The document evaluates the teaser trailer and poster for a film project based on conventions of those media. For the teaser trailer, it discusses its adherence to conventions like length, pacing that builds tension, lack of narrative details, use of sound, and limited titles. For the poster, it addresses inclusion of key elements like a bold title, tagline, billing block, release date, and social media link. It also evaluates how well the mock magazine cover fits with conventions of the Fangoria publication it aims to emulate.

1. EVALUATION:
Q1
By Emma Bathe-Taylor

2.  One convention of teaser trailers is that they are
usually between 30-90 seconds long. Our teaser
trailer adheres to this convention as its duration is 54
seconds.
 Another convention of teaser trailers is that their
pacing usually starts off slow and becomes faster to
build tension. Our teaser trailer also does this,
starting off with slower paced establishing shots and
then increasing in pace when the action occurs. This
is also present in the teaser trailer for the Blair Witch
(2016).
 Teaser trailers typically do not give much information
on the main narrative of the film in order to
encourage the audience to watch the film when it
comes out. In our trailer we have done this by not
using any dialogue to not give anything away. This is
similar to the teaser trailer for Inception which also
does not use any dialogue in its teaser trailer.

3.  Typically in thriller teaser trailers sound is used to
create tension and suspense. In our teaser we have
used ambient sounds to give an atmosphere of safety
and then used a diegetic heartbeat to increase the
tension.
 Not too many titles are included in teaser trailers as
they are shorter than full theatrical trailers. Our
teaser includes our ident, the actors name, the
director and the tagline.

4. Our poster includes all of the main convention of a film poster, it
includes:
 A large bold title that stands out from the background. We used
a red and white colour scheme for our font, to adhere to the
common colours used in thriller films and posters, and to
ensure that it did not blend in with the dark background.
 A tagline. Our tagline is positioned just underneath our title in
a smaller white font to not draw any attention away from the
title but this still ensures that it stands out from the
background.
 Billing block. The billing block is positioned at the bottom of
our poster in a white font so that it is eligible from the
background, however it is not the focal point of the poster so
the font is quite small.
 A release date. The release date is in the same colour as the
title to signify to the audience that this is an important piece of
information and to help it standout on the poster as it is
positioned right at the bottom.
 Social Media Link. In the bottom left we have created the
hashtag ‘#shadow’ which would be what our audience would
use to discuss the film on their twitter accounts, indirectly
promoting the film.

5.  Our magazine cover could fit well with the existing
covers from Fangoria, however they are a well known
horror publication meaning that many of their covers
include more elements of gore however we were
unable to do this.
 We included the film reel on the left hand side with
shots from some of our past work, which is a common
element of many of Fangoria’s covers; showing the
characters of other horror films that they covered in
the issue.
 We took the logo of Fangoria and put it on our
magazine cover to ensure that it looked as realistic as
possible instead of attempting to replicate it.