The document discusses developments in film production and distribution technology since the late 19th century. It outlines key advancements like high definition formats, CGI, IMAX technology, and digital distribution methods including streaming services and Freeview. These innovations have improved image quality and given audiences more viewing options and on-demand access to content. Looking ahead, the passage predicts further improvements to technology will continue altering how films are created and consumed.

2.  Film production and distribution technology has
developed a lot since the first ever motion film,
which was The Horse In Motion in 1878.
 A number of new advancements have taken
place in terms of production technology including
the creation of new software programs, the
introduction of High Definition, IMAX technology
and CGI.
 Distribution technology has also developed
particularly in terms of home viewing with the
introduction of Blu-ray, Freeview and Internet
streaming services.

3.  High Definition is a video of higher resolution and
quality than standard definition. In terms of
filming, High Definition format not only improves
the quality of the image but also enables the
images to be transferred easily for editing and
special effect purposes.
 High Definition Television is now available in the
UK on a variety of platforms including cable,
satellite and terrestrial television. It is continually
expanding to greater variety of channels as
viewers purchase HD ready televisions in greater
numbers

4.  Freeview is the only free to air digital terrestrial
television service in the UK. Since the digital
switchover in 2012, there is no terrestrial analogue
television broadcast in the UK and all terrestrial TV is
broadcast through Freeview. It broadcasts free to air
channels, radio stations and interactive services, and
has enabled a larger to have access to a wider range
of channels and High Definition formats that were not
available through analogue television.

5.  Imax stands for Image Maximum. It is a motion picture film
format and set of cinema projection standards.
 It has the ability to record and display images of far larger
size and resolution than previous conventional film
systems. Since 2002, some feature films have been
converted or upgraded so that they can be shown in IMAX
cinemas and some have been shot using IMAX technology.
 IMAX technology vastly heightens the visual impact of film
presentations, making the experience more immersive for
audiences. For this reason it is a particularly popular format
for blockbuster action and fantasy films to be shown in and
has particular value in terms of increasing the impact of
CGI or Special Effects.

6.  The computer generated imagery is the application of computer
graphics to different creative formats like games, films, television
programmes, commercials, and simulators. It is most commonly
used in terms of 3D computer graphics to create special effects in
films and television. The evolution of CGI led to the development of
virtual cinematography in the 1990s where the simulated camera is
not limited or restricted by physical laws.
 They can also be created by home users and edited using software
programs like Windows Move Maker or iMovie. The availability of
CGI software and more developed computer technology has
enabled individual artists and small independent production
companies to create films and games to a professional standard.

7.  In late 1990s and early 2000s, Internet users experienced a number of developments
including:
 Greater bandwith
 Increased access to networks
 Use of standard formats and protocols such as TCP, IP, HTTP and HTML
 The Commercialization of the internet
 These technological advances, in addition to access to more powerful home computing and
operating systems, made streaming film and television programme practical and affordable
for the vast majority of ordinary consumers.

8.  Netflix, INC is American provider of on demand internet streaming services that are available to viewers in North and
South America, Caribbean and parts of Europe (Denmark, Finland, Ireland, the Netherlands, Norway, Sweden, and the
United Kingdom).
 The success of Netflix has altered the way audiences consume televised content. Neil Hunt, theNetflix chief product
officer, believes that Netflix is model for what television will look like in 2025. He highlights the fact that because users
can watch shows at their own pace and convenience, there is no longer any need for episodes to end on cliffhangers in
order to encourage audiences to continue following a series. This level of flexibility also enables Netflix to develop and
work on a show until it finds its audience rather than cancelling it immediately due to initial disappointing ratings. He
realised that a customers that has which they can watch different programs in one television show when they want
than leaving as a cliff-hanger.
 The service’s subscription fee also frees Netflix from having to show commercial advertisements which alters the
viewing experience for the consumer and also enables the service to produce programmes that do not have to fit into a
traditional length of 30 or 60 minutes.
 Netflix has changed consumers’ expectations. By making the whole series of a programme available at once, Netflix
has been able to capitalize on the increasing habit of binge watching, giving the freedom and control of scheduling
back to the viewer. According to a 2013 Nielsen survey, more than 60% of Americans admit to binge-watching shows
and nearly 8/10 Americans have used technology to watch their favourite shows on their own schedule.

9.  I believe that production and distribution technology will continue to
develop over the next ten years and we will see improvements in a
number of areas including the quality of hardware and software
available to both professionals and amateurs. These improvements
may make it easier to create films with advanced and specialised
effects but it also means that producers, directors, cinematographers
and editors working in the industry will need to continually update
their skill set in order to be able to keep up and use the new
technology effectively.
 Due to High Definition Television and the expansion of streaming
services, home consumer habits have already dramatically changed
but I think there will be continued advancements in this area with
larger audiences having access to such technology and even
greater freedom for users to create their own viewing schedule
whether it be at home or on the move using a variety of devices like
phones and tablets to consume content.