This document discusses the process of successfully expanding e-commerce sales internationally. It begins by noting that each foreign country has its own unique culture, laws, and shopping behaviors. It then recommends that companies looking to export first choose the right target country based on competitive analysis and a business case. Next, it emphasizes the importance of localizing the online store, including translations, payment options, and establishing trust. It stresses focusing on conversion rates and understanding local customer expectations. It outlines growing sales through localized marketing investments and continual process optimization. Finally, it notes that international expansion is a marathon, not a sprint, and offers assistance through services like market reports, translations, and online shop management.
- How to prepare online shops for their expansion to new markets
- How to manage a localization project
- What details should be borne in mind when preparing an online shop for a new market (technical aspects, such as payments, trust marks, etc.)
- Ongoing tasks. Marketing, customer care, logistics and return of investment in a new market. How, where, for how much and what must be done and how much time does it take.
This presentation used in electronic commerce conference "E-komercija '16" by Donatas Gudelis from company MakesYouLocal.
Shopify Meetup #2 in Singapore 26th Sept 2017TradeGecko
Shopify, TradeGecko and 360&5 teamed up again to host the 2nd Shopify Meetup in Singapore on Tuesday 26th September 2017. There was special guest Jenn Low, owner of Wanderlust & Co who shared how Shopify and TradeGecko have allowed them to breathe reality into dreams by making the technology that powers their website and business operations, seamless.
Shopify, TradeGecko and 360&5 also provided practical and insightful tips on how to optimise your business for seasonal sales periods.
The 1st official Shopify Meetup in Hong Kong!
Shopify, TradeGecko and ChicWorkshop have teamed up to host the 1st official Shopify Meetup in Hong Kong!
Networking with like-minded SME's in Hong Kong, learning some new tips or tricks for your eCommerce business whilst enjoying some delicious food and drinks on us.
Shopify Meetup Christchurch October 2017TradeGecko
Zyber and TradeGecko have teamed up to host the first Shopify Meetup in Christchurch NZ.
This meetup looked at how to tackle important sales on specific dates - Black Friday, Cyber Monday, Christmas, Boxing Day, New Years and so on.
Welcome to the last Shopify Meetup in Singapore for 2017 where we were joined by guest speakers from TradeGecko, iCommerce, StarShipIT, Xero, Vyne and Zahara.
- How to prepare online shops for their expansion to new markets
- How to manage a localization project
- What details should be borne in mind when preparing an online shop for a new market (technical aspects, such as payments, trust marks, etc.)
- Ongoing tasks. Marketing, customer care, logistics and return of investment in a new market. How, where, for how much and what must be done and how much time does it take.
This presentation used in electronic commerce conference "E-komercija '16" by Donatas Gudelis from company MakesYouLocal.
Shopify Meetup #2 in Singapore 26th Sept 2017TradeGecko
Shopify, TradeGecko and 360&5 teamed up again to host the 2nd Shopify Meetup in Singapore on Tuesday 26th September 2017. There was special guest Jenn Low, owner of Wanderlust & Co who shared how Shopify and TradeGecko have allowed them to breathe reality into dreams by making the technology that powers their website and business operations, seamless.
Shopify, TradeGecko and 360&5 also provided practical and insightful tips on how to optimise your business for seasonal sales periods.
The 1st official Shopify Meetup in Hong Kong!
Shopify, TradeGecko and ChicWorkshop have teamed up to host the 1st official Shopify Meetup in Hong Kong!
Networking with like-minded SME's in Hong Kong, learning some new tips or tricks for your eCommerce business whilst enjoying some delicious food and drinks on us.
Shopify Meetup Christchurch October 2017TradeGecko
Zyber and TradeGecko have teamed up to host the first Shopify Meetup in Christchurch NZ.
This meetup looked at how to tackle important sales on specific dates - Black Friday, Cyber Monday, Christmas, Boxing Day, New Years and so on.
Welcome to the last Shopify Meetup in Singapore for 2017 where we were joined by guest speakers from TradeGecko, iCommerce, StarShipIT, Xero, Vyne and Zahara.
Streamline and sell more with subscriptions and inventory & order managementTradeGecko
TradeGecko and ReCharge have teamed up to host this webinar where we discuss what is Subscription eCommerce and how it is different from Traditional eCommerce, how to propel your revenue by having recurring orders, and how TradeGecko’s inventory and order management platform can manage your explosive business growth!
On Tuesday 20th March, 2018, TradeGecko, Shopify and Wave Commerce co-hosted the Shopify Meetup in Hong Kong. Industry experts and Shopify merchants discussed how to optimise your online store and grow the business in 2018.
What marketing automation reports should you be sharing with management engage digital
Management want to see reports around results. Discover the types of reports available with marketing automation platforms, plus some additional recommendations.
Shopify, TradeGecko and 360and5 teamed up to host the 1st ever official Shopify Meetup in Singapore!
Our special guest and serial entrepreneur Jackson Aw spoke about their multi-million dollar successful brand Mighty Jaxx. Shopify and TradeGecko also provided some practical and insightful tips on how to smoothly scale-up your small business from start-up phase.
On Tuesday 13th March, 2018, TradeGecko, Shopify and Jumpstart Commerce co-hosted the Shopify Meetup in Singapore. Special guests and industry experts discussed tips on how SMEs can optimize their online store and grow their business in 2018.
Shopify Meetup Christchurch - TradeGecko Presentation March 2018TradeGecko
1) The nature of commerce - customer expectations are changing and businesses need to take adequate steps to move together with the market if they want to be successful.
2) Wholesale is growing really fast and customer expectations are moving from B2C space into B2B area.
ISPO Academy Munich 2015 - International E-Commerce Strategies for BrandsHenning Heesen
Today´s brands are coping with traditional distributing agreements versus new channels like e-commerce and social media.
Salesupply supports over 350 brands and merchants globally with their e-commerce strategy, fulfillment and marketing activities.
In this presentation, that was presented at the ISPO 2015 in Munich we show the international challenges of brands, examples of good and bad web shops and 3 e-commerce strategies that brands can adapt to monetize their existing brand value or grow international.
Opening restaurants is very demanding in terms of time and cash. I will show you in this presentation how to research the market and plan your business to make sure that you open the right concept, in the right place for the right people. Most restaurants fail because they got it wrong in one of the 3 main factors: location, concept, your target segment of customers. Here I will show you how to find out with little money in advance whether your business idea makes sense or not.
We will show number of techniques that will help you check:
Whether the location is good for your business?
Who is your customer and whether you will have enough of them in your selected location?
What are the good and bad things about certain concept and whether is a good fit for you and the location?
How much money you get from your restaurant business?
I will also show you how to translate it to Excel and create your business plan in this universal tool. It will be useful not only for opening your business but also afterwards managing your business.
I will teach you also how to test your concept in real life without actually building the restaurant.
Nothing worse than having to pay duties at delivery. To avoid this nasty surprise, invest in international checkout solutions that calculate and capture duties and sales taxes at payment.
1st Shopify Meetup in Perth - February 2018TradeGecko
Slides from our recent Shopify Meetup in Perth where our special guests & industry experts presented on ecommerce trends, insights & tips for accelerating growth.
Guest Speakers:
JOSHUA BITOSSI Shopify Plus Launch Engineer
LISA MONRO Shopify Merchant, Happy Tummies
AKUL DEWAN Partnerships Manager, TradeGecko
BEN DE JONGE Shopify Expert, The Cut
SCOTT SANDERS Shopify Expert, The Cut
BONNIE DAVIES Shopify Merchant, Famous Sharon
Five Steps To Help Your Team Execute with Excellence at Retail (GreatVines Be...Jim Thompson
This "position paper" was the outcome of the 4th Annual GreatVines staff retreat, where we developed and refined our messaging. It helps explain what we do and why we do it, from basic CRM concepts like "know your customer" to more advanced concepts involving analytics and incentives relating to field execution. As the leading sales execution and management platform in the alcoholic beverage space, GreatVines combines decades of technology and industry expertise into a highly flexible and powerful selling tool.
Building an E-Commerce Business with ShopifyGrowth Spark
This presentation was given in December 2015 at General Assembly. It provides an overview on both the Shopify e-commerce platform as well as fundamental strategies in building an e-commerce business. Topics include customer acquisition, conversion optimization, fulfillment management, retention marketing and analytics.
It's not that simple to build a successful online business, in another country. Many companies all over the world have learned this the hard way. In this presentation you will find a few tools that will make it easier for you to make the right decisions on your way.
This presentation used in electronic commerce conference "E-komercija '16" by Max Riis Christensen from company MakesYouLocal.
The Money Path can help you look at your business differently. It guides you through a process to evaluate your products and services and their potential to earn money prior to implementation.
Streamline and sell more with subscriptions and inventory & order managementTradeGecko
TradeGecko and ReCharge have teamed up to host this webinar where we discuss what is Subscription eCommerce and how it is different from Traditional eCommerce, how to propel your revenue by having recurring orders, and how TradeGecko’s inventory and order management platform can manage your explosive business growth!
On Tuesday 20th March, 2018, TradeGecko, Shopify and Wave Commerce co-hosted the Shopify Meetup in Hong Kong. Industry experts and Shopify merchants discussed how to optimise your online store and grow the business in 2018.
What marketing automation reports should you be sharing with management engage digital
Management want to see reports around results. Discover the types of reports available with marketing automation platforms, plus some additional recommendations.
Shopify, TradeGecko and 360and5 teamed up to host the 1st ever official Shopify Meetup in Singapore!
Our special guest and serial entrepreneur Jackson Aw spoke about their multi-million dollar successful brand Mighty Jaxx. Shopify and TradeGecko also provided some practical and insightful tips on how to smoothly scale-up your small business from start-up phase.
On Tuesday 13th March, 2018, TradeGecko, Shopify and Jumpstart Commerce co-hosted the Shopify Meetup in Singapore. Special guests and industry experts discussed tips on how SMEs can optimize their online store and grow their business in 2018.
Shopify Meetup Christchurch - TradeGecko Presentation March 2018TradeGecko
1) The nature of commerce - customer expectations are changing and businesses need to take adequate steps to move together with the market if they want to be successful.
2) Wholesale is growing really fast and customer expectations are moving from B2C space into B2B area.
ISPO Academy Munich 2015 - International E-Commerce Strategies for BrandsHenning Heesen
Today´s brands are coping with traditional distributing agreements versus new channels like e-commerce and social media.
Salesupply supports over 350 brands and merchants globally with their e-commerce strategy, fulfillment and marketing activities.
In this presentation, that was presented at the ISPO 2015 in Munich we show the international challenges of brands, examples of good and bad web shops and 3 e-commerce strategies that brands can adapt to monetize their existing brand value or grow international.
Opening restaurants is very demanding in terms of time and cash. I will show you in this presentation how to research the market and plan your business to make sure that you open the right concept, in the right place for the right people. Most restaurants fail because they got it wrong in one of the 3 main factors: location, concept, your target segment of customers. Here I will show you how to find out with little money in advance whether your business idea makes sense or not.
We will show number of techniques that will help you check:
Whether the location is good for your business?
Who is your customer and whether you will have enough of them in your selected location?
What are the good and bad things about certain concept and whether is a good fit for you and the location?
How much money you get from your restaurant business?
I will also show you how to translate it to Excel and create your business plan in this universal tool. It will be useful not only for opening your business but also afterwards managing your business.
I will teach you also how to test your concept in real life without actually building the restaurant.
Nothing worse than having to pay duties at delivery. To avoid this nasty surprise, invest in international checkout solutions that calculate and capture duties and sales taxes at payment.
1st Shopify Meetup in Perth - February 2018TradeGecko
Slides from our recent Shopify Meetup in Perth where our special guests & industry experts presented on ecommerce trends, insights & tips for accelerating growth.
Guest Speakers:
JOSHUA BITOSSI Shopify Plus Launch Engineer
LISA MONRO Shopify Merchant, Happy Tummies
AKUL DEWAN Partnerships Manager, TradeGecko
BEN DE JONGE Shopify Expert, The Cut
SCOTT SANDERS Shopify Expert, The Cut
BONNIE DAVIES Shopify Merchant, Famous Sharon
Five Steps To Help Your Team Execute with Excellence at Retail (GreatVines Be...Jim Thompson
This "position paper" was the outcome of the 4th Annual GreatVines staff retreat, where we developed and refined our messaging. It helps explain what we do and why we do it, from basic CRM concepts like "know your customer" to more advanced concepts involving analytics and incentives relating to field execution. As the leading sales execution and management platform in the alcoholic beverage space, GreatVines combines decades of technology and industry expertise into a highly flexible and powerful selling tool.
Building an E-Commerce Business with ShopifyGrowth Spark
This presentation was given in December 2015 at General Assembly. It provides an overview on both the Shopify e-commerce platform as well as fundamental strategies in building an e-commerce business. Topics include customer acquisition, conversion optimization, fulfillment management, retention marketing and analytics.
It's not that simple to build a successful online business, in another country. Many companies all over the world have learned this the hard way. In this presentation you will find a few tools that will make it easier for you to make the right decisions on your way.
This presentation used in electronic commerce conference "E-komercija '16" by Max Riis Christensen from company MakesYouLocal.
The Money Path can help you look at your business differently. It guides you through a process to evaluate your products and services and their potential to earn money prior to implementation.
Presentation at the Museum Store Association Annual Meeting, April 16, 2016.
Introduction for small to medium sized museum retail stores in the management of ecommerce sites, including key metrics and P&L analysis.
Topics Covered:
1) Marketing
2) International vs Domestic Marketing
3) 4P's of international marketing
4) How to make your company global
5) Segmentation, Targeting, Positioning in International market
6) Social Marketing
7) Ecommerce Marketing
8) International Terms
This presentation is from Performance Marketing Summit 2014 in Denver, CO (June 17, 2014). Session description: Should you go global? This session will help you decide & create your international expansion plan.
This presentation will help you understand how to:
Develop short- mid- and long-term business, sales and marketing goals and related objectives
Prepare your corporate Mission and Vision statement
Understand brand positioning and its importance
Recognize ideal target clients
Determine competitive factors that affect your market position
Define the elements that will shape your marketing budget
Companies spends precious money on online advertisements, organic optimization but yet they are unsatisfied with the outcome. Typical problems faced by a Website/Portal are as following.
1) High Traffic but high bounce rate.
2) High Traffic but low conversion rate (sale or enquiry).
3) Low Overall Traffic
4) Ever increasing budget on Digital Marketing without improvement in average cost of customer acquisition.
5) Low Average Order Value.
Are you facing any of these issues?
Some Global statistics.
Conversion rate typically range from 1 to 3 percent
Companies typically spend $92 to bring customers, but only $1 to convert
Only 22 percent companies are satisfied with their conversion rate
About 75 percent of businesses have problems finding suitable expertise to optimise their landing page
Businesses with over 40 landing pages generated a whopping 12 times more leads than those with 1-5 landing pages
The presentation will help you to work out a Digital Marketing Strategy with quick ROI.
Description of Rezolto, our team, services, competencies and experience incl. an overview of brands we have been supporting and working with during the last 3 years.
In short: We help lifestyle companies grow sales and boost profits.
Ahead of Griffith University's Franchise Marketing Forum 2014, we look back on one of the most popular presentations from previous years. In 2012 Christine Guy, Global Marketing Manager of Fastway Couriers, shared the reasons behind her company’s award-winning brand refresh; the importance of franchisee buy-ins; the logistics of the changeover; and the results they achieved. Visit http://www.franchise.edu.au/home/shop/event/franchise-marketing-forum for more information on the 2014 event.
How to Overcome the Biggest Challenges Facing Ecommerce BusinessesRevenueWire
The ecommerce landscape is constantly evolving. Everything from new payment methods, billing models, partnership arrangements and innovative revenue sharing applications, when managed effectively, can increase the bottom line for organizations. This SlideShare explores common pain points felt by growing ecommerce businesses and how to overcome them.
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Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
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Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
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Eksportas: įmonių lokalizacija Baltijos šalyse ir Skandinavijoje
1.
2. Why and who should start export
Localisation process
The path to successful
international e-commerce
3. MakesYouLocal
• Established 2010, 100% focus on crossborder e-commerce
• Worked with more than 250 businesses from more than 10
different countries to more than 10 different countries
• Cover the Nordic and now also the Baltic countries with our own
e-commerce specialists
• Part of the Salesupply network with offices all over EU and in the US
Clients
4. Is it difficult to sell abroad?
- And what is needed to make it a success?
Yes, each country has its own culture, legislation
and e-commerce habits
508 million people
28 countries
24 languages
11 currencies
Various legislation
Implementation of EU law differs from country to country
Different marketing channels
Shopping habits differ
Many different payment methods
5. Be Baltic company instead
of Lithuanian
Take advantage of your knowledge of neighbors' culture and habits
Profitable plant; it is easier to keep costs down where your experience and
skills useful
Low risk; location costs are low and you can solve more things yourself
6. • Choose the right country
• The competitive situation
• Businesscase
• GTM strategy
• Localisation of the shop
• Build trust
• USP’s
• Focus on the conversion rate
• Understand the market
• Optimise processes
• Build volume through localised
marketing
• Marketing investment
• Optimise and re-negotiate
based on new volume
• Set new goals
Launch
Is it difficult to sell abroad?
- And what is needed to make it a success?
7. Choose the country and
get an overview of the project
Lancering
• How can I match the competition?
• How big is the investment in time and money?
Main online competitors in the new country
A benchmark of your competitors’ web shops
Price comparison of your most important products and
brands
Insights in the marketing environment, important channels
An estimate of the online marketing cost for promoting
your products
Input on customer expectations on delivery and return
8. Localization is all about the
customer to answer "yes"
Lancering
I am so confident in the store that I can think of to buy and pay for
products in it?
Translations
Product text translations
Legal package
Payment & trustmarks
Logistic
Local “Look & Feel”
Virtual office
9. When a customer is afraid to place an order, it is
because the answer to the following questions
are unsatisfying
• Do I trust the shop enough to buy and pay for the products?
• Am I satisfied with the delivery time and delivery terms?
• Do I trust that the shop will refund me, if i regret my purchase?
• Is the return proces convenient and fair?
10. Lancering
Understand the market and
get control of the operation
Focus on the conversions, the target is the same level
as in the domestic market!
Secure so your logistics and customer service process works!
Be sure that your first customers are satisfied
13. • Choose the right country
• The competitive situation
• Businesscase
• GTM strategy
• Localisation of the shop
• Build trust
• USP’s
• Focus on the conversion rate
• Understand the market
• Optimise processes
• Build volume through localised
marketing
• Marketing investment
• Optimise and re-negotiate
based on new volume
• Set new goals
Launch
What is your next step??
16. What does it cost to operate a shop in a new market?
Business development
Newsletter and activities to existing
customers
Online marketing
Maintenance and operation of the
online shop
Customer Service, lectured on your
products and processes - and with
back-up in case of illness and
At a cost of an employee, we operate a webshop in
Baltics, Nordic or west Europe markets
