SlideShare a Scribd company logo
NEtherlands Software Metrics users Association
Strategy topics
• Audience
• Logo
• Website
• Message
• Language
• Electronic vs Paper
• Organisation structure
• Policies
• Partnerships
• Leading position
• Cashflow
• Decision makers
• Enablers
• Certification
• 2020 topics
• Tiers
• Framework
Focus / Scope Stakeholders
Communication /
Exposure
Organisation
Strategy details – Focus / Scope
Focus / Scope Detailed topics
2020 topics • Estimation; Cost drivers; Historica data; Cost / Effort
estimation relation; Control evaluation
Domains • HW, SW, Infra, Big data, Firmware, Offshoring, Green IT,
Cloud, Maintenance …
Technology • Agile, Scrum, ...
Organisations • From delivery to demand; Small organisations; ZZP
structures
Framework • In dept topics to address (matrix)
Strategy details – Stakeholders
Focus / Scope Detailed topics
Decision makers • Business; Architects
Enablers • FPA Specialists; Cost engineers; Metrics specialists
• Role levels
Certification
Strategy details – Organisation
Focus / Scope Detailed topics
Organisation
structure
• Clearly defined organisational structure
Position • Knowledge sharing, Standardisation (no auditing),
Independent (arbiter?)
Policies • Defined policies (e.g. standards, starting of working
groups)
Partnerships • Universities, International metrics assocations
Leading position • International
Cashflow • Non for profit
Strategy details – Communication / exposure
Focus / Scope Detailed topics
Audience • Broader audience
Logo • Modernise logo
Website • Modernise website
Message • Clear message based on the strategy
Language • Main focus on English
Electronic vs
Paper
• More focus on electronic distribution
• Communication channels (Twitter, Facebook, …)
• E-books
• Apps
The NESMA
playing field
 Focus on
chains
 …
Domains: HW, SW, Infra, Big data, Firmware, Offshoring, Green IT, Cloud, …
Cost drivers
Cost / effort
estimation
relation
Estimation Historical data
Control /
Evaluation
NESMA
NEtherlands Software Metrics users Association
www.nesma.nl
office@nesma.nl
@NesmaNL
NESMA-NL
918-10-2012 © NESMA 2012; IWSM 2012

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NESMA 2020 strategy

  • 1. NEtherlands Software Metrics users Association
  • 2. Strategy topics • Audience • Logo • Website • Message • Language • Electronic vs Paper • Organisation structure • Policies • Partnerships • Leading position • Cashflow • Decision makers • Enablers • Certification • 2020 topics • Tiers • Framework Focus / Scope Stakeholders Communication / Exposure Organisation
  • 3. Strategy details – Focus / Scope Focus / Scope Detailed topics 2020 topics • Estimation; Cost drivers; Historica data; Cost / Effort estimation relation; Control evaluation Domains • HW, SW, Infra, Big data, Firmware, Offshoring, Green IT, Cloud, Maintenance … Technology • Agile, Scrum, ... Organisations • From delivery to demand; Small organisations; ZZP structures Framework • In dept topics to address (matrix)
  • 4. Strategy details – Stakeholders Focus / Scope Detailed topics Decision makers • Business; Architects Enablers • FPA Specialists; Cost engineers; Metrics specialists • Role levels Certification
  • 5. Strategy details – Organisation Focus / Scope Detailed topics Organisation structure • Clearly defined organisational structure Position • Knowledge sharing, Standardisation (no auditing), Independent (arbiter?) Policies • Defined policies (e.g. standards, starting of working groups) Partnerships • Universities, International metrics assocations Leading position • International Cashflow • Non for profit
  • 6. Strategy details – Communication / exposure Focus / Scope Detailed topics Audience • Broader audience Logo • Modernise logo Website • Modernise website Message • Clear message based on the strategy Language • Main focus on English Electronic vs Paper • More focus on electronic distribution • Communication channels (Twitter, Facebook, …) • E-books • Apps
  • 7. The NESMA playing field  Focus on chains  …
  • 8. Domains: HW, SW, Infra, Big data, Firmware, Offshoring, Green IT, Cloud, … Cost drivers Cost / effort estimation relation Estimation Historical data Control / Evaluation
  • 9. NESMA NEtherlands Software Metrics users Association www.nesma.nl office@nesma.nl @NesmaNL NESMA-NL 918-10-2012 © NESMA 2012; IWSM 2012