The document discusses whether companies need a social media strategy. It argues that having millions of followers or fans on social media does not constitute an effective strategy on its own. An effective social media strategy requires understanding business objectives and aligning social media activities with the overall business strategy. The strategy should also identify key stakeholders, audiences, processes and motivations to engage audiences in a meaningful way.
Integrated Communications and The Dawn of Agile Engagement Malcolm Atherton
Static is not an option any longer for communicators, neither is having silo'd pr and marketing groups.
Organizations will benefit from having PR and marketing and digital and anyone else in communications/external work together to understand audiences, strategize as one, and ultimately use owned media to attain earned media (and earned media to drive creation of owned media).
Mobile & Big Data Will Change Marketing ForeverTim Hayden
Mobile devices and big data will fundamentally change marketing. [1] Smartphones are now owned by 44% of the US population, and 36% of smartphone owners have owned their device for less than a year. [2] Mobile is integrated into every aspect of life, including home, work, and leisure activities. [3] Marketers have access to vast amounts of consumer data from mobile devices, including location information, search terms, and social media interactions, allowing them to target ads based on proximity and relevance.
Social Media 101 and 102: mUmBRELLA and TCO Social Media AcademyTCO
TCO provides social media and digital marketing consulting services. The standard terms outline:
1) TCO's appointment as a consultant and the services to be provided.
2) Payment terms including fees, expenses, and interest on overdue amounts.
3) Intellectual property rights and licensing of materials created.
4) Confidentiality obligations and limitations of liability.
5) Cancellation fees if an event is cancelled after work has commenced.
Start from the beginning; How, What and Why is social media relevant to brands & businesses.
Plus a 10-step guide for considering how to get started.
Plus a Top-line overview of the potential strategic role channels / networks can play in your Social Media / Digital Strategy.
IBM Case Study: "Guiding Your Organization Through The Social Media Landscape”
- IBM Social engagement strategy
- how we have addressed social media governance from both an internal and external perspective at IBM.
-insights on IBM’s social computing guidelines
- Education on how IBMers can successfully leverage social technologies for improved business results.
- Best practices example
Integrated Communications and The Dawn of Agile Engagement Malcolm Atherton
Static is not an option any longer for communicators, neither is having silo'd pr and marketing groups.
Organizations will benefit from having PR and marketing and digital and anyone else in communications/external work together to understand audiences, strategize as one, and ultimately use owned media to attain earned media (and earned media to drive creation of owned media).
Mobile & Big Data Will Change Marketing ForeverTim Hayden
Mobile devices and big data will fundamentally change marketing. [1] Smartphones are now owned by 44% of the US population, and 36% of smartphone owners have owned their device for less than a year. [2] Mobile is integrated into every aspect of life, including home, work, and leisure activities. [3] Marketers have access to vast amounts of consumer data from mobile devices, including location information, search terms, and social media interactions, allowing them to target ads based on proximity and relevance.
Social Media 101 and 102: mUmBRELLA and TCO Social Media AcademyTCO
TCO provides social media and digital marketing consulting services. The standard terms outline:
1) TCO's appointment as a consultant and the services to be provided.
2) Payment terms including fees, expenses, and interest on overdue amounts.
3) Intellectual property rights and licensing of materials created.
4) Confidentiality obligations and limitations of liability.
5) Cancellation fees if an event is cancelled after work has commenced.
Start from the beginning; How, What and Why is social media relevant to brands & businesses.
Plus a 10-step guide for considering how to get started.
Plus a Top-line overview of the potential strategic role channels / networks can play in your Social Media / Digital Strategy.
IBM Case Study: "Guiding Your Organization Through The Social Media Landscape”
- IBM Social engagement strategy
- how we have addressed social media governance from both an internal and external perspective at IBM.
-insights on IBM’s social computing guidelines
- Education on how IBMers can successfully leverage social technologies for improved business results.
- Best practices example
Robin Hamman's Retrospective Keynote VirComm 13Rebecca Newton
This document provides a brief history of community management from its early days in the 1980s through online message boards and chatrooms to the present day. It traces the evolution from isolated online communities to widespread social media use and the rise of community management as a professional field. Key developments highlighted include the growth of BBC online communities in the early 2000s, the opening of their first live chat studio, and the increasing strategic focus on and measurement of community ROI over time.
2020 Social Decoding Employee Communities2020 Social
Slides from the 2020 Social workshop on Decoding Employee Communities.
This deck has been used for the following workshops:
- Talk at CII Connect Coimbatore 2010.
Update history:
- March 2010
The document discusses how social business can transform organizations. It outlines how social networking and collaboration tools can be used to (1) engage customers through personalized experiences, (2) network business processes both internally and with partners, and (3) analyze social data to improve products, marketing and other areas. Case studies show benefits like increased revenue, faster innovation, and greater productivity. The document advocates developing a social agenda and provides examples of how leading companies are integrating social throughout their organizations.
The document describes how digital technologies have shifted control from advertisers to consumers. It outlines three founding digital principles: 1) traditional advertising is dead, 2) the digital mash-up is the new interface, and 3) engageability is the new key performance indicator (KPI). It then discusses what control looks like from the consumer's perspective through their various digital tools and feeds. New digital targets and KPI metrics are proposed to measure consumer journeys and brand outcomes. Finally, a digital credo is presented that emphasizes embracing the loss of control through mash-ups and true consumer engagement.
Stand Out Social Marketing - FTB AtlantaMike Lewis
The document outlines an event welcoming Atlanta businesses. It includes an agenda for the day with check-in at 7:30 AM, a breakfast buffet, and presentations starting at 8 AM on social media marketing and monetizing social interactions. The keynote speaker will be Mike Lewis, author of "Stand Out Social Marketing," who will discuss driving ROI with social scoring and calculating social marketing ROI.
Выступление Анны Свердловой, управляющего директора Actis Wunderman, на Саммите Digital Branding - BEST CASES, 24-25 Октября 2012. Панельная Дискуссия "Digital Branding vs Traditional Marketing" www.digital-branding.ru
Stand Out Social Marketing - Monetizing Social - FTB - ToledoMike Lewis
The document summarizes an event for Toledo businesses. It includes:
1) A breakfast buffet and check-in starting at 7:30 AM, with an introduction by the president of Fifth Third Bank at 8 AM and a keynote by speaker Mike Lewis on social media marketing.
2) A question and answer session will follow the keynote presentation.
3) Mike Lewis will be signing books after his presentation.
The document discusses internet marketing strategies and social media marketing. It provides information on setting up profiles and pages on various social media platforms like Facebook, Twitter, LinkedIn, and using them to engage customers and drive traffic to a website. It also discusses tracking and measuring the results of social media marketing efforts. The document is copyrighted and provided by an internet marketing solutions company.
The document outlines an agenda for a social media conference. The schedule includes sessions on blogging, maximizing sales through social media, social media optimization, and mobile, social and location based marketing. Additional sections discuss why social media is important for connecting with customers and competitors, and how the rules of engagement have changed in social media where consumers have more control over brand messaging.
The document discusses online communication and social media. It provides an overview of how organizations can establish an online presence through their website and then progress to engaging online influencers, enriching content, and online monitoring. It also discusses how journalists perform online research using tools like Google, blogs, and social media before writing articles. Finally, it addresses how non-profits have adopted social media and some best practices for social media use by organizations.
The document discusses how social media is changing how marketing effectiveness is measured. It summarizes research showing that higher involvement social media actions like participating and creating content generate more conversations and influence more purchases than passive engagement. Creating user-generated content can result in nearly 3 times as many conversations and 4 times as many influenced purchases compared to traditional digital campaigns. The study demonstrates the need for brands to consider the influence social actions have beyond direct responses and to incorporate return on influence into marketing metrics.
Kuliza is a social technology firm that helps companies leverage social media, mobile apps, and cloud services to improve business performance, customer engagement, and communication. It offers solutions for building social platforms, mobile apps, and cloud infrastructure. Specifically, Kuliza designs Facebook engagement solutions, online communities, social commerce sites, mobile CRMs, and loyalty programs to help companies connect with customers on new channels.
StreetWise Concepts + Culture is an award winning social marketing agency with expertise in youth culture.
Our specialties include: interactive production, web design, CMS development, brand consulting, community build + management, word-of-mouth marketing, viral marketing, event marketing, mobile marketing, social networking / social media, market research and panel management.
This document discusses strategies for reaching mobile audiences. It emphasizes that mobility is a behavior rather than defined by any device, and that tablets encourage "lean back" activities like media consumption while smartphones are best for on-the-go uses like texting and search. The mobile web experience must be optimized for brevity and relevance. All media is now interdependent, so organizations need integrated data and content strategies across channels to engage mobile users.
Social @ IBM. Presentation given at M2C "Social Media is dead" on March 28th 2011, Paris - For more information on Social @ IBM, please visit : http://www.ibm.com/blogs/zz/en/guidelines.html and also : http://delphrb.wordpress.com/
MTV is losing relevance as social media has replaced music videos and teens engage with media differently now. MTV no longer understands youth culture and is seen as out of touch. Other companies like Viacom are building communities online better than MTV and integrating social aspects. MTV needs to shift from a pure vertical influence model to focus more on relationship and interactional marketing to engage modern audiences.
ROCHE BROS. SUPERMARKETS
Social media: Today’s word of mouth
1 February 2012
Roche Bros. Social Media Presentation
Consumers CONTROL MARKETING
BUILDING loyalty with Raving Fans
Social Media: Bigger Than you think
Social Media: Bigger Than you think
Social Media: Bigger Than you think
Social Media: Bigger Than you think
THE year millenials surpassed boomers in the workforce.
PEOPLE ARE THE MEDIA
Types of Social Media Buzz
ROCHE BROS. SOCIAL MEDIA Strategy
Your website is the Hub
Rebranded to reflect feel of Stores
Rebranded to reflect feel of Stores
Roche Bros. Core Social Media sites
Two way conversation
Respond to Tweet about Roche Bros.
Find your Influencers and Earlyvangelists
Twitter Chats
Avoiding gluten?, Looking for something healthy? , Check out this meal!
Conduct polls
Announce Store Events and Promotions
Increase Millenial Customer Base
Promote Home Delivery Service
Promote Creative Entertaining
Promote Westboro Location
Use a new media mix to maximize your Return on Investment
Use social media as part of media mix and combine with conventional media
Understand your target market and involve them to co-create your brand
This document discusses how companies can use web listening and social media research to monitor sentiment expressed about their brands online. It provides an overview of how to analyze different social media sources, including blogs, forums, reviews and comments across websites, to understand customer sentiment. The goal of web listening is to gain actionable business insights from social media to improve marketing, operations, product development, and reputation management.
Reaching and Keeping The Mobile Audience #mediaappsummitTim Hayden
Opening keynote presentation for the 2012 Media App Summit, a WebMediaBrands/MediaBistro event, held at The New Yorker Hotel on Monday, December 3, 2012.
Robin Hamman's Retrospective Keynote VirComm 13Rebecca Newton
This document provides a brief history of community management from its early days in the 1980s through online message boards and chatrooms to the present day. It traces the evolution from isolated online communities to widespread social media use and the rise of community management as a professional field. Key developments highlighted include the growth of BBC online communities in the early 2000s, the opening of their first live chat studio, and the increasing strategic focus on and measurement of community ROI over time.
2020 Social Decoding Employee Communities2020 Social
Slides from the 2020 Social workshop on Decoding Employee Communities.
This deck has been used for the following workshops:
- Talk at CII Connect Coimbatore 2010.
Update history:
- March 2010
The document discusses how social business can transform organizations. It outlines how social networking and collaboration tools can be used to (1) engage customers through personalized experiences, (2) network business processes both internally and with partners, and (3) analyze social data to improve products, marketing and other areas. Case studies show benefits like increased revenue, faster innovation, and greater productivity. The document advocates developing a social agenda and provides examples of how leading companies are integrating social throughout their organizations.
The document describes how digital technologies have shifted control from advertisers to consumers. It outlines three founding digital principles: 1) traditional advertising is dead, 2) the digital mash-up is the new interface, and 3) engageability is the new key performance indicator (KPI). It then discusses what control looks like from the consumer's perspective through their various digital tools and feeds. New digital targets and KPI metrics are proposed to measure consumer journeys and brand outcomes. Finally, a digital credo is presented that emphasizes embracing the loss of control through mash-ups and true consumer engagement.
Stand Out Social Marketing - FTB AtlantaMike Lewis
The document outlines an event welcoming Atlanta businesses. It includes an agenda for the day with check-in at 7:30 AM, a breakfast buffet, and presentations starting at 8 AM on social media marketing and monetizing social interactions. The keynote speaker will be Mike Lewis, author of "Stand Out Social Marketing," who will discuss driving ROI with social scoring and calculating social marketing ROI.
Выступление Анны Свердловой, управляющего директора Actis Wunderman, на Саммите Digital Branding - BEST CASES, 24-25 Октября 2012. Панельная Дискуссия "Digital Branding vs Traditional Marketing" www.digital-branding.ru
Stand Out Social Marketing - Monetizing Social - FTB - ToledoMike Lewis
The document summarizes an event for Toledo businesses. It includes:
1) A breakfast buffet and check-in starting at 7:30 AM, with an introduction by the president of Fifth Third Bank at 8 AM and a keynote by speaker Mike Lewis on social media marketing.
2) A question and answer session will follow the keynote presentation.
3) Mike Lewis will be signing books after his presentation.
The document discusses internet marketing strategies and social media marketing. It provides information on setting up profiles and pages on various social media platforms like Facebook, Twitter, LinkedIn, and using them to engage customers and drive traffic to a website. It also discusses tracking and measuring the results of social media marketing efforts. The document is copyrighted and provided by an internet marketing solutions company.
The document outlines an agenda for a social media conference. The schedule includes sessions on blogging, maximizing sales through social media, social media optimization, and mobile, social and location based marketing. Additional sections discuss why social media is important for connecting with customers and competitors, and how the rules of engagement have changed in social media where consumers have more control over brand messaging.
The document discusses online communication and social media. It provides an overview of how organizations can establish an online presence through their website and then progress to engaging online influencers, enriching content, and online monitoring. It also discusses how journalists perform online research using tools like Google, blogs, and social media before writing articles. Finally, it addresses how non-profits have adopted social media and some best practices for social media use by organizations.
The document discusses how social media is changing how marketing effectiveness is measured. It summarizes research showing that higher involvement social media actions like participating and creating content generate more conversations and influence more purchases than passive engagement. Creating user-generated content can result in nearly 3 times as many conversations and 4 times as many influenced purchases compared to traditional digital campaigns. The study demonstrates the need for brands to consider the influence social actions have beyond direct responses and to incorporate return on influence into marketing metrics.
Kuliza is a social technology firm that helps companies leverage social media, mobile apps, and cloud services to improve business performance, customer engagement, and communication. It offers solutions for building social platforms, mobile apps, and cloud infrastructure. Specifically, Kuliza designs Facebook engagement solutions, online communities, social commerce sites, mobile CRMs, and loyalty programs to help companies connect with customers on new channels.
StreetWise Concepts + Culture is an award winning social marketing agency with expertise in youth culture.
Our specialties include: interactive production, web design, CMS development, brand consulting, community build + management, word-of-mouth marketing, viral marketing, event marketing, mobile marketing, social networking / social media, market research and panel management.
This document discusses strategies for reaching mobile audiences. It emphasizes that mobility is a behavior rather than defined by any device, and that tablets encourage "lean back" activities like media consumption while smartphones are best for on-the-go uses like texting and search. The mobile web experience must be optimized for brevity and relevance. All media is now interdependent, so organizations need integrated data and content strategies across channels to engage mobile users.
Social @ IBM. Presentation given at M2C "Social Media is dead" on March 28th 2011, Paris - For more information on Social @ IBM, please visit : http://www.ibm.com/blogs/zz/en/guidelines.html and also : http://delphrb.wordpress.com/
MTV is losing relevance as social media has replaced music videos and teens engage with media differently now. MTV no longer understands youth culture and is seen as out of touch. Other companies like Viacom are building communities online better than MTV and integrating social aspects. MTV needs to shift from a pure vertical influence model to focus more on relationship and interactional marketing to engage modern audiences.
ROCHE BROS. SUPERMARKETS
Social media: Today’s word of mouth
1 February 2012
Roche Bros. Social Media Presentation
Consumers CONTROL MARKETING
BUILDING loyalty with Raving Fans
Social Media: Bigger Than you think
Social Media: Bigger Than you think
Social Media: Bigger Than you think
Social Media: Bigger Than you think
THE year millenials surpassed boomers in the workforce.
PEOPLE ARE THE MEDIA
Types of Social Media Buzz
ROCHE BROS. SOCIAL MEDIA Strategy
Your website is the Hub
Rebranded to reflect feel of Stores
Rebranded to reflect feel of Stores
Roche Bros. Core Social Media sites
Two way conversation
Respond to Tweet about Roche Bros.
Find your Influencers and Earlyvangelists
Twitter Chats
Avoiding gluten?, Looking for something healthy? , Check out this meal!
Conduct polls
Announce Store Events and Promotions
Increase Millenial Customer Base
Promote Home Delivery Service
Promote Creative Entertaining
Promote Westboro Location
Use a new media mix to maximize your Return on Investment
Use social media as part of media mix and combine with conventional media
Understand your target market and involve them to co-create your brand
This document discusses how companies can use web listening and social media research to monitor sentiment expressed about their brands online. It provides an overview of how to analyze different social media sources, including blogs, forums, reviews and comments across websites, to understand customer sentiment. The goal of web listening is to gain actionable business insights from social media to improve marketing, operations, product development, and reputation management.
Reaching and Keeping The Mobile Audience #mediaappsummitTim Hayden
Opening keynote presentation for the 2012 Media App Summit, a WebMediaBrands/MediaBistro event, held at The New Yorker Hotel on Monday, December 3, 2012.
This presentation was given at the 2012 Arizona State Florist Association Conference. It covers using social media an mobile marketing in the florist industry.
The document discusses the rise of mobile technology and changing consumer behaviors. It notes that mobile is becoming integrated into every aspect of life, including work, home, and entertainment. The mobile ecosystem is disrupting traditional digital channels as mobile devices become the primary way people access the internet, social media, apps, and content. The document also examines trends in mobile behaviors like visual content sharing, location-based services, and a decline in online attention as mobile allows more offline and real-world interactions.
Presentation to MS-HCI Program at Georgia TechMark Badger
Roundarch Isobar was invited to give a talk to the HCI Masters students at Georgia Tech, earlier this month. The discussion was lively and ended up being closer to a town hall format than a guest lecture, but this is the redacted version of the deck I presented.
This document discusses six social-digital trends to watch in 2013:
1. Content will become a company's most valuable asset as search engines prioritize quality content and social platforms require spending on promotion.
2. Wearable technology like fitness trackers and augmented reality glasses will continue integrating humans with machines.
3. Mobile and social media will become increasingly interdependent, requiring optimization for sharing across platforms.
4. Sensors will become smarter and more ubiquitous, integrating with existing devices and networks to monitor environments.
5. Social networks will facilitate more commerce as people buy gifts and set up storefronts through social platforms.
6. While data collection is increasing, interpreting and applying insights
This document discusses six social-digital trends to watch in 2013:
1. Content will become a company's most valuable asset as search engines prioritize quality content and social platforms require spending on promotion.
2. Wearable technology like fitness trackers and augmented reality glasses will continue integrating humans with machines.
3. Mobile and social media will become increasingly interdependent, requiring optimization for sharing across platforms.
4. Sensors will become smarter and more ubiquitous, integrating with existing devices and networks to monitor environments.
5. Social networks will facilitate more commerce as people buy gifts and set up storefronts through social platforms.
6. While more data is being collected, interpreting and applying
The document discusses an "Online 360" marketing approach that focuses on credibility, conversation, and conversion (the 3 C's). It involves developing strategies across websites, SEO, PPC, social media, content, and mobile to comprehensively engage customers online. The approach is implemented over 12 months in 4 phases - setup, content/social media implementation, conversion optimization, and maintenance/planning - with the goal of increasing brand credibility, online community engagement, and business metrics like leads and ROI.
The document discusses an "Online 360" marketing approach that focuses on credibility, conversation, and conversion (the 3 C's). It involves developing a comprehensive online strategy across websites, SEO, PPC, social media, content, and mobile. The strategy is implemented over 12 months in 4 phases to first build credibility, then drive engagement and conversation, followed by conversion goals and recurring revenue. If done consistently and providing value, the approach aims to dominate search and achieve a high return on investment.
DELIVERING ON THE BRAND PROMISE: Using social media as a communication tacticSusan Stewart
This discussion paper was developed to explain the medium and persuade senior leadership to embrace social media as a communication tactic. It includes briefs on a number of social media sites.
Sections of the presentation have been removed for confidentiality reasons.
DMA 2012 Conference: Social Intelligence Panel October 2012IdentitiLab
1) The document discusses how social media is changing the way companies approach marketing and customer relationships.
2) It highlights the shift from traditional websites being the center of a company's online presence to social media platforms, where consumers now spend over 50% of their time.
3) The key is for companies to develop a strategic, integrated approach across online and offline channels, with a focus on conversation and advocacy over traditional advertising.
Social Media Strategy - Social Media Summit - Knowledge Is Power Kelly Craft
Quantifying the value of social media can be a daunting task. Unclear objectives and numerous metrics add confusion. It's time to ground your social media initiatives with a strategic plan that makes measurement clear and easy.
MSLGROUP Social Hive is a global social media practice with over 150 dedicated digital advisors. It provides strategic social media services including community management, social media marketing, influencer marketing, social media analytics, and social business consulting. MSLGROUP Social Hive helps clients engage audiences and influence conversations through proprietary social media tools and global expertise in earned, owned, and paid media.
IBM has embraced social media and empowered its employees to actively engage online. It recognized that effective communication in the digital age happens through all employees, not just a communications department. IBM catalogs employees' expertise, manages access to experts, and optimizes expert interactions with constituents. By fully enabling digital employees, IBM can systematically manage social interactions and connect them with relevant parts of the business like sales.
The document discusses the importance of social media for businesses. It notes that over 70% of people use reviews to influence purchase decisions and 80% will change decisions based on negative reviews. Additionally, including social media in marketing campaigns can increase revenues by 84% compared to search alone. The document provides examples of how businesses can effectively engage on various social media platforms like Pinterest, Facebook, LinkedIn, and Twitter to boost their online presence and drive traffic.
This document discusses the opportunity for Natural Products New Zealand to build an online presence through social media. It provides examples of how companies like Starbucks and Dell are using social platforms effectively. The document also analyzes Comvita's current social media usage and identifies opportunities to improve messaging, content, and engagement across sites like their website, Facebook, Twitter, blogs and more. It concludes with a SWOT analysis that identifies strengths in quality products but also weaknesses in being behind in social media usage given the geographically isolated location.
BrandAppZ.com is a social media and mobile app development company founded in 2009 based in Gurgaon, India. They help brands of all sizes use social media and viral marketing to increase awareness, fan interaction, leads, and sales. Their services include social media management, mobile and desktop app development, and turnkey solutions to integrate social media into existing businesses. They have won the Indian Digital Media Award for Best Social Media App.
BrandAppZ.com is a social media and mobile app development company founded in 2009 based in Gurgaon, India. They help brands of all sizes use social media and viral marketing to increase awareness, fan interaction, leads, and sales. Their services include social media management, mobile and web app development, contests and games, reports and analytics, advertising, and turnkey solutions to integrate social media into existing businesses. They won the Indian Digital Media Award in 2012 for Best Social Media App.
Determining Which Social Platform is Right for Your BusinessRobin Hamman
- The document outlines the benefits of online communities, also called social media at the time, for businesses in 2000.
- It discusses tools for building online communities like email lists, message boards, text chat, and considers factors like the audience and goals.
- Specific tools are analyzed for their pros and cons for different types of communities. Guidelines are provided for choosing technology vendors and sample specifications are included.
Fickle Friends (or Would Your Brand Be Sad if All It's Fans Suddenly Died?)Robin Hamman
It's an interesting and challenging premise - "would your brand be sad if a meteor suddenly came crashing out the sky, selectively wiping out all your brand's fans and followers?".
Sure, as humans, we'd be horified by such a tragedy, but would the sudden loss of all your brand's fans have much if any impact on the value of the brand or your sales? If the answer is no, or you simply don't know, the chances are that your social presence isn't delivering strategic value. And that's a shame.
First presented at Marketing Kingdom Belgrade on 06 March 2015.
Internal and external stakeholders experience a brand through various touchpoints that are often siloed within different business functions. Social media can help break down these silos by connecting stakeholders across organizational boundaries and empowering them to participate in business processes. To fully leverage social media, organizations must develop participatory frameworks that strategically align social media activities both inside and outside the enterprise. This allows the organization to respond seamlessly to stakeholders, drive collaboration across teams, and improve business outcomes.
This document discusses the increasingly complex stakeholder ecosystem that brands operate within across multiple online and offline channels. It notes that stakeholders can engage with brands through many intended and unintended touchpoints that collectively shape perceptions of the brand. Additionally, the document argues that most businesses still operate through internal silos between functions like marketing, PR, sales, etc. that inhibit a cohesive customer experience and limit understanding customer needs holistically. Breaking down these silos is presented as important for standing out in commoditized markets by providing a unified brand experience across touchpoints.
My blogevento (#ebe10) presentation, delivered in Seville, Spain, 20 November 2010.
Discusses how the Communications industry is moving beyond it's traditional stomping grounds, into business transformation.
World Media Summit (Karlstad) - It's all About SocialRobin Hamman
The document discusses the growing popularity and influence of social media. It notes that three of the top brands online are social media related and that people now spend over 110 billion minutes per month on social networks. It also discusses how social media influencers among teens are more likely to be socially active offline as well, attending more parties and having more friends visit. The document provides various sources and examples of how businesses, media, society and politics are using social media.
Slides from my lecture today to the City University International Journalism MA students... it's meant to be the introduction of thoughts, rather than to provide any certain and specific plans.
Social Media and Broadcasting: Presentation to the Australian Broadcasting Co...Robin Hamman
A wide ranging presentation on the use of social media which I've created for an audience of people working in broadcasting. Most examples taken from UK media use of social media, with emphasis on techniques and tools are simple, yet powerful, such as finding and reflecting audience opinions rather than building platforms that support this functionality. Towards the end, it gets to examples of deep engagement, where audiences co-create content.
NCVO Insight Event - Social Media and CharitiesRobin Hamman
This document discusses positioning yourself at the center of information flows on the internet. It recommends extending your reach by finding and monitoring different information sources, acknowledging trends and events, engaging with audiences, and involving people in collaboration. The goal is to use social media and new technologies to better understand information flows and participate in online conversations.
Social Media Monitoring - Putting Marketing and Public Relations at the Centre of the Flow(s)
Presentation from Online Information, 03 December, London Olympia
http://www.online-information.co.uk/online09/seminar_description_online.html?presentation_id=842
"In traditional consumer and audience facing businesses, marketing is often viewed as secondary activity, far from the core of the business. When attempts have been made to measure the direct impact of marketing activities on the bottom line, the results have been less than convincing. It's difficult to determine whether that increase in sales was attributable to an advertising campaign or simply down to consumers being encouraged to go out and spend by good whether or other uncontrollable and unmeasurable influences. To make the impact of marketing activities measurable requires a shift, possible through the use of social media, towards the centre of the organisation. No longer does marketing have to be just about pumping out messages, but can also be about monitoring what audiences and consumers are saying, engaging with them directly, and involving them in business innovation such as refining or creating new products and services, the impact of which is measurable. It's time to bring marketing in from the cold, and to enable marketers be the power brokers at the intersection between involved consumers and the core of your business. This is what we at Headshift call Social Business Design. "
Most companies still have a mass mentality. The individual knowledge, skill and creativity held by staff is hidden behind processes devised in the image of the assembly line.
Products and services are viewed as a source of profit at the point of sale, not after - so talking to customers who have already spent their money is seen as a cost not a source of value.
This presentation, the Keynote at Unicom, held in London on 03 June 2009, shows how social media can change all this and provides a 4 step approach to the process of socialising the way your organisation listens, acknowledges, engages and collaborates with consumers, audiences and stakeholders.
Presentation by Robin Hamman, Head of Social Media at Headshift and Visiting Journalism Fellow at City University London
The document discusses different models of communication such as broadcasting, which transmits information to a widespread audience, and conversation, which allows an interactive discussion between individuals with different views. It mentions an award-winning social software company called headshift and includes links to Flickr photos and a blog post about the social aspects of broadcasting information.
This document discusses how to effectively engage with bloggers. It provides tips on finding blogs and bloggers on platforms like Twitter and Myspace. It emphasizes that engagement with bloggers should be conversational, and that sometimes the best approach is simply to listen to what bloggers are saying without getting directly involved. The document uses an example of how American Airlines monitored blogs during a crisis but generally didn't feel the need to insert itself in conversations.
This document discusses how to effectively communicate with bloggers and have conversations. It introduces Headshift, a social software consulting company that helps organizations apply new tools and ideas. The document contrasts the one-way broadcast model of communication with true conversations, which allow people with different views to learn from each other.
Stuff that keeps community managers awake at nightRobin Hamman
The brief (15 minute) scene setting presentation I gave at the Press Gazette Media Law conference in London, 24 June, 2008. More detail here:
http://www.cybersoc.com/2008/06/press-gazette-m.html
Blogging and Social Media - Content as CommunicationRobin Hamman
The document discusses opportunities for corporations to engage with social media and blogging. It provides tips for companies looking to utilize these tools, such as weaving social media into existing workflows instead of adding extra burdens, empowering staff with clear guidelines, and understanding how to find and participate in online conversations across different platforms and communities. The document advocates learning participatory norms and communication styles to engage authentically in social spaces.