A brief Presentation about Digital Marketing. Its historical development, changes and its implications on Marketers. Here we talk a brief about Google Algorithm Updates since 2011 and SERP in general.

2. LINKEDIN'S LIST OF 10 MOST HIGH
DEMAND JOB ROLES IN INDIA 2018
7. Digital Marketing Specialist

3. SOME FACTS:
DATA CONSUMPTION:
Mobile data consumption in the country up from 20 crore GB per month to nearly 370 crore GB per month. India now
stands number 1 in data consumption compared to 155th in 2016
DIGITAL PAYMENT:
Increased Smartphone adoption and favorable regulatory policies have created the baseline infrastructure required for a
leapfrog growth in digital which is to projected to reach $1 trillion in value by 2023.
AVERAGE ATTENTION SPAN:
Average Attention Span is down from 12 seconds in the year 2000 to 8 seconds in the year 2018 – Consumer Insights
DIGITAL INDIA:
Up till now 30% of Indian Population has been to exposed to digitization mostly mobile users which roughly translates to
20 crore of India’s total population 132 crore.

4. DIGITAL IDENTITY
A website is a collection of related web pages, including multimedia content, typically identified with a common
domain name, and published on at least one web server.
Email ID is your electronic identification which is allotted by server to you. Email Service Provider: Outlook, Google, Yahoo
Social profiles are individuals & brands social characteristics that identify them on social media sites such as LinkedIn and
Facebook.

5. WEBSITE

6. TYPES OF WEBSITE
A website showcasing your services and past work along with your clienteles. These websites are ideal for freelancers,
Photographers, Models, Actors, Designers, B2B Companies & Service related Companies etc.
Simply put, ecommerce refers to commercial transactions conducted online. This means that whenever you buy and sell
something using the Internet, you're involved in ecommerce.
A regularly updated website or web page, typically one run by an individual or small group, that is written in an informal or
conversational style.

7. 5 PAGE STANDARD WEBSITE

9. HTML EXAMPLE: META TAGS

10. CSS EXAMPLE

11. JAVASCRIPT EXAMPLE

13. WEB

14. SEARCH ENGINE

15. CRAWLERS

17. GOOGLE SEARCH RESULTS

18. SEARCH ENGINE RESULTS PAGE
1. PAGE RANK
Page Rank (PR) is a calculation, famously invented by Google founders Larry Page and Sergey Brin
2. PAGE AUTHORITY
Page Authority (PA) is a score developed by Moz that predicts how well a specific page will rank on search engine result
pages
3. DOMAIN AUTHORITY
Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank on
search engine result pages
4. ALEXA RANK
Alexa is a global ranking system that utilizes web traffic data to compile a list of the most popular websites
5. DOMAIN AGE
Older websites (and domain names) tend to be more stable than newer websites, and offer more credibility to search
engines.

19. GOOGLE ALGORITHM UPDATE
1. PANDA 2011
Penalizes Sites with Duplicate, plagiarized content; user-generated spam; keyword stuffing; Panda assigns “quality score”
2. PENGUIN 2012
Penalizes Sites with Spam or irrelevant links; links with over-optimized anchor text. Google Penguin’s objective was to
down-rank sites whose links it deems manipulative.
3. HUMMINGBIRD 2013
Penalizes Sites with Keyword stuffing; low-quality content. Hummingbird helps Google better interpret search queries
and provide results that match searcher intent.
4. PIGEON 2014
Penalizes Sites with Poor On Page and Off Page Content. Pigeon affects those searches in which the user’s location plays
an important part. The update created closer ties between the local algorithm and the core algorithm.
5. MOBILE 2015
Penalizes Sites which lack of a mobile version of the page; poor mobile usability. It ensures that mobile-friendly pages
rank at the top of mobile search, while pages not optimized for mobile are filtered out.

20. GOOGLE ALGORITHM UPDATE
6. RANKBRAIN 2015
Penalizes Sites which lack query-specific relevance features; shallow content; poor UX. It is a machine learning system.
7. POSSUM 2016
The Possum update ensured that local results vary more depending on the searcher’s location: the closer you are to a
business’s address, the more likely you are to see it among local results.
8. FRED 2017
Penalizes Sites with Thin, affiliate-heavy or ad-centered content. The majority of affected sites are blogs with low-quality
posts that appear to be created mostly for the purpose of generating ad revenue.
9. AMP 2018
Google Pushes those Publisher Content & Sites which are supported by Google AMP (Accelerated Mobile Pages) an open
source website publishing technology designed to improve the performance of web content and advertisements.

21. GOOGLE TEXTUAL ADS

22. GOOGLE BANNER ADS

23. GOOGLE VIDEO AD