Enterprise Level SEOApril 19, 2011Asif Hassan – SEO Manager, MSN EMEA<br />
Enterprise Level SEO<br />MSN EMEA<br /><ul><li>350 Channels across 22 markets
Multiple languages & topics
Millions of Pages
Content published every hour</li></ul>Page 2  |<br />5/19/2011<br />
Enterprise Level SEO<br /><ul><li>Technical Implementation
Team Structure
Time Management
Communication
Challenges
Success Factors
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Enterprise Level SEO - Asif Hassan

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Enterprise Level SEO - Asif Hassan

  1. 1. Enterprise Level SEOApril 19, 2011Asif Hassan – SEO Manager, MSN EMEA<br />
  2. 2. Enterprise Level SEO<br />MSN EMEA<br /><ul><li>350 Channels across 22 markets
  3. 3. Multiple languages & topics
  4. 4. Millions of Pages
  5. 5. Content published every hour</li></ul>Page 2 |<br />5/19/2011<br />
  6. 6. Enterprise Level SEO<br /><ul><li>Technical Implementation
  7. 7. Team Structure
  8. 8. Time Management
  9. 9. Communication
  10. 10. Challenges
  11. 11. Success Factors
  12. 12. Lessons Learned </li></ul>Page 3 |<br />5/19/2011<br />
  13. 13. Enterprise Level SEO<br />Technical Implementation<br /><ul><li>SEO compliant platform
  14. 14. SEO features and scenarios
  15. 15. Prioritize tasks in a phased approach
  16. 16. Run A/B test for few weeks
  17. 17. Roll-out</li></ul>Page 4 |<br />5/19/2011<br />
  18. 18. Enterprise Level SEO<br />Team Structure<br /><ul><li>EMEA SEO lead
  19. 19. Market SEO Champs
  20. 20. SEO Champs from different disciplines
  21. 21. Work closely with local teams
  22. 22. Communicate with local content partners </li></ul>Page 5 |<br />5/19/2011<br />
  23. 23. Enterprise Level SEO<br />Page 6 |<br />5/19/2011<br />
  24. 24. EnterpriseLevel SEO<br />Communication<br /><ul><li>Influence Stakeholders
  25. 25. Lead the conversation; define action items
  26. 26. Quick email turn-around
  27. 27. Email one person; copy relevant people
  28. 28. Monthly regional live meeting
  29. 29. Global SEO Newsletter across Microsoft
  30. 30. Take Notes
  31. 31. Follow-up</li></ul>Page 7 |<br />5/19/2011<br />
  32. 32. EnterpriseLevel SEO<br />Challenges<br /><ul><li>ROI justification
  33. 33. Technical Implementations
  34. 34. longer cycle
  35. 35. complex cross organizational teams
  36. 36. Many Stakeholders, external partners
  37. 37. Performance measurements – periodic tracking updates
  38. 38. Complex content supply chains – multiple regional and local partners
  39. 39. Broken Link management for expired content</li></ul>Page 8 |<br />5/19/2011<br />
  40. 40. Enterprise Level SEO<br />Success Factors<br /><ul><li>Prioritize tasks
  41. 41. Education & on-going engagement
  42. 42. Invest time in keyword research to target the right audience
  43. 43. Collect and share best practices across teams and markets
  44. 44. Share top performing topics across markets
  45. 45. SEO guidelines for partners & content providers
  46. 46. Internal Tools </li></ul>Page 9 |<br />5/19/2011<br />
  47. 47. Lessons learned<br /><ul><li>SEO is everybody’s job
  48. 48. Passionate local teams
  49. 49. Measure Success
  50. 50. Engagement & Delegation
  51. 51. Central Management – keep the SEO standards in check</li></ul>Page 10 |<br />5/19/2011<br />
  52. 52. 5/19/2011<br />Questions<br />

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