L'Oreal marketing mix

1. PARIS
Analysing the marketing mix of
Because you’re worth it

2. L'Oréal is a French
cosmetics company
headquartered in
Clichy, in Paris.
The world's largest
and dominating
cosmetics company.
(leader in beauty)
Founded by
Eugène
Schueller, a
young French
chemist in 1909.
Achieved net
profit of $3.7
billion in 2015
Has 27 international
brands namely
Maybelline New
York, Garnier, L’Oréal
Paris.
Branches
present in 103
companies.
Markets over
thousands of
products namely
hair colour and
styling, body and
skin care, makeup.
Top 25 most
attractive
employers
worldwide by
Universum 2014.

4. Tangible
Simple
Safe
Comprehensive with
immediate results
Packaging is colourful
and attractive
Products range and
variety is large
Brand’s principles –
fun and professionalism
Name of the brand
is simple and
clearly visible
Personal use
No warranty
Powerful slogan

5. PRICE

6. Country Mauritius India Canada France
Price (Rs) 269 245 258 300
Above the Market Average !
Problems of parallel imports because of price differentiation on different national markets.
Low-price strategy to win back consumers who cut back on spending during the economic
crisis.
Adopt a dual price strategy to make the products more affordable & at the same time
continues to be a premium segment

7. Adopt a Dual Price Strategy to make the products more
affordable & at the same time continues to be a premium
segment,
Example: the case of a shampoo
75 ml Rs. 69 75 ml Rs. 59 75 ml Rs. 64

8. 1

9. Training programs
& events
3
Advertising in
fashion magazines &
journal for
professional stylists,
billboards
2
Fashion show
Billboard On bus
Celebrity
endorsement

10. Personal selling
through sales
representatives Website
http://www.loreal.com/
Established in social
networks like Facebook,
twitter, YouTube
Apps idea

12. In beauty outlets
and supermarkets
Own hair salon:
L'Oréal Expert
Found at other
hairdresser shop
In pharmacies

13. QUESTIONS