This document outlines a plan of attack for building 100 webshops over 4 years. It discusses evaluating talents in-house, identifying company USPs, and ensuring sufficient time. It also covers important considerations for the e-commerce plan like budget, hosting, online payments, logistics, legal issues, stock/invoicing systems, bringing color to products, trainings, and opportunities in niche markets. The overall plan is to help sole traders, SMEs, startups and other companies succeed with e-commerce.

2. Retailoring e-commerce for people
for sole traders and SME’s, for family
owned or public companies, for startups
and hundred years old firms.
“
BALDWIN

5. PLAN OF ATTACK

6. 4 YEARS OF BALDWIN : 100 WEBSHOPS
www.vdbfashion.be www.seventyone.be
www.movies.be www.aliceetmaman.be
www.clouds9000.com www.christianwijnants.com
www.atuin.be www.pand42.be
www.belfurn.be www.docodoco.be
www.evamouton.be www.hetgeluidshuis.be
www.gallerys.be www.dressedbytiffanystrent.be
www.urbanbakeries.be www.barriere7.be
www.sjiekebiele.be www.diamantipertutti.be
www.tothemoon.be www.theframeshop.be
www.close-up.be www.alfasolutions.be
www.monkey-butterfly.be www.roosvandekerckhove.be
www.mobistoxx.fr www.morrison.be
www.pharmamarket.be www.surprice.be
www.roosvandekerckhove.be www.destoffenkamer.be
www.canvascamp.com www.tiger-experience.be
www.medipim.be www.derousseauxgrande.be
www.smappee.com www.neufmoisbelle.com
www.mypom.fr (award in Frankrijk) www.mekranoti.be
www.manufactuur.be www.phi-juwelen.be
www.mambotango.be www.filetpur.be
www.morrison.be www.dorsoo.be
www.mooigemaakt.be www.a-toi-toujours.be
www.futureproofedshop.com www.akei-medical.com
www.dispogroup.be www.hydronautica.be
www.prolens.be www.climawest.be

7. 4 YEARS OF BALDWIN : 100 WEBSHOPS

8. • DO YOU HAVE THE TALENTS IN HOUSE ?
• Project Manager?
• Online Marketeer / Copywriter?
• Technical person? (html/css / erp)
• DOES YOUR COMPANY ALSO HAVE ONLINE USP’S ?
• On product level?
• On service level?
• DO YOU HAVE TIME ?
• To think…
• To work things out?
4 YEARS OF BALDWIN : 100 WEBSHOPS

9. THE E-COMMERCE PLAN

10. THE E-COMMERCE PLAN
• Be realistic about the budget?
• Is there enough Gross Marge?
• Calculate the acquisition cost
• Imagine 1 € Adwords click cost
• Conversion of 1%
• Average order is 100 €
• This means you need 100 visitors for 1 sale
• (And you spend 99 € to Adwords)
• Underestimate the sales… Exaggerate the costs …
http://www.baldwin.agency/blog/the-necessity-of-an-e-commerce-business-plan/

11. HOSTING

12. HOSTING
• How many visitors do you expect?
• Shared hosting vs Dedicated hosting vs Cloud hosting.
• Prices vary from 100 € per year to 5000 € to … € per year.
• Choose a company that allows you to grow.
• Choose a company that offers technischal support !
• Don’t save money on speed and uptime of the site.
• Your hosting company is a very important partner.
• Always brief them about marketing actions!

13. ONLINE PAYMENTS

14. ONLINE PAYMENTS
• Subscription costs …
• Transactions costs…
• Commissions…
• Service after sales …
• Offered payment methods
Check the bigger picture …

15. LOGISTICS

16. LOGISTICS
• The curse of free transport…
• Make clear pricing deals with your logistics partner
• Need Insurance for fragile goods?
• Is it meaningull to outsourc stock management?
• Always check with different partners:
• national or international

17. LEGAL ISSUES

18. LEGAL ISSUES
• Sales conditions
• Cookies
• Privacy Disclaimer
• Don’t take chances
• Don’t Copy paste …

19. STOCK/INVOICING : ERP

20. STOCK/FACTURATIE : ERP
• Online & Offline
• Multi Channel
• CRM?
• Stock?
• Invoicing?
Synchronisation can save up a lot time…

21. BRING COLOR TO YOUR PRODUCTS

22. • Invest in good copywriting.
• Investeer in good photography ( not stockphotos)
• Video?
• Relations to other products
• Meaningfull filters/properties
• Strive for rich experiences
BRING COLOR TO YOUR PRODUCTS

23. TRAININGS

24. ONLINE MARKETING
• Make sure you have enough budget…
• It’s only when you are live that the
project really kicks off

25. WHERE ARE THE OPPORTUNITIES?

26. WHERE ARE THE OPPORTUNITIES ?
• BELGIUM
• BNP: 383 billion €
• e-BNP: 3,82 billion €
• E-COMMERCE SHARE = 1%
PROGNOSES 1% -> 10% by 2018

27. WHERE ARE THE OPPORTUNITIES ?
TO WHOM? OR IN WHAT?

28. WHERE ARE THE OPPORTUNITIES ?
KLEIN BETEKENT WENDBAAR

29. WHERE ARE THE OPPORTUNITIES ?
• KIES VOOR EEN NICHE
• KIES VOOR SPECIALISATIE
• KIES VOOR ‘GEEN KOPIE TE WILLEN ZIJN’

30. FOOD
WHERE ARE THE OPPORTUNITIES ?

31. TRANSPORT
WHERE ARE THE OPPORTUNITIES ?

32. B2B
WHERE ARE THE OPPORTUNITIES ?

33. C2C
WHERE ARE THE OPPORTUNITIES ?

34. TRAVEL
WHERE ARE THE OPPORTUNITIES ?

35. CASE: CANVASCAMP

36. CASE: CANARY HILL

37. CASE: CLOUDS 9000

38. maarten@baldwin.be
0485 97 68 96