Q&A about Partners Team Presentations: Partners Findings Summary about Resources/Costs Work for Next Week

1. LLP@Tecnico
Class 8
Luis Caldas de Oliveira

2. Agenda for Class 8
• Q&A about Partners
• Team Presentations: Partners Findings
• Summary about Resources/Costs
• Work for Next Week

3. Q&A PARTNERS

4. Questions
• What is a partner?
• Why do you need partners?
• What types of partners exist?
• What are the risks associated with
partners?

5. Partner

6. Why?
• Faster time to market
• Broader product offering
• More efficient use of capital
• Unique customer knowledge or expertise
• Access to new markets

7. Types of Partners
Strategic Alliances
Apple + Record Labels
Joint Business
Development
Intel Inside
Coopetition
wi-fi 802.11b/g/n
Key Suppliers
Outsource suppliers: Apple
+ Foxconn
Direct suppliers:
Logoplaste
Virtual Channels (web)
Expedia

8. Risks
Impedance mismatch
Rely on partner schedule
No clear ownership of customer
Product lack vision
Different underlying objectives
Churn in partners strategy or
personnel
Intellectual property issues
Difficult to end

9. Common Errors
• Thinking that a startup needs all future
partners in the first year
• Some partners are only important after
reaching a certain size and scale
• Not understanding “why” and “when”
partners are needed
• Not differentiating partners really needed
to scale the business

10. TEAM PRESENTATIONS: PARTNERS

12. RESOURCES/COSTS

13. Key Resources

14. Key Activities

15. Cost Structure

16. Financial/Operational
Timeline

17. Financial/Operational
Timeline

18. NEXT WEEK

19. Presentation for Next
Week
• Slide 1: Cover slide
• Slide 2: Business Model Canvas (changes marked in red,
different colors for multi-sided markets)
• Slide 3: What changed in the right side of the canvas?
• Slide 4: Resources needed: people, financing, hardware,
software, prototypes, etc.
• Slide 5: Spreadsheet with all costs from Partners,
Resources and Activities per year.

20. Presentation for Next
Week
• Slide 7: Draw a financial/operational timeline
• Slide 8: Lessons learned from Resources, Activities and
Costs.

21. Before Next Class
• Talk to at least 10 customers, including
partners
• Update LPC Narrative and Canvas
• Work on your MVP
• Prepare Class Presentation
• Watch Final Presentations:
htttp://www.slideshare.net/sblank

22. Obrigado