Expert Tips about Selling in Germany - Carsten from PlentymarketsUK
•Download as PPTX, PDF•
1 like•1,407 views
Carsten from PlentymarketsUK gave us a really good insight in how to expand into Germany. There was really good tips on postage, product listings and payment.
Recommended
Recommended
More Related Content
What's hot
What's hot (12)
Similar to Expert Tips about Selling in Germany - Carsten from PlentymarketsUK
Similar to Expert Tips about Selling in Germany - Carsten from PlentymarketsUK (20)
More from Daytodayebay
More from Daytodayebay (20)
Recently uploaded
Recently uploaded (20)
Expert Tips about Selling in Germany - Carsten from PlentymarketsUK
- 1. © 2015plentymarkets Ltd | The German E-Commerce market – a little insight© 2015plentymarkets Ltd | The German E-Commerce market – a little insight The German E-Commerce Market A little insight
- 2. © 2015plentymarkets Ltd | The German E-Commerce market – a little insight© 2015plentymarkets Ltd | The German E-Commerce market – a little insight Topics 1. Stats and Numbers 2. Marketplaces and competition 3. Payment 4. Logistics 5. Languages 6. Returns 7. Recommendation for the Market entry
- 3. © 2015plentymarkets Ltd | The German E-Commerce market – a little insight© 2015plentymarkets Ltd | The German E-Commerce market – a little insight Stats and Numbers
- 4. © 2015plentymarkets Ltd | The German E-Commerce market – a little insight© 2015plentymarkets Ltd | The German E-Commerce market – a little insight TOP 3 in Europe 1. United Kingdom 2. Germany 3. France
- 5. © 2015plentymarkets Ltd | The German E-Commerce market – a little insight© 2015plentymarkets Ltd | The German E-Commerce market – a little insight Turnover compared 0 20 40 60 80 DE UK 2015 2014 2013 in bn £
- 6. © 2015plentymarkets Ltd | The German E-Commerce market – a little insight© 2015plentymarkets Ltd | The German E-Commerce market – a little insight Marketplaces / Competition
- 7. © 2015plentymarkets Ltd | The German E-Commerce market – a little insight© 2015plentymarkets Ltd | The German E-Commerce market – a little insight Marketplaces / Competition • Strongest Marketplaces: ebay and Amazon • hitmeister.de, rakuten.de • 25.000+ Online Sellers
- 8. © 2015plentymarkets Ltd | The German E-Commerce market – a little insight© 2015plentymarkets Ltd | The German E-Commerce market – a little insight Marketplaces / Competition Amazon, 67.00% ebay, 30.93% Shopgate, 0.68% Hitmeister, 0.63% Rakuten, 0.43% ricardo.ch, 0.23% Cdiscount, 0.11%
- 9. © 2015plentymarkets Ltd | The German E-Commerce market – a little insight© 2015plentymarkets Ltd | The German E-Commerce market – a little insight Payment
- 10. © 2015plentymarkets Ltd | The German E-Commerce market – a little insight© 2015plentymarkets Ltd | The German E-Commerce market – a little insight Payment • No Visa debit / Credit cards • paypal • Payment in advance • payment after delivery
- 11. © 2015plentymarkets Ltd | The German E-Commerce market – a little insight© 2015plentymarkets Ltd | The German E-Commerce market – a little insight Payment methods volume Paypal, 38% Bank transfer, 20% Invoice, 11% Cash, 9% Amazon Payments, 5% Klarna, 3% Sofort, 3% Others, 11%
- 12. © 2015plentymarkets Ltd | The German E-Commerce market – a little insight© 2015plentymarkets Ltd | The German E-Commerce market – a little insight Payment methods Revenue Paypal, 20% Bank transfer, 33% Invoice, 27% Cash, 6% Amazon Payments, 2% Klarna, 2% Sofort, 2% Others, 8%
- 13. © 2015plentymarkets Ltd | The German E-Commerce market – a little insight© 2015plentymarkets Ltd | The German E-Commerce market – a little insight Logistics
- 14. © 2015plentymarkets Ltd | The German E-Commerce market – a little insight© 2015plentymarkets Ltd | The German E-Commerce market – a little insight Logistics • Two day delivery as economy • Free shipping preferred
- 15. © 2015plentymarkets Ltd | The German E-Commerce market – a little insight© 2015plentymarkets Ltd | The German E-Commerce market – a little insight Language
- 16. © 2015plentymarkets Ltd | The German E-Commerce market – a little insight© 2015plentymarkets Ltd | The German E-Commerce market – a little insight Language • Highly advanced market • Native language preferred
- 17. © 2015plentymarkets Ltd | The German E-Commerce market – a little insight© 2015plentymarkets Ltd | The German E-Commerce market – a little insight Returns
- 18. © 2015plentymarkets Ltd | The German E-Commerce market – a little insight© 2015plentymarkets Ltd | The German E-Commerce market – a little insight Returns • „World Champions“ in returns • Worst in the fashion vertical
- 19. © 2015plentymarkets Ltd | The German E-Commerce market – a little insight© 2015plentymarkets Ltd | The German E-Commerce market – a little insight Recommendation
- 20. © 2015plentymarkets Ltd | The German E-Commerce market – a little insight© 2015plentymarkets Ltd | The German E-Commerce market – a little insight My recommendation • Do your research • Start small • Use already available resources
- 21. © 2015plentymarkets Ltd | The German E-Commerce market – a little insight© 2015plentymarkets Ltd | The German E-Commerce market – a little insight Vielen Dank! Thank you for your attention! Any questions please contact me: Mail: carsten.brassel@plentymarkets.com Tel: 020 34 11 78 22
Editor's Notes
- the three biggest E-Commerce Countries generate more than 60% of the ecommerce turnover of Europe
- 2013 2014 2015 DE 26,56 28,56 32,4 UK 50 57,94 66,34 in billion GBP the three biggest E-Commerce Countries generate more thatn 60% of the ecommerce turnover of Europe
- strongest players hood and hitmeister as an alternative, but not good for all verticals some require a German registered Company with a German address some are closed marketplaces, like otto.de and zalando.de
- strongest players hood and hitmeister as an alternative, but not good for all verticals some require a German registered Company with a German address some are closed marketplaces, like otto.de and zalando.de
- Germans are always cautious, in the late 90s and early 2000s a lot of credit card fraud cases. payments now turn a bit away from payment on invoice paypal and sofortüberweisung are quite strong Security always the main focus
- Germans are always cautious, in the late 90s and early 2000s a lot of credit card fraud cases. payments now turn a bit away from payment on invoice paypal and sofortüberweisung are quite strong Security always the main focus
- Germans are always cautious, in the late 90s and early 2000s a lot of credit card fraud cases. payments now turn a bit away from payment on invoice paypal and sofortüberweisung are quite strong Security always the main focus
- hardest competitor is Amazon in combination with DHL! Germans want the products fast and in good condition.
- With a strong competition, comes choice If the customers have the choice, they are likely to buy at the retailer that supplies the descriptions and service in German
- German customers expect to have a free return policy with at least 14 days terms This comes from the old catalogue days where customers bought from just the picture, different sizes and colours and sent back whatever didn‘t fit or they didn‘t like People actually do look out, if there is free return and are more likely to buy from a seller, that offers this service