2. Existing Product
The film IT is a thriller/horror film. I
have chose to research this product
as even in the trailer, the product
creates tension very effectively. It
does this by including very good
music and sound effects which are
played throughout the trailer. The
music changes as the trailer
continues. The first is very slow
and creates a very eerie
atmosphere for the product
whereas, the second one is very
intense. This is purposefully done
to build the tension and suspense
up allowing the audience to be
indulged in the product and have a
feel for the intensity of the actual
film. The fact that they can build up
such suspense in only a short
amount of time is an aspect I will
definitely try to include in my
product.
In the product, the pace of the shots reflect the tone of the
product. At the start of the trailer, the shots are a few seconds
long. This also matches the music in the background as this is
also quite slow paced. However, as the trailer progresses, the
shots pace starts to highly increase. This allows the suspense
of the trailer to build up gradually until it reaches its peak. The
quick cuts of the trailer give the product a more overall
intense feel which is the main purpose of a thriller/horror film
trailer.
The product is filmed in quite a
remote town surrounded in forests.
The fact that it is remote adds to
the thrill of the film as it creates a
more suspenseful atmosphere as
we feel as the characters don’t
really have an escape. The town is
also quite small meaning that there
isn't much space to hide therefore
forcing the kids to have more
interactions with Pennywise. The
idea that the town includes forests
also adds to the suspenseful
atmosphere. This is because forests
are stereotypically where bad
things happen in films therefore the
fact that they are included is clearly
to add an even more anxious feel
to the product.
In post production, the product has been edited to look
very dark and emotionless. This has been done by possibly
lowering the brightness and the saturation of each shot.
The editors will have done this to create an even more
eerie and intense feel to the film. However, the most
prominent colour change is in the only Georgie scene. This
is to perhaps resemble Georgie's death and to maybe
portray a theme foreshadowed in the rest of the film. I
might use a similar technique in my trailer as I think this
technique works perfectly for its purpose.
3. Existing Product
The trailer of the film the Dark Knight includes a
very dark and gloomy theme. This is used to
reflect the nature of the film and to symbolize
the dark events which occur. The dark theme is
also used to resemble the seriousness of the
batman character in Nolan's portrayal of him.
This will attract the target audience as it is what
the fans want as they all loved Nolan's previous
Dark Knight film therefore, they will want
something with a similar style and theme.
The film is an incredible thriller and builds up
tension very well. It does this by using
multiple different techniques. The scores in
the film are very good especially the joker
and Batman scores. They create a sense of
mystery as they play when an event of
excitement and adrenaline will occur.
However, the audience have no idea what or
when the event is going to happen. This
leaves them on the end of their seat and
completely griped to the film. In the trailer,
the score isn't played instantly. This is to
allow the tension to build up instead of just
throwing the audience right in the deep end.
This creates more suspense and conveys the
tone of the film perfectly.
The product is filmed in a large city. This is
mainly because this is where the batman
character has to be set however, it does create
an almost enclosed feel. The fact that Gotham is
also an Island creates the idea that there is no
escape. This builds more tension is as its almost
like the characters have to face the joker.
The film includes different special effects.
However, most of them are explosions. This
is included to add more adrenalin to the
trailer. This makes the product seem more
exciting and gripping. This will appeal to
the target audience as the products
audience will be teen to young adult males
therefore explosions and violence will
definitely appeal to them.
The trailer includes an array of short but good action sequences. This is a
good feature to include as it will highly attract the target audience as this is
one of the key features they want to see in the film. Also, it allows the
product to be more intense therefore making the trailer more griping and
fulfilling it thriller purpose. The fact that there are short action sequences
attracts the audience to the film as after watching how good they are they
will want to experience the full sequence meaning they will go out and buy
the actual film when released. This is a very good selling technique.
4. Existing Product
The film cape fear is a
thriller about a stalker. I
have decided to use this
trailer as research material
as it fits into the exact same
film genre as my product
whilst matching many of
the themes and ideas of my
product. From the trailer, I
can pick up different ideas
as it does include some
good features.
The product begins by setting a
very peaceful tone. It portrays this
tone by including very calming
music and including very relaxed
dialogue. The very beginning of
the trailer includes multiple shots
of some calm water and a very
quite atmosphere. This adds to
the tone and creates an even
more relaxed feel. However, the
trailer takes a turn. This switch
happens when the the villain Max
Cady is introduced. The product
becomes much more intense. It
portrays this tone by having a
change of music as the music is
much more suspenseful and the
volume of the music is also
increased. The change that
happens is a very good technique
to include. This is because it hits
the audience when they aren't
expecting it therefore creating a
significant amount of suspense
and tension for the audience. This
leaves them gripped to the film.
After the switch of tones in the trailer,
the shot duration highly increases as
each is just a quick shot. This creates a
very suspenseful atmosphere leaving
the audience highly gripped. This is a
good technique to use as it enforces
the theme wanted to be conveyed
more effectively.
The product is filmed in quite moody
lighting as there isn't much colour and
saturation in the trailer. This is done to
portray the negative message of the
product and to reflect the personality
of Max Cady. I will use a similar
technique in my trailer as I want the
colour tone to reflect my villain.
The very ending to the trailer includes
many loud sharp sound effects when
cutting between the different shots. This
builds even more tension and also acts as
a sort of jump scare for the audience. This
leaves them on the end of their seat and
adding to their thriller experience.
The trailer ends with a sharp sound effect but then
switches back to its peaceful tone. This is to create a
sense of mystery for the audience. It also ends on a cliff
hanger leaving the audience completely inside the
product and wanting to watch the full film. This is a very
good selling technique. As well as that, this technique
leaves the audience overrun with tension therefore
fulfilling the products purpose.
5. Existing ProductThe film unknown is a thriller
which includes many good
elements.
The product slowly builds up the
tension as the product
progresses. This is a good
technique to include as it allows
the suspense to gradually build
up therefore, the climax in the
trailer is much more effective
and emotional. This creates the
perfect atmosphere for the film.
In post production, the editor have
clearly added a filter or colour
corrected the product make it seem
more depressing and serious. This is
done to add to the tone of the film and
also reflect the characters emotions.
This helps portray the overall message
of the product. However, in my
product, I will include a more
emphasized version of this colour
correction as I want my trailer to look
as negative as possible. This is because
I want the trailer to reflect the highly
negative tone of my product.
The trailer includes a music change
around half way through the trailer. This
is to symbolize a tone change and to
show how the climax is building up in the
product. The mood switches from
peaceful to quite intense. This allows a
shot of adrenaline to occur in the trailer.
This will appeal to the target audience as
they are watching the film to see action
and excitement.
In the trailer, the peaceful and calm
beginning doesn't last very long-
around 20 seconds. This feature is
included to show the audience that
the film is more dedicated to the
excitement and thrill aspect of the
product instead of the emotional side
of things. This is done to attract the
audience and make sure that they
carry on watching the trailer. This is
because if the trailer concentrated
more on the emotional and pleasant
side of the film, the adrenaline junkies
who want to watch this film for the
excitement would not be as
interested.
As the product progresses, the
cut between shots starts to
become much quicker. The
editors have done this to build
anticipation and create a much
more intense atmosphere for the
audience. With the quick cuts,
there is also some sharp loud
sound effects behind them. This
adds to the suspense and
adrenaline of the product.
6. Research Analysis
• What common features do the researched products have?
The common features of my researched products are the fact that they all know how to build up
tension incredibly well. This Is done because the main purpose of a thriller is too create a very
intense and suspenseful atmosphere. As well as that, all my products include quite moody and
gloomy lighting. This has been included to reflect them theme of story and symbolize different
emotions of the characters. All my products include the most shots of the main character. This is
to show the audience who is the centre of attention in the film therefore allowing the audience
to try and connect with them emotionally in the trailer and get a feel for the character. This will
be the main interest to the film therefore if they like the main character, this will persuade them
to come see the film when released. All my products include quite prominent music and sound
effects. For example, they all include sharp sound effects near the later stages of the trailer
when it is most intense. To match this, the trailers also include very quick cuts in the later stages.
Both these techniques are used to add to the intensity of the product and to create a very
suspenseful atmosphere setting up for the full film. Most of my research products have a
gradual build up. This allows the audience to feel with the characters and to experience the
trailers climax point at its peak. Overall this makes the trailers much more gripping to watch.
7. • What aspects of the research will you include within your own
production work?
From my research, I have collected many different skills and techniques which I could use in my
product. First of all, I am definitely include a build up in my trailer. This includes by beginning the
product quite calm and relaxed however, the trailer then switches to become much more
intense and thrilling. This forces the audiences to the edge of their seats and builds up an
immense amount of excitement and adrenaline. Because of this the trailer becomes much more
suspenseful and fulfilling its thriller purpose. To match that, near the ending of my trailer I will
include some very fast paced cuts. This adds to the intensity of the product and leaves the
audience completely indulged in the product. My product will not only be filmed in quite moody
lighting, it will also be edited in post production to have a much more dark and negative tone it
it. I will do this by perhaps lowering the brightness, lowering the saturation and alerting the
colour tones of the shots. I am choosing to include this in my product as it portrays the tone of
the product and makes it fit the negative mood perfectly. It also allows the product to appeal to
my target audience as they ae coming to watch something full of suspense and negativity, not
something humorous and positive. From my research, I would like to include the idea of having
very intense music in my product as this will make the trailer more exciting to watch whilst
building up incredible amounts of suspense and intensity.
Research Analysis
9. Secondary Audience research
This graph shows the the most popular films in the age
range of 15-24 year olds, this includes both genders. From
the data, we can see that a very large quantity of the graph
are action driven films. This provides the evidence that on
average, the age range of 15- 24 year old are most
interested in watching action and adrenaline filled films.
This connects to my product as mine will be filled with
action and anticipation. However, the fact that the highest
attendance shows us that there is still 54% missing. This
means that the older ranges on average, prefer action
based films even more than the younger generations.
This graph shows the most popular films within the male
gender in 2015. From the graph, we can clearly see that
every single film featured is very action based. This links
to my product as although it may not be an action film, it
will contain significant action scenes. This shows how my
trailers target audience will be the male gender as this
kind of film clearly appeals to them.
10. Secondary Audience research
From this graph I can see that that most popular age range for a thriller genre
is 55+. This also links to the action genre as 55+ year olds are also the most
popular age range of this genre The graph peaks at this age range because
some of the elements including in these films are either too obscure for a
younger viewer or may not be funny or immature enough for other viewers.
From the graph, I can also see the thriller genre is quite balanced between
the genders however, males much prefer an action film which will be a huge
aspect of my product. This means that my target audience will definitely be
older males.
As the age of males
increases, so does
their interest in
thriller and action
films. This tells me
how mature I have to
try and make my
product as this is the
audience it appeals to
most.
11. Secondary Audience research
• Observation:
• What this says about my
audience:
• How will your product
appeal to this audience:
12. Primary Audience research
• Observation:
• What this says about my audience:
• How will your product appeal to this audience:
13. Primary Audience research
• Observation:
• What this says about my audience:
• How will your product appeal to this audience:
14. Primary Audience research
• Observation:
• What this says about my audience:
• How will your product appeal to this audience:
15. Primary Audience research
• Observation:
• What this says about my audience:
• How will your product appeal to this audience:
16. Primary Audience research
• Observation:
• What this says about my audience:
• How will your product appeal to this audience:
17. Subject Research
I have researched an interview with a real psycho stalker. This is
because I wanted to analysis how a real one acts and behaves. This
will help me to try and create the bets stalker n my product as I can
take some aspects from a real one.
The woman's eyes seem to move around a lot , they sort of fly around
the room. This makes her seem slightly crazy as she clearly has some
sort of disability. I may include a similar feature in my product as it
does work well to create the correct atmosphere for the character.
The woman also talks about some very unusual topics. This shows
how she isn't right mentally adding to the crazy stereotype of a
stalker. I may use a similar feature as i want my stalker to seem
mentally not right.
From this product, I have also seen how interviews work quite well to
get across a personality. Because of this, I might inspiration from this
and include a interview in my product. However, I will make mine
more intense then this one as I want to build as much suspense as
possible.
26. Bibliography
1. Your, Name. (2018) Target Audience Research Survey (conducted on
DATE)
2. Interviewees, Name. (2018) Target Audience Interviews (conducted on
DATE)
3. https://www.bfi.org.uk/sites/bfi.org.uk/files/downloads/bfi-statistical-
yearbook-audiences-2015-2016-08-25.pdf
4. http://www.participations.org/Volume%209/Issue%202/4%20Redfern.p
df
Editor's Notes
Choose a recent product similar to your own and annotate it
Type of image- studio/location, angle, effects, post-production
Use of lighting/composition/mise en scene/costume/props/location/colours/fonts etc.
Audience appeal- how does it make its audience want to buy/watch/play it?
Why have you chosen to look at this? What have you learned that can help you in your project?
Choose a recent product similar to your own and annotate it
Type of image- studio/location, angle, effects, post-production
Use of lighting/composition/mise en scene/costume/props/location/colours/fonts etc.
Audience appeal- how does it make its audience want to buy/watch/play it?
Why have you chosen to look at this? What have you learned that can help you in your project?
Choose a recent product similar to your own and annotate it
Type of image- studio/location, angle, effects, post-production
Use of lighting/composition/mise en scene/costume/props/location/colours/fonts etc.
Audience appeal- how does it make its audience want to buy/watch/play it?
Why have you chosen to look at this? What have you learned that can help you in your project?
Choose a recent product similar to your own and annotate it
Type of image- studio/location, angle, effects, post-production
Use of lighting/composition/mise en scene/costume/props/location/colours/fonts etc.
Audience appeal- how does it make its audience want to buy/watch/play it?
Why have you chosen to look at this? What have you learned that can help you in your project?
Use this space to record any secondary audience research you might do. This is finding out about the audience for existing products.
Use this space to record any secondary audience research you might do. This is finding out about the audience for existing products.
Use this space to record any secondary audience research you might do. This is finding out about the audience for existing products.
Use this for any primary audience research that you do. Questionnaires, interviews, vox pops, focus groups… whatever you did, record the responses here and note what you have learned and how it will influence your project.
Use this for any primary audience research that you do. Questionnaires, interviews, vox pops, focus groups… whatever you did, record the responses here and note what you have learned and how it will influence your project.
Use this for any primary audience research that you do. Questionnaires, interviews, vox pops, focus groups… whatever you did, record the responses here and note what you have learned and how it will influence your project.
Use this for any primary audience research that you do. Questionnaires, interviews, vox pops, focus groups… whatever you did, record the responses here and note what you have learned and how it will influence your project.
Use this for any primary audience research that you do. Questionnaires, interviews, vox pops, focus groups… whatever you did, record the responses here and note what you have learned and how it will influence your project.
If you do any additional subject research, record that here. This might be most relevant if you are producing a magazine or a documentary but even a fiction trailer might require some additional research in to a particular subject.
Getting some background information on your subject would be a really good idea.
Find some resources, log them, read them and write something about them.
If you do any additional subject research, record that here. This might be most relevant if you are producing a magazine or a documentary but even a fiction trailer might require some additional research in to a particular subject.
Getting some background information on your subject would be a really good idea.
Find some resources, log them, read them and write something about them.
If you do any additional subject research, record that here. This might be most relevant if you are producing a magazine or a documentary but even a fiction trailer might require some additional research in to a particular subject.
Getting some background information on your subject would be a really good idea.
Find some resources, log them, read them and write something about them.
Undertaking practical research is another great way to improve your project. Experimenting with techniques, equipment and processes you might want to use in you project will help you plan for the future.
Think about what you will research. It could be studio photography, or sound recording, or post-production techniques for video or animation techniques for a video game. Tutorials are useful here.
Make something similar but unrelated to your chosen idea.
Do not make it a version of your final product; it is an experiment
Provide a reflection of the processes you used and how it has been useful.
Don’t do something that you already know how to do.
Undertaking practical research is another great way to improve your project. Experimenting with techniques, equipment and processes you might want to use in you project will help you plan for the future.
Think about what you will research. It could be studio photography, or sound recording, or post-production techniques for video or animation techniques for a video game. Tutorials are useful here.
Make something similar but unrelated to your chosen idea.
Do not make it a version of your final product; it is an experiment
Provide a reflection of the processes you used and how it has been useful.
Don’t do something that you already know how to do.
Undertaking practical research is another great way to improve your project. Experimenting with techniques, equipment and processes you might want to use in you project will help you plan for the future.
Think about what you will research. It could be studio photography, or sound recording, or post-production techniques for video or animation techniques for a video game. Tutorials are useful here.
Make something similar but unrelated to your chosen idea.
Do not make it a version of your final product; it is an experiment
Provide a reflection of the processes you used and how it has been useful.
Don’t do something that you already know how to do.
Undertaking practical research is another great way to improve your project. Experimenting with techniques, equipment and processes you might want to use in you project will help you plan for the future.
Think about what you will research. It could be studio photography, or sound recording, or post-production techniques for video or animation techniques for a video game. Tutorials are useful here.
Make something similar but unrelated to your chosen idea.
Do not make it a version of your final product; it is an experiment
Provide a reflection of the processes you used and how it has been useful.
Don’t do something that you already know how to do.
List all products researched in previous sections. Include anything additional you have watched/read in preparation for production. Alphabetise your list.
