1. Welcome to the
Twin Cities Developer
User Group

2. Safe Harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any
such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc.
could differ materially from the results expressed or implied by the forward-looking statements we make. All
statements other than statements of historical fact could be deemed forward-looking, including any projections of
product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements
regarding strategies or plans of management for future operations, statements of belief, any statements concerning
new, planned, or upgraded services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and
delivering new functionality for our service, new products and services, our new business model, our past operating
losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting,
breach of our security measures, the outcome of any litigation, risks associated with completed and any possible
mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our
ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and
successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and
selling to larger enterprise customers. Further information on potential factors that could affect the financial results
of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year ended January
31, 2011 and in our quarterly report on Form 10-Q for the most recent fiscal quarter ended July 31, 2011. These
documents and others containing important disclosures are available on the SEC Filings section of the Investor
Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements
are not currently available and may not be delivered on time or at all. Customers who purchase our services should
make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no
obligation and does not intend to update these forward-looking statements.

3. Introductions
• Welcome to the First Official TCDUG Meeting
• What to Expect
• How are we Different from the User Group?
• Around the Room – Meet your Peers
• Your Name and Company
• How long with Force.com?
• What you would like to contribute?
• What you would like to gain?

4. Sponsors
• Redpath Consulting Group (Paul)
• Facilities and WiFi
• Demand Chain Systems (Scott, Theresa)
• Logistics
• Administrative Support
• Organizational Support
• Salesforce Developer Relations (Kavindra, Katie, Lauren)
• Platform, Communication, and Refreshments
• Interested in becoming a Sponsor? Contact Andy!

5. Group Rally Points
• Meetings and Membership
• Meetup - http://www.meetup.com/SFTCDUG
• News and Polls
• LinkedIn: “Salesforce.com Twin Cities Developer Group”
• Facebook: “Salesforce.com Twin Cities Developer Group”
• Coming Soon: Communityforce on Salesforce.com
• Contact Andy?
• Twitter: @andyboettcher
• Email: andyb@demandchainsystems.com

6. Quick Break

7. Discussion 1:
Architectural Best Practices

8. Examples of Architectural Best Practices
• Good Relational Database Design
• Object and Field Naming
• Generalization of Fields
• Lookups vs. Master / Child Relationships
• Junction Objects
• Formulas!
• Field Level Security vs. Page Layout Security

9. Examples of Architectural Best Practices
• Standard Naming / Coding Conventions
• Many “Standards” out there
• Pick a Standard, stick with it!
• Some ideas:
• Prefix Variables with Type
• When to use Private / Public / Global

10. Examples of Architectural Best Practices
• Repeatable Code Structure
• Page, Class, Trigger, Test Class Templates
• Logically segment code pages
• Centralize and reference often-used items
• Functions class
• Test class – data creation

11. Examples of Architectural Best Practices
• Comments / Debug Statements
• There is never a thing as too many comments!
• Use to logically segment code pages
• Use as an information header
• Structure debug statements
• Class.Method INFO: <message>

12. Examples of Architectural Best Practices
• Documentation (Technical)
• SF “Schema Builder”
• Leverage comments
• Let your naming conventions help

13. Examples of Architectural Best Practices
• Governor Limit Tips – ALWAYS assume bulk!
• Use Maps instead of loops
• No DML or SOQL in loops
• Keep script in loops to a minimum
• Update and Delete without SOQL
• Future and Batch annotations
• Always review new limits per release

14. Examples of Architectural Best Practices
• Code Reviews
• Always walk a peer through your code
• “A Developer tests how they code”
• Constant improvement / learning

15. Discussion 2:
Adoption Challenges:
What can a Developer do?

16. Adoption Challenges
• Tools for Management
• What can a developer provide management?
• Discussion

17. Adoption Challenges
• Tools for Development
• What can a developer do to aid adoption?
• Get key users involved early
• Augment the platform (jQuery, etc.)
• Always think “you know what, if we…”

18. Adoption Challenges
• When to raise your voice?
• There is no bad or wrong time
• There are no wrong opinions
• Withholding opinion can mean re-work later
• Experience counts
• Don’t get caught in project “tunnel-vision”

19. Quick Break

20. Discussion 3:
When to use Visualforce
vs.
When to use pure HTML

21. Visualforce vs. HTML
• Open Discussion

22. Ping your
Peers

23. What’s Next?
• Connect with the Community!
• Quarterly Meetings
• Next meeting – late June?
• Did this time work for everyone?
• Location ideas? (we’re a big group!)
• Topics?
• Guest speakers?

24. THANK YOU