A study by Sterling Research and SmithGeiger for Google found that a whopping 96% of users have encountered a website that is obviously not designed for mobile. This would not have mattered to you if not for the following findings also uncovered by the same study:
What is Responsive Design and how does it help your business ?Grapefruit
In our discussions with our clients we often hear - What is Responsive Design? This is why we made a presentation showing the business value of responsive design.
We combined our experience and know-how with external sources of information to create an easy to understand presentation for people in the marketing and management area.
We hope you enjoy it!
Trimax solutions article why your website must now be responsive for smartp...trimaxsolutions
Recently mobile internet usage has been exploding and is now consumers preferred method of viewing. Alarmingly though however, a great amount of businesses do not yet have a mobile responsive website. Not only does having a non-mobile friendly website give users a headache, it also causes a great loss of opportunity for business owners.
Google: How to Make Your Website Work Across DevicesMatt Brocklehurst
Understand the why and how of building websites that work across multiple devices e.g. mobile, tablet, desktop. This deck explains and compares Responsive Web Design, Dynamic Serving and Separate Sites including market stats, design tips and case studies
Ten simple rules that anyone planning on launching a mobile app needs to follow.
Crafted from several years of blood, sweat and tears in marketing apps, in this presentation we share key statistics on the app industry and the real chance of successfully launching a mobile app.
The ten commandments are based on industry best-practice insight, can be followed by anyone - from a bedroom coder to established big-name publishers.
What is Responsive Design and how does it help your business ?Grapefruit
In our discussions with our clients we often hear - What is Responsive Design? This is why we made a presentation showing the business value of responsive design.
We combined our experience and know-how with external sources of information to create an easy to understand presentation for people in the marketing and management area.
We hope you enjoy it!
Trimax solutions article why your website must now be responsive for smartp...trimaxsolutions
Recently mobile internet usage has been exploding and is now consumers preferred method of viewing. Alarmingly though however, a great amount of businesses do not yet have a mobile responsive website. Not only does having a non-mobile friendly website give users a headache, it also causes a great loss of opportunity for business owners.
Google: How to Make Your Website Work Across DevicesMatt Brocklehurst
Understand the why and how of building websites that work across multiple devices e.g. mobile, tablet, desktop. This deck explains and compares Responsive Web Design, Dynamic Serving and Separate Sites including market stats, design tips and case studies
Ten simple rules that anyone planning on launching a mobile app needs to follow.
Crafted from several years of blood, sweat and tears in marketing apps, in this presentation we share key statistics on the app industry and the real chance of successfully launching a mobile app.
The ten commandments are based on industry best-practice insight, can be followed by anyone - from a bedroom coder to established big-name publishers.
Marqana Digital Presents: Bringing Your Company's Web Presence Into 2015Andrea Cochran
Bringing Your Company's Web Presence Into 2015: We share our secrets on how your website's design, focus, and content can truly impress and dazzle anyone, anywhere.
Learn all about why you need to have a Responsive Website Design today. It's imperative the success of your website and getting found on the web. Beat your competitors to the bank with a responsive website design.
Mobile Strategy for Small Businesses - SME Mobile Strategies 2014Bridget Randolph
For a small business on a tight budget, a mobile strategy may seem like a costly extra. But with 40% of mobile searches showing local intent, you can't afford to miss out! This presentation will cover why SMEs should care about mobile, and what they can do about it (even on a small business budget).
Shamit Khemka describes Top 5 web designing trendsSynapseIndia
A lot has changed in Web designing arena, be it CSS3 style sheets or media query implementation, companies are now encompassing their web portals to look more appealing to the online visitors. SynapseIndia owner Shamit Khemka describes Changes and trends of web designing
Responsive Web Design vs. Mobile Web App: What is best for Enterprise - Whit...RapidValue
The continuous evolution of smart phones, regular release of newer mobile OS versions, availability of a huge variety of mobile applications from different app stores and high speed internet connections have completely transformed the way consumers use their mobile devices. According to mobile industry reports, 7.12% of all website traffic worldwide came from handheld devices in 2011. In 2012, that figure rose to 11.78%.1 According to eMarketer (a leading digital media market research firm), more than 58% of American adults will be regular mobile web users by the end of 2016. Tablets and smartphones are becoming the default choice for connecting to the internet. The web has become an essential part of our lives, and users are connected to their internet devices from anywhere and all the time.
This revolution is influencing many companies to shift towards a “Mobile First, Desktop Second” strategy for their business. However, the shift from desktop to mobile requires web designers to refocus - not completely away from desktop design, but certainly with an inclination towards mobile. There are several ways to approach a mobile web presence, such as implementing a separate mobile site or a mobile web app. The most recent and popular approach seems to be Responsive Web Design.
This paper explains the difference between Mobile Web App and Responsive Web Design, and provides a framework for resolving some of the key questions decision makers have. These include what factors to consider when choosing between Responsive Web Design and Mobile Web App, and what type of industry Responsive Web Design is most suitable for. The paper examines the pros and cons of each approach, and presents a sample scenario from the retail industry as well as a case study. As the paper guides you in how to make the right choice, it draws upon RapidValue’s experience helping enterprises succeed in the complex and evolving mobile ecosystem by RapidValue.
Creating your website the right way makes all the difference. Without the right strategy for designing your website your customers just would not be able to connect with your brand or business. Thus it pays to have a website that makes all the right noises in attracting and providing them the right spur to return back to your website.
Starting from the URL that you choose to the user interface that you provide all make a vital difference to how the audience connects with your site. Check out how to create a website that stands out from the crowd by going through this insightful resource now and let your brand visibility grow online.
The 2016 Mobile Growth Handbook: Best Practices, Tips, and Growth HacksBranch
***Check out our 2018 Mobile Growth Handbook: http://branch.app.link/mgh18.
Gain valuable insights into how some of the largest brands in the world have mastered mobile growth. To download the PDF: https://branch.app.link/TtBGiYdhcv
Vikas Arora - Evolution of Search - Nottingham Digital SummitHallam
Machine Learning and Artificial Intelligence – taking a look changes taking place in the digital space, and what marketers can do to stay ahead of the curve. We will explore what AI means , what opportunities it presents, and how can marketers benefit from this today as well as prepare for the changes that lie ahead. You will learn more about the impact of machine learning and artificial intelligence on Search, and - Microsoft's definition of AI and how marketers can take advantage of the tools today.
Content Marketing for B2B: Aligning Storytelling to Lead GenerationDigital Vidya
Explore effective content marketing strategy for B2B businesses. Gain insights from webinar on 'Content Marketing For B2B: Aligning Storytelling To Lead Generation' led by Bianca Ghose, Global Head – Content Marketing, HCL Technologies.
Marqana Digital Presents: Bringing Your Company's Web Presence Into 2015Andrea Cochran
Bringing Your Company's Web Presence Into 2015: We share our secrets on how your website's design, focus, and content can truly impress and dazzle anyone, anywhere.
Learn all about why you need to have a Responsive Website Design today. It's imperative the success of your website and getting found on the web. Beat your competitors to the bank with a responsive website design.
Mobile Strategy for Small Businesses - SME Mobile Strategies 2014Bridget Randolph
For a small business on a tight budget, a mobile strategy may seem like a costly extra. But with 40% of mobile searches showing local intent, you can't afford to miss out! This presentation will cover why SMEs should care about mobile, and what they can do about it (even on a small business budget).
Shamit Khemka describes Top 5 web designing trendsSynapseIndia
A lot has changed in Web designing arena, be it CSS3 style sheets or media query implementation, companies are now encompassing their web portals to look more appealing to the online visitors. SynapseIndia owner Shamit Khemka describes Changes and trends of web designing
Responsive Web Design vs. Mobile Web App: What is best for Enterprise - Whit...RapidValue
The continuous evolution of smart phones, regular release of newer mobile OS versions, availability of a huge variety of mobile applications from different app stores and high speed internet connections have completely transformed the way consumers use their mobile devices. According to mobile industry reports, 7.12% of all website traffic worldwide came from handheld devices in 2011. In 2012, that figure rose to 11.78%.1 According to eMarketer (a leading digital media market research firm), more than 58% of American adults will be regular mobile web users by the end of 2016. Tablets and smartphones are becoming the default choice for connecting to the internet. The web has become an essential part of our lives, and users are connected to their internet devices from anywhere and all the time.
This revolution is influencing many companies to shift towards a “Mobile First, Desktop Second” strategy for their business. However, the shift from desktop to mobile requires web designers to refocus - not completely away from desktop design, but certainly with an inclination towards mobile. There are several ways to approach a mobile web presence, such as implementing a separate mobile site or a mobile web app. The most recent and popular approach seems to be Responsive Web Design.
This paper explains the difference between Mobile Web App and Responsive Web Design, and provides a framework for resolving some of the key questions decision makers have. These include what factors to consider when choosing between Responsive Web Design and Mobile Web App, and what type of industry Responsive Web Design is most suitable for. The paper examines the pros and cons of each approach, and presents a sample scenario from the retail industry as well as a case study. As the paper guides you in how to make the right choice, it draws upon RapidValue’s experience helping enterprises succeed in the complex and evolving mobile ecosystem by RapidValue.
Creating your website the right way makes all the difference. Without the right strategy for designing your website your customers just would not be able to connect with your brand or business. Thus it pays to have a website that makes all the right noises in attracting and providing them the right spur to return back to your website.
Starting from the URL that you choose to the user interface that you provide all make a vital difference to how the audience connects with your site. Check out how to create a website that stands out from the crowd by going through this insightful resource now and let your brand visibility grow online.
The 2016 Mobile Growth Handbook: Best Practices, Tips, and Growth HacksBranch
***Check out our 2018 Mobile Growth Handbook: http://branch.app.link/mgh18.
Gain valuable insights into how some of the largest brands in the world have mastered mobile growth. To download the PDF: https://branch.app.link/TtBGiYdhcv
Vikas Arora - Evolution of Search - Nottingham Digital SummitHallam
Machine Learning and Artificial Intelligence – taking a look changes taking place in the digital space, and what marketers can do to stay ahead of the curve. We will explore what AI means , what opportunities it presents, and how can marketers benefit from this today as well as prepare for the changes that lie ahead. You will learn more about the impact of machine learning and artificial intelligence on Search, and - Microsoft's definition of AI and how marketers can take advantage of the tools today.
Content Marketing for B2B: Aligning Storytelling to Lead GenerationDigital Vidya
Explore effective content marketing strategy for B2B businesses. Gain insights from webinar on 'Content Marketing For B2B: Aligning Storytelling To Lead Generation' led by Bianca Ghose, Global Head – Content Marketing, HCL Technologies.
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This is the designing of website in a way that all its content, structure and images remain the same on all devices of different sizes. Below are the 10 reasons why responsive web design is important for your website.
Did the recent mobile update affect your website traffic?Christopher Dill
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Carousel30: Optimizing for the mobile user experience whitepaperCarousel30
White paper by digital agency Carousel30 on how to optimize your mobile user experience through choosing the correct approach for your website, using responsive design or mobile apps.
5 compelling reasons your website should be responsiveDesignveloper
5 compelling reasons your website should be responsive
There is no doubt that it’s the age of mobile devices now. I know it sounds ridiculous but more people in this world own smartphones than toothbrushes. Mobile seems to become everything surrounding us from doing business, checking email, shopping or even playing game.
Because of that insanely increase of mobile devices, it’s a must for any kind of business to have a website that is mobile friendly. Actually, it’s not a big problem. Usually, we have a website designed for desktop users and another one specifically developed for mobile users. But, the question is “Is is possible to have a website that can use for both desktop and mobile?”. Absolutely, it can! Responsive web design comes to your rescue.
This article details some of the basic techniques involved in creating and marketing a mobile website.
Mobile web marketing is projected to rise exponentially as more and more users acquire high-end mobiles allowing them to access websites on-the-go. More than half a billion people across the globe use their mobile phones to access the web. And with mobile devices quickly gaining popularity over traditionally PC’s, user counts are expected to increase dramatically.
'Mobilegeddon' is coming is your site prepared? If your website is not mobile responsive, Google won’t show your site in the Mobile Search Results after April 21, 2015!
The Death of the Desktop: The Future For Mobile SEORegan McGregor
The announcement of a Google Mobile-first index is adding more fuel to the mobile fire (and we don't just mean the Galaxy Note 7). It is more crucial than ever for marketers and businesses to embrace mobile now!
Is Responsive the best solution to all our Mobile SEO problems>Jose L. Truchado
BrightonSEO conference presentation. Google recommends responsive design as their preferred option for mobile content, but does this solution apply to every case? learn how looking at solutions through the eyes of the user can help you define the best strategy for Mobile SEO
Google has announced that mobile-friendliness will become an important ranking factor in mobile search results starting April 21, 2015. This webinar presentation explains the algorithm and how to find out if you are mobile friendly.
Google has announced that mobile-friendliness will become an important ranking factor in mobile search results starting April 21, 2015. This webinar presentation explains the algorithm and how to find out if you are mobile friendly.
How not having a Responsive Website can be Detrimental to your business?Helios Solutions
Is your website responsive? Know about the benefits that you are losing out; collaborate with an outsourcing responsive website development agency now!
2. Mobile Internet users are expected to outnumber
desktop users by next year. It is therefore no surprise
that Google is paying close attention to this
development. And so should you. Because if your
website is not yet “mobile responsive,” you may be
turning away prospects who browse your web pages via
smartphones, tablets, or laptops. And frankly, mobile
users are prospects you wouldn’t want to lose.
3. Non-Mobile Ready = Non-Customer Friendly
A study by Sterling Research and SmithGeiger for
Google found that a whopping 96% of users have
encountered a website that is obviously not designed
for mobile. This would not have mattered to you if not
for the following findings also uncovered by the same
study:
4. • 52% of users are unlikely to engage with a company
whose website brought them a bad mobile
experience
• 36% of respondents say a non-mobile-friendly site
wastes users’ time
• 67% of users are more likely to purchase if the site is
mobile friendly
5. To add up to business owners’ growing woes, Internet
research company comScore estimates that 52.4
million Americans now own nearly 58 million tablets.
Another research group, Pew Internet, says 56% of
American adults have a smartphone. Worldwide, there
will be 1.4 billion smartphones by the end of 2013, adds
ABI Research. That’s with a B, billion.
6. To add up to business owners’ growing woes, Internet
research company comScore estimates that 52.4
million Americans now own nearly 58 million tablets.
Another research group, Pew Internet, says 56% of
American adults have a smartphone. Worldwide, there
will be 1.4 billion smartphones by the end of 2013, adds
ABI Research. That’s with a B, billion.
7. Needless to say, Internet users – including your
prospect customers – have been and will be viewing
your website using mobile devices. That’s a major
problem if your site is not designed to load properly on
mobile.
8. Supported, Not Preferred: Dynamic Serving
& Mobile Sites
In total, Google supports three configurations in
serving content for smartphones: mobile responsive,
dynamic serving, and mobile version website. The
search engine prefers the first option. As for the other
two, they are supported but not recommended.
9. Like responsive, dynamic serving uses the same URL
for both desktop and mobile. But unlike responsive, it
serves different HTML and CSS depending on the
device. In this method, you will need to either 1) come
up with a different set of code for mobile or 2) use
JavaScript to change the code. If not carried out
correctly, such as when Google crawlers are not alerted
that the site serves varying or dynamic HTML, this
option can even cause indexing problems.
10. The second supported-but-not-preferred option is
actually creating another website, a mobile version of
the main site. It is often carried out with a different
domain, such as m.example.com, indicating it is
meant for mobile visitors. The creation is the easy part.
Ensuring pages properly redirect to their mobile
equivalent pages is the tough task. Faulty redirects
mean Google won’t be able to find and rank your
mobile pages properly. And oh, now you have two sites
to maintain (desktop and mobile) so you have twice as
much optimization work to do.
11. Supported & Recommended: Responsive
Web Design
And then there’s Google’s preferred method of
servicing mobile users: responsive web design. Of all
three configurations supported by the search giant, it
leans on responsive more because of its many
advantages not just in improving user experience but
also in speeding up web page indexing and ranking.
According to the official Webmaster Central Blog,
here’s what Google has to say when building
smartphone-optimized websites:
12. “Sites that use responsive web design, i.e. sites that
serve all devices on the same set of URLs, with each
URL serving the same HTML to all devices and using
just CSS to change how the page is rendered on the
device. This is Google’s recommended
configuration.”
13. Because the desktop and mobile content are on a
single URL, it is easier for user to find, link back to,
and share that content. It is also easier for Google
algorithms to assign the indexing properties to your
content. “Google can discover your content more
efficiently as we wouldn’t need to crawl a page with the
different Googlebot user agents to retrieve and index
all the content,” the company explains.
14. What Makes a Website Mobile Responsive
In a nutshell, responsive is serving both desktop and
mobile users the same exact HTML, changing only its
appearance via CSS. This means your web pages load
perfectly on all devices, regardless of screen size,
without needing to change the HTML for each device
or to create a separate mobile website.
15. A mobile responsive website has three key features: a
flexible or fluid grid, flexible images, and CSS3 media
queries. These features allow the website to “adapt to
the viewing environment”. The website adjusts for
viewers so they won’t need to scroll in all directions
and zoom in and out whenever browsing via
smartphones, tablets, and laptops.
16. Why You Need to Shift to Responsive Today
Be More Visible Online – The responsive
configuration makes it easier for Google to index pages
since its crawlers will only deal with one set of code.
Since you won’t create a mobile site, you also avert the
possibility of faulty redirects, allowing pages to be
discovered and ranked.
17. Build and Improve Your Brand, Reputation
The Sterling Research and SmithGeiger study also
found that 48% of users are “frustrated and annoyed”
by a non-mobile-friendly site. Being perceived as
“annoying and frustrating” won’t help your brand and
reputation.
18. Capture Desktop and Mobile Targets
Desktop users roam your site effortlessly. But what if
they use a smartphone or a tablet to browse? Some
48% of users think companies that have non-mobile
friendly sites “don’t care” about their business.
Googdbye, mobile user leads and sales.
19. Dominate Your Competition
The same research found that 61% of users will
quickly go to another website if they don’t immediately
find what they need on your mobile site. Keep your site
non-responsive and your competitors will thank you
for the customers you send their way.
20. Save on Development Costs
You need to spend upfront to get a mobile responsive
website but it’s actually more cost-effective in the long
run. It’s cheaper than building a separate mobile site
and then maintaining two websites. It’s cheaper than
losing mobile customers, too.
21. Give Focus to Your Marketing, SEO Efforts
It is hard enough to make your pages rank on the first
page of Google for main keywords. Imagine if you had
twice the number of pages you need to carry out
optimization for. Imagine promoting a doubled
number of URLs. Chaos will ensue.
22. Prepare Your Business for Long-Term
Success
More and more page views are coming from mobile,
and less from desktop. Next year, mobile viewers are
expected to outnumber desktop users. With a
responsive site, you are ready for this long-term shift in
website traffic origin.
23. Ignore Google, Risk Losing Customers
Google is unrelenting when it comes to user
experience, and that’s why it has the largest search
share.
By following Google’s recommendation, you are
providing quality experience to your site visitors,
whether they connect via desktop or mobile.
Remember, they are not just visitors; they can turn
into leads that you can eventually convert into
customers.
24. On the other hand, by ignoring
Google’s recommendation of implementing responsive
web design, you are preventing your site from being
indexed by search engines the best way possible. You
are also effectively sidestepping a crucial advice to
improve your site visitors’ user experience, and
therefore turning away prospect customers. So, do the
right thing for your business: get a mobile responsive
website today.
25. Now to see how you can avail of our free in-depth
consultation… so we can make your website and
business mobile responsive, customer friendly, and
ready for the future.
Telephone:
1300 768 100
Email:
info@redbackwebs.com.au
Or Visit our Website:
http://www.redbackwebs.com.au/