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The time is now for Mobile Broadcast! 
By Mark DiFede 
October 2014
 Business Development consultant for 
emerging technologies 
 10 Year QUALCOMM veteran. 
 led Qualcomm MediaFLO Technologies APAC 
Trials in Taiwan & Hong Kong 
 Project Management for multivendor wireless 
deployments 
 Expertise in Wireless, M2M, IoT and Digital 
Media
 Multicast & Unicast services utilizing part of 
the LTE signal 
◦ Unicast – One cell can provide unicast streams to 
multiple users. 
◦ eMBMS where the all users within the cell receive a 
multicast stream
 Carriers need ROI for the 4g LTE upgrade 
 LTE provides flexibility for diverse types of 
content packages 
 Smartphone’s adoption growing exponentially 
with rise in online purchases & ‘Games Apps’ 
 Enterprise mobility and increase usage of cloud 
based software subscriptions including 
magazines, book and publications.
 LTE Broadcast (eMBMS) has the ability to 
provide more stable streams to multiple users 
even on congested sites 
 Current smartphone, devices and tablets can 
receive video without bespoke software 
 QUALCOMM SDK expands the ecosystem and 
provides common API 
 Lower cost tablets, larger smartphones and 
new PC (Lenovo) & OEM’s entering market
 Samsung 
 Apple 
 Blackberry 
 Huawei 
 LG 
 HTC 
 Lenovo 
 Nokia 
 Sony
 Explosion in Social Apps and video popularity 
◦ 50% of smartphone usage is video. (source IDC, Sept. 2014) 
 Global network upgrades to LTE 
 Samsung & Apple popularity increased device 
storage and performance 
 Online to offline convergence with sporting 
events, exhibitions created need for new user 
experiences, --video reply, close ups and 
offers.
 Live content for venue specific offers, malls, 
stadiums, and exhibitions 
 Cloud based Software sales & Off-peak 
Software updates 
 Popular shows and local TV (TVB Dramas) 
 Podcast and eReader subscription delivery 
 Multicast advertising & proximity services 
 Internet of Things (IoT)
 ROI for LTE beyond just “Higher Data Rates” 
 Must market broadcast services to attract and 
maintain customers 
 Form alliances with OEM’s and content service 
providers 
 Have flexibility for new revenue streams & draft 
agreements with key event/content companies 
such as Formula1 (FIA), World Soccer (FIFA), 
American Football (NFL)
 Larger devices make video on smartphone 
finally viable 
 Explosion in usage of smartphone due to 
plethora of applications & increase in mobile 
purchasing 
 Content and network providers serving same 
customers 
 LTE Broadcast creates flexibility and ROI 
opportunity
Mark (Marco) DiFede 
227 Wing Lok Rd. # 302 
Sheung Wan, Hong Kong 
Mobile # +852 5686 8852 
http://hk.linkedin.com/pub/mark-marco-difede/0/830/842

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Marco DiFede LTE Broadcast Business Opportunites

  • 1. The time is now for Mobile Broadcast! By Mark DiFede October 2014
  • 2.  Business Development consultant for emerging technologies  10 Year QUALCOMM veteran.  led Qualcomm MediaFLO Technologies APAC Trials in Taiwan & Hong Kong  Project Management for multivendor wireless deployments  Expertise in Wireless, M2M, IoT and Digital Media
  • 3.  Multicast & Unicast services utilizing part of the LTE signal ◦ Unicast – One cell can provide unicast streams to multiple users. ◦ eMBMS where the all users within the cell receive a multicast stream
  • 4.  Carriers need ROI for the 4g LTE upgrade  LTE provides flexibility for diverse types of content packages  Smartphone’s adoption growing exponentially with rise in online purchases & ‘Games Apps’  Enterprise mobility and increase usage of cloud based software subscriptions including magazines, book and publications.
  • 5.  LTE Broadcast (eMBMS) has the ability to provide more stable streams to multiple users even on congested sites  Current smartphone, devices and tablets can receive video without bespoke software  QUALCOMM SDK expands the ecosystem and provides common API  Lower cost tablets, larger smartphones and new PC (Lenovo) & OEM’s entering market
  • 6.  Samsung  Apple  Blackberry  Huawei  LG  HTC  Lenovo  Nokia  Sony
  • 7.  Explosion in Social Apps and video popularity ◦ 50% of smartphone usage is video. (source IDC, Sept. 2014)  Global network upgrades to LTE  Samsung & Apple popularity increased device storage and performance  Online to offline convergence with sporting events, exhibitions created need for new user experiences, --video reply, close ups and offers.
  • 8.  Live content for venue specific offers, malls, stadiums, and exhibitions  Cloud based Software sales & Off-peak Software updates  Popular shows and local TV (TVB Dramas)  Podcast and eReader subscription delivery  Multicast advertising & proximity services  Internet of Things (IoT)
  • 9.  ROI for LTE beyond just “Higher Data Rates”  Must market broadcast services to attract and maintain customers  Form alliances with OEM’s and content service providers  Have flexibility for new revenue streams & draft agreements with key event/content companies such as Formula1 (FIA), World Soccer (FIFA), American Football (NFL)
  • 10.  Larger devices make video on smartphone finally viable  Explosion in usage of smartphone due to plethora of applications & increase in mobile purchasing  Content and network providers serving same customers  LTE Broadcast creates flexibility and ROI opportunity
  • 11. Mark (Marco) DiFede 227 Wing Lok Rd. # 302 Sheung Wan, Hong Kong Mobile # +852 5686 8852 http://hk.linkedin.com/pub/mark-marco-difede/0/830/842