s national chemical engineering school - 1907
It become L’oreal
•His first creation was Hair Dye – he patented that in
24th march 1908 -Convincing Paris hair stylists to use
his dyes -1910
•Hair Dye – different texture
•Shampoo
•Soaps
•Sunscreens
•Vichy, Cosmetics, Perfumes etc.,

3. BRAND
Mission: L’Oréal has set itself the mission of offering the best of cosmetics
innovation in terms of quality, efficacy and safety. By meeting the infinite diversity
of beauty needs and desires all over the world.
Beauty is universal. Beauty is a science. Beauty is a commitment.
Beauty is a language. L’Oréal, offering beauty for all.

4. VALUE PROPOSITION
•A value proposition is a promise of value to be delivered and acknowledged
and a belief from the customer that value will be delivered and experienced.
• “BECAUSE YOU’RE WORTH IT” - These 4 words have been bound to
the time of creation and yet have proven to be timeless. They have become
what the brand stands for.
•This message is all about what a woman thinks- its all about her Passion,
Innovation, Entrepreneurial spirit, Open-mindedness, quest for Excellence,
Responsibility, self confidence, style, convictions & efforts.
•It sends across the message that women can assert themselves and allow
themselves to be who they really are.

5. POSITIONING STATEMENT
•A positioning statement is an expression of how a given product ,
service or a brand fills a particular consumer need in a particular way
that competitors don’t.
The positioning statement of Loreal according to us can be -
“ FOR THE ANGELIC WOMEN WHO ARE THE EPITOMES OF
BEAUTY, LOREAL IS THE BRAND THAT BRINGS OUT THE
GODDESS IN YOU !”

6. Brand Personality
•Brand personality is defined as the human traits or characteristics
associated with a specific brand name.
•Consumers buy brands that resonates with them. So, basically,
consumers think about brands the same way they think about their
friends, family, celebrities, co-workers, and public figures.
•We think a brand L’oreal can be a women someone who is Passionate,
with self-confidence, Innovative , Entrepreneurial spirit a synonym of
challenging and adventures , open mindedness, quest for excellence,
responsible.

8. Competing Brands
L'Oreal
41%
Hair color 20%
Skincare 6.5%
Shampoo 4.6%Other
brand’s
59%

11. Because we‘re worth it
Thank You