SlideShare a Scribd company logo
TM
Fashion webinar:
How to ensure successful seasonal shopping in Q4
Agenda
TM
Q4: what’s at stake for your business
Optimising your ecommerce strategy for Q4
How Turnbull & Asser is preparing for Q4
Deep dive into the online fashion industry
Q&A
TM
Business first
TM
eCommerce
Consultancy
Platform evaluation & implementation
Creative vision, strategy & ideation
UX & CX design
System integration
Optimisation
TM
15Offices
200Employees
200+Clients worldwide
TM
TM
Clients
Retail
Pureplay
Fashion
Media
Entertainment
Publishing
Health & Beauty
Tech
Trusted partner across a
wide range of sectors,
experts in:
TM
1st Nov - 26th Dec 2015
£24bn
compared to 2014
+12%
£5bn
predicted cyber for
weekend 2016
Q4 Online Spending
TM
60% increase
in online traffic
on cyber Monday
Some of the sites
that struggled…
Stability &
Performance
TM
Client Success
Stability and
performance
enhancements
increase conversion
7,000 to 15,500
concurrent users
1.1 orders per
second
TM
Performance considerations
TM
Compressing images
Investing in a CDN
Using caching effectively
During peak, focus on simplifying the journey
to conversion
Keep it
personal
(not creepy)
14% of orders were
click and collect on
Black Friday 2015
TM
Beyond the
purchase
Preparing For Peak
Improving the customer experience, why not to relaunch in
peak, and some quick wins…
Disclaimer: Terrible use of stock images within…
The foolproof guide to relaunching
your site in peak…
UAT + testing will be squeezed
Don’t Do It!
Why? So What?
Mistakes are likely to hit the live website, meaning
customers will spot them leading to a bad
experience…
For small to medium businesses, the people trading
your current site will often be the ones helping to
launch the new site. During peak trading this comes
with difficulties!
There’s no room for error!
Critical items may fall off the launch plan due to an
absolute delivery date which can’t be moved…
You’ll distract the team from trading
You may face extended periods of downtime, find
that the hosting infrastructure isn’t suitable and
ultimately lose revenues
Going live with high traffic = risky!
So, You’re Doing It Anyway…
Gain the support of the wider business
Action Because…?
You may find you can pull from internal business
units outside of ecommerce to help with testing /
UAT of repetitive pages, helping your team focus
on new sign-offs and trading the current site…
Focus your stakeholders (and yourself!) on the
elements of the launch that matter most. Which
could you live without; HTML5 video on the
homepage, or PayPal integration? Mapping out
these elements will help you to prioritise.
Talk hosting…now!
My CEO once said ‘there’s nothing worse than a
newly launched website going down’ I proved him
wrong.
‘There’s nothing worse than a newly launch
website going down during peak’
Focus
Going live during peak is always going to carry more pressure than at other times. With strong technical competencies from
your chosen development agency, and equally strong project management both internally and through your agencies, it’s
possible to have a smooth transition to your new functionality or website.
The Luxury Consumer & Their
Expectations (or not!)
Customer Services
Function Expectations
Packaging
Fulfilment
• Expects a reply immediately
• Would rather a considered response than a templated one
• Would like to deal with the same person for each query
• Needs a customer service at non-work times - weekends + evenings are key
• Wants to be able to pay in a way that suits them - PayPal, gift card, local currency etc.
• Expects a luxury gift wrapping option
• Appreciates a degree of personalisation via packaging
• Doesn’t want boxes within boxes…minimum wastage + easy to carry
• Wants you to deliver the goods at a time that suits them
• Expects a free shipping option - but willing to pay for convenience
• Does NOT want to queue anywhere to return or have to ask to return
• Wants regular, accurate tracking updates and a ‘signed for’ service
• Expects to be able to collect in store
• Doesn’t consider stock outages to be an option - if it’s there, it can be purchased!
• Wants a premium courier - DPD / branded couriers etc.
The Luxury Consumer At Christmas
How we’re preparing for peak…
Get close to your hosting partner…
Handy Tips / Quick Wins
Load testing alongside your hosting partner will
minimise the risks of the site going down when
under extreme pressure throughout peak trading.
Increase concurrent users to
above your current forecasts, force as many people
through the checkout as possible, tweak your
infrastructure and test again until you’re 100%
happy…
Group your products suggestively
From Nosto to Inviqa, your email platform provider
and 3rd party logistics company, all of the
businesses you work with have incredible
experience with clients larger, smaller, more
intricate and complicated businesses than your own
- this experience will prove invaluable in a face to
face meeting to discuss peak planning. Lean on
them as much as possible…
Localised PPC…for the store
Ensure you have enough visuals!
Give forecasts to 3rd party logistics partner
Split up your database…
Showcase your services
In fact, get close to all of your partners…
Don’t miss out on market opportunities
Work with businesses in your vertical to sell your goods for you…
Use your stores for visual cue ideas
Get your stock levels up - high enough to cope with your forecasts!
Fashion webinar: How to ensure successful seasonal shopping in Q4
Fashion webinar: How to ensure successful seasonal shopping in Q4
In this webinar we will
look at the following KPIs…
✓ Traffic
✓ Conversion rate
✓ Average order value
✓ Bounce rate
TRAFFIC
28.7%
Largest increase in
traffic - UK
YEAR ON YEAR NUMBER OF VISITS %
Traffic
Fashion webinar: How to ensure successful seasonal shopping in Q4
TOP THREE TIPS FOR Q4:
✓ Engaging content 

- e.g. gift ideas
✓ Tailored email
✓ Qualified traffic
Traffic
CONVERSION
RATE
3.85%
Average conversion
rate in UK
Conversion
rate
CONVERSION RATE (CR) %
Fashion webinar: How to ensure successful seasonal shopping in Q4
TOP THREE TIPS:
✓ Free shipping and
clear returns
✓ Streamline payments
✓ Create urgency
Conversion
rate
AVERAGE
ORDER VALUE
£135
Average order 

value in UK
Average
Order Value
AVERAGE ORDER VALUE (AOV) €
TOP THREE TIPS:
✓ Product exposure
✓ Dynamic upselling
✓ Fill gift budget
Average
Order Value
BOUNCE
RATE
41%
Average bounce rate
in UK
Bounce
rate
BOUNCE RATE %
TOP THREE TIPS:
✓ Dynamic content
✓ Landing page
optimisation
✓ Relevant alternatives
Bounce rate
Fashion webinar: How to ensure successful seasonal shopping in Q4
Brett Lawrence blawrence@inviqa.com
Lewis Hamilton lewis.Hamilton@turnbullandasser.co.uk
Patrick Obolgogiani patrick.o@nosto.com
Q&A

More Related Content

What's hot

Verdubbel uw conversie in 4 stappen! Praktische tips voor meer omzet
Verdubbel uw conversie in 4 stappen! Praktische tips voor meer omzetVerdubbel uw conversie in 4 stappen! Praktische tips voor meer omzet
Verdubbel uw conversie in 4 stappen! Praktische tips voor meer omzet
valantic NL
 
Magento startup & growth
Magento startup & growthMagento startup & growth
Magento startup & growth
Vlad Stanescu
 
AIA2018 - Rick Rasmussen - Startup Financials
AIA2018 - Rick Rasmussen - Startup FinancialsAIA2018 - Rick Rasmussen - Startup Financials
AIA2018 - Rick Rasmussen - Startup Financials
European Innovation Academy
 
How to organize your Sales Pipeline? With Alain Mevellec from Sellsy
How to organize your Sales Pipeline? With Alain Mevellec from SellsyHow to organize your Sales Pipeline? With Alain Mevellec from Sellsy
How to organize your Sales Pipeline? With Alain Mevellec from Sellsy
STATION F
 
The Buzz Around Deal Desk
The Buzz Around Deal DeskThe Buzz Around Deal Desk
The Buzz Around Deal Desk
Apttus
 
Building a Repeatable, Scalable & Profitable Growth Process
Building a Repeatable, Scalable & Profitable Growth ProcessBuilding a Repeatable, Scalable & Profitable Growth Process
Building a Repeatable, Scalable & Profitable Growth Process
David Skok
 
Module - ECommerce
Module - ECommerceModule - ECommerce
Module - ECommerce
Head Studios
 
Tips for a better success of e commerce
Tips for a better success of e commerceTips for a better success of e commerce
Tips for a better success of e commerce
Mobile88
 
Locol media mikepun wcto2017 v08
Locol media  mikepun  wcto2017 v08Locol media  mikepun  wcto2017 v08
Locol media mikepun wcto2017 v08
wcto2017
 
3 not chatbots
3 not  chatbots3 not  chatbots
3 not chatbots
Kuldeep Wadaskar
 
How to make your website work for you
How to make your website work for youHow to make your website work for you
How to make your website work for you
Katrina Aaslaid
 
5 winning examples of Marketing Automation | APSIS
5 winning examples of Marketing Automation | APSIS5 winning examples of Marketing Automation | APSIS
5 winning examples of Marketing Automation | APSIS
APSIS
 
Why Businesses Need A Wesbite
Why Businesses Need A WesbiteWhy Businesses Need A Wesbite
Why Businesses Need A Wesbite
Evolve Academy
 
Create metrics with the value deal desk service
Create metrics with the value deal desk serviceCreate metrics with the value deal desk service
Create metrics with the value deal desk service
Sales Meddic Group
 
Build Ecommerce Sites With Confidence (Demystifying Ecommerce), WordCamp Los ...
Build Ecommerce Sites With Confidence (Demystifying Ecommerce), WordCamp Los ...Build Ecommerce Sites With Confidence (Demystifying Ecommerce), WordCamp Los ...
Build Ecommerce Sites With Confidence (Demystifying Ecommerce), WordCamp Los ...
topher1kenobe
 
Managing Your Website
Managing Your WebsiteManaging Your Website
Managing Your Website
Deluxe Corporation
 
Webinar: Ecommerce Personalisation and Abandonment Recovery in Action
Webinar: Ecommerce Personalisation and Abandonment Recovery in ActionWebinar: Ecommerce Personalisation and Abandonment Recovery in Action
Webinar: Ecommerce Personalisation and Abandonment Recovery in Action
Pure360
 
How To Increase Ecommerce Conversions
How To Increase Ecommerce ConversionsHow To Increase Ecommerce Conversions
How To Increase Ecommerce Conversions
topher1kenobe
 
8 tips to scale sales from 0 to 10M in ARR with Jon, co-founder of Aircall
8 tips to scale sales from 0 to 10M in ARR with Jon, co-founder of Aircall8 tips to scale sales from 0 to 10M in ARR with Jon, co-founder of Aircall
8 tips to scale sales from 0 to 10M in ARR with Jon, co-founder of Aircall
STATION F
 
Top 5 mantra to develop successful e commerce website
Top 5 mantra to develop successful e commerce websiteTop 5 mantra to develop successful e commerce website
Top 5 mantra to develop successful e commerce website
21twelveinteractive
 

What's hot (20)

Verdubbel uw conversie in 4 stappen! Praktische tips voor meer omzet
Verdubbel uw conversie in 4 stappen! Praktische tips voor meer omzetVerdubbel uw conversie in 4 stappen! Praktische tips voor meer omzet
Verdubbel uw conversie in 4 stappen! Praktische tips voor meer omzet
 
Magento startup & growth
Magento startup & growthMagento startup & growth
Magento startup & growth
 
AIA2018 - Rick Rasmussen - Startup Financials
AIA2018 - Rick Rasmussen - Startup FinancialsAIA2018 - Rick Rasmussen - Startup Financials
AIA2018 - Rick Rasmussen - Startup Financials
 
How to organize your Sales Pipeline? With Alain Mevellec from Sellsy
How to organize your Sales Pipeline? With Alain Mevellec from SellsyHow to organize your Sales Pipeline? With Alain Mevellec from Sellsy
How to organize your Sales Pipeline? With Alain Mevellec from Sellsy
 
The Buzz Around Deal Desk
The Buzz Around Deal DeskThe Buzz Around Deal Desk
The Buzz Around Deal Desk
 
Building a Repeatable, Scalable & Profitable Growth Process
Building a Repeatable, Scalable & Profitable Growth ProcessBuilding a Repeatable, Scalable & Profitable Growth Process
Building a Repeatable, Scalable & Profitable Growth Process
 
Module - ECommerce
Module - ECommerceModule - ECommerce
Module - ECommerce
 
Tips for a better success of e commerce
Tips for a better success of e commerceTips for a better success of e commerce
Tips for a better success of e commerce
 
Locol media mikepun wcto2017 v08
Locol media  mikepun  wcto2017 v08Locol media  mikepun  wcto2017 v08
Locol media mikepun wcto2017 v08
 
3 not chatbots
3 not  chatbots3 not  chatbots
3 not chatbots
 
How to make your website work for you
How to make your website work for youHow to make your website work for you
How to make your website work for you
 
5 winning examples of Marketing Automation | APSIS
5 winning examples of Marketing Automation | APSIS5 winning examples of Marketing Automation | APSIS
5 winning examples of Marketing Automation | APSIS
 
Why Businesses Need A Wesbite
Why Businesses Need A WesbiteWhy Businesses Need A Wesbite
Why Businesses Need A Wesbite
 
Create metrics with the value deal desk service
Create metrics with the value deal desk serviceCreate metrics with the value deal desk service
Create metrics with the value deal desk service
 
Build Ecommerce Sites With Confidence (Demystifying Ecommerce), WordCamp Los ...
Build Ecommerce Sites With Confidence (Demystifying Ecommerce), WordCamp Los ...Build Ecommerce Sites With Confidence (Demystifying Ecommerce), WordCamp Los ...
Build Ecommerce Sites With Confidence (Demystifying Ecommerce), WordCamp Los ...
 
Managing Your Website
Managing Your WebsiteManaging Your Website
Managing Your Website
 
Webinar: Ecommerce Personalisation and Abandonment Recovery in Action
Webinar: Ecommerce Personalisation and Abandonment Recovery in ActionWebinar: Ecommerce Personalisation and Abandonment Recovery in Action
Webinar: Ecommerce Personalisation and Abandonment Recovery in Action
 
How To Increase Ecommerce Conversions
How To Increase Ecommerce ConversionsHow To Increase Ecommerce Conversions
How To Increase Ecommerce Conversions
 
8 tips to scale sales from 0 to 10M in ARR with Jon, co-founder of Aircall
8 tips to scale sales from 0 to 10M in ARR with Jon, co-founder of Aircall8 tips to scale sales from 0 to 10M in ARR with Jon, co-founder of Aircall
8 tips to scale sales from 0 to 10M in ARR with Jon, co-founder of Aircall
 
Top 5 mantra to develop successful e commerce website
Top 5 mantra to develop successful e commerce websiteTop 5 mantra to develop successful e commerce website
Top 5 mantra to develop successful e commerce website
 

Viewers also liked

Internet
InternetInternet
Internet
Danielms10
 
MUSE-final campaign presentation
MUSE-final campaign presentationMUSE-final campaign presentation
MUSE-final campaign presentation
Josh Perreault
 
Question Three
Question ThreeQuestion Three
Question Three
kenyabell1998
 
WEBINAR: Crea campañas que generen un ROAS efectivo personalizando la experie...
WEBINAR: Crea campañas que generen un ROAS efectivo personalizando la experie...WEBINAR: Crea campañas que generen un ROAS efectivo personalizando la experie...
WEBINAR: Crea campañas que generen un ROAS efectivo personalizando la experie...
Nosto
 
Social Media for Business
Social Media for BusinessSocial Media for Business
Social Media for Business
ClearPivot
 
cv
cvcv
Camera angles
Camera anglesCamera angles
Camera angles
KushalShingadia
 
Design Fundamentals
Design FundamentalsDesign Fundamentals
Design Fundamentals
Ajay Shrivastava
 
Wc ppt
Wc pptWc ppt
Wc ppt
kostubhgolu
 
Revision ppt
Revision pptRevision ppt
Revision ppt
Kirstie Stark
 
Webinar: Effektiven Return on Ad Spend (ROAS) über personalisierte Facebook-...
 Webinar: Effektiven Return on Ad Spend (ROAS) über personalisierte Facebook-... Webinar: Effektiven Return on Ad Spend (ROAS) über personalisierte Facebook-...
Webinar: Effektiven Return on Ad Spend (ROAS) über personalisierte Facebook-...
Nosto
 
Webinar: Déballez les secrets d'une période de fêtes réussie avec Nosto
Webinar: Déballez les secrets d'une période de fêtes réussie avec NostoWebinar: Déballez les secrets d'une période de fêtes réussie avec Nosto
Webinar: Déballez les secrets d'une période de fêtes réussie avec Nosto
Nosto
 

Viewers also liked (12)

Internet
InternetInternet
Internet
 
MUSE-final campaign presentation
MUSE-final campaign presentationMUSE-final campaign presentation
MUSE-final campaign presentation
 
Question Three
Question ThreeQuestion Three
Question Three
 
WEBINAR: Crea campañas que generen un ROAS efectivo personalizando la experie...
WEBINAR: Crea campañas que generen un ROAS efectivo personalizando la experie...WEBINAR: Crea campañas que generen un ROAS efectivo personalizando la experie...
WEBINAR: Crea campañas que generen un ROAS efectivo personalizando la experie...
 
Social Media for Business
Social Media for BusinessSocial Media for Business
Social Media for Business
 
cv
cvcv
cv
 
Camera angles
Camera anglesCamera angles
Camera angles
 
Design Fundamentals
Design FundamentalsDesign Fundamentals
Design Fundamentals
 
Wc ppt
Wc pptWc ppt
Wc ppt
 
Revision ppt
Revision pptRevision ppt
Revision ppt
 
Webinar: Effektiven Return on Ad Spend (ROAS) über personalisierte Facebook-...
 Webinar: Effektiven Return on Ad Spend (ROAS) über personalisierte Facebook-... Webinar: Effektiven Return on Ad Spend (ROAS) über personalisierte Facebook-...
Webinar: Effektiven Return on Ad Spend (ROAS) über personalisierte Facebook-...
 
Webinar: Déballez les secrets d'une période de fêtes réussie avec Nosto
Webinar: Déballez les secrets d'une période de fêtes réussie avec NostoWebinar: Déballez les secrets d'une période de fêtes réussie avec Nosto
Webinar: Déballez les secrets d'une période de fêtes réussie avec Nosto
 

Similar to Fashion webinar: How to ensure successful seasonal shopping in Q4

Bootcamp Voor Groei
Bootcamp Voor Groei Bootcamp Voor Groei
Bootcamp Voor Groei
Taïs Croes
 
Leeds Online Seller Meetup
Leeds Online Seller MeetupLeeds Online Seller Meetup
Leeds Online Seller Meetup
Daytodayebay
 
Saving Time, Energy and Money with Virtual Warehousing
Saving Time, Energy and Money with Virtual WarehousingSaving Time, Energy and Money with Virtual Warehousing
Saving Time, Energy and Money with Virtual Warehousing
interlinkONE
 
How to Overcome the Biggest Challenges Facing Ecommerce Businesses
How to Overcome the Biggest Challenges Facing Ecommerce BusinessesHow to Overcome the Biggest Challenges Facing Ecommerce Businesses
How to Overcome the Biggest Challenges Facing Ecommerce Businesses
RevenueWire
 
Presentation To Cumbria Cim
Presentation To Cumbria CimPresentation To Cumbria Cim
Presentation To Cumbria Cim
Lakeland
 
3D Cart
3D Cart3D Cart
To eCommerce and beyond
To eCommerce and beyondTo eCommerce and beyond
To eCommerce and beyond
Beka Rice
 
Jw conversion elite talk final black
Jw conversion elite talk final blackJw conversion elite talk final black
Jw conversion elite talk final black
Andy Brown
 
How e-commerce businesses can increase marketing ROI through automation
How e-commerce businesses can increase marketing ROI through automationHow e-commerce businesses can increase marketing ROI through automation
How e-commerce businesses can increase marketing ROI through automation
Tars
 
eCommerce for Dummies
eCommerce for DummieseCommerce for Dummies
eCommerce for Dummies
Trix Corp.
 
BA 65 Hour 6 ~ Business Operations and Practice
BA 65 Hour 6 ~ Business Operations and PracticeBA 65 Hour 6 ~ Business Operations and Practice
BA 65 Hour 6 ~ Business Operations and Practice
dpd
 
Ipost investor
Ipost investorIpost investor
Ipost investor
Swati Dhariwal
 
Ecommerce UK Making Christmas Count event
Ecommerce UK Making Christmas Count eventEcommerce UK Making Christmas Count event
Ecommerce UK Making Christmas Count event
Practicology
 
Greenytails
GreenytailsGreenytails
Greenytails
Greenytails
 
15 Minute Breakdown: Navigating the Evolution: Unraveling the Past Decade's S...
15 Minute Breakdown: Navigating the Evolution: Unraveling the Past Decade's S...15 Minute Breakdown: Navigating the Evolution: Unraveling the Past Decade's S...
15 Minute Breakdown: Navigating the Evolution: Unraveling the Past Decade's S...
Tinuiti
 
IPEX - How to be More Profitable
IPEX - How to be More ProfitableIPEX - How to be More Profitable
IPEX - How to be More Profitable
Cavendish
 
Profitable growth in a foreign countries (part I)
Profitable growth in a foreign countries (part I)Profitable growth in a foreign countries (part I)
Profitable growth in a foreign countries (part I)
Vladas Sapranavicius
 
Whos On Presentation
Whos On PresentationWhos On Presentation
Whos On Presentation
ianrowley
 
ABM Presentation
ABM PresentationABM Presentation
ABM Presentation
Corrao Group LLC
 
Crm software services india
Crm software services indiaCrm software services india
Crm software services india
salesmantra66
 

Similar to Fashion webinar: How to ensure successful seasonal shopping in Q4 (20)

Bootcamp Voor Groei
Bootcamp Voor Groei Bootcamp Voor Groei
Bootcamp Voor Groei
 
Leeds Online Seller Meetup
Leeds Online Seller MeetupLeeds Online Seller Meetup
Leeds Online Seller Meetup
 
Saving Time, Energy and Money with Virtual Warehousing
Saving Time, Energy and Money with Virtual WarehousingSaving Time, Energy and Money with Virtual Warehousing
Saving Time, Energy and Money with Virtual Warehousing
 
How to Overcome the Biggest Challenges Facing Ecommerce Businesses
How to Overcome the Biggest Challenges Facing Ecommerce BusinessesHow to Overcome the Biggest Challenges Facing Ecommerce Businesses
How to Overcome the Biggest Challenges Facing Ecommerce Businesses
 
Presentation To Cumbria Cim
Presentation To Cumbria CimPresentation To Cumbria Cim
Presentation To Cumbria Cim
 
3D Cart
3D Cart3D Cart
3D Cart
 
To eCommerce and beyond
To eCommerce and beyondTo eCommerce and beyond
To eCommerce and beyond
 
Jw conversion elite talk final black
Jw conversion elite talk final blackJw conversion elite talk final black
Jw conversion elite talk final black
 
How e-commerce businesses can increase marketing ROI through automation
How e-commerce businesses can increase marketing ROI through automationHow e-commerce businesses can increase marketing ROI through automation
How e-commerce businesses can increase marketing ROI through automation
 
eCommerce for Dummies
eCommerce for DummieseCommerce for Dummies
eCommerce for Dummies
 
BA 65 Hour 6 ~ Business Operations and Practice
BA 65 Hour 6 ~ Business Operations and PracticeBA 65 Hour 6 ~ Business Operations and Practice
BA 65 Hour 6 ~ Business Operations and Practice
 
Ipost investor
Ipost investorIpost investor
Ipost investor
 
Ecommerce UK Making Christmas Count event
Ecommerce UK Making Christmas Count eventEcommerce UK Making Christmas Count event
Ecommerce UK Making Christmas Count event
 
Greenytails
GreenytailsGreenytails
Greenytails
 
15 Minute Breakdown: Navigating the Evolution: Unraveling the Past Decade's S...
15 Minute Breakdown: Navigating the Evolution: Unraveling the Past Decade's S...15 Minute Breakdown: Navigating the Evolution: Unraveling the Past Decade's S...
15 Minute Breakdown: Navigating the Evolution: Unraveling the Past Decade's S...
 
IPEX - How to be More Profitable
IPEX - How to be More ProfitableIPEX - How to be More Profitable
IPEX - How to be More Profitable
 
Profitable growth in a foreign countries (part I)
Profitable growth in a foreign countries (part I)Profitable growth in a foreign countries (part I)
Profitable growth in a foreign countries (part I)
 
Whos On Presentation
Whos On PresentationWhos On Presentation
Whos On Presentation
 
ABM Presentation
ABM PresentationABM Presentation
ABM Presentation
 
Crm software services india
Crm software services indiaCrm software services india
Crm software services india
 

More from Nosto

Intelligenter Handel(n): Handlungsempfehlungen für den E-Commerce Erfolg in 2020
Intelligenter Handel(n): Handlungsempfehlungen für den E-Commerce Erfolg in 2020Intelligenter Handel(n): Handlungsempfehlungen für den E-Commerce Erfolg in 2020
Intelligenter Handel(n): Handlungsempfehlungen für den E-Commerce Erfolg in 2020
Nosto
 
Creating a customer centric customer experience
Creating a customer centric customer experienceCreating a customer centric customer experience
Creating a customer centric customer experience
Nosto
 
Opportunities in omnichannel webinar
Opportunities in omnichannel webinarOpportunities in omnichannel webinar
Opportunities in omnichannel webinar
Nosto
 
The State of Online Fashion in 2019
The State of Online Fashion in 2019The State of Online Fashion in 2019
The State of Online Fashion in 2019
Nosto
 
Erfolgsstrategien für Q1: Ihr persönlicher Guide zum E-Commerce-Erfolg
Erfolgsstrategien für Q1: Ihr persönlicher Guide zum E-Commerce-ErfolgErfolgsstrategien für Q1: Ihr persönlicher Guide zum E-Commerce-Erfolg
Erfolgsstrategien für Q1: Ihr persönlicher Guide zum E-Commerce-Erfolg
Nosto
 
Optimisation sur e-commerce - Nosto + Algolia
Optimisation sur e-commerce - Nosto + Algolia Optimisation sur e-commerce - Nosto + Algolia
Optimisation sur e-commerce - Nosto + Algolia
Nosto
 
Facebook Dynamic Product Ads. Relevanteres Retargeting für einen höheren Retu...
Facebook Dynamic Product Ads. Relevanteres Retargeting für einen höheren Retu...Facebook Dynamic Product Ads. Relevanteres Retargeting für einen höheren Retu...
Facebook Dynamic Product Ads. Relevanteres Retargeting für einen höheren Retu...
Nosto
 
Le guide des Facebook Ads Dynamiques - Un retargeting plus pertinent pour un ...
Le guide des Facebook Ads Dynamiques - Un retargeting plus pertinent pour un ...Le guide des Facebook Ads Dynamiques - Un retargeting plus pertinent pour un ...
Le guide des Facebook Ads Dynamiques - Un retargeting plus pertinent pour un ...
Nosto
 
In 6 Schritten den Umsatzrückgang in neuen Gewinn verwandeln
In 6 Schritten den Umsatzrückgang in neuen Gewinn verwandelnIn 6 Schritten den Umsatzrückgang in neuen Gewinn verwandeln
In 6 Schritten den Umsatzrückgang in neuen Gewinn verwandeln
Nosto
 
The Ultimate Ecommerce Q1 Survival Webinar - US
The Ultimate Ecommerce Q1 Survival Webinar - USThe Ultimate Ecommerce Q1 Survival Webinar - US
The Ultimate Ecommerce Q1 Survival Webinar - US
Nosto
 
The Ultimate Ecommerce Q1 Survival Webinar - Nordics
The Ultimate Ecommerce Q1 Survival Webinar - NordicsThe Ultimate Ecommerce Q1 Survival Webinar - Nordics
The Ultimate Ecommerce Q1 Survival Webinar - Nordics
Nosto
 
The Ultimate Ecommerce Q1 Survival Webinar - UK
The Ultimate Ecommerce Q1 Survival Webinar - UKThe Ultimate Ecommerce Q1 Survival Webinar - UK
The Ultimate Ecommerce Q1 Survival Webinar - UK
Nosto
 
El webinar de supervivencia para el 2017
El webinar de supervivencia para el 2017El webinar de supervivencia para el 2017
El webinar de supervivencia para el 2017
Nosto
 
Les 10 conseils pour rebondir après les soldes d'hiver
Les 10 conseils pour rebondir après les soldes d'hiverLes 10 conseils pour rebondir après les soldes d'hiver
Les 10 conseils pour rebondir après les soldes d'hiver
Nosto
 
Webinar: Unwrapping the secrets to holiday success with Nosto
Webinar: Unwrapping the secrets to holiday success with NostoWebinar: Unwrapping the secrets to holiday success with Nosto
Webinar: Unwrapping the secrets to holiday success with Nosto
Nosto
 
Webinar: Decken Sie zusammen mit Nosto die Geheimnisse einer erfolgreichen E-...
Webinar: Decken Sie zusammen mit Nosto die Geheimnisse einer erfolgreichen E-...Webinar: Decken Sie zusammen mit Nosto die Geheimnisse einer erfolgreichen E-...
Webinar: Decken Sie zusammen mit Nosto die Geheimnisse einer erfolgreichen E-...
Nosto
 
Webinar: Excediendo las expectativas de tus clientes con Personalización
Webinar: Excediendo las expectativas de tus clientes con PersonalizaciónWebinar: Excediendo las expectativas de tus clientes con Personalización
Webinar: Excediendo las expectativas de tus clientes con Personalización
Nosto
 
Optimieren Sie Ihren Shopware-Shop mit Personalisierung und automatisiertem M...
Optimieren Sie Ihren Shopware-Shop mit Personalisierung und automatisiertem M...Optimieren Sie Ihren Shopware-Shop mit Personalisierung und automatisiertem M...
Optimieren Sie Ihren Shopware-Shop mit Personalisierung und automatisiertem M...
Nosto
 
Webinar: Dépasser les attentes des consommateurs grâce à la personnalisation ...
Webinar: Dépasser les attentes des consommateurs grâce à la personnalisation ...Webinar: Dépasser les attentes des consommateurs grâce à la personnalisation ...
Webinar: Dépasser les attentes des consommateurs grâce à la personnalisation ...
Nosto
 
WEBINAR: Créer des campagnes au ROAS élevé grâce à une expérience Facebook p...
WEBINAR: Créer des campagnes au ROAS  élevé grâce à une expérience Facebook p...WEBINAR: Créer des campagnes au ROAS  élevé grâce à une expérience Facebook p...
WEBINAR: Créer des campagnes au ROAS élevé grâce à une expérience Facebook p...
Nosto
 

More from Nosto (20)

Intelligenter Handel(n): Handlungsempfehlungen für den E-Commerce Erfolg in 2020
Intelligenter Handel(n): Handlungsempfehlungen für den E-Commerce Erfolg in 2020Intelligenter Handel(n): Handlungsempfehlungen für den E-Commerce Erfolg in 2020
Intelligenter Handel(n): Handlungsempfehlungen für den E-Commerce Erfolg in 2020
 
Creating a customer centric customer experience
Creating a customer centric customer experienceCreating a customer centric customer experience
Creating a customer centric customer experience
 
Opportunities in omnichannel webinar
Opportunities in omnichannel webinarOpportunities in omnichannel webinar
Opportunities in omnichannel webinar
 
The State of Online Fashion in 2019
The State of Online Fashion in 2019The State of Online Fashion in 2019
The State of Online Fashion in 2019
 
Erfolgsstrategien für Q1: Ihr persönlicher Guide zum E-Commerce-Erfolg
Erfolgsstrategien für Q1: Ihr persönlicher Guide zum E-Commerce-ErfolgErfolgsstrategien für Q1: Ihr persönlicher Guide zum E-Commerce-Erfolg
Erfolgsstrategien für Q1: Ihr persönlicher Guide zum E-Commerce-Erfolg
 
Optimisation sur e-commerce - Nosto + Algolia
Optimisation sur e-commerce - Nosto + Algolia Optimisation sur e-commerce - Nosto + Algolia
Optimisation sur e-commerce - Nosto + Algolia
 
Facebook Dynamic Product Ads. Relevanteres Retargeting für einen höheren Retu...
Facebook Dynamic Product Ads. Relevanteres Retargeting für einen höheren Retu...Facebook Dynamic Product Ads. Relevanteres Retargeting für einen höheren Retu...
Facebook Dynamic Product Ads. Relevanteres Retargeting für einen höheren Retu...
 
Le guide des Facebook Ads Dynamiques - Un retargeting plus pertinent pour un ...
Le guide des Facebook Ads Dynamiques - Un retargeting plus pertinent pour un ...Le guide des Facebook Ads Dynamiques - Un retargeting plus pertinent pour un ...
Le guide des Facebook Ads Dynamiques - Un retargeting plus pertinent pour un ...
 
In 6 Schritten den Umsatzrückgang in neuen Gewinn verwandeln
In 6 Schritten den Umsatzrückgang in neuen Gewinn verwandelnIn 6 Schritten den Umsatzrückgang in neuen Gewinn verwandeln
In 6 Schritten den Umsatzrückgang in neuen Gewinn verwandeln
 
The Ultimate Ecommerce Q1 Survival Webinar - US
The Ultimate Ecommerce Q1 Survival Webinar - USThe Ultimate Ecommerce Q1 Survival Webinar - US
The Ultimate Ecommerce Q1 Survival Webinar - US
 
The Ultimate Ecommerce Q1 Survival Webinar - Nordics
The Ultimate Ecommerce Q1 Survival Webinar - NordicsThe Ultimate Ecommerce Q1 Survival Webinar - Nordics
The Ultimate Ecommerce Q1 Survival Webinar - Nordics
 
The Ultimate Ecommerce Q1 Survival Webinar - UK
The Ultimate Ecommerce Q1 Survival Webinar - UKThe Ultimate Ecommerce Q1 Survival Webinar - UK
The Ultimate Ecommerce Q1 Survival Webinar - UK
 
El webinar de supervivencia para el 2017
El webinar de supervivencia para el 2017El webinar de supervivencia para el 2017
El webinar de supervivencia para el 2017
 
Les 10 conseils pour rebondir après les soldes d'hiver
Les 10 conseils pour rebondir après les soldes d'hiverLes 10 conseils pour rebondir après les soldes d'hiver
Les 10 conseils pour rebondir après les soldes d'hiver
 
Webinar: Unwrapping the secrets to holiday success with Nosto
Webinar: Unwrapping the secrets to holiday success with NostoWebinar: Unwrapping the secrets to holiday success with Nosto
Webinar: Unwrapping the secrets to holiday success with Nosto
 
Webinar: Decken Sie zusammen mit Nosto die Geheimnisse einer erfolgreichen E-...
Webinar: Decken Sie zusammen mit Nosto die Geheimnisse einer erfolgreichen E-...Webinar: Decken Sie zusammen mit Nosto die Geheimnisse einer erfolgreichen E-...
Webinar: Decken Sie zusammen mit Nosto die Geheimnisse einer erfolgreichen E-...
 
Webinar: Excediendo las expectativas de tus clientes con Personalización
Webinar: Excediendo las expectativas de tus clientes con PersonalizaciónWebinar: Excediendo las expectativas de tus clientes con Personalización
Webinar: Excediendo las expectativas de tus clientes con Personalización
 
Optimieren Sie Ihren Shopware-Shop mit Personalisierung und automatisiertem M...
Optimieren Sie Ihren Shopware-Shop mit Personalisierung und automatisiertem M...Optimieren Sie Ihren Shopware-Shop mit Personalisierung und automatisiertem M...
Optimieren Sie Ihren Shopware-Shop mit Personalisierung und automatisiertem M...
 
Webinar: Dépasser les attentes des consommateurs grâce à la personnalisation ...
Webinar: Dépasser les attentes des consommateurs grâce à la personnalisation ...Webinar: Dépasser les attentes des consommateurs grâce à la personnalisation ...
Webinar: Dépasser les attentes des consommateurs grâce à la personnalisation ...
 
WEBINAR: Créer des campagnes au ROAS élevé grâce à une expérience Facebook p...
WEBINAR: Créer des campagnes au ROAS  élevé grâce à une expérience Facebook p...WEBINAR: Créer des campagnes au ROAS  élevé grâce à une expérience Facebook p...
WEBINAR: Créer des campagnes au ROAS élevé grâce à une expérience Facebook p...
 

Recently uploaded

3 Types Of PR & SEO Funnels That Will Maximize Conversions.pdf
3 Types Of PR & SEO Funnels That Will Maximize Conversions.pdf3 Types Of PR & SEO Funnels That Will Maximize Conversions.pdf
3 Types Of PR & SEO Funnels That Will Maximize Conversions.pdf
search engine jornal
 
Introduction-to-Social-Marketing-2024Trendy Mktg
Introduction-to-Social-Marketing-2024Trendy MktgIntroduction-to-Social-Marketing-2024Trendy Mktg
Introduction-to-Social-Marketing-2024Trendy Mktg
puneetmonga971720526
 
Shravani Mela branding plan - static visibility across UP, Bihar and Jharkhand
Shravani Mela branding plan - static visibility across UP, Bihar and JharkhandShravani Mela branding plan - static visibility across UP, Bihar and Jharkhand
Shravani Mela branding plan - static visibility across UP, Bihar and Jharkhand
suyogkulkarni39
 
How Social Media effect on business | eflot
How Social Media effect on business | eflotHow Social Media effect on business | eflot
How Social Media effect on business | eflot
swethag283189
 
Do's and Don'ts: How to Pitch Your Press Release to Journalists
Do's and Don'ts: How to Pitch Your Press Release to JournalistsDo's and Don'ts: How to Pitch Your Press Release to Journalists
Do's and Don'ts: How to Pitch Your Press Release to Journalists
Aggregage
 
Digital marketing is essential for global reach, engagement, and growth.
Digital marketing is essential for global reach, engagement, and growth.Digital marketing is essential for global reach, engagement, and growth.
Digital marketing is essential for global reach, engagement, and growth.
raqibmifysolutions
 
CAMPUSEDGE ENETERPRISE RESOURCE MANAGEMENT SOFTWARE
CAMPUSEDGE ENETERPRISE RESOURCE MANAGEMENT SOFTWARECAMPUSEDGE ENETERPRISE RESOURCE MANAGEMENT SOFTWARE
CAMPUSEDGE ENETERPRISE RESOURCE MANAGEMENT SOFTWARE
solitaireshubham
 
"Bhaktimay Hanuman: Embodiment of Devotion and Strength"
"Bhaktimay Hanuman: Embodiment of Devotion and Strength""Bhaktimay Hanuman: Embodiment of Devotion and Strength"
"Bhaktimay Hanuman: Embodiment of Devotion and Strength"
iamnavigato
 
Digital-Marketing-A-Comprehensive-Guide.pptx......
Digital-Marketing-A-Comprehensive-Guide.pptx......Digital-Marketing-A-Comprehensive-Guide.pptx......
Digital-Marketing-A-Comprehensive-Guide.pptx......
sahilshelar00718
 
Digital Marketing Presentation by gridque (1).pdf
Digital Marketing Presentation by gridque  (1).pdfDigital Marketing Presentation by gridque  (1).pdf
Digital Marketing Presentation by gridque (1).pdf
gridquedigital
 
10 Advantages and Disadvantages of Social Media Marketing in 2024
10 Advantages and Disadvantages of Social Media Marketing in 202410 Advantages and Disadvantages of Social Media Marketing in 2024
10 Advantages and Disadvantages of Social Media Marketing in 2024
Markonik
 
MKT460: Strategic Marketing_ SeH_ Kishwan Cookies.pdf
MKT460: Strategic Marketing_ SeH_ Kishwan Cookies.pdfMKT460: Strategic Marketing_ SeH_ Kishwan Cookies.pdf
MKT460: Strategic Marketing_ SeH_ Kishwan Cookies.pdf
Mohammad Tauhidul Islam Khan Rifat
 
LinkedIn Marketing Plan for The Sparks Foundation.pdf
LinkedIn Marketing Plan for The Sparks Foundation.pdfLinkedIn Marketing Plan for The Sparks Foundation.pdf
LinkedIn Marketing Plan for The Sparks Foundation.pdf
The Sparks Foundation
 
1704373070-KIM_-_ITI_ELSS_Tax_Saver_Fund.pdf
1704373070-KIM_-_ITI_ELSS_Tax_Saver_Fund.pdf1704373070-KIM_-_ITI_ELSS_Tax_Saver_Fund.pdf
1704373070-KIM_-_ITI_ELSS_Tax_Saver_Fund.pdf
Kaushal445159
 
Ranking in AI-powered Search - Berlin SEO & Content Club 2024
Ranking in AI-powered Search - Berlin SEO & Content Club  2024Ranking in AI-powered Search - Berlin SEO & Content Club  2024
Ranking in AI-powered Search - Berlin SEO & Content Club 2024
Flow Agency (formerly Flow SEO)
 
KODA Digital Marketing Agency Profile Services.pdf
KODA Digital Marketing Agency Profile Services.pdfKODA Digital Marketing Agency Profile Services.pdf
KODA Digital Marketing Agency Profile Services.pdf
amanprince3789
 
Mobile Marketing in the form of ppt document
Mobile Marketing in the form of ppt documentMobile Marketing in the form of ppt document
Mobile Marketing in the form of ppt document
ArhamBaloch1
 
Demystifying Attribution Reporting in Marketo Measure
Demystifying Attribution Reporting in Marketo MeasureDemystifying Attribution Reporting in Marketo Measure
Demystifying Attribution Reporting in Marketo Measure
GNW Consulting
 
Marketing Plan for The Spark Foundation
Marketing Plan for The Spark Foundation Marketing Plan for The Spark Foundation
Marketing Plan for The Spark Foundation
SyrineTouati
 
Building A Powerful Brand on Any Platform
Building A Powerful Brand on Any PlatformBuilding A Powerful Brand on Any Platform
Building A Powerful Brand on Any Platform
Xpand Marketing
 

Recently uploaded (20)

3 Types Of PR & SEO Funnels That Will Maximize Conversions.pdf
3 Types Of PR & SEO Funnels That Will Maximize Conversions.pdf3 Types Of PR & SEO Funnels That Will Maximize Conversions.pdf
3 Types Of PR & SEO Funnels That Will Maximize Conversions.pdf
 
Introduction-to-Social-Marketing-2024Trendy Mktg
Introduction-to-Social-Marketing-2024Trendy MktgIntroduction-to-Social-Marketing-2024Trendy Mktg
Introduction-to-Social-Marketing-2024Trendy Mktg
 
Shravani Mela branding plan - static visibility across UP, Bihar and Jharkhand
Shravani Mela branding plan - static visibility across UP, Bihar and JharkhandShravani Mela branding plan - static visibility across UP, Bihar and Jharkhand
Shravani Mela branding plan - static visibility across UP, Bihar and Jharkhand
 
How Social Media effect on business | eflot
How Social Media effect on business | eflotHow Social Media effect on business | eflot
How Social Media effect on business | eflot
 
Do's and Don'ts: How to Pitch Your Press Release to Journalists
Do's and Don'ts: How to Pitch Your Press Release to JournalistsDo's and Don'ts: How to Pitch Your Press Release to Journalists
Do's and Don'ts: How to Pitch Your Press Release to Journalists
 
Digital marketing is essential for global reach, engagement, and growth.
Digital marketing is essential for global reach, engagement, and growth.Digital marketing is essential for global reach, engagement, and growth.
Digital marketing is essential for global reach, engagement, and growth.
 
CAMPUSEDGE ENETERPRISE RESOURCE MANAGEMENT SOFTWARE
CAMPUSEDGE ENETERPRISE RESOURCE MANAGEMENT SOFTWARECAMPUSEDGE ENETERPRISE RESOURCE MANAGEMENT SOFTWARE
CAMPUSEDGE ENETERPRISE RESOURCE MANAGEMENT SOFTWARE
 
"Bhaktimay Hanuman: Embodiment of Devotion and Strength"
"Bhaktimay Hanuman: Embodiment of Devotion and Strength""Bhaktimay Hanuman: Embodiment of Devotion and Strength"
"Bhaktimay Hanuman: Embodiment of Devotion and Strength"
 
Digital-Marketing-A-Comprehensive-Guide.pptx......
Digital-Marketing-A-Comprehensive-Guide.pptx......Digital-Marketing-A-Comprehensive-Guide.pptx......
Digital-Marketing-A-Comprehensive-Guide.pptx......
 
Digital Marketing Presentation by gridque (1).pdf
Digital Marketing Presentation by gridque  (1).pdfDigital Marketing Presentation by gridque  (1).pdf
Digital Marketing Presentation by gridque (1).pdf
 
10 Advantages and Disadvantages of Social Media Marketing in 2024
10 Advantages and Disadvantages of Social Media Marketing in 202410 Advantages and Disadvantages of Social Media Marketing in 2024
10 Advantages and Disadvantages of Social Media Marketing in 2024
 
MKT460: Strategic Marketing_ SeH_ Kishwan Cookies.pdf
MKT460: Strategic Marketing_ SeH_ Kishwan Cookies.pdfMKT460: Strategic Marketing_ SeH_ Kishwan Cookies.pdf
MKT460: Strategic Marketing_ SeH_ Kishwan Cookies.pdf
 
LinkedIn Marketing Plan for The Sparks Foundation.pdf
LinkedIn Marketing Plan for The Sparks Foundation.pdfLinkedIn Marketing Plan for The Sparks Foundation.pdf
LinkedIn Marketing Plan for The Sparks Foundation.pdf
 
1704373070-KIM_-_ITI_ELSS_Tax_Saver_Fund.pdf
1704373070-KIM_-_ITI_ELSS_Tax_Saver_Fund.pdf1704373070-KIM_-_ITI_ELSS_Tax_Saver_Fund.pdf
1704373070-KIM_-_ITI_ELSS_Tax_Saver_Fund.pdf
 
Ranking in AI-powered Search - Berlin SEO & Content Club 2024
Ranking in AI-powered Search - Berlin SEO & Content Club  2024Ranking in AI-powered Search - Berlin SEO & Content Club  2024
Ranking in AI-powered Search - Berlin SEO & Content Club 2024
 
KODA Digital Marketing Agency Profile Services.pdf
KODA Digital Marketing Agency Profile Services.pdfKODA Digital Marketing Agency Profile Services.pdf
KODA Digital Marketing Agency Profile Services.pdf
 
Mobile Marketing in the form of ppt document
Mobile Marketing in the form of ppt documentMobile Marketing in the form of ppt document
Mobile Marketing in the form of ppt document
 
Demystifying Attribution Reporting in Marketo Measure
Demystifying Attribution Reporting in Marketo MeasureDemystifying Attribution Reporting in Marketo Measure
Demystifying Attribution Reporting in Marketo Measure
 
Marketing Plan for The Spark Foundation
Marketing Plan for The Spark Foundation Marketing Plan for The Spark Foundation
Marketing Plan for The Spark Foundation
 
Building A Powerful Brand on Any Platform
Building A Powerful Brand on Any PlatformBuilding A Powerful Brand on Any Platform
Building A Powerful Brand on Any Platform
 

Fashion webinar: How to ensure successful seasonal shopping in Q4

  • 1. TM Fashion webinar: How to ensure successful seasonal shopping in Q4
  • 2. Agenda TM Q4: what’s at stake for your business Optimising your ecommerce strategy for Q4 How Turnbull & Asser is preparing for Q4 Deep dive into the online fashion industry Q&A
  • 4. TM eCommerce Consultancy Platform evaluation & implementation Creative vision, strategy & ideation UX & CX design System integration Optimisation
  • 7. TM 1st Nov - 26th Dec 2015 £24bn compared to 2014 +12% £5bn predicted cyber for weekend 2016 Q4 Online Spending TM
  • 8. 60% increase in online traffic on cyber Monday Some of the sites that struggled… Stability & Performance TM
  • 9. Client Success Stability and performance enhancements increase conversion 7,000 to 15,500 concurrent users 1.1 orders per second TM
  • 10. Performance considerations TM Compressing images Investing in a CDN Using caching effectively During peak, focus on simplifying the journey to conversion
  • 12. 14% of orders were click and collect on Black Friday 2015 TM Beyond the purchase
  • 13. Preparing For Peak Improving the customer experience, why not to relaunch in peak, and some quick wins… Disclaimer: Terrible use of stock images within…
  • 14. The foolproof guide to relaunching your site in peak…
  • 15. UAT + testing will be squeezed Don’t Do It! Why? So What? Mistakes are likely to hit the live website, meaning customers will spot them leading to a bad experience… For small to medium businesses, the people trading your current site will often be the ones helping to launch the new site. During peak trading this comes with difficulties! There’s no room for error! Critical items may fall off the launch plan due to an absolute delivery date which can’t be moved… You’ll distract the team from trading You may face extended periods of downtime, find that the hosting infrastructure isn’t suitable and ultimately lose revenues Going live with high traffic = risky!
  • 16. So, You’re Doing It Anyway… Gain the support of the wider business Action Because…? You may find you can pull from internal business units outside of ecommerce to help with testing / UAT of repetitive pages, helping your team focus on new sign-offs and trading the current site… Focus your stakeholders (and yourself!) on the elements of the launch that matter most. Which could you live without; HTML5 video on the homepage, or PayPal integration? Mapping out these elements will help you to prioritise. Talk hosting…now! My CEO once said ‘there’s nothing worse than a newly launched website going down’ I proved him wrong. ‘There’s nothing worse than a newly launch website going down during peak’ Focus Going live during peak is always going to carry more pressure than at other times. With strong technical competencies from your chosen development agency, and equally strong project management both internally and through your agencies, it’s possible to have a smooth transition to your new functionality or website.
  • 17. The Luxury Consumer & Their Expectations (or not!)
  • 18. Customer Services Function Expectations Packaging Fulfilment • Expects a reply immediately • Would rather a considered response than a templated one • Would like to deal with the same person for each query • Needs a customer service at non-work times - weekends + evenings are key • Wants to be able to pay in a way that suits them - PayPal, gift card, local currency etc. • Expects a luxury gift wrapping option • Appreciates a degree of personalisation via packaging • Doesn’t want boxes within boxes…minimum wastage + easy to carry • Wants you to deliver the goods at a time that suits them • Expects a free shipping option - but willing to pay for convenience • Does NOT want to queue anywhere to return or have to ask to return • Wants regular, accurate tracking updates and a ‘signed for’ service • Expects to be able to collect in store • Doesn’t consider stock outages to be an option - if it’s there, it can be purchased! • Wants a premium courier - DPD / branded couriers etc. The Luxury Consumer At Christmas
  • 19. How we’re preparing for peak…
  • 20. Get close to your hosting partner… Handy Tips / Quick Wins Load testing alongside your hosting partner will minimise the risks of the site going down when under extreme pressure throughout peak trading. Increase concurrent users to above your current forecasts, force as many people through the checkout as possible, tweak your infrastructure and test again until you’re 100% happy… Group your products suggestively From Nosto to Inviqa, your email platform provider and 3rd party logistics company, all of the businesses you work with have incredible experience with clients larger, smaller, more intricate and complicated businesses than your own - this experience will prove invaluable in a face to face meeting to discuss peak planning. Lean on them as much as possible… Localised PPC…for the store Ensure you have enough visuals! Give forecasts to 3rd party logistics partner Split up your database… Showcase your services In fact, get close to all of your partners… Don’t miss out on market opportunities Work with businesses in your vertical to sell your goods for you… Use your stores for visual cue ideas Get your stock levels up - high enough to cope with your forecasts!
  • 23. In this webinar we will look at the following KPIs… ✓ Traffic ✓ Conversion rate ✓ Average order value ✓ Bounce rate
  • 25. 28.7% Largest increase in traffic - UK YEAR ON YEAR NUMBER OF VISITS % Traffic
  • 27. TOP THREE TIPS FOR Q4: ✓ Engaging content 
 - e.g. gift ideas ✓ Tailored email ✓ Qualified traffic Traffic
  • 29. 3.85% Average conversion rate in UK Conversion rate CONVERSION RATE (CR) %
  • 31. TOP THREE TIPS: ✓ Free shipping and clear returns ✓ Streamline payments ✓ Create urgency Conversion rate
  • 33. £135 Average order 
 value in UK Average Order Value AVERAGE ORDER VALUE (AOV) €
  • 34. TOP THREE TIPS: ✓ Product exposure ✓ Dynamic upselling ✓ Fill gift budget Average Order Value
  • 36. 41% Average bounce rate in UK Bounce rate BOUNCE RATE %
  • 37. TOP THREE TIPS: ✓ Dynamic content ✓ Landing page optimisation ✓ Relevant alternatives Bounce rate
  • 39. Brett Lawrence blawrence@inviqa.com Lewis Hamilton lewis.Hamilton@turnbullandasser.co.uk Patrick Obolgogiani patrick.o@nosto.com Q&A