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LLP@Tecnico
Class 8
Luis Caldas de Oliveira
Agenda for Class 8
• Q&A about Partners
• Team Presentations: Partners Findings
• Summary about Resources/Costs
• Work for Next Week
Q&A PARTNERS
Questions
What is a partner?
Why do you need partners?
What types of partners exist?
What are the risks associated with partners?
Partner
Partner Table
Reason Partner Gives Partner Gets
Optimization and
economy of scale
Reduction of risk and
uncertainty
Credibility and
reputation
Access to potential
customers
Reason Partner Gives Partner Gets
Broader
product
offering
Faster time
to market
Market
knowledge
Reseller
discount
Partner Table (cont.)
Reason Partner Gives Partner Gets
Broaden service or
product offering
Access to new
markets
(internationalization)
Creation of
intellectual property
Buyer-supplier
relationship
Reason Partner Gives Partner Gets
Types of Partners
Strategic Alliances
Apple + Record Labels
Joint Business
Development
Intel Inside
Coopetition
wi-fi 802.11b/g/n
Key Suppliers
Outsource suppliers:
Apple + Foxconn
Direct suppliers:
Logoplaste
Virtual Channels (web)
Booking.com
Risks
Impedance mismatch
Rely on partner schedule
No clear ownership of
customer
Product lack vision
Different underlying
objectives
Churn in partners strategy
or personnel
Intellectual property issues
Difficult to end
Common Errors
Thinking that a startup needs all future
partners in the first year
Some partners are only important after
reaching a certain size and scale
Not understanding “why” and “when”
partners are needed
Not differentiating partners really needed to
scale the business
TEAM PRESENTATIONS: PARTNERS
RESOURCES/COSTS
Key Resources
Key Activities
Cost Structure
Financial/Operational
Timeline
Financial/Operational
Timeline
NEXT WEEK
Presentation for Next
Week
• Slide 1: Cover slide
• Slide 2: Business Model Canvas (changes marked in red,
different colors for multi-sided markets)
• Slide 3: What changed in the right side of the canvas?
• Slide 4: Resources needed: people, financing, hardware,
software, prototypes, etc.
• Slide 5: Spreadsheet with all costs from Partners,
Resources and Activities per year.
Presentation for Next
Week
• Slide 7: Draw a financial/operational timeline
• Slide 8: Lessons learned from Resources, Activities and
Costs.
Before Next Class
• Talk to at least 10 customers, including
partners
• Update LPC Narrative and Canvas
• Work on your MVP
• Prepare Class Presentation
• Watch Final Presentations:
htttp://www.slideshare.net/sblank
Obrigado

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Chapter wise All Notes of First year Basic Civil Engineering.pptx
 

Llp tecnico-class8

  • 2. Agenda for Class 8 • Q&A about Partners • Team Presentations: Partners Findings • Summary about Resources/Costs • Work for Next Week
  • 4. Questions What is a partner? Why do you need partners? What types of partners exist? What are the risks associated with partners?
  • 6. Partner Table Reason Partner Gives Partner Gets Optimization and economy of scale Reduction of risk and uncertainty Credibility and reputation Access to potential customers Reason Partner Gives Partner Gets Broader product offering Faster time to market Market knowledge Reseller discount
  • 7. Partner Table (cont.) Reason Partner Gives Partner Gets Broaden service or product offering Access to new markets (internationalization) Creation of intellectual property Buyer-supplier relationship Reason Partner Gives Partner Gets
  • 8. Types of Partners Strategic Alliances Apple + Record Labels Joint Business Development Intel Inside Coopetition wi-fi 802.11b/g/n Key Suppliers Outsource suppliers: Apple + Foxconn Direct suppliers: Logoplaste Virtual Channels (web) Booking.com
  • 9. Risks Impedance mismatch Rely on partner schedule No clear ownership of customer Product lack vision Different underlying objectives Churn in partners strategy or personnel Intellectual property issues Difficult to end
  • 10. Common Errors Thinking that a startup needs all future partners in the first year Some partners are only important after reaching a certain size and scale Not understanding “why” and “when” partners are needed Not differentiating partners really needed to scale the business
  • 12.
  • 20. Presentation for Next Week • Slide 1: Cover slide • Slide 2: Business Model Canvas (changes marked in red, different colors for multi-sided markets) • Slide 3: What changed in the right side of the canvas? • Slide 4: Resources needed: people, financing, hardware, software, prototypes, etc. • Slide 5: Spreadsheet with all costs from Partners, Resources and Activities per year.
  • 21. Presentation for Next Week • Slide 7: Draw a financial/operational timeline • Slide 8: Lessons learned from Resources, Activities and Costs.
  • 22. Before Next Class • Talk to at least 10 customers, including partners • Update LPC Narrative and Canvas • Work on your MVP • Prepare Class Presentation • Watch Final Presentations: htttp://www.slideshare.net/sblank