2. SUICIDE SQUAD TEASER TRAILER
I have chosen to look at the suicide squad teaser trailer as here is a very interesting use of
idents. Also this film is of a similar genre to ours therefore attracting a similar target audience.
In the teaser trailer this ident is shown which is recognisably the Warner Brothers logo but as
you can see by the comparison that aspects of this ident have been changed in order to fit the
tone of the movie which the trailer is representing. The background has changed from a light
blue sky to blackness which indicates the dark tones of the film and the brass and blue colours
which make up the actual logo have been changed to a red and metallic grey colour. The colour
red signifies the danger aspect of the film and the metallic grey colour shows the industrial and
possible prison part of the film as it is the same colour of the mental used for bars and chains.
These are animated and for a production company it appears at 13 seconds in and disappears
at17 seconds.
3. TAKEN TEASER TRAILER
The company ident in this is presented with in the first 3 seconds of the teaser
trailer, this shows the importance of company idents. It is animated and for a
production company. It is on the screen for about 1.5 seconds. After this another
ident is shown of a production and distribution company this is also on the screen
for 1.5 seconds and is animated.
4. THE HOUSE AT THE END OF THE
STREET
The first ident appears at 0.23 and is on screen for 1 second, the company shown
produces and develops films. At 0.24 another ident appears also for 1 second. This
company ident is for film nation entertainment who are a leading distributor and
financer.
