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Headlines
The billboards of the newspaper
Headlines have to get
         attention
O Make the reader want to find out more by
  reading the article
O Create curiosity
O Promise answers to a questions or
  solutions to a problem
O Include a key benefit
Rules for headlines
O Use present tense
  O Wildcats defeat Tigers
O Use active verbs
  O          Survey reveals students fed up
O Don’t use “be” verbs
More rules
O Leave out articles (a, an, the)
  O Student Council plans riot
O Use comma in place of and
  O Journalism, English teachers quit
O Keep all parts of a verb on one line
  O Winning students
   to travel to moon
More rules
O Keep adjectives and the nouns they modify
 on the same line.
  O             Students want more say
      in cafeteria choices
O Avoid double meanings
  O BAD: March planned for next August
More rules
O Don’t repeat words
  O BAD: Students vote for Student Council
O Use plain, simple words
  O BAD: Netters take top trophy
  O GOOD! Tennis team wins state
O Avoid names
  O Smith asks for recount
More rules
O Be active, not passive
  O Principal wins bull riding contest
  O NOT Bull riding contest won by principal
O Lines should be the same length
O Use downstyle--only capitalize the first
  word and proper nouns
O Avoid duh! headlines--don’t state the
  obvious
Actual headlines
       What’s the problem?
O    Iraqi head seeks arms
O    Police begin campaign to run down
    jaywalkers
O    Teacher strikes idle kids
O    Shot off woman’s leg helps Nicklaus to
    66
O    Juvenile court to try shooting defendant
O    Miners refuse to work after death
What’s the problem?
O War dims hope for peace
O Cold wave linked to temperatures
O Diaper market bottoms out
O Sex education delayed; teachers
  request training
O Queen Mary having bottom scraped
O Antique stripper to display wares at
  store
Steps for writing headlines:
 O
     Step 1 : READ           the article; identify
     the underlying theme.
Step 2
O Express the theme in an active voice using
  as few words as possible
O Active verbs lend immediacy to a story
O Active verbs attract readers
Step 3
O Keep the headline in present tense
Step 4
O Keep it simple.
Step 5
O Provide enough information to give the
  reader an impression of the entire story
Tips & Warnings
O Don’t try to be cute
O Make sure you don’t misrepresent the story
O Make sure the headline can stand on its
  own
O Always lead with the latest information
More problems…
O Lawyers give poor free legal advice
O Fund set up for beating victim's kin
O If strike isn't settled quickly, it may last a
  while
O Death causes loneliness, feelings of
  isolation
O Police discover crack in Australia
O Stolen painting found by tree
And Finally


Man is fatally slain

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Headline writing

  • 2. Headlines have to get attention O Make the reader want to find out more by reading the article O Create curiosity O Promise answers to a questions or solutions to a problem O Include a key benefit
  • 3.
  • 4. Rules for headlines O Use present tense O Wildcats defeat Tigers O Use active verbs O Survey reveals students fed up O Don’t use “be” verbs
  • 5. More rules O Leave out articles (a, an, the) O Student Council plans riot O Use comma in place of and O Journalism, English teachers quit O Keep all parts of a verb on one line O Winning students to travel to moon
  • 6. More rules O Keep adjectives and the nouns they modify on the same line. O Students want more say in cafeteria choices O Avoid double meanings O BAD: March planned for next August
  • 7. More rules O Don’t repeat words O BAD: Students vote for Student Council O Use plain, simple words O BAD: Netters take top trophy O GOOD! Tennis team wins state O Avoid names O Smith asks for recount
  • 8. More rules O Be active, not passive O Principal wins bull riding contest O NOT Bull riding contest won by principal O Lines should be the same length O Use downstyle--only capitalize the first word and proper nouns O Avoid duh! headlines--don’t state the obvious
  • 9. Actual headlines What’s the problem? O Iraqi head seeks arms O Police begin campaign to run down jaywalkers O Teacher strikes idle kids O Shot off woman’s leg helps Nicklaus to 66 O Juvenile court to try shooting defendant O Miners refuse to work after death
  • 10. What’s the problem? O War dims hope for peace O Cold wave linked to temperatures O Diaper market bottoms out O Sex education delayed; teachers request training O Queen Mary having bottom scraped O Antique stripper to display wares at store
  • 11. Steps for writing headlines: O Step 1 : READ the article; identify the underlying theme.
  • 12. Step 2 O Express the theme in an active voice using as few words as possible O Active verbs lend immediacy to a story O Active verbs attract readers
  • 13. Step 3 O Keep the headline in present tense
  • 14. Step 4 O Keep it simple.
  • 15. Step 5 O Provide enough information to give the reader an impression of the entire story
  • 16. Tips & Warnings O Don’t try to be cute O Make sure you don’t misrepresent the story O Make sure the headline can stand on its own O Always lead with the latest information
  • 17. More problems… O Lawyers give poor free legal advice O Fund set up for beating victim's kin O If strike isn't settled quickly, it may last a while O Death causes loneliness, feelings of isolation O Police discover crack in Australia O Stolen painting found by tree
  • 18. And Finally Man is fatally slain