The document discusses the significance of integrating business operations, emphasizing the journey of an order and the importance of tools like APIs. It outlines four key areas for companies: sales, accounts, marketing, and order fulfillment, and highlights reasons why businesses fail such as lack of customer engagement and ineffective leadership. Ultimately, it advocates for improved efficiency and decision-making through better integration of systems.

1. The Importance of
Integration
Khaos Control Cloud

2. Jason Thickpenny
Job title: No idea anymore!

3. Stuff to talk about
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4
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The 4 key thing sections in your business.
The journey of an order.
The work and the man hours you have to put in to for fill
that one order.
The importance of integrating everything.
What you need to do with just that one order.
What is an API?
1
Some tools that could help.

4. The 4 Key Areas of Your
Business
Operations
Sales
Accounts

5. Sales
Quotations. Answer customer
enquires.
Pipeline.
Pro-formas. Ensuring transaction
of the sale.
Look ways to sell
more to the
customer.
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2 6
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5

6. Accounts
VAT Return. P&L.
Recording
expenses.
Recording
stock value.
Reconciliations.
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5

7. Marketing
Run promotions. Regular newsletters
and articles.
Spot buying
trends.
Keep an eye
on competition.
Ensuring relative
content is going in the
right places.
Controlling tech –
managing Google
Adwords and website.
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3
2
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8. 3 reasons why businesses fail – Eric T Wagner
Not really in touch with customers through deep
dialogue
“In my experience, this is the worst move an entrepreneur can make
because complete understanding of your customer is imperative to your
success. Listen -- in my mind entrepreneurs must walk 1,000 miles in the
shoes of their customers. Not 10. Not 100. One thousand”.
Reason #1

9. 3 reasons why businesses fail – Eric T Wagner
Leadership breakdown at the top (yes -- founder
dysfunction).
Reason #2

11. 3 reasons why businesses fail – Eric T Wagner
Inability to nail a profitable business model with
proven revenue streams.
“In the end, this is the sum total. Fail to accurately achieve product/market
fit where money gets made, and you’re sunk”
Reason #3

12. THE JOURNEY OF AN
ORDER
The complexity of just ONE order…

13. Order comes in (eBay, amazon, telephone, walk in the shop).
2
Print off the label.
Pick the order.
3 Print the invoice to send.
Get your courier to
pick up the order.
Pack item.
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4
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THE
JOURNEY
OF AN
ORDER

14. Update your stock inventory in Amazon and other platforms.
Stock take.
Deal with returns.
Order stock.
Different prices for different customers.
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THE
JOURNEY
OF AN
ORDER

15. Order comes in (eBay, amazon, telephone, walk in the shop).
2
Print off the label.
Pick the order.
3 Print the invoice to send.
Get your courier to
pick up the order.
Pack item.
1
4
5
6
THE
JOURNEY
OF AN
ORDER

16. Update your stock inventory in Amazon and other platforms.
Stock take.
Deal with returns.
Order stock.
Different prices for different customers.
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THE
JOURNEY
OF AN
ORDER

18. 3
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On average it takes about 20 minutes to
do this…

21. Into this…

22. Integrate

23. Have lots of applications – Don’t talk to each other

24. Have lots of applications – Don’t talk to each other
Duplication of work
Mistakes happening
Inaccurate data

25. …API (Application Programming
Interface
Your
organisation
Customers
Suppliers
Partners
Apps

26. Update this…
And all these get updated

27. All have API

28. The Importance of Integration
You become faster
You become more efficient
You can make better business decisions
You can be a proactive seller, not a reactive order
processor

29. Still don’t understand, or
more questions?
PHONE
@jthickpenny1
Jason Thickpenny
jthickpenny@khaoscontrol.co
m