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Looking at the
future of Terrestrial
Broadcasting
SUMMARY BY FERNANDO ALMARZA | DVB SB MEMBER
Profound changes
Multiscreen
consumption of Media
in a connected home,
where handheld
devices proliferate
Growing Out of Home
media consumption
Huge benefit of cost
and quality, if mobile
traffic through
broadcast
Profound changes
Fast developing cellular
networks
migrating from 4G 5G
Blurring of traditional
business models
emergence of OTT and
decoupling
Personalized & Social
Media experiences
with augmented and
programmatic content
Need to think about the future
More and more video consumption
Current broadband networks cannot do
it alone
Huge benefit of cost and quality, if
mobile traffic through broadcast
Need to think about the future
Linear TV, predominantly HD (or UHD),
will remain very important
Even software updates when millions
of devices download in the same
week
Then comes the spectrum reduction
Need of Efficiency
The increase in
video demand
Is a factor of
1.7x to 2x
The reduction
of spectrum
By a factor of
0.7x
Means we
need
Improvements
of 2.5x to 3x
factor in
efficiency
Half of this improvement
The other half still needs to be found
MIMO?
50% has already been identified
With HEVC and DVB-T2
Questions?

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Looking future broadcast (1)

  • 1. Looking at the future of Terrestrial Broadcasting SUMMARY BY FERNANDO ALMARZA | DVB SB MEMBER
  • 2. Profound changes Multiscreen consumption of Media in a connected home, where handheld devices proliferate Growing Out of Home media consumption Huge benefit of cost and quality, if mobile traffic through broadcast
  • 3. Profound changes Fast developing cellular networks migrating from 4G 5G Blurring of traditional business models emergence of OTT and decoupling Personalized & Social Media experiences with augmented and programmatic content
  • 4. Need to think about the future More and more video consumption Current broadband networks cannot do it alone Huge benefit of cost and quality, if mobile traffic through broadcast
  • 5. Need to think about the future Linear TV, predominantly HD (or UHD), will remain very important Even software updates when millions of devices download in the same week Then comes the spectrum reduction
  • 6. Need of Efficiency The increase in video demand Is a factor of 1.7x to 2x The reduction of spectrum By a factor of 0.7x Means we need Improvements of 2.5x to 3x factor in efficiency
  • 7. Half of this improvement The other half still needs to be found MIMO? 50% has already been identified With HEVC and DVB-T2