To compete and win in 2016 and beyond auto body and repair shops need to consider the following: Operating their Business Better, Faster, Cheaper Operate a Process Driven Business VS Whack “A” Mole Management Insure You are Capable of Repairing Today's Vehicles - Certification Use Technology…Don’t Fight It... Use Technology to Sell More Use Technology for More Focused and Measurable Marketing Use Technology to Focus on Today’s Consumer

1. Competing and Winning in
in 2016…

2. Who is Frank Terlep?

4. Competing and Winning in in 2016…
• Better, Faster, Cheaper
• Process Driven VS Whack “A” Mole
Management
• Certifications – Ability to Repair
• Use Technology…Don’t Fight It...

5. Competing and Winning in in 2016…
• Use Technology to Sell More
• Use Technology for More Focused and
Measurable Marketing
• Use Technology to Focus on Today’s
Consumer

6. Today’s Agenda
• Today’s Canadian Consumer
• What is Your Customer Profile?
• How Today’s BC Consumers Compare & Select
Local Auto Body Shop Businesses
• How Your Business Can Increase Internet &
Smart Phone Based Calls & Sales Leads in
2016

7. Today’s Agenda
• How to Convert Internet Sales Leads to Actual
Revenue in 2016
• How Your Business Can Generate more Revenue from
Previous Customers in 2016
• How Your Business Can Improve Customer Retention,
Loyalty & Referrals in 2016
• A Single Solution to Market to, Sell and Service Today’s
Connected Candian Consumers
• Summary and Q&A

8. Is the Consumer Important
to Your Business?

9. Is the Collision
Repair Business
Growing or
Shrinking in BC?

12. The Canadian Consumer

13. The Canadian Connected Consumer
• 4 Hours and 53 Minutes: Amount of time
individual Canadians spend EVERY DAY
online using a desktop or laptop computer
• Canadian mobile device users are connected
for an average of 1 hour 51 minutes.
• 68% of Canadians have a Smartphone
• 89% of Canadian Smartphone users search
for local product or service information
Source: Canadianinternet.com 2014

14. The Canadian Connected Consumer
• Canadian’s have the highest social
media network penetration in the
World. 82% of Canadians use a social
network by comparison to 75% of
Americans.
• 91% of Canadian Internet users have a
social media account and 66% have used
social media in the past month.
• 85% have a Facebook account and 57%
have used Facebook in the past month.
Source: Canadianinternet.com 2014

15. The BC Mobile Consumer
How Many Smart Phones?

16. The BC Mobile Consumer

17. What
Percentage of
Your Customers
are
“Connected?”

18. What Percentage of
Your Marketing
Budget and
Activities are
Focused on the
Connected
Consumer?

19. • Auto Body Shop <your town>
• ICBC Auto Body Shop <your town>
• ICBC Valet auto body shop <your
town>
• Collision centre <your town>
• ICBC collision centre <your town>
• ICBC recommended auto body shop
<your town>
• Shop Name
HOW DOES THE TYPICAL BC CONSUMER
LOCATE & SELECT LOCAL AUTO AUTO
BODY SHOPS?
89%

21. How Many Google
Searches Per Month in
Surrey, Burnaby, West
Vancouver &
Vancouver?

25. Let’s Search?

40. How to Increase
Internet Generated
Calls and Sales Leads in
2016?

41. Get More Online Reviews!!

46. 1. Collect Email and Mobile
Number in Estimating
System
2. Hand Out Review
Request Form at
Delivery
3. Tell Us Which Customers
You Want to Request a
Review From
Easy as 1, 2, 3

53. How to Convert
Internet Generated
Sales Leads to Actual
Revenue…

54. Your Shop’s Website
• Your shop’s website is your on-
line/digital lobby
• #1 Reason to have a website is
drive business to your door
• 5-15 Seconds
• Call to Actions
• Include videos
• Include a Blog

55. Your Shop’s Website
• Include appointment options
• Include repair status options
• Integration with social media
sites
• Include reviews and ratings
• Include digital ads, promotions
and coupons
• Incorporate Analytics
• You MUST have a Mobile site
strategy

56. 1. Provide us with Your
Company Information
2. We Create Your
Website
3. Your Shop Has a
Professional Site with
Everything it Needs
Easy as 1, 2, 3

64. How Your Business Can
Generate more
Revenue from Previous
Customers in 2016?

65. 4.2
$500.00

68. 1. Collect Email and
Mobile Number in
Estimating System
2. Tell Us How Often You
Want to Stay in Touch
& Educate Your
Previous Customers
3. Ask for Referrals
Easy as 1, 2, 3

70. 1. Collect Email and Mobile
Number in Estimating
System
2. Tell us What Services
(Specials)You Want to
Offer Your Customers
3. Tell us When You Want
to Offer Services
(Specials) to Your
Customers
Easy as 1, 2, 3

72. How Your Business Can
Improve Customer
Retention, Loyalty &
Referrals in 2016?

73. 5-10 Years
11.4 Years
Stagnant # of
Accidents

75. 1. Collect Email and
Mobile Number in
Estimating System
2. Tell us How Often You
Want to Stay
Connected with &
Educate Your Previous
Customers
3. Ask for Referrals
Easy as 1, 2, 3

78. A Single Solution to
Help Your Business
Market to, Service and
Sell Today’s Consumers?

81. Tools and Technologies to
Compete and Win in in 2016…