Reaching your customers at multiple touch points throughout their customer journey significantly increases customer engagement and therefore the customer lifetime value. In this presentation we highlight the business benefits of collating and analysing digital data to produce actionable intelligence.
How is it possible? A Masterclass Customer Experience in 30 minutes. I did it during the Insurtech Amsterdam Meetup. Do you want to have the same masterclass or a 2- or 3 hour masterclass? Contact me: pascal.spelier(monkeything)finno.nl
The Ecommerce Department of The FuturePracticology
Ecommerce Department of The Future – Ecommerce UK introduces a selection of seasoned multichannel retailers and experts to talk about how their careers have progressed, as well as how and why ecommerce departments (and wider organisations) are changing to embrace multichannel retail. Presentations from Nupur Manchanda, Practicology; Emma Grinter, Waterstone’s; Jamie Merrick, Demandware; Marianna Satanas, Mr Porter; Ian Scarr, SLI SYstems; Arif Harbott, Morrisons; Elliot Zissman, Pythian; Jonathan Hall, Cranberry Panda.
Shimon Koifman
Head of Product - Web, mobile apps & growth reBuy
In this talk, I'll describe the methods and flow we're using at rebuy's customer facing teams to make sure we build a great product for our reCommerce users. How we use data, A/B testing and qualitative feedback to provide frictionless customer journey.
Experienced B2C product leader with over 15 years of experience. Mr Koifman worked in multiple market verticals from Fintec through travel and now reCommerce. Mr Koifman is the head of product - web, mobile & growth at reBuy where he's responsible on building products that solve real customer problems using data as well as exceptional user experience. Prior to that Mr Koifman was leading the mobile offering at eToro - the world largest social investment network.
Growing CLV, Automating Replenishment and Predictive Marketing with Magento +...WhatConts
Learn from retail executives from MyBinding.com and POS Supply as they present best practices for customer retention and lifecycle marketing. In this slideshare you’ll see how both brands combine Magento and MailChimp, and Windsor Circle to develop highly-targeted campaigns that drive revenue and engagement. View this quick-hitting strategy slide deck filled with actionable tips that can be implemented immediately.
This slide deck was used during a breakout session during Magento Imagine 2016 and was sponsored by Windsor Circle.
How is it possible? A Masterclass Customer Experience in 30 minutes. I did it during the Insurtech Amsterdam Meetup. Do you want to have the same masterclass or a 2- or 3 hour masterclass? Contact me: pascal.spelier(monkeything)finno.nl
The Ecommerce Department of The FuturePracticology
Ecommerce Department of The Future – Ecommerce UK introduces a selection of seasoned multichannel retailers and experts to talk about how their careers have progressed, as well as how and why ecommerce departments (and wider organisations) are changing to embrace multichannel retail. Presentations from Nupur Manchanda, Practicology; Emma Grinter, Waterstone’s; Jamie Merrick, Demandware; Marianna Satanas, Mr Porter; Ian Scarr, SLI SYstems; Arif Harbott, Morrisons; Elliot Zissman, Pythian; Jonathan Hall, Cranberry Panda.
Shimon Koifman
Head of Product - Web, mobile apps & growth reBuy
In this talk, I'll describe the methods and flow we're using at rebuy's customer facing teams to make sure we build a great product for our reCommerce users. How we use data, A/B testing and qualitative feedback to provide frictionless customer journey.
Experienced B2C product leader with over 15 years of experience. Mr Koifman worked in multiple market verticals from Fintec through travel and now reCommerce. Mr Koifman is the head of product - web, mobile & growth at reBuy where he's responsible on building products that solve real customer problems using data as well as exceptional user experience. Prior to that Mr Koifman was leading the mobile offering at eToro - the world largest social investment network.
Growing CLV, Automating Replenishment and Predictive Marketing with Magento +...WhatConts
Learn from retail executives from MyBinding.com and POS Supply as they present best practices for customer retention and lifecycle marketing. In this slideshare you’ll see how both brands combine Magento and MailChimp, and Windsor Circle to develop highly-targeted campaigns that drive revenue and engagement. View this quick-hitting strategy slide deck filled with actionable tips that can be implemented immediately.
This slide deck was used during a breakout session during Magento Imagine 2016 and was sponsored by Windsor Circle.
This is the final opportunity execution report for the online grocery store start up idea from team pune. link for high fidelity is also in the report.
Spring Fair talk (Feb 2015): how to increase your online salesScreen Pages
A whistle-stop, rapid fire tour of e-commerce tips and advice that retailers can implement on their e-commerce websites based our experience working with the creative, marketing, and technical teams of hundreds of niche retailers. The talk will cover practical examples of ways in which you can increase traffic, improve engagement and conversions and generate more sales from retail websites.
User Retention Stack On Steroids: A Handy Guide On Delivering Incomparable Us...WebEngage
Looking for ways to retain your users?
Here's a quick and concise teardown of what user retention looks like and what are the things you must look at in order to move the needle through user engagement and retention.
If you find this presentation helpful and would like to talk to us, you can get in touch with us here: https://webengage.com/register-for-demo/?utm_source=slideshare
E-Commerce: 4 Steps to Start Selling OnlineSnapRetail
In this webinar, you'll learn the four steps to get started with e-commerce (on a small or large scale) and selling options beyond the typical website store. Consumers demand shopping options. Small businesses must consider selling online to complement their in-store offering.
Plugging In: Utilizing Predictive Analytics to Increase AOV & CLVWhatConts
Learn how CablesAndKits, one of the fastest growing Cisco network equipment providers, leverages predictive analytics to increase AOV 27%, CLV 27%, and sees a 14x ROI.
Lifecycle Loop - The New Ecommerce Sales FunnelHubSpot
Radio and television are great mediums for storytelling and essential parts of selling. But how do you utilize this medium to generate leads? And what is the best way to nurture those leads through the buying process so that they become your customers and eventually your promoters?
Enter, Lifecycle Loop - The New Ecommerce Sales Funnel.
Learn:
- How leads from Direct Response TV, Direct Response Radio, SEM, and Digital are acquired
- The stages of the Lifecycle Loop
- How to understand your customers based on where they are in your purchasing cycle
Practicology Conference - Cranberry Panda digital skills & salaries presentationPracticology
Specialist digital recruitment agency Cranberry Panda discussed ecommerce skills and salaries at multichannel consultancy Practicology's 2016 client conference.
10+ tips on how to improve your sales results in 7 daysDivante
What are the success factors in big e-Commerce companies?
Didi you know that 85% of online shoppers start a purchase on one device and finish on another?
This is from a Webinar on using triggered emails to drive increased customer engagement, revenue and ROI for retailers and ecommerce organizations. It was presented jointly with Silverpop client S&S Worldwide.
Le magasin du futur - Keynote Zappos E-Commerce Paris 2013 par Dominique Piot...Petit Web
Qui ? Dominique Piotet, Pdg de Rebellion Lab et architecte du magasin du futur pour Zappos, qui ouvrira ses portes en janvier 2015 à Las Vegas.
Quoi ? Un keynote lors du salon E-commerce Paris 2013, qui donne un avant gout du premier magasin physique du leader américain de la vente de chaussures, filiale d'Amazon.
This is the final opportunity execution report for the online grocery store start up idea from team pune. link for high fidelity is also in the report.
Spring Fair talk (Feb 2015): how to increase your online salesScreen Pages
A whistle-stop, rapid fire tour of e-commerce tips and advice that retailers can implement on their e-commerce websites based our experience working with the creative, marketing, and technical teams of hundreds of niche retailers. The talk will cover practical examples of ways in which you can increase traffic, improve engagement and conversions and generate more sales from retail websites.
User Retention Stack On Steroids: A Handy Guide On Delivering Incomparable Us...WebEngage
Looking for ways to retain your users?
Here's a quick and concise teardown of what user retention looks like and what are the things you must look at in order to move the needle through user engagement and retention.
If you find this presentation helpful and would like to talk to us, you can get in touch with us here: https://webengage.com/register-for-demo/?utm_source=slideshare
E-Commerce: 4 Steps to Start Selling OnlineSnapRetail
In this webinar, you'll learn the four steps to get started with e-commerce (on a small or large scale) and selling options beyond the typical website store. Consumers demand shopping options. Small businesses must consider selling online to complement their in-store offering.
Plugging In: Utilizing Predictive Analytics to Increase AOV & CLVWhatConts
Learn how CablesAndKits, one of the fastest growing Cisco network equipment providers, leverages predictive analytics to increase AOV 27%, CLV 27%, and sees a 14x ROI.
Lifecycle Loop - The New Ecommerce Sales FunnelHubSpot
Radio and television are great mediums for storytelling and essential parts of selling. But how do you utilize this medium to generate leads? And what is the best way to nurture those leads through the buying process so that they become your customers and eventually your promoters?
Enter, Lifecycle Loop - The New Ecommerce Sales Funnel.
Learn:
- How leads from Direct Response TV, Direct Response Radio, SEM, and Digital are acquired
- The stages of the Lifecycle Loop
- How to understand your customers based on where they are in your purchasing cycle
Practicology Conference - Cranberry Panda digital skills & salaries presentationPracticology
Specialist digital recruitment agency Cranberry Panda discussed ecommerce skills and salaries at multichannel consultancy Practicology's 2016 client conference.
10+ tips on how to improve your sales results in 7 daysDivante
What are the success factors in big e-Commerce companies?
Didi you know that 85% of online shoppers start a purchase on one device and finish on another?
This is from a Webinar on using triggered emails to drive increased customer engagement, revenue and ROI for retailers and ecommerce organizations. It was presented jointly with Silverpop client S&S Worldwide.
Le magasin du futur - Keynote Zappos E-Commerce Paris 2013 par Dominique Piot...Petit Web
Qui ? Dominique Piotet, Pdg de Rebellion Lab et architecte du magasin du futur pour Zappos, qui ouvrira ses portes en janvier 2015 à Las Vegas.
Quoi ? Un keynote lors du salon E-commerce Paris 2013, qui donne un avant gout du premier magasin physique du leader américain de la vente de chaussures, filiale d'Amazon.
IAB Mobile Revisted 15 September - Hugues Rey
L’Internet mobile, un concept qui entraîne encore plus de changements que l’Internet fixeLes versions mobiles ou les équivalents des services Internet touchent un public beaucoup plus large et sont lucratifs. Très lucratifs.Si vous pensiez que l'Internet était important, sachez que l'Internet mobile le sera plus encore au cours de cette décennie. Regardez ne fût-ce que l'iPad. Les principales entreprises Internet le clament déjà : « Mobile First » !Si vous voulez savoir pourquoi l'internet mobile est si important, et comment vous pouvez l'utiliser pour générer plus de visiteurs et donc plus de revenus, venez donc le jeudi 15 septembre à la première activité que Stichting Marketing, IAB Belgium et Mobile Monday organisent ensemble.Nous avons le plaisir de vous présenter : - en exclusivité, l'étude Worldwide Mobile Usage d'InSites/IAB - un programme adapté, destiné au « Mobile Savvy » et au « Mobile Newbie », proposé par des experts belges - une session avec Jonathan MacDonald, un expert en communication connu de TEDx Manchester et co-fondateur de This Fluid World & Every Single One of US Découvrez – et repartez peut-être avec – les derniers smartphones !Programme18:15 Welcome (à boire et à manger vous seront offerts)19:00 Introduction par le groupe d'experts19:15 “IAB MC DC 2011: How Belgian consumers use mobile compared with the rest of the world” par Elias Veris (Insites)20:00 Track pour les Mobile Newbies 1. Nicolas Vanderseypen (FR) (Isobar) - “Objectives, KPI’s, stratégie et opportunités” 2. Patrick Bosteels (Mobile Mondays, The Creative Stores) (NL) - “Pertinence de l'évolution mobile du consomateur final”20:00 Track pour le Mobile Savvy 1. Wim Vermeulen (Momads) (NL) - “City marketing case: de App van ‘t Stad” (TBC) 2. Hugues Rey (HAVAS Media) (FR) - “Lead generation through mobile”21:00 Session finale par Jonathan MacDonald (Thought-leader, co-founder de This Fluid World & Every Single One Of Us)
Case study: Square Meal - How to use Intelligent Data to Implement Successful...Emarsys
This slide share presents the benefits of using intelligent data to implement successful recommendation campaigns. Looking specifically at email and web recommendations highlighting the benefits personalisation can provide when delivering the right message to the right person at the right time.
Direct and indirect beneficiaries of innovations relating to the Big Data phenomenon, the media must develop new standards and processes to capture the full potential of data. Hugues Rey will explain to us how the media agencies can play a role in this process and what developments are in progress. Didier Joos will show us how media-related data can be processed to enable advertisers and producers of content to derive maximum value from it.
Havas Mobile Data - European Telco Summit - 1/4/2014Hugues Rey
The European Telco industry faces difficult times. Competition is fierce, the battle in prices is thorough and the increasing pressure of upcoming legislation is high. The announced reduced roaming revenues forces MNO’s to go looking for new revenue streams.
In their quest for innovation and new revenue streams, MNO’s are looking how to monetize their Big Data. Indeed, they have piles of data. Doing nothing with it; asking themselves if this could generate a new revenue stream. The answer is “yes”, there is a way MNO’s can earn money with this 'dormant' data and SAS together with Zapfi will show 'how to'!
Презентация к вебинару Emarsys: "Как вернуть упущенную выручку на всех этапах...Emarsys
Клиент может не завершить оформление заказа или уйти к конкуренту на любом этапе жизненного цикла. Для большинства интернет-магазинов такие действия покупателей приносят большие убытки. Как прогнозировать, сохранять и возвращать выручку, которая может быть упущена на самых важных и наиболее уязвимых этапах жизненного цикла клиента.
18 Reasons to Invest in Visual Marketing NowSnap Ireland
Get Visual before starting your next campaign. Why? It’s human psychology plain and simple. Here is the evidence.
Need to Convince the Boss? Snap Slides will help you make the case for more design-work in your marketing.
invest in Design with Snap in Ireland before March 31st 2016 to get our money back offer on Design : €100 Back for every €500 ex vat spent on Graphic or Web Design here http://bit.ly/SnapGraphicOffer
Adobe Digital Insights Big Game 2017 AnalysisAdobe
To get a better understanding of what to expect during the big game this year, Adobe’s Digital Insights (ADI) team took a look at massive amounts of aggregated, anonymous data around social engagements, advertising performance, and web site visits from championships past.
130 stats about the 7 social media trends dominating 2015Emarsys
The digital landscape has been dispersing rapidly over the last 12-24 months and with ever more scattered audiences and fragmented social platforms, brands face a bucketful of challenges. To thrive in this highly competitive environment, digital marketers need to constantly be on their toes and stay up-to-date with the latest trends. In this deck we share 130 stats around the 7 social media trends that we see dominating 2015. To read the full blog and to understand the full scope of these developments visit http://www.emarsys.com/en/resources/blog/the-7-social-media-trends-dominating-2015/
We Are Social's comprehensive new Digital in 2016 report presents internet, social media, and mobile usage statistics and trends from all over the world. It contains more than 500 infographics, including global data snapshots, regional overviews, and in-depth profiles of the digital landscapes in 30 of the world's key economies. For a more insightful analysis of the numbers contained in this report, please visit http://bit.ly/DSM2016ES.
Chapter 4 Creating Customer Value, Satisfaction, and LoyaltyNishant Agrawal
Creating Customer Value, Satisfaction, and Loyalty
Organizational Charts
What is Customer Perceived Value?
Determinants of Customer Perceived Value
Steps in a Customer Value Analysis
Measuring Satisfaction
What is Quality?
1. Know your Donors/Customers
2. Understand what your Donor (segments?) want from you
3. Build a 'Donor' journey
4. Integrate & Automate
5. Create your legacy
Accelerate growth through sales!
The Sales Audit powered by Verde Martin is a sales acceleration process that helps small and mid-sized business leaders find new revenues, savings, and efficiencies by maximizing the sales process through our own tested and proven sales audit system.
Not unlike a financial audit measures gaps in financials, we walk businesses through a Sales Audit to measure gaps in your sales process.
It’s no secret that sales make the world go round. Selling drives the economy, feeds growth, and pushes innovation. It’s crucial that your business creates a sales strategy and invests the time to do it well, because sales can make or break your business. You can have the best idea or product in the world, but unless you can sell it, nothing happens.
We will help you identify your unique sales needs and gaps in your current sales process, and then we work with you to design a custom sales program to fill in those gaps and meet the everyday needs of your business, creating an easy-to-follow path to increased sales.
Verde Martin has supported over 100 for-profit and non-profit organizations since starting in 2007 with a proven track record of success.
Once the sales audit process is completed, customers realize an average 30% increase in profits over the duration of a year.
Marketing 101 is an overview of what is marketing's role within an organisation, how to build a solid marketing staretgy based on analysis, strong messaging and picking the right tools.
It is a starting point if you are unsure about how to tackle the marketing needs of your business or are just starting out in a marketing role. Actionable advice, clear explanation and a few exercises to get the ball rolling.
Let's continue the journey to double our e-commerce profits with a few questions: How well does my online store convert? Are my campaigns profitable? Do customers come back? What's my cost per acquisition and customer lifetime value?
These are questions that should be burning in all online shop owners' heads. They tell us when we will be out of business soon or when we are ready to scale as fast as we can get new inventory. The truth, sadly, often lies somewhere in the middle. Some of our products and campaigns are profitable, while others are dragging us down. And if we can't look at the numbers and see what works and what doesn't, we rely mostly on luck.
Let's talk about:
∙ Why Analytics matters in E-Commerce
∙ Improve your conversion tracking (#7/15)
∙ Manage your cookie consent well (#8/15)
∙ Better reporting means faster learning (#9/15)
∙ E-Commerce analytics - Q&A
Future Glance: CRO as part of a multi-channel brand strategy to boost convers...cloud.IQ
Today just 2% of visits to a website result in a sale. According to Forrester, for every $100 spent driving traffic to an ecommerce site, just $1 is spent on converting prospects to customers. This webinar presents a very strong case as to why ecommerce brands should now shift their focus to customer conversion.
Watch the webinar and discover how you can leverage very recent advancements in technology to improve customer conversion and significantly increase online revenue, in a way that requires much less cost and effort than ever before. As even the smallest increase in conversion rate can result in a significant increase in revenue, a focus on conversion rate optimisation (CRO) makes financial sense.
You will also learn how an effective CRO strategy can enhance a multi-channel experience when integrated in the most effective way. Designed for ecommerce brands looking to leverage the latest in digital thinking and technology, this webinar presented by ecommerce conversion experts cloud.IQ together with strategic digital marketing agency McCANN Connected will provide you with the complete picture.
Don't miss expert strategic insights, best practice tips and techniques as well as brand case studies that illustrate how you can increase online revenue by up to 12% using the approach presented.
Essential learnings:
Effective CRO integration as part of a multi-channel brand experience
How to optimise the entire customer journey to purchase
The value of a real-time automated and personalised approach
Acquire More Clients with Marketing AutomationMarketo
For too long, financial services marketing departments have been seen as a cost center. It’s time to prove—and improve—marketing’s contribution to the bottom line using marketing automation and metrics that matter. Watch Joe Paone, Director of Marketing at Marketo, as we discuss how segmentation strategies, behavior scoring, and marketing analytics can help you prove ROI on marketing programs and acquire more clients.
Elad goldenberg: How to Develop your eCommerce StrategyElad Goldenberg
How to Develop your eCommerce Strategy
The 3 verticals of strategy:
1 - The Offering: What?
2 - The Experience: How?
3 - Marketing Channel: To Whom and Where?
Newest strategies, leading companies and useful tips.
Enjoy,
Elad
Igniting Summer Sales: Marketing Strategies for a Successful SeasonKlaviyo
Summer’s right around the corner, and the competition for your customers’ attention is hotter than ever as brands increasingly shift their focus to ecommerce. Are you equipped to see record-high sales?
Join BigCommerce and Klaviyo as we unpack the latest trends in consumer behavior and what they mean for your brand’s summer sales strategy. You’ll explore ecommerce growth trends by vertical, email marketing engagement tactics practiced by top DTC brands, and the new state of relationship-building that consumers expect from ecommerce brands.
Plus you'll hear from Solo Stove, a global leader of portable stainless steel wood-burning stoves and fire pits. Tune in to discover the brand’s marketing game plan, and hear how they plan to drive sales all summer long.
Whether it's your main season or your makeup season, summer's the time to deliver unforgettable customer experiences.
Similar to How to use Insightful Data to Increase the Customer Lifetime Value (20)
ERFM: Wie Sie Customer Engagement richtig verstehen - besser als je zuvorEmarsys
Die entstehende Wissenschaft des ERFM ermöglicht tiefe Einblicke ins Kundenverhalten und hilft Ihnen eine bessere Beziehung zu Ihren Kunden aufzubauen. Wir erklären Ihnen den neuen Ansatz des ERFM und zeigen, wie er Retail- und E-Commerce-Marketern neue, interessante Möglichkeiten eröffnet – weil er aktiv dazu beiträgt, die Kundenloyalität zu vertiefen, höhere Conversion Rates zu erzielen und die Möglichkeiten im Bereich Upsell & Cross-Sell bestmöglich zu nutzen.
Tavsiye sistemleri (recommendation engine) hakkında öğrenmek istediğiniz her şeyi örneklerle bu sunumdan görebilir, bizi @Emarsys_Turkey Twitter adresimizden takip edebilirsiniz.
The next level: Von E-Mail Marketing zu Customer EngagementEmarsys
Im Mittelpunkt dieser Präsentation steht der Wandel von ESP zu Customer Engagement Marketing. Da immer mehr Unternehmen die differenzierte Ansprache – personalisiert & zielgerichtet – ihrer Kunden im Kundenlebenszyklus in den Fokus stellen, zeigen wir Ihnen hier die Lösungen zur Verbesserung des Customer Engagements und beantworten u.a. die 4 Kernfragen, wie Sie dieses Ziel erfolgreich erreichen können.
Individuelle und personalisierte Kundenansprache mit Automatisierungen erfolg...Emarsys
Diese Präsentation beantwortet die Frage, wie sehr spezielle Zielgruppen im Rahmen einer Marketing Automation individuell und persönlich angesprochen werden können. Das äußerst interessante Beispiel unseres Kunden, der MAM Babyartikel GmbH, zeigt Ihnen auf, wie Bedürfnisse und Kundenlebenszyklen der Zielgruppe genau analysiert und die Automatisierungsprogramme darauf aufgebaut wurden.
Emarsys bietet smarteres Customer Engagement Marketing entlang des Kundenlebe...Emarsys
Auf der diesjährigen Swiss Online Marketing in Zürich, lautete das Motto des Vortrags von Agnes Bidzinski, Account Director der Emarsys Interactive Services GmbH, “Work smarter, not harder“. Anhand vieler theoretischer wie auch praktischer Beispiele wird die Verwendung von Big Data und Marketing Automation entlang des Kundenlebenszyklus Ihren Umsatz mit wenig Aufwand eminent ankurbeln kann demonstriert.
Zudem präsentiert Emarsys Kampagnenbeispiele, die veranschaulichen, wie Interessenten zu Erstkunden, Erstkunden zu Bestandskunden und Warenkorbabbrecher zu Wiedereinkäufern gemacht werden und ein in sich geschlossener, kundenorientierter E-Mail-Marketing-Kreislauf mit einfachen Mitteln im Alltag umgesetzt werden kann.
ERFM: How to understand customer engagement better than everEmarsys
The new science of ERFM provides deep behavioural insight and helps you building better relationships with your customers. We explain the emerging practice and demonstrate how it opens up exciting opportunities for retail and ecommerce marketers, delivering far better results in terms of extended customer loyalty, increased conversions and realising better upsell and cross-sell opportunities.
Parece una pregunta muy sencilla de contestar, sin embargo identificar quiénes son nuestros mejores consumidores
y dónde se encuentran en el ciclo de vida es un desafío para los para los profesionales de custumer engagement.
Es importante poder entender que los consumidores no son todos iguales y de ahí tener las herramientas adecuadas para poderlos tratar de manera diferente.
La ciencia de la segmentación: Comprender Quién, Qué, Cuándo y Cómo generar e...Emarsys
Estamos asistiendo al boom de la compra online y la competencia se ha vuelto más feroz que nunca. Para que una tienda online pueda tener éxito, es necesario que los comerciantes sean capaces de captar la atención, el entusiasmo y la lealtad de sus consumidores y ser capaces de convertirlo en ventas.
Para lo que la siguiente presentación le ayudara a:
• Hacer que cada interacción sea relevante y personalizada
• Comprender el modelo e-RFM y cómo esto abre interesantes oportunidades para los comerciantes en el sector retail e e-commerce
• Perfiles del consumidor diferentes
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
How to use Insightful Data to Increase the Customer Lifetime Value
1. VIENNA • LONDON • MUNICH • ZURICH • BERLIN • PARIS • HONG KONG • MOSCOW • ISTANBUL • BEIJING • SINGAPORE • DUBAI
How to use Insightful Data to Increase Customer Lifetime Value
Alex Timlin: Director of Sales and Client Solutions, Emarsys, Alex.Timlin@emarsys.com
Maximising Customer
Engagement
Maximising
Customer Lifetime Value
2. Talk with us @Emarsys @ARTimlin
#totallyengaged
Before we begin…
3. Emarsys Seminar Session
How to use Insightful Data to Increase the Customer Lifetime Value
Reaching your customers at multiple touch points throughout their customer journey
significantly increases customer engagement and therefore the customer lifetime
value. In this presentation Alex will highlight the business benefits of collating and
analysing digital data to produce actionable intelligence.
Alex Timlin, Director Sales and Client Solutions, Emarsys
8. Beginnings of Customer Journey analysis
• Our original analysis of the Customer Journey was to look
at this basic process, identify the opportunities to improve
that experience and drive conversions
• Our oldest digital channels Search, Email, Website
Optimisation, Web Analytics all evolved around making
this short process better
10. Multi-channel customer acquisition
• Over time the number the number of channels we are
using to drive purchases has exploded
• Search, Email, Display, Affiliates, Facebook Ads,
Pinterest, YouTube, Direct Mail, Catalogues, Direct Mail,
Call Centre etc.
• But we measure them all in the same way… conversions
11. • Customers Don’t Just buy from a single interaction or a
single channel.
• But even attribution tools are designed to look at the
‘Purchase Path’ to a single purchase.
• They don’t look at Engagement and they don’t look at
Repeat Purchases and Long Term Value
12. Some important statistics* – after more than 10 years in
marketing optimisation
• Most eCommerce websites convert at less than 4%
• Less than 10% of your unique traffic will add something to
a Shopping Cart
• 80% of the Purchasing Customers on your database
have only ever made 1 purchase
14. Some important statistics* – after more than 10 years in
marketing optimisation
• The cost of acquisition is going up.
• The average conversion rate in the US and Europe is
going down.
• In a depressed economy the reason people are switching
more to online is ‘price’.
15. We have two options
• Compete on price alone • Compete on Customer
Experience
or
16. Understanding of the Customer Lifecycle and where your
Customers are at each stage is an important first step:
Loyalty
Conversion
Engagement
Discovery
17. What
content fits
the customer?
4 key questions for successful customer experience
Who
is the
customer?
When
to reach
the customer?
How
to reach
the customer?
Who
is the
customer?
18. So what should we measure in terms of Customer
Engagement?
• Date of ‘First Engagement’ – Registration/Account
Creation/Purchase
• Channel used for first Registration – Lead Source
• Website visit behaviour – date, session time, page views,
category views
• Email behaviour – open/click
• Mobile behaviour – App log-in, SMS click through
• Device – mobile/tablet/desktop
• Transactional History – RFM
• Purchase Channel – Online/Instore/In-App
26. WHY?: treat your customers differently
Leads First-time
Buyers
Active
Buyers
Churning
Customers
Hot & High Potential Lead & Churning Gold Buyer
Would you treat them
the same?
Stages
Revenue
• Male, 25 years old
• Browsed website 3x in last 7 days
• Interested in expensive suits & coats
HIGH eRFM POTENTIAL
• Female, 35 years old
• Avg. Purchase value £150
• Last Purchase >180 days
HIGH FM SCORE
27. Smart Insight - customer intelligence
The customer lifecycle segmentation screen presents a snapshot of all
your customers and their importance for your business.
CHURNING GOLD CUSTOMER
28. Smart Insight - customer intelligence
We can chose and save a segment from this screen – in this case all
defecting gold customers.
29. Smart Insight - customer intelligence
In theAutomation Center, blueprints can be created or modified in a drag-
and-drop canvas. Here you can see a customer loyalty program.
30. Smart Insight - customer intelligence
The winback
campaign and your
website are
enhanced by
personalised product
recommendations
33. 5 – WHEN: Case Study
Leads First-time
Buyers
Active
Buyers
StagesDefecting Customers
2
Increase revenue per customer &
strenghten retention
Revenue
Conversion: 19.1%
First Time Buyer Feedback
34. 5 – WHEN: Case Study
Leads First-time
Buyers
Active
Buyers
StagesDefecting Customers
3
Winback churning
Revenue Reactivation
(90d without Visit)
Reactivation
(180d of Inactivity)
Conversion: 7.9%Conversion: 9.2%
35. VIENNA • LONDON • MUNICH • ZURICH • BERLIN • PARIS • HONG KONG • MOSCOW • ISTANBUL • BEIJING • SINGAPORE • DUBAI
Thank You
Any Questions?
Editor's Notes
Add totally different
Even at it’s most very basic there are a number of different steps in a Customer’s Journey when making a purchase.
This is example is for a customer who is aware of the product they want and either knows the brand/website they are likely to purchase from, this is essentially free money for Google.
However, even in this most BASIC example there is a lot of potential from drop off in revenues – home page, product page, cart page, purchase confirmation page.
Understanding how customers buy and how ENGAGED they are with your brand will help us drive long term value from our customers.
How can the software actually do all that?
In the small offline shop customer engagement works naturally. In the big online world technology and data need to kick in – to answer the 4 key questions for successful customer engagement marketing:
WHO are your customers?
WHAT content does each one prefer?
WHEN is the best time to contact them?
HOW do you reach them?
Customer ‘Likes’ your Facebook page and we use our Facebook Pull application to capture their email address
A Real-time Welcome Message is sent to that customer with a banner customised to Facebook registrations with an incentive to make a purchase on your website using our Voucher Management system.
Customer clicks through from the email to the website and our Web Extend script drops a cookie onto their laptop to track their browsing and purchasing behaviour and to create a Transcendent Profile of that customer – powering segmentation and recommendations.
The Product Page they are viewing contains intelligent similar product in the ‘Related Items’ widget. recommendations to help drive conversions – they aren’t interesting in the product shown, but they click on a
They browse through a few of the items in the ‘Also Bought’ widget but only add the main product from the Product Page and go straight to the basket page.
On the Cart Page the customer see the ‘Cart Widget’ with a messaging reminding them of products they forgot to add so they add another complementary item to their basket and then add their Vouchercode from the Welcome Email.
They don’t complete the purchase, they leave the website to look for another vouchercode on affiliate websites to make sure they’re getting the best deal – but Web Extend has captured their Cart and their browsing and purchasing data to generate recommendations to drive conversions using the ‘wisdom of the crowd’.
The next morning they get an Abandoned Basket email with both the Product and the Accessory they left in the cart but 4 products they might also like generated by Predict in a mobile responsive email with a banner add containing their Vouchercode from the Welcome Email reminding them they also get a discount on their first purchase as a new customer. They click through and complete the purchase.
4 days after their purchase they receive the mobile optimised weekly newsletter from the client and they browse the email but don’t click any links as they don’t see the products they are looking for.
7 days after they purchase (based on SI Engagement metric to decide time to send) they receive a thank you email asking how they have found the product (click here to rate the product on our website as your feedback is important to us and other customers), but they also see 4 complementary items based upon the 2 products they purchased from us 7 days ago. They click through to the website and they rate the two products they purchased (link category in Suite is now set to ‘Clicked a Review Link’ to identify them as a potential social influencer). They browse the website but they don’t make another purchase.
The next day they receive a ‘Browse Abandonment’ purchase with a banner image linked to the last category they viewed (Web Extend field = Last Session Category) with the subject line ‘Didn’t find what you were looking for?’ and recommended products from the ‘Personal Widget’ the customer clicks through from their mobile device on the train to work and makes the purchase directly from the clients mobile friendly website.
The client looks at their Dashboard and is happy to see that this is one of 10,000 customers who’ve had the same experience and have converted from Leads to 1st time Buyers and then made a Repeat Purchase in their first month and is even happier to see that his ‘Active Customer’ base has increased month on month for the last 6 months.
Let’s start with the WHO:
The sales guy in the grocery knows his customers. He will not treat a churning big spender the same way he treats a new guy that just entered his shop.
Here is the customer lifecycle graph again: The customer intelligence system identifies the individuals based on data: it scores them according to their lifecycle status and their spending level and puts them in segments. This enables you to select respective segments, best practise involves leads or churning gold buyers.
Now you can start acting on it - by treating them differently.
As a result, they are put into automated programs to move them in the right direction (or keep them) – towards higher customer lifetime value.