The document discusses the growth of broadband internet in Asia and emerging trends. It notes that Asia is contributing greatly to global growth in broadband penetration and forecasts over 40 million new Asian broadband subscribers in 2009. By 2013, one third of Asian households will have broadband access. The document also examines trends in broadband technologies like DSL, cable, and fiber networks. Many Asian markets are leading in fiber-to-the-home deployment. Emerging usage patterns around internet video, social media, and online entertainment are discussed as drivers of future broadband demand.

1. Examining Broadband Services’
Services’
Future Potential in Asia
Carriers World
Anke Gill, VP of Marketing, BNS Ltd
17 March 2009
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3. Broadband in Asia
• Asia-Pacific is contributing the greatest increase to consumer
broadband penetration worldwide. Source: Point Topic
• More than 40 million individuals, businesses and families in
Asia will begin using broadband internet connections this year
• By the end of 2013, one third of Asia-Pacific households will
have broadband.
• 31.5% growth is forecasted for the region overall from 129.7
million subscribers 2007, to 171 million 2009. Source: Frost & Sullivan
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4. Access Technology Trends
Technology Connection speed Total WW
limit Connections
DSL 40 Mb/sec 65%
technologies
Cable Modems 30Mb/sec 21%
FTTx 200 - 1,000 Mb/sec 12%
Source: Point Topic
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5. Asia Leads the World in FTTH
Source: Point Topic
Asia-Pacific SE Asia
43.50% 40.04%
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6. Market Drivers
• The “Wild Web World” 2.0
• Shift in entertainment
consumption patterns
• IPTV
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7. Market Drivers
• The Digital Home
• Housing Density in Asia
• Clear public policies
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8. Asia Leads Global Entertainment
Consumption
• Set to become the global leader in the online
entertainment industry (In-Stat)
• Willingness to pay for it:
Source: KPMG International, 2007
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9. Example 1: Japan
• More new FTTH/B subscribers than new DSL
subscribers since April 2005
• Nearly 60% of the 29 million broadband connections
are via FFTx; 40% of residential broadband connections
are via FTTH.
• At 2Q08 total Broadband subscribers reached 29.33
Million with DSL counting now less subscribers (12.29
M) than FTTH/B
• Attractive prices, closing the gap with ADSL tariffs
• Average broadband speed of over 90 Mb/sec – 100
Mb/sec are the norm.
• Government’s proactive approach to FTTH deployments
with a goal of 20 Million FTTH subscribers in 2010
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10. Example 2: Hong Kong Broadband
• HK BB as market challenger has launched FTTH to differentiate
itself against incumbent PCCW
• Set to expand its network from 1.4m to 2m homes by 2010
(90% of HK SAR population)
• Objective is to “Commoditize” bandwidth, i.e make its 25-100
Mbps the mass market industry standard for HK
• A 1 Gbps offer was launched in April 2005 and is available
throughout the network
• ARPU increased over 60% in 18 months, while churn rate was
reduced to 1%
• HK BB took advantage of HK’s dense urban environment to
deploy FTTB+Cat5e to guarantee future services and continue
to differentiate itself in the market
(Source: iDate)
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11. Broadband Activities now…
• Downloading TV programs, watching online videos
and making online phone calls posted the biggest
year-to-year percent increase among adult Internet
users in the U.S.
• Downloading a TV program in the previous 30 days
has grown 141.4% YoY.
• The number of adults who watched online video
increased by 35.4%
• Respondents who visited online blogs increased by
17.0%, those who wrote a blog increased by 16.3%
Source: Mediamark Research & Intelligence.
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12. …and in the future
• Convergence of the TV and
online worlds
– Web TV widgets (Yahoo!): showing
Internet info like stock quotes,
sports scores, photos from Flickr etc
while watching TV
• Convergence of platforms
– The need for add-on boxes is
starting to disappear completely with
HDTVs already beginning to absorb
hard drives and Wi-Fi.
– Intuitive applications that marry “the
best of both worlds”
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13. For Example: Shopping on Demand
• An amalgamation of all exiting home-
shopping platforms into a new revenue
generating on-demand shopping
application
• Easy integration with existing IPTV
systems
• Ideal for shopping, VoD, Karaoke, food
delivery, education….
$
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14. IPTV 3.0 Example: Platform and Content convergence with
BNS Touch & The Wiz
Online service and entertainment system that marries the familiarity of
printed catalogues with the information-rich online world
• Comprises a pen-like device which connects to the IPTV
STB for seamless connectivity between printed
catalogues and online information
• The pen reads invisible dot-code printing and triggers
information on the TV screen
• Applications: online shopping, food ordering, Karaoke,
education, VoD selection…
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15. The Shape of Things to Come
• More on-demand
• More original web series
• Ad-supported content
• Free internet video interlaced with user-generated and
commercial content
• More personalized programming with share and interact
options
• Any content to be watchable on screens of any size at
anytime.
• Plus, Asia is set to become the global leader in the online
entertainment industry (Source: In-Stat)
These types of connections require high speed
upload and download capability with a rich user
experience.
Operators should consider to future-proofing their
networks
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16. Thank You
www.bnsltd.com
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