Codes and conventions

1. Codes and Conventions

2. Sound
The sound in most soap trailers is a non diegetic sound track
that goes with the theme of the trailer.
In some cases (waterloo road trailer) there is a voice over that
takes the viewer through the trailer introducing characters and
storylines.
In other cases the sound comes from the scenes of the actual
soap.

3. Lighting and Mise-En-Scene
The lighting in soap trailers is usually quite dark due the to
narrative. Lighting is also used to highlight the focus of the
trailer.
The setting of a soap trailer is almost always in the setting in
which the soap takes place this make it easier for the viewer to
automatically recognise the place and the setting.

4. Editing
The cuts in soap trailers are usually very quick to create
pace and to give a lot of excitement and drama to the
piece.
The channel of the soap is also usually shown over the
trailer or at the beginning or at the end.