Community Engagement: Managing Communities Across Digital EmbassiesEdelman Digital
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Community engagement is at the core of social media. "Digital Embassies" such as your organization's presence on Facebook and Twitter must not only be launched but managed. This slideshow provides a strategic framework for the large enterprise to follow.
This document discusses strategies for reaching mobile audiences. It emphasizes that mobility is a behavior rather than defined by any device, and that tablets encourage "lean back" activities like media consumption while smartphones are best for on-the-go uses like texting and search. The mobile web experience must be optimized for brevity and relevance. All media is now interdependent, so organizations need integrated data and content strategies across channels to engage mobile users.
Mobile & Big Data Will Change Marketing ForeverTim Hayden
Â
Mobile devices and big data will fundamentally change marketing. [1] Smartphones are now owned by 44% of the US population, and 36% of smartphone owners have owned their device for less than a year. [2] Mobile is integrated into every aspect of life, including home, work, and leisure activities. [3] Marketers have access to vast amounts of consumer data from mobile devices, including location information, search terms, and social media interactions, allowing them to target ads based on proximity and relevance.
The document discusses whether companies need a social media strategy. It argues that having millions of followers or fans on social media does not constitute an effective strategy on its own. An effective social media strategy requires understanding business objectives and aligning social media activities with the overall business strategy. The strategy should also identify key stakeholders, audiences, processes and motivations to engage audiences in a meaningful way.
The document discusses how consumer data and digital interactions have transformed marketing. It notes that consumers now generate vast amounts of data through various online and social media channels, providing marketers unprecedented insights. However, it also notes that data is often siloed within organizations and not utilized to its full potential to understand consumers. The document advocates developing a unified view of consumer data and relationships to improve marketing strategies and conversations with customers.
Community Engagement: Managing Communities Across Digital EmbassiesEdelman Digital
Â
Community engagement is at the core of social media. "Digital Embassies" such as your organization's presence on Facebook and Twitter must not only be launched but managed. This slideshow provides a strategic framework for the large enterprise to follow.
This document discusses strategies for reaching mobile audiences. It emphasizes that mobility is a behavior rather than defined by any device, and that tablets encourage "lean back" activities like media consumption while smartphones are best for on-the-go uses like texting and search. The mobile web experience must be optimized for brevity and relevance. All media is now interdependent, so organizations need integrated data and content strategies across channels to engage mobile users.
Mobile & Big Data Will Change Marketing ForeverTim Hayden
Â
Mobile devices and big data will fundamentally change marketing. [1] Smartphones are now owned by 44% of the US population, and 36% of smartphone owners have owned their device for less than a year. [2] Mobile is integrated into every aspect of life, including home, work, and leisure activities. [3] Marketers have access to vast amounts of consumer data from mobile devices, including location information, search terms, and social media interactions, allowing them to target ads based on proximity and relevance.
The document discusses whether companies need a social media strategy. It argues that having millions of followers or fans on social media does not constitute an effective strategy on its own. An effective social media strategy requires understanding business objectives and aligning social media activities with the overall business strategy. The strategy should also identify key stakeholders, audiences, processes and motivations to engage audiences in a meaningful way.
The document discusses how consumer data and digital interactions have transformed marketing. It notes that consumers now generate vast amounts of data through various online and social media channels, providing marketers unprecedented insights. However, it also notes that data is often siloed within organizations and not utilized to its full potential to understand consumers. The document advocates developing a unified view of consumer data and relationships to improve marketing strategies and conversations with customers.
Chief Meaning Officer: Tangible Ways to Create Intangible Valuefrog
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Chief Meaning Officer is a role focused on creating intangible value through meaningful experiences. The document outlines 7 rules for a Chief Meaning Officer: 1) Listen and converse, 2) Atomize experiences, 3) Activate customers, 4) Think and act like a media company, 5) Give more than you take, 6) Be the change, and 7) Interrupt and disrupt. The goal is to create unique experiences that people can share and relate to a greater purpose through innovative, social, and conversational approaches.
MTV is losing relevance as social media has replaced music videos and teens engage with media differently now. MTV no longer understands youth culture and is seen as out of touch. Other companies like Viacom are building communities online better than MTV and integrating social aspects. MTV needs to shift from a pure vertical influence model to focus more on relationship and interactional marketing to engage modern audiences.
White Paper - Social Office Portals and the Battle for Communities Newton Day Uploads
Â
The document discusses the emergence of social office portals, which combine social networking tools with self-service computing to create a new paradigm for how knowledge workers can be productive. Social office portals focus on delivering value to individuals, enable social networking between employees, and allow users to access applications and do more for themselves. This represents a shift away from traditional top-down enterprise portals controlled by IT, and reflects how the nature of work is changing in the digital age.
Jo Caudron is gepassioneerd door technologie en media en een veelgevraagd spreker op het vlak van
digitale en nieuwe media. Hij is de
auteur van âHaal meer uit Sociale Mediaâ en âMedia Morgen: overleven onze klassieke media de radicale impact van internet, social media en mobileâ. Hij vertelt hoe hij je sociale mediastrategie zou aanpakken.
This document discusses the changing landscape of advertising and promotions. It notes that consumers are spending less time with traditional media like radio, TV, and print, and more time online and on mobile devices. This media fragmentation makes it harder for brands to engage consumers. The document then outlines how digital promotions that encourage participation, like contests, games, and social media, can be used to create more relevant and entertaining experiences for consumers. It argues that combining digital promotions with advertising can move brands closer to high relevance and entertainment value. The conclusion discusses how promotions will continue to evolve with new technologies, with mobile and social media playing a bigger role, and how privacy and legal issues will remain a challenge.
Ibm social business jam camp 2011 vp sandy carter get bold social business ag...Friedel Jonker
Â
The document discusses how social business can align organizational goals and culture, gain social trust, and engage customers through experiences. It provides examples of how companies like IBM, Bank of NY Mellon, BASF, RIM, Sennheiser, Sun Life, RBC, and Celestica have networked their business processes through social media to improve customer service, research and development, and human resources. Integrating social throughout the organization can yield benefits like 18% increased customer satisfaction and 20% reduced time to market.
1. LocaModa is a place-based social media company that uses social media to build value for digital signage networks and help locations and brands engage audiences.
2. Place-based social media extends the reach of digital signage from people in venues to people online through social networks.
3. There are three types of place-based social media - interactive, active, and passive - differing in the level of real-time interactivity between digital screens and audiences.
Rethinking mobile for brands- Planningness 2010Avin Narasimhan
Â
Presentation I gave along with @chroma at Planningness 2010 in Denver.
Mobile is the latest in a constant stream of buzzwords swirling around the marketing world these days. "How do we extend our idea into mobile" is a phrase we've all heard all too often. While some brands have found success, by and large, most struggle to develop interesting mobile experiences for people. This session explored some of the reasons why that may be, and some ways we can start to rethink the challenge.
The document discusses how Boston has historically been a leader in transitioning consumer technologies into enterprises but may be missing out on the latest wave of social media integration. The author notes the growth of social enterprises like Jive and Yammer that have found more success being based in Silicon Valley. While Boston companies and investors were once at the forefront of these shifts, like bringing PCs and the internet into businesses, the rise of billion-dollar social media companies like Facebook occurred outside of Boston's sphere of influence. The author questions whether Boston has "missed the boat" on fully capitalizing on the consumerization of information technology through social platforms.
Consumers no longer just shop at the retail store. With an abundance of product information and ability to gain opinions of other consumers, consumers use the Internet as a critical part of their shopping process. This trend has accelerated after the recession where consumers take more time to scrutinize their purchases. Consumers that use more than one retail channel are coined the multi-channel shopper. They are more profitable and loyal.
Digital marketing & technology conference brandtology 121110Tony Truong
Â
The document discusses measuring business and brands online through social media. It describes what can and cannot be measured, including metrics like engagement, sentiment, reach and influence. Limitations are that social media cannot measure offline activity or loyalty. However, it provides insights into trends, opinions and who the influential online users are engaging with a brand. The document also demonstrates analyzing conversations to understand what topics are being discussed and who the participants are.
1) The document discusses how the rise of user-generated content and digital networks has distributed creative authorship powers widely, challenging traditional copyright industry business models.
2) It analyzes different approaches copyright law and online platforms have taken in response, such as expanding rights and enforcement, regulating technology, or contracting away user copyright interests.
3) The document argues that in a world of widespread distributed authorship, copyright law should focus on attribution, clear notice requirements, shorter terms, and funding creative works as a commons.
This document is a magazine issue from June 2010 focused on digital marketing and technology for auto dealerships. It includes articles on internet sales strategies, website design, CRM systems, and other topics. The issue also provides news briefs on new advertising networks, analytics tools, and other industry announcements. The magazine aims to help dealers master online sales and leverage emerging technologies.
Instagram imagery captures a broad range of personas through photos. Smartphones, led by iPhones and Androids, drive increased data usage including for social media, apps, and location-based services. Popular apps on both platforms include Facebook, Maps, YouTube, and Pandora. Instagram photos portray music and lifestyle to broadcast personality to the world.
This document discusses how Web 2.0 and social media have changed marketing and community engagement. It notes that consumers now trust recommendations from people they know and opinions posted online more than branded advertising. This represents a shift from brands controlling the message to audiences now having more control over what news and information spreads due to social sharing. The document also cautions that new technologies take time to be fully adapted and applied.
The document outlines an agenda for a presentation on Adobe's customer experience solutions and digital enterprise platform. The agenda includes introductions to Adobe and customer experience management, presenting Adobe's customer experience solutions and digital platform, and partnering opportunities. The presentation aims to demonstrate how Adobe's solutions can help organizations optimize their customer experience across digital channels.
Visa is the world's leading consumer payment brand with over 1.9 billion cardholders worldwide. It provides consumers with a convenient, secure, and globally accepted electronic payment solution as an alternative to cash and checks. Recent innovations include contactless payments through cards and mobile phones, as well as enhanced online security features. Visa builds brand awareness through major sponsorships of sporting and entertainment events and aims to facilitate financial transactions seamlessly.
The document discusses how empowered consumers are using social media for civil disobedience and collective action on a global scale, transforming business models. It notes that customers want authentic engagement with brands rather than just advertisements, and that social media can help companies better understand customers, build relationships and awareness, though measuring impact can be challenging. Superfans, who are a small part of communities, generate most useful content and drive success.
Chief Meaning Officer: Tangible Ways to Create Intangible Valuefrog
Â
Chief Meaning Officer is a role focused on creating intangible value through meaningful experiences. The document outlines 7 rules for a Chief Meaning Officer: 1) Listen and converse, 2) Atomize experiences, 3) Activate customers, 4) Think and act like a media company, 5) Give more than you take, 6) Be the change, and 7) Interrupt and disrupt. The goal is to create unique experiences that people can share and relate to a greater purpose through innovative, social, and conversational approaches.
MTV is losing relevance as social media has replaced music videos and teens engage with media differently now. MTV no longer understands youth culture and is seen as out of touch. Other companies like Viacom are building communities online better than MTV and integrating social aspects. MTV needs to shift from a pure vertical influence model to focus more on relationship and interactional marketing to engage modern audiences.
White Paper - Social Office Portals and the Battle for Communities Newton Day Uploads
Â
The document discusses the emergence of social office portals, which combine social networking tools with self-service computing to create a new paradigm for how knowledge workers can be productive. Social office portals focus on delivering value to individuals, enable social networking between employees, and allow users to access applications and do more for themselves. This represents a shift away from traditional top-down enterprise portals controlled by IT, and reflects how the nature of work is changing in the digital age.
Jo Caudron is gepassioneerd door technologie en media en een veelgevraagd spreker op het vlak van
digitale en nieuwe media. Hij is de
auteur van âHaal meer uit Sociale Mediaâ en âMedia Morgen: overleven onze klassieke media de radicale impact van internet, social media en mobileâ. Hij vertelt hoe hij je sociale mediastrategie zou aanpakken.
This document discusses the changing landscape of advertising and promotions. It notes that consumers are spending less time with traditional media like radio, TV, and print, and more time online and on mobile devices. This media fragmentation makes it harder for brands to engage consumers. The document then outlines how digital promotions that encourage participation, like contests, games, and social media, can be used to create more relevant and entertaining experiences for consumers. It argues that combining digital promotions with advertising can move brands closer to high relevance and entertainment value. The conclusion discusses how promotions will continue to evolve with new technologies, with mobile and social media playing a bigger role, and how privacy and legal issues will remain a challenge.
Ibm social business jam camp 2011 vp sandy carter get bold social business ag...Friedel Jonker
Â
The document discusses how social business can align organizational goals and culture, gain social trust, and engage customers through experiences. It provides examples of how companies like IBM, Bank of NY Mellon, BASF, RIM, Sennheiser, Sun Life, RBC, and Celestica have networked their business processes through social media to improve customer service, research and development, and human resources. Integrating social throughout the organization can yield benefits like 18% increased customer satisfaction and 20% reduced time to market.
1. LocaModa is a place-based social media company that uses social media to build value for digital signage networks and help locations and brands engage audiences.
2. Place-based social media extends the reach of digital signage from people in venues to people online through social networks.
3. There are three types of place-based social media - interactive, active, and passive - differing in the level of real-time interactivity between digital screens and audiences.
Rethinking mobile for brands- Planningness 2010Avin Narasimhan
Â
Presentation I gave along with @chroma at Planningness 2010 in Denver.
Mobile is the latest in a constant stream of buzzwords swirling around the marketing world these days. "How do we extend our idea into mobile" is a phrase we've all heard all too often. While some brands have found success, by and large, most struggle to develop interesting mobile experiences for people. This session explored some of the reasons why that may be, and some ways we can start to rethink the challenge.
The document discusses how Boston has historically been a leader in transitioning consumer technologies into enterprises but may be missing out on the latest wave of social media integration. The author notes the growth of social enterprises like Jive and Yammer that have found more success being based in Silicon Valley. While Boston companies and investors were once at the forefront of these shifts, like bringing PCs and the internet into businesses, the rise of billion-dollar social media companies like Facebook occurred outside of Boston's sphere of influence. The author questions whether Boston has "missed the boat" on fully capitalizing on the consumerization of information technology through social platforms.
Consumers no longer just shop at the retail store. With an abundance of product information and ability to gain opinions of other consumers, consumers use the Internet as a critical part of their shopping process. This trend has accelerated after the recession where consumers take more time to scrutinize their purchases. Consumers that use more than one retail channel are coined the multi-channel shopper. They are more profitable and loyal.
Digital marketing & technology conference brandtology 121110Tony Truong
Â
The document discusses measuring business and brands online through social media. It describes what can and cannot be measured, including metrics like engagement, sentiment, reach and influence. Limitations are that social media cannot measure offline activity or loyalty. However, it provides insights into trends, opinions and who the influential online users are engaging with a brand. The document also demonstrates analyzing conversations to understand what topics are being discussed and who the participants are.
1) The document discusses how the rise of user-generated content and digital networks has distributed creative authorship powers widely, challenging traditional copyright industry business models.
2) It analyzes different approaches copyright law and online platforms have taken in response, such as expanding rights and enforcement, regulating technology, or contracting away user copyright interests.
3) The document argues that in a world of widespread distributed authorship, copyright law should focus on attribution, clear notice requirements, shorter terms, and funding creative works as a commons.
This document is a magazine issue from June 2010 focused on digital marketing and technology for auto dealerships. It includes articles on internet sales strategies, website design, CRM systems, and other topics. The issue also provides news briefs on new advertising networks, analytics tools, and other industry announcements. The magazine aims to help dealers master online sales and leverage emerging technologies.
Instagram imagery captures a broad range of personas through photos. Smartphones, led by iPhones and Androids, drive increased data usage including for social media, apps, and location-based services. Popular apps on both platforms include Facebook, Maps, YouTube, and Pandora. Instagram photos portray music and lifestyle to broadcast personality to the world.
This document discusses how Web 2.0 and social media have changed marketing and community engagement. It notes that consumers now trust recommendations from people they know and opinions posted online more than branded advertising. This represents a shift from brands controlling the message to audiences now having more control over what news and information spreads due to social sharing. The document also cautions that new technologies take time to be fully adapted and applied.
The document outlines an agenda for a presentation on Adobe's customer experience solutions and digital enterprise platform. The agenda includes introductions to Adobe and customer experience management, presenting Adobe's customer experience solutions and digital platform, and partnering opportunities. The presentation aims to demonstrate how Adobe's solutions can help organizations optimize their customer experience across digital channels.
Visa is the world's leading consumer payment brand with over 1.9 billion cardholders worldwide. It provides consumers with a convenient, secure, and globally accepted electronic payment solution as an alternative to cash and checks. Recent innovations include contactless payments through cards and mobile phones, as well as enhanced online security features. Visa builds brand awareness through major sponsorships of sporting and entertainment events and aims to facilitate financial transactions seamlessly.
The document discusses how empowered consumers are using social media for civil disobedience and collective action on a global scale, transforming business models. It notes that customers want authentic engagement with brands rather than just advertisements, and that social media can help companies better understand customers, build relationships and awareness, though measuring impact can be challenging. Superfans, who are a small part of communities, generate most useful content and drive success.
Couponing became popular during the Great Depression and over 7 billion coupons are redeemed yearly in the US. Extreme couponing involves signing up for CVS's ExtraCare program, learning couponing methods like using digital and store coupons, and "rolling" ExtraBucks rewards earned on purchases into future shopping trips to minimize out-of-pocket costs and potentially never pay for CVS purchases. With strategic couponing, people have paid under $1 for hundreds of dollars worth of items from CVS.
This document introduces the 5 Strands + 1 Model for modeling ICHK students. The 5 strands are: Mindset, Learning Zone, Psychosocial Development, Cognitive Disposition, and Interpersonal Relationships. Each strand draws from theories in educational psychology. Mindset refers to Carol Dweck's theory of fixed vs. growth mindsets. Learning Zone draws on Vygotsky's zone of proximal development. Psychosocial Development relates to Erik Erikson's stages of development. Cognitive Disposition comes from Egan's zones of understanding. Interpersonal Relationships is informed by Berne's PAC model and scripts. The model aims to provide a holistic understanding of students by considering their development across these interconnected dimensions.
After two long years in total frame-off restoration, my 1968 SS/RS 396 Camaro convertible is REBORN!!!!!! This was a TRUE barn-find. and is numbers matching, original big block classic muscle car! Yeah Baby!!!!!
:)
Chris
Safe Preparation, Storage And Handling Of Powdered Infant Formula GuidelinesBiblioteca Virtual
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This document provides guidelines for the safe preparation, storage, and handling of powdered infant formula. Powdered infant formula is not a sterile product and may contain pathogens like Enterobacter sakazakii and Salmonella enterica that can cause serious illness in infants. Reconstituting powdered infant formula with water heated to at least 70°C and minimizing the time between preparation and consumption are recommended to reduce risks. Separate guidelines are provided for care settings and home environments. The recommendations aim to minimize risks while allowing for the use of powdered infant formula when breastfeeding is not possible.
Bonnie is working late in the library to finish a history report. She convinces the librarian to let her stay after closing by pretending to leave. Outside, two werewolves discuss hunting in the area and plan to break into the library after dawn to attack Bonnie. Bonnie remains unaware of the danger as she works through the night.
Maternal Sertraline Treatment And Serotonin Transport In Breast Feeding Mothe...Biblioteca Virtual
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This study examined the effects of maternal sertraline treatment on serotonin transport in 14 breastfeeding mother-infant pairs. The researchers found that mothers receiving sertraline experienced substantial declines in platelet serotonin levels, indicating blockade of serotonin transporters. In contrast, the infants exposed to sertraline through breastfeeding showed little to no changes in platelet serotonin levels, suggesting their peripheral and central serotonin transport was not appreciably affected. The results indicate that mothers can safely take sertraline while breastfeeding without negatively impacting serotonin transport in their infants.
Frequently Asked Questions (Faq) About Breastfeeding In A Contaminated Enviro...Biblioteca Virtual
Â
Chemical contaminants are harming children's health and passing from mother to child. Babies are exposed both before birth, through the placenta and breastmilk, and after birth through contact with the environment. While chemical residues are found in breastmilk, breastfeeding is not discouraged as it provides benefits and the risks of not breastfeeding are greater. Lowering exposure to toxic chemicals would benefit everyone, especially developing babies. Monitoring breastmilk can help identify community exposures and guide policy, but individual testing is usually not needed.
Sleep And Sudden Infant Death Syndrome Research Infant Arousals During Mother...Biblioteca Virtual
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This study examined how bed sharing impacts infant arousal and sleep stages using polysomnography on 35 breastfeeding mother-infant pairs. The study found that bed sharing promoted more frequent infant arousals, especially during quiet/deep sleep stages. Bed sharing also reduced infants' time spent in quiet/deep sleep stages. By facilitating arousals and reducing deep sleep, bed sharing may enhance infants' ability to arouse in response to dangerous situations, potentially protecting against SIDS. The temporal overlap of infant and mother arousals doubled with bed sharing, suggesting mothers may also be more responsive to infants' needs during co-sleeping.
Transitioning The Breastfeeding Breastmilk Fed Premature Infant From The Neon...Biblioteca Virtual
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This document provides guidelines for transitioning premature infants from the neonatal intensive care unit to home. It outlines recommendations for assessing feeding and nutritional status before discharge and developing a post-discharge feeding plan. Infants are classified as having optimal or sub-optimal nutritional status based on intake, growth, and biomarkers. For infants with optimal status, the guidelines recommend continuing or transitioning to unfortified breastmilk. For those with sub-optimal status, adding some formula feeds is suggested. Follow-up after discharge assesses status and addresses any breastfeeding problems to optimize nutrition.
Fabula De La Estructura Organizacionalslimshadyx18
Â
La fĂĄbula narra la historia de una hormiga productiva y feliz que trabajaba sin supervisiĂłn. Con el tiempo, su empresa fue contratando mĂĄs puestos gerenciales, administrativos y tĂŠcnicos hasta que se volviĂł muy burocrĂĄtica, lo que afectĂł la productividad de la hormiga. Finalmente, un consultor determinĂł que la empresa tenĂa demasiado personal y la hormiga fue despedida.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
USPTO Linear Bit Counting ImplementationsMeltin Bell
Â
The document is a patent application publication for linear bit counting implementations. It describes methods, systems and computer programs for counting set and unset bits in data words or streams. The operations are bounded by the number of bits counted and can be used to determine if further processing is required on the data stream. Pseudocode is provided in Figures 2 and 3 describing algorithms for counting set and unset bits respectively in a data value in a linear fashion.
This study examined predictors of breastfeeding duration in Australia by following 587 women from hospital discharge through 52 weeks postpartum. The researchers found that less than half of infants were receiving any breast milk at 6 months, and only 12% were exclusively breastfed. By 12 months, only 19.2% received any breast milk. Factors positively associated with longer breastfeeding duration included higher maternal infant feeding attitudes and negatively associated factors included breastfeeding difficulties in the first 4 weeks, maternal smoking, early pacifier introduction, and early return to work. Relatively few women achieved international breastfeeding recommendations.
The document discusses how customers are more influential than a company's advertising in building its brand. It emphasizes that customers talking to other customers about a company or its products is important. The linear purchase funnel model is outdated, and companies must find ways to engage customers throughout the purchasing cycle and after purchase as well. Integrating social media, mobile strategies, content creation and CRM can help amplify customer conversations and influence. Companies should listen to what customers are already saying before determining how to participate in the conversation.
Robin Hamman's Retrospective Keynote VirComm 13Rebecca Newton
Â
This document provides a brief history of community management from its early days in the 1980s through online message boards and chatrooms to the present day. It traces the evolution from isolated online communities to widespread social media use and the rise of community management as a professional field. Key developments highlighted include the growth of BBC online communities in the early 2000s, the opening of their first live chat studio, and the increasing strategic focus on and measurement of community ROI over time.
Next Generation Websites - Autonomy Interwoven - iCrossingiCrossing
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"Next Generation Websites: How Meaning is Transforming the Web" as presented by Shiva Vannavada, Vice President, Rich Media Technology, iCrossing, at the Autonomy Interwoven - Executive Luncheon in Los Angeles, California, on Thursday, March 18, 2010.
Reaching and Keeping The Mobile Audience #mediaappsummitTim Hayden
Â
Opening keynote presentation for the 2012 Media App Summit, a WebMediaBrands/MediaBistro event, held at The New Yorker Hotel on Monday, December 3, 2012.
Integrated Communications and The Dawn of Agile Engagement Malcolm Atherton
Â
Static is not an option any longer for communicators, neither is having silo'd pr and marketing groups.
Organizations will benefit from having PR and marketing and digital and anyone else in communications/external work together to understand audiences, strategize as one, and ultimately use owned media to attain earned media (and earned media to drive creation of owned media).
The document discusses the convergence of owned, earned, and paid media and the need for collaboration between agencies. As consumer behavior changed and the media landscape evolved, the silos between advertising, digital, and public relations agencies broke down. There is now pressure on marketers to create more content with fewer resources and coordinate earned, owned, and paid channels. The second document discusses Maersk Group's social media strategy and journey to make its brands more shareable across owned platforms and social media channels. It outlines the challenge, strategy, and metrics for capturing social opportunities.
The document discusses the rise of mobile technology and changing consumer behaviors. It notes that mobile is becoming integrated into every aspect of life, including work, home, and entertainment. The mobile ecosystem is disrupting traditional digital channels as mobile devices become the primary way people access the internet, social media, apps, and content. The document also examines trends in mobile behaviors like visual content sharing, location-based services, and a decline in online attention as mobile allows more offline and real-world interactions.
The document outlines an agenda for a social media conference. The schedule includes sessions on blogging, maximizing sales through social media, social media optimization, and mobile, social and location based marketing. Additional sections discuss why social media is important for connecting with customers and competitors, and how the rules of engagement have changed in social media where consumers have more control over brand messaging.
Lotus Education presentation with Sandy CarterLotus Education
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When marketing with social media, what sets you apart is how effectively you use the technology to complement and enhance your marketing activities to drive greater results. Using her experiences at IBM, with customers, and with industry leaders, Sandy Carter will show you the critical success factors in adding social media to your marketing mix. Examples will cover blogs and microblogs like Twitter, viral videos with YouTube, social networking, serious games, and more. You will come away with a step-by-step framework to develop a plan that you can act on today. This is a great opportunity for the Lotus Education community to see how they can work together towards building a highly skilled Lotus professionals base !
This document discusses how companies can use web listening and social media research to monitor sentiment expressed about their brands online. It provides an overview of how to analyze different social media sources, including blogs, forums, reviews and comments across websites, to understand customer sentiment. The goal of web listening is to gain actionable business insights from social media to improve marketing, operations, product development, and reputation management.
The introduction slides to the CPD Programme entitled 'Web 2.0. The Times They Are a Changing' by Jim Hamill from Strathclyde University. They present a brief overview and introduction to Web 2.0 and Social Media.
More information about this program on the page:
http://www.strath.ac.uk/business/cee/cpd/web2
Lisa Harris presented on social media applications for businesses. She discussed key trends in social media and technology adoption like the growth of mobile usage and video. Examples were given of how businesses can use social networks like Twitter for customer service, marketing offers and products, networking, and market research. Attendees were encouraged to build their own online presence and engage with digital communities.
Developing Digital Marketing Expertise for Marketing ProcurementJason Heller
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Presented at Procurecon for Digital and Marketing Services, Nov 12, 2012. Designed to help marketing procurement professionals understand the basics of digital marketing, social media marketing and mobile marketing.
The document discusses the future of insight delivery for marketing. It notes that insights will need to be delivered in real-time to keep up with constantly evolving consumer behavior and always-on engagement. Agencies will need to adopt a federated approach to insights that brings together both quantitative and qualitative data from various sources to tell meaningful brand narratives. This will require contextualizing insights around key business questions and human truths. The document provides an example of how Right Intel delivers insights for Kellogg by focusing on specific client needs, curating a mix of relevant content, and sharing knowledge internally in a continual process.
Adconion Direct Tech Talk at DAS: The Future of Online Advertising and how to...Digiday
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Canât see the forest from the trees? Hereâs a chainsaw. This presentation cuts through the complexity of the advertising industry by looking at its evolution over time. We take a comprehensive look at where the industry started and where it will go next, specifically how brands can best communicate with their audiences in a world of connectivity. We expose the forces that will drive change and take a deep look at the technology systems that will be the foundation of the new online advertising ecosystem, providing a roadmap for brands and agencies.
Presenter: Michael Parkes, svp sales, Adconion Direct @parksey77
Michael Brito discussed how businesses should think like media companies by focusing on creating relevant and recent content. As consumers lives are unpredictable, businesses need owned, earned, and paid media strategies to be present everywhere. A social business strategy can help businesses collaborate internally and externally to create value for all stakeholders. Businesses should define their brand pillars and narratives to determine the right content, platforms, and distribution frequency.
The document discusses the concept of digital communication and media. It defines digital as a combination of technological infrastructure, connectivity to a network, and information management. Digital is used to achieve more quantity in less time and better quality. It also impacts the nature of media, which is now active, measurable, and targetable rather than passive. A new model is needed that does not distinguish between media types and is applicable. This new model categorizes communication touchpoints into owned media, paid media, and earned media. It discusses the role of each category and provides examples of digital touchpoints that fall under each. The conclusion is that investment should be in assets for relationship building rather than media, with a focus on PR over advertising.
The document describes how digital technologies have shifted control from advertisers to consumers. It outlines three founding digital principles: 1) traditional advertising is dead, 2) the digital mash-up is the new interface, and 3) engageability is the new key performance indicator (KPI). It then discusses what control looks like from the consumer's perspective through their various digital tools and feeds. New digital targets and KPI metrics are proposed to measure consumer journeys and brand outcomes. Finally, a digital credo is presented that emphasizes embracing the loss of control through mash-ups and true consumer engagement.
CRM Metrix presented: "IS SOCIAL MEDIA THE ALMIGHTY CONSUMER TOUCHPOINT?"
Where: Chicago WAW at the Hard Rock Chicago
When: June 9, 2010
Who: Hemen Patel
Similar to Lithium Likes to Loves Tour - Washington DC (20)
How Customer Communities Power Word-of-Mouth MarketingLithium
Â
Word-of-mouth is storytellingâreal customer experiences related by the real people that have themâand it influences up to 50% of purchase decisions today. Word-of-mouth becomes marketing (WOMM) when you harness the power of this inherent behavior, infuse it with intention, measure it, and use it to empower your brand. And in todayâs social environment, doing so strategically is more important than ever.
Technology management in the age of the customerLithium
Â
Donât look now, but your company is losing control. Customers are now in the driverâs seat. Learn more by reading this Forrester Report on "Technology Management
In The Age Of The Customer."
Financial Services Firms Claim the CX Advantage Lithium
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- The document discusses trends around customer engagement through social channels based on surveys of over 1,386 consumers. Customer experience is found to significantly impact brand loyalty, repeat business, and word-of-mouth recommendations.
- While industries like retail and hotels score high on customer experience, financial services firms like banks and credit card companies show a large gap between leaders and laggards, indicating room for improvement.
- Younger consumers increasingly want brands to provide customer support and listen/respond through social media, suggesting financial companies should focus on improving social customer interactions.
The document lists various industries and the percentage of customers in those industries that report having positive customer experiences. Industries like technology, consumer electronics manufacturing, and automotive reported the highest percentages of customers having positive experiences, between 73-66%. Other industries like media, banks, and chemicals reported lower percentages, between 50-51%. The document emphasizes that positive customer experiences correlate strongly with customer loyalty, willingness to purchase again, recommend to others, and not switch to competitors.
Users were more likely to purchase items or consider making purchases after visiting Lithium's community forums compared to other social media sites like Facebook, Twitter, and YouTube. The study found that 6% of Lithium community users went on to make purchases during the same browsing session, versus 1.3-1.4% for other sites, indicating that participation in online communities can significantly increase purchase awareness and consideration.
Hey, Financial Services - Get Serious About Social, or Get Spanked!Lithium
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1) The document discusses a presentation given by Katy Keim, CMO of Lithium, and Deanna Oppenheimer, CEO of CameoWorks, about the challenges facing the financial services industry and how social media can help address them.
2) Major challenges mentioned include low trust in the industry, high costs, and changing customer expectations and behaviors, especially the rise of digital interactions.
3) The presentation argues that financial institutions need to transform their customer experience by embracing social media and communities to engage customers, gain insights, and improve relationships. This could help increase loyalty and trust over time.
Lithium whitepaper: Hey, Tech! Get Serious About Social Customer EnlistmentLithium
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Learn about the current state social for tech and why social customer enlistment is a game-changer. Learn how to get social customers to co-create value with you with
gamificationâdone right. Get sustainable social strategies from Lithium.
Introducing Dr. Michael Wuâs The Science of Social 2 an in depth overview into how social media has revolutionized customer communication, the customer journey, and customer relationship management (CRM). As Lithium Technologyâs Chief Scientist, Dr. Wu with his extensive knowledge has created a solution for our communication strategy by motivating customers and managing customer relationships for the long run. In this modern era where consumers demand convenience and quality, traditional business methods will no longer cut it. Dr. Wu along with Geoffrey Moore and his Four Gears, The Science of Social 2 presents a solution to help your business adapt and survive in this changing climate. To ensure a lasting competitive advantage, four gears are needed for success: acquisition, engagement, enlistment, and monetization.
Lithium Get Serious About Online CommunitiesLithium
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This document summarizes key findings from a 2013 study on online brand communities. It finds that experimentation among brands increased while cohesive strategies decreased. Top performers from 2012 saw lower scores, and new industries like telecommunications emerged. Best practices around user reviews, tools/widgets, and community managers saw higher adoption. Mobile integration with communities remains low despite some examples. The presentation encourages brands to view communities as content and engagement hubs across devices and social networks.
Social media usage continues to grow globally with more people spending time on platforms like Facebook, Instagram, LinkedIn, and Twitter. In 2022, the number of social media users is projected to reach over 4.41 billion worldwide representing over half of the total global population. Growth has been driven by increased smartphone adoption along with more free time as people stay connected while commuting, waiting, or relaxing at home.
Forrester Case Study: Giffgaff uses co-creation to build a differentiated mob...Lithium
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In an empowered report by Forrester analyst, Doug Williams, giffgaff is highlighted for their vibrant community, run entirely by giffgaff customers using the Lithium community platform
Learn about social customer care told by Kate Leggett Principal Analyst at Forrester Research, Inc and Katy Keim Chief Marketing Officer at Lithium Tech
Dig into the dynamics of online reputation and learn about the available tools for managing it. Find out how to find, engage and empower your superfnas to drive real business outcomes with social customers.
1) The document discusses best practices for companies to engage customers in ideation through social media channels to increase competitive advantage. It outlines strategies for setting goals, evaluating ideas, communicating with customers, enlisting staff, and maintaining a positive environment to encourage participation.
2) Successful ideation can reduce business costs, improve customer loyalty and satisfaction by demonstrating the company listens, and drive sales by offering products customers indicate interest in.
3) Maintaining responsiveness to customers' ideas, recognizing contributions, and implementing suggestions are keys to an effective ideation process.
Gold in Them Hills: Computing ROI for Support CommunitiesLithium
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Learn the approaches used successfully by Lithium Technologies' customers to compute a realistic ROI (Return on Investment) for their support community initiatives
In January of 2013, we benchmarked the telecom social customer experience in order to better guide today's service providers toward strategies that make sense.
We surveyed 40+ global telecoms on their social customer experience investments and returns and found that more socially mature telecoms enjoy serious benefits:
greater reduction in call center volume
greater reduction in support costs
more confidence in the customer experiences they deliver
Taking AI to the Next Level in Manufacturing.pdfssuserfac0301
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Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
Nunit vs XUnit vs MSTest Differences Between These Unit Testing Frameworks.pdfflufftailshop
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When it comes to unit testing in the .NET ecosystem, developers have a wide range of options available. Among the most popular choices are NUnit, XUnit, and MSTest. These unit testing frameworks provide essential tools and features to help ensure the quality and reliability of code. However, understanding the differences between these frameworks is crucial for selecting the most suitable one for your projects.
Programming Foundation Models with DSPy - Meetup SlidesZilliz
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Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
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Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind fĂźr viele in der HCL-Community seit letztem Jahr ein heiĂes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und LizenzgebĂźhren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer mĂśglich. Das verstehen wir und wir mĂśchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lÜsen kÜnnen, die dazu fßhren kÜnnen, dass mehr Benutzer gezählt werden als nÜtig, und wie Sie ßberflßssige oder ungenutzte Konten identifizieren und entfernen kÜnnen, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnÜtigen Ausgaben fßhren kÜnnen, z. B. wenn ein Personendokument anstelle eines Mail-Ins fßr geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren LÜsungen. Und natßrlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Ăberblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und ĂźberflĂźssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps fßr häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
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Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!
Dive into the realm of operating systems (OS) with Pravash Chandra Das, a seasoned Digital Forensic Analyst, as your guide. đ This comprehensive presentation illuminates the core concepts, types, and evolution of OS, essential for understanding modern computing landscapes.
Beginning with the foundational definition, Das clarifies the pivotal role of OS as system software orchestrating hardware resources, software applications, and user interactions. Through succinct descriptions, he delineates the diverse types of OS, from single-user, single-task environments like early MS-DOS iterations, to multi-user, multi-tasking systems exemplified by modern Linux distributions.
Crucial components like the kernel and shell are dissected, highlighting their indispensable functions in resource management and user interface interaction. Das elucidates how the kernel acts as the central nervous system, orchestrating process scheduling, memory allocation, and device management. Meanwhile, the shell serves as the gateway for user commands, bridging the gap between human input and machine execution. đť
The narrative then shifts to a captivating exploration of prominent desktop OSs, Windows, macOS, and Linux. Windows, with its globally ubiquitous presence and user-friendly interface, emerges as a cornerstone in personal computing history. macOS, lauded for its sleek design and seamless integration with Apple's ecosystem, stands as a beacon of stability and creativity. Linux, an open-source marvel, offers unparalleled flexibility and security, revolutionizing the computing landscape. đĽď¸
Moving to the realm of mobile devices, Das unravels the dominance of Android and iOS. Android's open-source ethos fosters a vibrant ecosystem of customization and innovation, while iOS boasts a seamless user experience and robust security infrastructure. Meanwhile, discontinued platforms like Symbian and Palm OS evoke nostalgia for their pioneering roles in the smartphone revolution.
The journey concludes with a reflection on the ever-evolving landscape of OS, underscored by the emergence of real-time operating systems (RTOS) and the persistent quest for innovation and efficiency. As technology continues to shape our world, understanding the foundations and evolution of operating systems remains paramount. Join Pravash Chandra Das on this illuminating journey through the heart of computing. đ
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
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Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Donât worry, we can help with all of this!
Weâll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. Weâll provide examples and solutions for those as well. And naturally weâll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
Skybuffer AI: Advanced Conversational and Generative AI Solution on SAP Busin...Tatiana Kojar
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Skybuffer AI, built on the robust SAP Business Technology Platform (SAP BTP), is the latest and most advanced version of our AI development, reaffirming our commitment to delivering top-tier AI solutions. Skybuffer AI harnesses all the innovative capabilities of the SAP BTP in the AI domain, from Conversational AI to cutting-edge Generative AI and Retrieval-Augmented Generation (RAG). It also helps SAP customers safeguard their investments into SAP Conversational AI and ensure a seamless, one-click transition to SAP Business AI.
With Skybuffer AI, various AI models can be integrated into a single communication channel such as Microsoft Teams. This integration empowers business users with insights drawn from SAP backend systems, enterprise documents, and the expansive knowledge of Generative AI. And the best part of it is that it is all managed through our intuitive no-code Action Server interface, requiring no extensive coding knowledge and making the advanced AI accessible to more users.
Digital Marketing Trends in 2024 | Guide for Staying AheadWask
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https://www.wask.co/ebooks/digital-marketing-trends-in-2024
Feeling lost in the digital marketing whirlwind of 2024? Technology is changing, consumer habits are evolving, and staying ahead of the curve feels like a never-ending pursuit. This e-book is your compass. Dive into actionable insights to handle the complexities of modern marketing. From hyper-personalization to the power of user-generated content, learn how to build long-term relationships with your audience and unlock the secrets to success in the ever-shifting digital landscape.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether youâre at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. Weâll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
leewayhertz.com-AI in predictive maintenance Use cases technologies benefits ...alexjohnson7307
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Predictive maintenance is a proactive approach that anticipates equipment failures before they happen. At the forefront of this innovative strategy is Artificial Intelligence (AI), which brings unprecedented precision and efficiency. AI in predictive maintenance is transforming industries by reducing downtime, minimizing costs, and enhancing productivity.
GraphRAG for Life Science to increase LLM accuracyTomaz Bratanic
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GraphRAG for life science domain, where you retriever information from biomedical knowledge graphs using LLMs to increase the accuracy and performance of generated answers
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
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Are you ready to revolutionize how you handle data? Join us for a webinar where weâll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, weâll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sourcesâfrom PDF floorplans to web pagesâusing FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether itâs populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
Weâll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
Driving Business Innovation: Latest Generative AI Advancements & Success Story
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Lithium Likes to Loves Tour - Washington DC
1. Building a Brand Nation
September 22, 2011
Katy Keim
Chief Marketing Officer, Lithium
@katykeim
Washington DC Weâre Tweeting! Join
the conversation at #L2LTour
8. the change in the customer
fan âI acknowledge youâ
engaged âI want something from youâ
advocate âI act for me and for youâ
superfan âI belong because of youâ
@katykeim #L2LTour
14. David Armano Kim Snedaker Rebecca Carroll
EVP, Global Innovation Social Media Manager Community Manager
& Integration
@katykeim #L2LTour 17
15. Building a Brand Nation
September 22, 2011
David Armano
EVP, Global Innovation & Integration
Edelman
@armano
Washington DC Weâre Tweeting! Join
the conversation at #L2LTour
16. SOCIAL MEDIA FOR BUSINESS
DAVID ARMANO
EVP, INNOVATION & INTEGRATION | EDELMAN DIGITAL
19. IN A CONNECTED WORLD, PARTICIPATION TRUMPS BROADCASTING
According to Former Google CEO Eric Schmidt, each day netizens around
the globe pump out a deluge of digital content that's equal to all
information that existed in either digital or analog form prior to 2003.
22
20. CUSTOMERS ARE ADVOCATES
âFor brands today in this fragmented world getting us, as multifaceted
people, to take action and engage is one of the biggest challenges
marketers faceâ
~Christina Smedley, Edelman Global Chair Consumer Marketing
23
21. EMPLOYEES ARE AMBASSADORS
âTo succeed with empowered customers, you must empower
your employees to solve customer problemsâ
~Josh Bernoff, Forrester Analyst & Author of Empowered
24
22. INFORMATION HAS BEEN UNLEASHED
âFor the first time, this yearâs Trust Barometer shows that trust and
transparency are as important to corporate reputation as the quality of
products and servicesâ
~2010 Edelman Trust Barometer
25
23. MEDIA HAS CHANGED
âItâs estimated that the combined installed base of smartphones and
browser-equipped enhanced phones will surpass 1.82 billion units by
2013, eclipsing the total of 1.78 billion PCs by then.â
~eMarketer, Getting To Know The Mobile Population
26
27. DIGITAL
PROPERTIES
WEBSITES
CUSTOM BUILT PORTALS
INTERNAL/ENTERPRISE
OWNED
properties
EARNED
media
30
28. DIGITAL RICH MEDIA CONTENT
PROPERTIES ADVERTISING
BANNERS
WEBSITES
DISPLAY
CUSTOM BUILT PORTALS
PAID
INTERNAL/ENTERPRISE
ENDORSEMENTS
OWNED PAID
properties media
31
29. DIGITAL RICH MEDIA CONTENT
PROPERTIES ADVERTISING
BANNERS
WEBSITES
DISPLAY
CUSTOM BUILT PORTALS
PAID
INTERNAL/ENTERPRISE
ENDORSEMENTS
OWNED PAID
properties media
PARTNERSHIPS
INFLUENCER NETWORKS
BRANDED ENTERTAINMENT
NICHE PLATFORMS
EARNED
media
32
30. DIGITAL RICH MEDIA CONTENT
PROPERTIES ADVERTISING
BANNERS
WEBSITES
DISPLAY
CUSTOM BUILT PORTALS
PAID
INTERNAL/ENTERPRISE
ENDORSEMENTS
OWNED PAID
EMBASSIES properties media
PARTNERSHIPS
INFLUENCER NETWORKS
BRANDED ENTERTAINMENT
NICHE PLATFORMS
SOCIAL EARNED
OUTPOSTS platforms media
RELEVANT MESSAGE BOARDS Source:
Edelman 2010, edelmandigital.com
BLOGOSPHERE
INFLUENCER ENGAGEMENT
33
31. DIGITAL RICH MEDIA CONTENT
PROPERTIES ADVERTISING
BANNERS
WEBSITES
DISPLAY
CUSTOM BUILT PORTALS
PAID
INTERNAL/ENTERPRISE
ENDORSEMENTS
OWNED PAID
EMBASSIES properties media
PARTNERSHIPS
INFLUENCER NETWORKS
BRANDED ENTERTAINMENT
NICHE PLATFORMS
SOCIAL EARNED
OUTPOSTS platforms media
RELEVANT MESSAGE BOARDS Social Engagement
BLOGOSPHERE Concentrated Here
SOCIAL INTERACTIONS IN THE OVERLAPS
INFLUENCER ENGAGEMENT
34
33. EMBASSIES ARE YOUR HOME AWAY FROM HOME
Embassies are an
established presence
where interactions,
conversations and
participation are
facilitated by one or
more Ambassadors
of the brand or
organization who
manages them.
36
34. EMBASSIES NEED AMBASSADORS, OUTPOSTS REQUIRE ENVOYS
Envoys are employees,
agents or members of
the public who are
willingly dispatched to
âoutpostsââproperties
that are not owned or
controlled by the
business, brand or
organization.
37
36. COMMUNITY MANAGMENT = HUMAN INTERACTION DESIGN
Community Management is the act
of engaging members of a specific
group in a participatory fashion.
Community Managers fall under the
âambassadorâ category of the
organization, representing the brand
or business in a specific community
ecosystem.
Communities form around shared
interests and participants seek ~Suzanne Marlatt, Community Manager for
value from them. EdelmanDigital.com & Edelman Digital âembassiesâ
39
39. INDUSTRIAL ERA BUSINESS IS STRUCTURED FOR EFFICIENCY
marketing public customer product
sales
relations service development
âTo stand out in a commoditized market, companies must
understand what customers truly value. The only way to do that is to
break down the traditional, often entrenched, silos and unite
resources to focus directly on customer needs."
~Ranjay Gulati, Harvard Business Review
42
40. BUT THE NETWORK ECONOMY DOESNâT CARE
âE-patientâ Dave deBronkart
âe-patients are empowered, engaged, equipped and enabledâ
43
44. CHALLENGES: UNDERPERFORMING SOCIAL INITIATIVES
Very few organizations
are here
Less experienced organizations here
More experienced
organizations here
47
47. CHALLENGES: CLOSED BUSINESS CULTURE
âA new organizational structure is required to accommodate and
benefit from the culture of sharing that social media has fueled over
the last four years. The information flow we all experience daily can
no longer be organized into neat org-chart silos."
~Charlene Li, Author of Open Leadership
50
49. A SOCIAL BRAND REQUIRES BECOMING A SOCIAL BUSINESS
Programs
Community Management
Marketing
Customer Service
Communications
Events
Campaigns
Advocacy
SOCIAL BRAND MEASURABLE OUTCOMES SOCIAL BUSINESS
(External) (Internal)
Source: David Armano,
Edelman 2011, edelmandigital.com
Training
Process
Organization Models
Employee Engagement
Policies & Guidelines
Knowledge Sharing
Culture
Infrastructure
52
50. SOCIAL BY DESIGN
Social business planning is the blueprint for the
transformation of an organizationâbridging the external with
internal, resulting in a more connected way of doing
business and shared value for all stakeholders
53
56. PUBLICS SEEK PURPOSE
â86 percent of global consumers believe that business needs to
place at least equal weight on societyâs interests as on a businessâ
interests.â
~Edelman 2010 Good Purpose Study
59
57. THE PATH TO BECOMING
A SOCIAL BRAND
& BUSINESS
58. START WITH THE FOUR STAGES OF SOCIAL BUSINESS
Flying
Running Scaling,
Engaging, systematizing
Walking responding, and integrating
leveraging into all business
Leveraging functions.
employees.
platforms,
Crawling producing
Monitoring, content,
listening, participating
Establishing .
61
infrastructure.
63. AAA: 100+ years of exploring new frontiers
âdonât worry: this does have to do with social mediaâ
kim snedaker social media director
lithium likes to loves tour #L2LTour september 22, 2011
64. 1900âs: AAA founded as a Nation of Automobolists. A small group fighting for crazy new things like
paved roads and street signs for this new inventionâŚ.the automobile.
65. 1920âs: AAA established a Traffic Safety Department and founded the School Safety Patrol for
children.
Since 1950, AAA has documented hundreds of lives saved through this program.
66. 1950âs: AAA was a leading advocate in establishing the Highway Trust Fund which paves the way for
building the U.S. Interstate Highway System.
1970âs: During Arab oil embargo, AAA advises drivers on gasoline availability and prices.
67. 2000âs: AAA works for laws to relieve transportation congestion and launches campaigns to support
environmental issues and promote green technologies
68. 2007: The Social Media Explosion
ď Our first vision & strategy documents defined Social Media as our next, new frontier
ď Build on our heritage of what members join/renew for: roadside assistance, travel information &
discounts, and advocacy for driver & passenger safety
69. 2008-2009: One small step for a few AAA Clubs
A few large Clubs, like AAA Mid-Atlantic, led the way into the social space
Started conversations with Members: DrivewithAAA(2008) & TravelwithAAA (2009)
Assets: Mzinga-powered Online Community, Facebook, Twitter, Web/Social/Email integration
70.
71. 2010-2011: Using new technology to optimize our social base camp
⢠Lithium became our platform provider, but most importantly, our partner in 2010
⢠Re-launched Online Community in December 2010 (Drive, Travel + Discounts & Dollars)
⢠Assets: Online Community, Facebook, Twitter, Live Twitter streams on Web & Community, ScoutLabs
Monitoring
http://history.nasa.gov
77. ⢠Community Profile
⢠37% Tenure of 10+ years; 34% less than 2 years
⢠11% Brand New Members
⢠47% 2 Memberships on account; 52% have Auto Renewal
⢠12% higher than non-community members
⢠44% have MPI of 2; 33% MPI of 3
⢠21% HH income $50-$70k; 15% $75-$100k; 13% $100-$125k
⢠81% Married; 19% Single
⢠51% No Children in HH; 49% Children in HH
⢠87% Homeowners; 75% avg length of residence 5+ years
⢠25% reside in MD; 25% in NJ; 25% in VA; 18% in PA; 5% in DE
⢠Age demographics mixed from 18-65+ (largest decile of 16% 65+)
78. âHouston, we have a problem.â
Obstacles & Challenges are of our own creation
AAA National bylaw that enforces digital boundaries for each Club
Majority of AAA Leadership & Stakeholders that think social is the latest sales channel
Majority of AAA Associates locked out of social media space during work hours
79. Where Weâre Headed
⢠Move scores up our Social Roadmap in each of the 5 Social Strategy Categories
⢠Holding company of 10 Clubs, from West to East Coast with 12 Million Members, going into social
space together (shared Online Community Portal, exemption from National bylaw)
⢠2011: Creating a Social Media Center of Excellence (Hub & Club Model)
⢠2012: Unified Go to Market Strategy (to answer Lithiumâs chargeâŚwhat are you a Nation of?)
⢠Find a universe of people who Like Us (really really like us)
⢠Surprise and delight and motivate them from Likes to Loves
NASA Goddard Flickr
80. Lessons shared Kim Snedaker
Social Media Director, AAA Mid-Atlantic
ď Pick social strategies that map to your brand and o.302.299.4443
business goals
c. 267.994.1820
ď Define your brand nation
ksnedaker@aaamidatlantic.com
ď Strategy before tools
ď Find a partner, not just a platform provider facebook / twitter / LinkedIn: kimsnedaker
ď Always Listen as basis for all other strategies aaa.com/community
ď Integrate your social assets into every digital and ksquaredsocial.wordpress.com
print communication you have
ď Remove your obstacles or donât create them in
the first place
ď Empower your employees to enrich your social
efforts
ď Educate your leaders that social is about
awareness, conversation & engagement
(not just trying to sell stuff; no one cares)
ď Giving your customers great experiences
ď Be Relevant #LTLTour
82. Becky Carroll
Community Program Manager, Verizon
Author, The Hidden Power of Your Customers: Four Keys to Growing Your
Business Through Existing Customers
@bcarroll7
Lithium Likes to Loves Tour
September 21, 2011
83. Verizon Overview
Verizon: IdeaExchange
ď§ Verizon is a global leader in broadband, wireline, and
Verizon Community
Verizon Overview
wireless communications.
IdeaExchange
ď§ Verizon Residential has Americaâs most advanced
fiber-optic network.
ď§ Entertainment services
ď§ Converged communications
ď§ Information services
ď§ Diverse workforce of over 196,000
ď§ Consolidated revenues in 2010 of over $106 billion
Source: Verizon.com
85. Expanding from Support
to Engagement
Verizon: IdeaExchange
Verizon Community
IdeaExchange
http://community.verizon.com
Launched: August 2008
86. Open Innovation:
Anyone, anywhere
Verizon: IdeaExchange
IdeaExchange
http://verizon.com/ideas
Launched: July 2010
87. Objectives
Verizon: IdeaExchange
ď§ Identify new product and
service enhancement
opportunities
ď§ Facilitate customer-driven
product/service enhancements
or new products/services
ď§ Enhance Verizon brand as
establishing innovative ways to
engage with and serve
customers
88. Example:
FiOS TV
Verizon: IdeaExchange
ď§ FiOS TV is Verizon Residentialâs flagship
product, providing top-rated, high quality TV
viewing via our fiber optic network
ď§ Includes our Interactive Media Guide (IMG)
ď§ IMG 1.9
- New feature release
- Wanted to focus on customer requests
89. Collecting Customer Input
Verizon: IdeaExchange
Collaboration via social media tools
ď§ Verizon Forums
ď§ Verizon Idea Exchange
ď§ Twitter via @FiOSTV
ď§ Verizon FiOS Facebook page
ď§ Forums Sneak Peek
Collaboration
Refinement
Co-Creation
90. FiOS TV IMG 1.9:
A Huge Success With Customers
Verizon: IdeaExchange
âLove the new
guide!:)â
âWow.
Impressive.â
âI IMG 1.9.â
âWhoohoo. The guide
is finally in HD.â
91. Verizon Ideation Process
Leverages Social Media
Verizon: IdeaExchange
ď§ We listen to customers
ď§ We open our product development process
â85% of our latest release
has been suggested, or
refined by our customers.â
92. Measuring Success
Verizon: IdeaExchange
ď§ Number of ideas submitted: 1700
ď§ Number of ideas in progress: 250
ď§ Number of ideas implemented: 31
Since launchâŚ
ď§ 107% growth in comments
ď§ 403% growth in votes
ď§ 555% growth in visitors
93. Our Brand Nation
Verizon: Success Measures
Verizon: IdeaExchange
Support Engagement Insight
IdeaExchange
ď§ Able to self-serve ď§ Get closer to the Customer
ď§ Look for issues (early ď§ Insight to help take action
detection) ď§ Connect with Verizon
ď§ Customer retention ď§ A place to be heard
ď§ Be affiliated with the brand
95. Next Step:
Go Deeper
Verizon: IdeaExchange
Verizon: Community
IdeaExchange
ď§ Use tools to listen beyond your own
website
ď§ Incorporate social media into your
strategies
ď§ Co-opt your customers
96. the must haves in a brand nation
⪠engaging
⪠scalable
⪠everywhere
⪠measurable
@katykeim #L2LTour 99
112. next steps
1 today 2 this month 3 before Dec 1
3 months free
3 months free
letâs discuss your
letâs discuss your
meet customers
meet customers with a one year
with a one year
needs and brand
needs and brand
and view demos
and view demos subscription to
subscription to
report
report LevelUp or SMM
LevelUp or SMM
@katykeim #L2LTour
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