LLP@Tecnico - Class 8 - Partners
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This document outlines the agenda for Class 8 of the LLP@Tecnico program. It includes a Q&A about partners, team presentations on their findings about partners, and a summary about resources and costs. The Q&A section defines what a partner is, why partners are needed, types of partners, and risks associated with partners. It also discusses common partnering mistakes. The next part of the class will involve team presentations of their research on partners. Finally, the document provides guidance on preparing for the next week's class, which will involve updating slides on the business model canvas and discussing resources, activities, and costs.
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Llp tecnico-class5
Q&A about Channel
Team Presentations: Channel Findings
Summary about Customer Relationships
Work for Next Week
Llp tecnico-class4
Q&A about Customer Segments
Team Presentations: Customer Segments Findings
Summary about Channels
Work for Next Week
The Interview Game
The document provides guidance on conducting customer interviews to validate a business idea. It recommends asking 10 questions to gather factual information from potential customers, including questions to validate they are a suitable customer, understand their jobs and pain points, determine what problems are most important to them, how much they would pay for a product, and permission for follow up. The goal is to learn directly from customers' experiences and examples rather than opinions to inform the business idea.
Good question
The document provides guidance on conducting customer interviews and validation for new startup businesses. It emphasizes the importance of validating customer problems and solutions through interviews rather than making assumptions. Some key tips include asking open-ended questions, taking detailed notes without devices, and using the "Mom Test" to determine if a product would seem useless to one's mother. Conducting mock interviews through role-playing games can help founders prepare and gain valuable feedback. The overall goal is to learn directly from customers rather than rely on opinions alone.
Personas
This document discusses personas and how to create them. It explains that a persona is a fictional but realistic portrait of a customer that merges characteristics of similar people. Good personas have common characteristics that define an archetype as well as personal details that bring the persona to life. The document provides questions to consider for different types of business customers like B2B, B2C, and multi-sided markets. It recommends giving the persona a face using free avatar images and provides tips for creating a persona board to develop the persona's profile. The overall goal is to help define target customers through fictional representative personas.
Llp tecnico-class3
Q&A about Value Proposition
Team Presentations: Value Proposition Findings
Summary about Customer Segments
Work for Next Week
Idea canvas
This document is an idea canvas template for exploring a new idea. It prompts the user to describe the problem being solved, the team's advantages, the urgency of addressing the problem, any new technology or invention, the user's passion for the idea, and how the idea is better than current alternatives. The template is meant to help structure exploration of a new idea and was created by Luis Caldas de Oliveira based on Bill Aulet's disciplined entrepreneurship approach.
Llp tecnico-class2
This document provides an agenda and summary for an entrepreneurship class. It includes:
- A Q&A session on the Business Model Canvas and customer discovery process.
- A discussion of different market types and how to determine market size.
- Presentations from student teams on their projects.
- An overview of defining and testing the value proposition, including how to specify the product or service, identify the minimum viable product, and use the Value Proposition Canvas tool.
- Details on customer interviews and experiments students should complete before the next class to learn about and validate their proposed value propositions.
Llp tecnico-class1
LLP Key Concepts
LPC – Launch Pad Central
Teams and business ideas
Market Types and Sizes
Work for next week
Llp tecnico-idea pool
This document lists 7 potential ideas for technology projects involving renewable energy and energy management. The ideas include gas cylinder asset management, determining the state of charge of gas cylinders, combining solar PV with elastic demand from devices, load shifting in large cold rooms, using solar PV in agriculture, demand control ventilation based on CO2 levels, and using solar PV in rural, urban and natural areas. The overall summary is a list of 7 technology project ideas focused on renewable energy and energy management across various industries.
Llp tecnico-e-resources
This document discusses entrepreneurial resources and effectuation. It begins with an icebreaker activity to find resources within a group. It then discusses effectuation, how entrepreneurs decide and act, focusing on 5 principles: bird-in-hand, affordable loss, lemonade, patchwork quilt, and pilot-in-the-plane. The document outlines the effectual cycle. It then discusses an entrepreneur's means and resources, including their skills, social resources like contacts, and physical resources like capital. Finally, it instructs the reader to make a list of possible goals based on their available resources.
Llp tecnico-class0
This document summarizes a Lean LaunchPad course at Tecnico that teaches an evidence-based methodology for starting scalable startups. The course uses an experiential learning model where student teams apply concepts like the Business Model Canvas to develop products or services. Students are required to conduct 10 customer interviews per week and develop prototypes. Teams present their progress weekly and are graded based on participation, customer discovery progress, presentations, and a final presentation. The goal is to impart a process that students can apply to startups for their careers.
Llp tecnico-class9
Q&A about Resources/Costs
Team Presentations: Resources/Costs
Summary about Lessons Learned
Final Lessons Learned Session
Llp tecnico-class7
Q&A about Revenue Model
Team Presentations: Revenue Model Findings
Summary about Partners • Work for Next Week
Llp tecnico-class6
Q&A about Customer Relationships
Team Presentations: Customer Relationships Findings
Summary about Revenue Model
Work for Next Week
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LLP@Tecnico - Class 8 - Partners
- 1. LLP@Tecnico Class 8 Luis Caldas de Oliveira
- 2. Agenda for Class 8 •Q&A about Partners •Team Presentations: Partners Findings •Summary about Resources/Costs •Work for Next Week
- 3. Q&A PARTNERS
- 4. Questions •What is a partner? •Why do you need partners? •What types of partners exist? •What are the risks associated with partners?
- 5. Partner
- 6. Why? •Faster time to market •Broader product offering •More efficient use of capital •Unique customer knowledge or expertise •Access to new markets
- 7. Types of Partners Strategic Alliances Apple + Record Labels Joint Business Development Intel Inside Coopetition wi-fi 802.11b/g/n Key Suppliers Outsource suppliers: Apple + Foxconn Direct suppliers: Logoplaste Virtual Channels (web) Expedia
- 8. Risks •Impedance mismatch •Rely on partner schedule •No clear ownership of customer •Product lack vision •Different underlying objectives •Churn in partners strategy or personnel •Intellectual property issues •Difficult to end
- 9. Common Errors •Thinking that a startup needs all future partners in the first year •Some partners are only important after reaching a certain size and scale •Not understanding “why” and “when” partners are needed •Not differentiating partners really needed to scale the business
- 12. RESOURCES/COSTS
- 13. Key Resources
- 14. Key Activities
- 15. Cost Structure
- 18. NEXT WEEK
- 19. Presentation for Next Week •Slide 1: Cover slide •Slide 2: Business Model Canvas (changes marked in red, different colors for multi-sided markets) •Slide 3: What changed in the right side of the canvas? •Slide 4: Resources needed: people, financing, hardware, software, prototypes, etc. •Slide 5: Spreadsheet with all costs from Partners, Resources and Activities per year.
- 20. Presentation for Next Week •Slide 7: Draw a financial/operational timeline •Slide 8: Lessons learned from Resources, Activities and Costs.
- 21. Before Next Class •Talk to at least 10 customers, including partners •Update LPC Narrative and Canvas •Work on your MVP •Prepare Class Presentation •Watch Final Presentations: htttp://www.slideshare.net/sblank
- 22. Obrigado