Do we really have a latent demand for mobile broadcast?
Whatare the key regulatory issues?
Which technology options could embrace carriers to deploy Mobile TV?
What arethe applied business models?
What arethe lessons learnt from first rollout cases?
What is the outlook for different stakeholders?
Status Quo of Telco Players Initiatives in Africa
Quintessence of the ICT Value Proposition
Paradox of Quasar Contenders and Their shortcoming
Conundrum of Real Options as Strategic Portfolio
Lessons learnt from Successful ICT Use Cases
Information and Communication Technology (ICT) is one of the most dynamic industry sectors of our times. The future of the ICT industry is shaped by long term socio-economic trends and at the same time ICT will shape the way we work and live in the future. Accordingly, we have developed a framework to set the scene for the year, when today's ICT executives will reach the end of their careers: 2032!
What are the most important trends, what do future ICT applications look like and what does this mean for players in the market?
Mobile Operators and the Internet CommunityRoy Njoka
Lecture on "Relations between Mobile Operators and Internet Communities" to the Domain Name System Forum held on 6th of August at Strathmore University, Nairobi Kenya
Status Quo of Telco Players Initiatives in Africa
Quintessence of the ICT Value Proposition
Paradox of Quasar Contenders and Their shortcoming
Conundrum of Real Options as Strategic Portfolio
Lessons learnt from Successful ICT Use Cases
Information and Communication Technology (ICT) is one of the most dynamic industry sectors of our times. The future of the ICT industry is shaped by long term socio-economic trends and at the same time ICT will shape the way we work and live in the future. Accordingly, we have developed a framework to set the scene for the year, when today's ICT executives will reach the end of their careers: 2032!
What are the most important trends, what do future ICT applications look like and what does this mean for players in the market?
Mobile Operators and the Internet CommunityRoy Njoka
Lecture on "Relations between Mobile Operators and Internet Communities" to the Domain Name System Forum held on 6th of August at Strathmore University, Nairobi Kenya
It has been more than 20 years since the launch of Virgin Mobile in the United Kingdom, the first true MVNO in the world. Over this period, the industry has reached a respectable level of maturity, with around 1,300 MVNOs serving approximately 250 million subscribers in more than 70 markets worldwide*.
The success of the MVNO model varies across markets, with an average of 70 players per market* in developed economies compared to 3 brands or less per GCC market.
The GCC region’s MVNO space has witnessed a resurgence in the recent months with more than 5 new licenses being offered by telecom regulators in 2 key markets.
The restrictions associated with the ongoing COVID-19 pandemic are transforming the world. While the telecommunications sector is not immune to its impact, service providers played a crucial role in keeping people connected and businesses functioning. For the sector’s stakeholders (MVNOs, MNOs, Regulators and Investors), understanding the difference between short-term risks and long-term trends is a multi-million-dollar equation.
▼ The aim of this Report is to help navigate this challenge by clarifying the current market landscape, understanding the current opportunities, and generating a set of recommendations for all stakeholders in the MVNO sector.
Mobile Virtual Network Operator (MVNO) Market Trends 2014 To 2020 by Grand Vi...Grand View Research
MVNOs provide differentiated services to customers by targeting niche market segments such as retail, business, roaming, etc.
For More Information Visit - http://www.grandviewresearch.com/industry-analysis/mobile-virtual-network-operator-mvno-market
Huawei: Deep Dive Report on The Smartphone & Telecom Equipment GiantKeith Palmer
An extensive overview of Huawei as a company, their Global Expansion Strategy, Marketing Strategy, and what the future looks like for them. Created in April 2017 by Digital Strategist Keith Palmer
The Telco Innovation Toolbox: Economic Models for Managing Disruption and Rei...Ericsson Russia
Как операторам справится со стремительно меняющимся рынком и усиливающимся влиянием OTT игроков?
В отчете: составляющие успешной экосистемы; асиметричная конкуренция с OTT; во что обойдется ожидание развития событий; методы планирования работы в условиях неопределенности; API как канал дистрибуции; API как способ построения экосистемы вокруг традиционных операторских сервисов;
/Подготовлено Vision Mobile совместно с Ericsson/
I'd appreciate if you leave a comment on the slideshow. You are free to use to use the information as long as you mention the source although I would not be able to share the originals with you since it is not under my ownership alone.
Programmatic для брендов: как получить эффективность и сохранить безопасностьHybridRussia
Спикеры расскажут о проблемах имиджевой рекламы в programmatic и работе brand safety в режиме реального времени, использовании programmatic-инструментов на премиальных площадках. А также научат оптимизировать кампании на основе анализа вовлеченности пользователей.
It has been more than 20 years since the launch of Virgin Mobile in the United Kingdom, the first true MVNO in the world. Over this period, the industry has reached a respectable level of maturity, with around 1,300 MVNOs serving approximately 250 million subscribers in more than 70 markets worldwide*.
The success of the MVNO model varies across markets, with an average of 70 players per market* in developed economies compared to 3 brands or less per GCC market.
The GCC region’s MVNO space has witnessed a resurgence in the recent months with more than 5 new licenses being offered by telecom regulators in 2 key markets.
The restrictions associated with the ongoing COVID-19 pandemic are transforming the world. While the telecommunications sector is not immune to its impact, service providers played a crucial role in keeping people connected and businesses functioning. For the sector’s stakeholders (MVNOs, MNOs, Regulators and Investors), understanding the difference between short-term risks and long-term trends is a multi-million-dollar equation.
▼ The aim of this Report is to help navigate this challenge by clarifying the current market landscape, understanding the current opportunities, and generating a set of recommendations for all stakeholders in the MVNO sector.
Mobile Virtual Network Operator (MVNO) Market Trends 2014 To 2020 by Grand Vi...Grand View Research
MVNOs provide differentiated services to customers by targeting niche market segments such as retail, business, roaming, etc.
For More Information Visit - http://www.grandviewresearch.com/industry-analysis/mobile-virtual-network-operator-mvno-market
Huawei: Deep Dive Report on The Smartphone & Telecom Equipment GiantKeith Palmer
An extensive overview of Huawei as a company, their Global Expansion Strategy, Marketing Strategy, and what the future looks like for them. Created in April 2017 by Digital Strategist Keith Palmer
The Telco Innovation Toolbox: Economic Models for Managing Disruption and Rei...Ericsson Russia
Как операторам справится со стремительно меняющимся рынком и усиливающимся влиянием OTT игроков?
В отчете: составляющие успешной экосистемы; асиметричная конкуренция с OTT; во что обойдется ожидание развития событий; методы планирования работы в условиях неопределенности; API как канал дистрибуции; API как способ построения экосистемы вокруг традиционных операторских сервисов;
/Подготовлено Vision Mobile совместно с Ericsson/
I'd appreciate if you leave a comment on the slideshow. You are free to use to use the information as long as you mention the source although I would not be able to share the originals with you since it is not under my ownership alone.
Programmatic для брендов: как получить эффективность и сохранить безопасностьHybridRussia
Спикеры расскажут о проблемах имиджевой рекламы в programmatic и работе brand safety в режиме реального времени, использовании programmatic-инструментов на премиальных площадках. А также научат оптимизировать кампании на основе анализа вовлеченности пользователей.
IIR Partnerships- CRO Alliances in 2015guest4954d3
This presentation describes what pharma-CRO partnerships may look like in 5-10 years, and how they will be different from today's outsourcing approaches.
Mvno Mvne Indentifying New Business OpportunitiesComarch
This presentations shows the possible categories of MVNO operators, various deployment models and the advantages of both becoming an MVNO operator and hosting an MVNO on your network. You can learn how Comarch responds to the market need of a perfect MVNO solution and find out why you should seek business in this area.
Programmatic Buying на всех этапах воронки продажMaksim Katkov
Реальные кейсы от имиджевой кампании, работающей на максимальный охват с минимальной стоимостью контакта с ЦА - до работы с привычными для екоммерс-проектов KPI в формате CPA.
The partnership canvas creates empathy between two prospective partners on the strategic importance of the partnership to each. The canvas can be used as a stand-alone tool to quickly identify a partnering opportunity. But for full strategizing value, it’s better to use it in conjunction with the business model canvas.
The partnership canvas has been tested in various workshop settings with students and entrepreneurs. It has demonstrably contributed to better partnership discussions. Parties become clear about each other’s strategic objectives. Also, they learn from each other about the various opportunities there are to partner. It’s not a matter of making one grand master plan for an offer the partner can’t refuse, but more of finding out together what the opportunities are.
25 tips for Successful Partnerships & AlliancesPeter Simoons
This ebook with 25 tips for successful partnerships and alliances contains the 25 most common elements that are often overlooked when creating a business collaboration like partnerships and alliances.
Collaboration is on the rise and will be an essential element to success in the near future. Whether it be in the collaborative economy, or through strategic alliances, partnerships or joint ventures; collaboration enables us to reach results we can otherwise not achieve alone.
This book is meant to be a quick reference; to help you think about these 25 elements and create successful partnerships and alliances.
When you want to learn more browse to http://petersimoons.com and subscribe to the newsletter for weekly partnership and alliances tips.
Andy sutton - Multi-RAT mobile backhaul for Het-Netshmatthews1
At our 5th Telecoms Evangelist meet up Andy Sutton of EE gave a fantastic presentation reviewing the latest trends and developments in mobile backhaul architecture, strategy and technology. Starting with a review of backhaul capacity, performance requirements and protocol architecture, the presentation initially focused on the macro cell layer before going on to discuss options for evolving towards a true multi-layered heterogeneous network. Take a look!
This presentation summarizes the many technology ideas and business models to achieve Ultra-efficient network operation while safeguarding customer quality and expectations. This work was presented at Informa's Broadband MEA conference in Dubai, 26th of Match 2012.
This is the Partnership Canvas. It's an add-on tool to the business model canvas for visualising and discussing partnerships and alliances. http://wp.me/p1GXjP-eP <-You can find more background on the tool and strategic partnerships on my blog: partnershipcanvas.com
Margaret Dawson defines integrated marketing and the required components of an integrated marketing plan. You can use this template to set up your marketing program for success. From performing a market analysis and SWOT to establishing the right strategies and objectives to establishing the right metrics - and then putting an action plan together based on all of that.
Within wireless carriers’ large technology environments, there are three conceptual layers that all have their own place in the network: Moving from the end-user to the network core, the radio/access network provides connectivity from the handset (mobile/cell phone) to the network via the air interface.
Then follows a core network plus service enabling layer that deals with things like coding techniques, transport and control for services, and security and quality of service techniques.
On top of that we operate the actual services visible to the end-user which we cover in this course: mobile Internet access, text messaging, picture and video messaging, mobile instant messaging, video and TV streaming services.
A comprehensive analysis of the applications, use cases, and business considerations of LTE Broadcast from network operators, industry analysts and enterprise users perspective. To download, please visit: https://www.qualcomm.com/media/documents/files/lte-broadcast-white-paper-by-idc.pdf
The new role of Governments in deregulated telecom markets. Who is responsibl...Agustin Argelich Casals
Conference of Mr. Georges Mokhbat at 14th Diada de les Telecomunicacions de Catalunya
The new role of Governments in deregulated telecom markets. Who is responsible for “Digital Highways”
IPTV Forum London - New Trends and Platform Strategies for New TVThomas Grota
IPTV new trends and recommendations for planning and roll out strategies - Centralized Platform for Service Delivery and Content Handling - Cost saving while providing enhanced service experience - From service planning to live deployment
Telecom strategy review 2015: Europe (part 2)tmtventure
Orange SA, Telenor Group, Vimpelcom, Vodafone, Deustche Telecom, Telefonica and other leading European telecommunication companies.
2nd part of global telecoms strategy review. Total companies to be reviewed is about 16-18. We looked through their reports, interviews and made our own view on their strategy.
Feel free to contact us with your commentary or if you've found any mistakes.
Cartesian reviews recent operator activity in over-the-top communications. What opportunities exist in fixed and mobile? Which strategies should be considered?
Telecom revenues are declining.
Till now, Data revenues have been critical for Telcos which have successfully followed a “walled garden” approach. But the "walled gardens" are fast eroding under threat from integrated players like Google and Apple, and the telco revenues are fast declining.
This presentation presents strategies a Telco to counter this emerging threat from different types of online players and increase or at least retain a share of data revenues.
This report summarises the findings from the 2016
programme of research and analysis, providing an
overview of the pay-TV innovation landscape and setting
out the views of industry executives around the world
– in Europe, Asia Pacific, Latin America and North
America. It provides a snapshot of industry perspectives
about the innovation challenges and opportunities
facing the industry and outlines a set of innovation
priorities for the pay-TV operators.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
2. MOBILETV-ASTRATEGYCANVAS_FINAL.PPT
Page 1
Detecon - your international partner in the consulting market
Established:
1954 Diebold
1977 DETECON
Reorganized:
2002
Detecon International GmbH
Sales 2006:
EUR 148 million
650 Consultants worldwide
Shareholder:
T-Systems International GmbH
Globalization
Zürich
Bangkok
Bonn
Johannesburg
London
Reston
San Mateo
Cairo
Abu Dhabi
BeijingIstanbul
Beirut
Riad
3. MOBILETV-ASTRATEGYCANVAS_FINAL.PPT
Page 2
Content
1. Do we really have a latent demand for mobile broadcast?
2. What are the key regulatory issues?
3. Which technology options could embrace carriers to deploy Mobile TV?
4. What are the applied business models?
5. What are the lessons learnt from first rollout cases?
6. What is the outlook for different stakeholders?
4. MOBILETV-ASTRATEGYCANVAS_FINAL.PPT
Page 3
Mobile TV trend-scouting
Do we really have a latent demand for mobile broadcast?
The TV medium is a bigger application globally than telephony; the daily amount of time
spent watching TV is far more significant than that spent on mobile services.
Worldwide mobile TV revenues
(in billion), 2007-2010
Worldwide broadcast mobile TV users (in million)
by Technology, 2007-2010 *
Source: Informa 2005
0
10
20
30
40
50
60
70
80
2007 2008 2009 2010
DVB-H
T-DMB
S-DMB
ISDB-T
* Excluding cellular (eg. MBMS, MediaFLO)
11
10
7
4
0
1
2
3
4
5
6
7
8
9
10
11
2007 2008 2009 2010
Source: Yankee Group 2006
5. MOBILETV-ASTRATEGYCANVAS_FINAL.PPT
Page 4
Mobile TV value innovation
Do we really have a latent demand for mobile broadcast?
Innovation without value tends to be technology-driven, market pioneering or futuristic,
often shooting beyond what end-users are ready to accept and pay for.
Value Creation through content segmentation Value Proposition through innovation
Content
Download Streaming
On-demand Carousel Non-live Live
Pay TV programVideo on-demandPush and storeClips
Subscription Free TV program
Value proposition cornerstones for business segment
Value proposition cornerstones for mass-market segment
6. MOBILETV-ASTRATEGYCANVAS_FINAL.PPT
Page 5
The gray zone
What are the key regulatory issues?
Pressure Points
The impact of regulation is steadily increasing within the mobile industry realm as part of
many emerging new media access platforms.
Spectrum
Allocation and acquisition
of scarce frequencies
difficult in specific markets
Different regulatory bodies
in geographical markets
(even within same country
e.g. Germany)
Some countries demand
proprietary standards for
broadcasting (e.g. China).
Content
Regulatory issues
concerning unicast content
(e.g. VoD) vs. broadcast
transmissions
Public vs. commercial
broadcasting
Digital Rights Management
issues regarding
distribution, protection and
royalties for copyrights
Protection of consumers
Commercial
Free to air networks might
prohibit charging for
service (e.g. South Korea)
Coverage exigencies
might forbid profitable
network rollout
Non discriminatory
conditions between
different distribution
platforms
7. MOBILETV-ASTRATEGYCANVAS_FINAL.PPT
Page 6
Broadcasting technologies landscape – DVB-H standard gains momentum
Which technology options could embrace carriers to deploy Mobile TV?
Broadcasting technologies – key facts
DVB-H
Digital Video
Broadcasting
Handhelds
T-DMB
Terrestrial
Digital Multimedia
Broadcasting
S-DMB
Satellite Digital
Multimedia Broadcast
MBMS
Multimedia Broadcast
Multicast Service
MediaFlo
Media Forward
Link Only
Region Europe, USA, Australia South Korea Japan Europe, South Asia USA
Download Rate Up to 11 Mbps Up to 1 Mbps Up to 2.3 Mbps Up to 0.38 Mbps Up to 11.2 Mbps
Video Codec MPEG-4 MPEG-4 MPEG-4 MPEG-4 MPEG-4
Channels/128kbps 60 3-5 9-27 3 50-70
Cell Size 17-67km 40-60km 3-700km 2-3 km 2-10km
Power Reduction Time slicing Bandwidth shrinking Bandwidth Shrinking Time slicing
Time division
multiplexing
Transport stream MPEG2 TS IP IP IP MPEG2, IP
Frequency
470 to 862 MHz,
1452 to 1492 MHz
1,452 to 1,492 MHz 470 to 862 MHz 174 to 230 MHz,
470 to 862 MHz
716 to 722 MHz,
698 to 746 MHz
CAPEX
Out of the large range of cellular, terrestrial and satellite broadcasting technologies, some
of them are emerging as standards in different regions.
8. MOBILETV-ASTRATEGYCANVAS_FINAL.PPT
Page 7
Mobile TV devices
Which technology options could embrace carriers to deploy Mobile TV?
Outstanding issues
The challenge here is to find the balance between device cost, performance, form-factor
and style depending on the target customer segment.
Battery Technology and power management are two crucial aspects to
determine the success of Mobile TV.
Integration of new DVB-H, DAB or DMB tuners and channel decoders
represents a significant challenge both in terms of energy consumption
and components costs.
Application processors, RAM memory, GPS chipsets, large and high resolution
colour displays are vital for high quality of service and end-user acceptance.
Ease of use and large choice of different mobile TV ready handsets are
essential for the momentum market take-up
9. MOBILETV-ASTRATEGYCANVAS_FINAL.PPT
Page 8
Strategic options from mobile operators perspective
What are the applied business models?
Mobile TV business models
Discrete business model, the
mobile operator chooses to provide
mobile TV services over its own
cellular network.
Hybrid business model, the mobile
operator is lead player in the
mobile TV provisioning scenario,
which includes some level of
interaction with broadcast network
services.
Converged business model, the
mobile operator and other
stakeholders in the value chain
cooperate to take full advantage of
the complementary nature of
cellular and broadcast networks.
Bypassed business model, the
mobile operator is sidestepped
altogether by the broadcast carrier,
but still provide an uplink.
Rationale
Four main scenarios can be played out for the provisioning of mobile TV services.
Mobile
Networks
Complementary or
Competitive?
Broadcast
Networks
Discrete Hybrid Converged Bypassed
Business models
Key contribution
Minimal involvement
10. MOBILETV-ASTRATEGYCANVAS_FINAL.PPT
Page 9
Status quo in early adopters markets
What are the lessons learnt from first rollout cases?
In a nutshell
Mobile TV market dynamics are heavily influenced by geographical characteristics and
respective regulatory frameworks.
Market split between Video on
demand subscribers and Mobile
TV services
MobiTV content aggregator
approach is a success story
Mobile TV over WiMAX envisaged
2008
USA
Regulatory muddle due to
federal system
Digital Right Management
issues (GEMA)
European Commission
initiative promoting DVB-H
Germany
Pitfalls of MBCo: no alliance
with mobile operator, purpose
built devices, distribution
strategy
ISDB-T standard used for One
Seg Service, no charging
allowed by regulator
Japan
DVB-H is predominant, take-up
push by FIFA World Cup 2006
High pricing with early adopters
Wholesale approach by
Mediaset to serve mobile carrier
Italy
Source: DETECON Research and Analysis
Struggle between paid service
and free of charge scenario
Pricing and handset affordability
is a concern for user acceptance
Wholesale approach with 25%
revenue share for mobile carrier
South Korea
11. MOBILETV-ASTRATEGYCANVAS_FINAL.PPT
Page 10
What is the outlook for different stakeholders?
Sharpen the saw – Strategic alliances as key success factor
Strategic alliance framework – Mobile TV
Legal Framework
Incentives
Content Providers function:
Innovation leadership
Content creation and protection
Service branding
Content licensing
Sustainable
User Protection
Governance
Mobile Operators role:
Understanding user demands
Business model
Technology choice
Marketing and pricing
Content
Provider
Broadcast
Carrier
Handset
Vendor
Mobile
Operator
Handset Vendors role:
Terminals readiness
Fostering standards
Sharing investments
Economy of scale
Broadcast Carriers function:
Content aggregation
Content transport
Setting standards
Business cooperation
Regulatory Bodies
Stakeholders in the Mobile TV value chain should contractually joint efforts to achieve
business development through synergies, expenses sharing and technology transfer.
12. MOBILETV-ASTRATEGYCANVAS_FINAL.PPT
Page 11
Contact
Thank you very much!
Integrated management and technology consulting worldwide
Guy Alain Djopmo Komguep
Detecon International GmbH
Oberkasseler Str. 2
53227 Bonn (Germany)
Phone +49 228 700 2826
Fax +49 228 700 2107
Mobile +49 151 1221 7902
Djopmo.Komguep@detecon.com