This document summarizes an event held by Online Seller UK on March 17th, 2016 in London on selling online. The event included speakers on delivery options, selling on international marketplaces, and tips for selling into the US market. It provided information on currency exchange rates, payment methods, logistics, languages, and recommendations for entering the German e-commerce market. The event aimed to help small and medium businesses sell online more effectively.

1. London
online seller meetup
#OSUKLDN
17th March, 2016
@ThinkriseLDN
www.OnlineSellerUK.com | Landline: 029 2236 2596 | @OnlineSellerUK
In Partnership with

2. Speakers
Each talk lasts for 25 mins | Networking after event | All slides will be emailed
Marie
Hamblin |
Deepak
Goyal |
Carsten
Brassel |

3. Brought to you in
Kind support from
and
Sponsorship from
Media Partner

4. Hello !
I’m Prabhat Shah
Project Manager, Online Seller UK
& DaytodayeBay
find me @OnlineSellerUK

5. How did it Start ?
>> Cardiff to throughout the UK
>> Helped 500+ businesses directly

6. Events in
Newcastle
Manchester
Leeds
London
Birmingham
Bristol
Norwich
Brighton
Newport
“Helping
SMEs Sell
Online”

7. We Deliver Ecommerce & Digital Marketing Training
Please visit www.onlineselleruk.com to find out more >

8. Delivery Options
Using Delivery Options to Drive Conversion
Marie Hamblin - March 2016

9. INTRODUCING GFS
• Marie Hamblin Product Director & Emma Glue GFS Group Marketing.
• GFS specialise in helping SME’s and B2B businesses grow by improving
your logistics, fulfilment and delivery solutions, so you can offer a best
in class experience to your customers.
• Our innovations enable you to be your own channel.
• GFS: 160 people, £40m p/a turnover.
300 customers including New Look, Liverpool FC & Raleigh Cycles.

10. YOU’RE PROBABLY LOSING SALES RIGHT NOW
Near 50% of abandoned baskets occur
because of poor delivery options
Source: IMRG 48%, Royal Mail 46%

11. WHAT DOES GOOD DELIVERY LOOK LIKE?
• It’s customer centric! Consumers want convenience. Delivery providers
offer International services, Nominated Days, Timed services, Express
services, Parcel Shops and Lockers. Do you?
• Our GFS product enables you to offer these to your website with just one
implementation. Gain access to services not readily available on the
market. We have over 40,000 collection locations in the UK & Europe.

12. WHAT DOES A GOOD CHECKOUT LOOK LIKE?
• Unified, reflects your brand
• Logical flow with minimal clicks/taps
• Mobile friendly. We are officially mobile with 2015 seeing the tipping
point with over 50% of transactions occurring on mobile
• Leaves no question unanswered. i.e. ‘standard’ delivery means what?
When will it arrive, 3-5 days?

13. The consumer is left
wondering ‘what are
my delivery options’
This scenario creates
a high probability to
abandon the basket

14. Delivery services and options
are exposed before the need
to sign in.
Further opportunity to add
Click & Collect and premium
services.

15. Recreo.co.uk
• Immediate 30% increase in orders
• 30% of all delivery choices are alternate!
CASE STUDY

16. KEY TAKEAWAYS
• Give your customers choice, and control.
We’ve learnt that offering delivery options on a slick checkout is
vital to increase conversion.
• Maximise convenience, maximise sales.
(& maximise margin through carriage)
• Try it for yourself - Register for a FREE trial of GFS Checkout
• Measure your success!

17. Thank You
http://www.justshoutgfs.com/gfs_checkout.
asp
Marie.Hamblin@justshoutgfs.com
Twitter: @GFS_Media

18. Appendix
•What is Click & Collect
•More about the GFS services available

19. WHAT IS CLICK & COLLECT?
• Collection points where parcels can be sent or returned
• Networks consist of Corner shops, Dedicated Parcel shops, Secure Lockers, Retailer own premises,
Business Parks, and Post Offices
• Major Players include
• Collect + with 5,800+ UK points newsagents, convenience stores, supermarkets & petrol stations
• Hermes Parcel Shops with 3,000+ locations in the UK and 14,000 throughout Europe
• DPD Pickup with 2,000+ locations including Halfords and other retailers on business parks
• Doddle 40+ locations close to Railway stations
• InPost Smart Locker technology, large European footprint
• UPS Access Point 1,500+ locations in the UK & 6,500+ in Europe – convenience stores & petrol stations
• Royal Mail Local Collect 10,500 UK Post office locations

20. CLICK & COLLECT PROVIDERS ON GFS CHECKOUT
Coming Soon!
• UPS Access Point
• Royal Mail Local Collect
• Spring Global Mail
• Nightline Parcel Motel

21. ACCESS SERVICES FROM MAJOR CARRIERS

22. GFS CHECKOUT
• Management Portal - No developer
required to make simple changes
• Rules Engine
• Set Pricing

23. Who’s talking?
Deepak Goyal
ONLINE SELLER UK
TIPS FOR SELLING
INTO THE USA

24. Currencies Direct | All rights reserved 2014 ©
2
E-tailing
Let’s talk
TO HELP YOU
CREATEAND MAINTAIN AGILE
GROWTH
INTERNATIONALLY
Reduce the cost of
imported stock
Increase profits when
using international marketplaces
Efficient use of foreign exchange
tools to protect your profit

25. Currencies Direct | All rights reserved 2014 ©
3
E-tailing
Let’s talk
Trade volumesHOW EVERYDAY CURRENCY MOVEMENT IMPACTS ONLINE
SELLERS
in overseas sales
$10,000
Jan 11th
2016
£6,885
Dec 11th
2015
£6,590
£295 Better off

26. Currencies Direct | All rights reserved 2014 ©
4
Reduce the cost of imported stock
E-tailing
Let’s talk
Circa 7.5%
change
ORDER
PLACED
PAYMENT
DUE

27. Currencies Direct | All rights reserved 2014 ©
5
Reduce the cost of imported stock
E-tailing
Let’s talk
Small variance but
lots of movement
in between

28. Currencies Direct | All rights reserved 2014 ©
6
Reduce the cost of imported stock from overseas
E-tailing
Let’s talk
$100
1.5000
GBP/USD
exchange rate
£66.66
Purchase
price
Cost price in
GBP
1.5400 £64.93
Cost price reduced by 2.6%
ENSURE YOU ACHIEVE THE BEST EXCHANGE RATE FOR
OVERSEAS STOCK PURCHASES TO LOWER YOUR INPUT
COSTS

29. Currencies Direct | All rights reserved 2014 ©
7
Reduce the cost of imported stock from overseas
E-tailing
Let’s talk
ENSURE YOU ACHIEVE THE BEST EXCHANGE RATE FOR
OVERSEAS STOCK PURCHASES TO LOWER YOUR INPUT
COSTS
How?
1. Use a wholesale/specialist fx broker to send supplier payments
2. Trade more – larger volumes give you more negotiating power
3. Wait for the market to move into your favour

30. Currencies Direct | All rights reserved 2014 ©
8
Control costs when selling on internati nal marketplaces
E-tailing
Let’s talk
Sales proceeds
held in source
currency (Seller
Central)
Amazon Currency Converter for
Sellers (ACCS) charges up to
4% of your international revenue
Proceeds converted into your home currency

31. Currencies Direct | All rights reserved 2014 ©
Increase your revenues from internati nal marketplaces
9
E-tailing
Let’s talk
Payments go to your Collection Account
You save up to 3% on your
international sales
COMPARED TO ONLINE MARKETPLACES YOU CAN SAVE UP
TO 3% OF THE TOTAL SALES VALUE ON CURRENCY
CONVERSION BY USING AN E-TAILER COLLECTION ACCOUNT

32. Currencies Direct | All rights reserved 2014 ©
E-tailing
Let’s talk
Efficient use of foreign exchange
1.5200
USE A SPECIALIST SERVICE AND TOOLS TO PROTECT YOURSELF
FROM MOVING EXCHANGE RATES
Keep more of your sales profit

33. Currencies Direct | All rights reserved 2014 ©
11
E-tailing
Let’s talk
$100
1.5200
GBP/USD
exchange rate
£65.79
Purchase
price
Cost price in
GBP

34. Currencies Direct | All rights reserved 2014 ©
E-tailing
Let’s talk
Efficient use of foreign exchange
1.5200
USE A SPECIALIST SERVICE AND TOOLS TO PROTECT YOURSELF
FROM MOVING EXCHANGE RATES
Keep more of your sales profit
1.4525

35. Currencies Direct | All rights reserved 2014 ©
13
E-tailing
Let’s talk
$100
1.5200
GBP/USD
exchange rate
£65.79
Purchase
price
Cost price in
GBP
1.4525 £68.85

36. Currencies Direct | All rights reserved 2014 ©
14
E-tailing
Let’s talk
Is there a way to keep exchange rates
steady during my buying/selling cycle??

37. Currencies Direct | All rights reserved 2014 ©
15
E-tailing
Let’s talk
How do forward contracts work?
Tell us how much
you need to
protect and for
how long
We will give you
an exchange rate
quote
To buy the
contract:
Pay a 10% deposit
or use a credit
limit
Tell us who you
need to pay and
send us
settlement
USE FORWARD CONTRACTS TO PROTECT YOURSELF FROM
MOVING EXCHANGE RATES OVER A PERIOD OF TIME
Keep more of your sales profit

38. Currencies Direct | All rights reserved 2014 ©
16
Other useful tips for selling into the USA
E-tailing
Let’s talk
Understand the local tax norms and laws
• Non US taxpayers liable as “professional sellers” or if they operate as
individuals and have more than 50 transactions annually
• Marketplaces may or may not be able to collect sales tax (vat) on your
behalf (may depend on whether you have VAT registration in the UK)
• Sales tax “nexus” – differs from state to state
• Get an expert – we can recommend one of three tax partners to help
ENSURE YOU MANAGE YOUR TAX OBLIGATIONS IN ADVANCE
& BUILD THEM INTO YOUR CALCULATIONS

39. Currencies Direct | All rights reserved 2014 ©
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E-tailing
Let’s talk
TOP TIPS SUMMARY

40. Currencies Direct | All rights reserved 2014 ©
18
E-tailing
Let’s talk
TRUSTED BY OVER
100,000
CLIENTS AND AUTHORISED
BY THE FINANCIAL CONDUCT
AUTHORITY
20 YEARS
EXPERIENCE
Established since 1996,
market leader in foreign
exchange services for
online retailers
$5.2BN
TURNOVER
E-tailer overseas bank
accounts in multiple
countries and currencies
OVER 2500
registered online sellers
using our accounts in
USA, UK and EUROPE

41. Currencies Direct | All rights reserved 2014 ©
19
Thank you for
listening.
www.currenciesdirect.com/etailers

42. © 2015plentymarkets Ltd | The German E-Commerce market – a little insight
The German E-Commerce Market
A little insight

43. © 2015plentymarkets Ltd | The German E-Commerce market – a little insight
Topics
1. Stats and Numbers
2. Marketplaces
3. Competition
4. Payment
5. Logistics
6. Languages
7. Returns
8. Recommendation for the Market entry

44. © 2015plentymarkets Ltd | The German E-Commerce market – a little insight
Stats and Numbers

45. © 2015plentymarkets Ltd | The German E-Commerce market – a little insight
TOP 3 in Europe
1. United Kingdom
2. Germany
3. France

46. © 2015plentymarkets Ltd | The German E-Commerce market – a little insight
Turnover compared
0 20 40 60 80
DE
UK
2015
2014
2013
in bn £

47. © 2015plentymarkets Ltd | The German E-Commerce market – a little insight
Marketplaces

48. © 2015plentymarkets Ltd | The German E-Commerce market – a little insight
Marketplaces
• Strongest Marketplaces: ebay and
Amazon
• Hood.de, hitmeister.de
• Different requirements

49. © 2015plentymarkets Ltd | The German E-Commerce market – a little insight
Competition

50. © 2015plentymarkets Ltd | The German E-Commerce market – a little insight
Competition
• 25.000+ Online Sellers
• Marketplaces as competitor

51. © 2015plentymarkets Ltd | The German E-Commerce market – a little insight
Payment

52. © 2015plentymarkets Ltd | The German E-Commerce market – a little insight
Payment
• Fast and secure
• After delivery

53. © 2015plentymarkets Ltd | The German E-Commerce market – a little insight
Logistics

54. © 2015plentymarkets Ltd | The German E-Commerce market – a little insight
Logistics
• Two day delivery as economy
• Free shipping preferred

55. © 2015plentymarkets Ltd | The German E-Commerce market – a little insight
Language

56. © 2015plentymarkets Ltd | The German E-Commerce market – a little insight
Language
• Highly advanced market
• Native language preferred

57. © 2015plentymarkets Ltd | The German E-Commerce market – a little insight
Returns

58. © 2015plentymarkets Ltd | The German E-Commerce market – a little insight
Returns
• „World Champions“ in returns
• Worst in the fashion vertical

59. © 2015plentymarkets Ltd | The German E-Commerce market – a little insight
Recommendation

60. © 2015plentymarkets Ltd | The German E-Commerce market – a little insight
My recommendation
• Do your research
• Start small
• Use already available resources

61. © 2015plentymarkets Ltd | The German E-Commerce market – a little insight
Vielen Dank!
Thank you for your attention!

62. Did you find this event useful ?
Please write your testimonials.

63. We have
planned series
of training.
Saturday,
19th March
Thursday,
26th May

64. Thanks !
Everyone for your support.

65. Contact:
Prabhat Shah
@OnlineSellerUK
Email: ps@onlineselleruk.com
Landline: 029 2236 2596 Mobile: 0751 88 39629
www.onlineselleruk.com