Consumers no longer just shop at the retail store. With an abundance of product information and ability to gain opinions of other consumers, consumers use the Internet as a critical part of their shopping process. This trend has accelerated after the recession where consumers take more time to scrutinize their purchases. Consumers that use more than one retail channel are coined the multi-channel shopper. They are more profitable and loyal.
Jo Caudron is gepassioneerd door technologie en media en een veelgevraagd spreker op het vlak van
digitale en nieuwe media. Hij is de
auteur van ‘Haal meer uit Sociale Media’ en ‘Media Morgen: overleven onze klassieke media de radicale impact van internet, social media en mobile’. Hij vertelt hoe hij je sociale mediastrategie zou aanpakken.
Smartphones ou tablettes ? Bien plus qu’une simple question d’ergonomie, un ...Valtech
Smartphones ou tablettes ? Bien plus qu’une simple question d’ergonomie, un bouleversement stratégique majeur.
Présentation des dernières nouveautés du marché.
@ EBG "Social Media & Mobile 2011"
Yohan Founs
Director of Mobility and Rich Applications, VALTECH
yohan.founs@valtech.fr
Jo Caudron is gepassioneerd door technologie en media en een veelgevraagd spreker op het vlak van
digitale en nieuwe media. Hij is de
auteur van ‘Haal meer uit Sociale Media’ en ‘Media Morgen: overleven onze klassieke media de radicale impact van internet, social media en mobile’. Hij vertelt hoe hij je sociale mediastrategie zou aanpakken.
Smartphones ou tablettes ? Bien plus qu’une simple question d’ergonomie, un ...Valtech
Smartphones ou tablettes ? Bien plus qu’une simple question d’ergonomie, un bouleversement stratégique majeur.
Présentation des dernières nouveautés du marché.
@ EBG "Social Media & Mobile 2011"
Yohan Founs
Director of Mobility and Rich Applications, VALTECH
yohan.founs@valtech.fr
The introduction slides to the CPD Programme entitled 'Web 2.0. The Times They Are a Changing' by Jim Hamill from Strathclyde University. They present a brief overview and introduction to Web 2.0 and Social Media.
More information about this program on the page:
http://www.strath.ac.uk/business/cee/cpd/web2
Driving Traffic and Conversions Through MobileCarey Bunks
Brand recognition is only one facet of online and mobile marketing. In fact, for most companies, brand is of secondary importance—the main emphasis being on concretely driving leads and sales through their digital channels. This talk describes specific insights into how to drive your commercial activity through mobile, and provides clear examples illustrating how to leverage SEO, AB testing, user-generated content, and social integration. Data is presented from several case studies of highly successful mobile Yellow Pages mobile services.
Digital Marketing is latest trend of marketing in Indian Real Estate. It helps in generating targeted customer efficiently along this it reduces MARKETING & PROMOTION cost by 50%.
Francesco D'Orazio - Everything you know about virtual worlds is WRONG - Meta...Francesco D'Orazio
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Keeping Records Safe, Secure and Internet Accessible
iCloud DOCS, a solution offers a proven Cloud application that supports moving to a paperless environment by providing comprehensive web-based storage and exchange of your data.
The introduction slides to the CPD Programme entitled 'Web 2.0. The Times They Are a Changing' by Jim Hamill from Strathclyde University. They present a brief overview and introduction to Web 2.0 and Social Media.
More information about this program on the page:
http://www.strath.ac.uk/business/cee/cpd/web2
Driving Traffic and Conversions Through MobileCarey Bunks
Brand recognition is only one facet of online and mobile marketing. In fact, for most companies, brand is of secondary importance—the main emphasis being on concretely driving leads and sales through their digital channels. This talk describes specific insights into how to drive your commercial activity through mobile, and provides clear examples illustrating how to leverage SEO, AB testing, user-generated content, and social integration. Data is presented from several case studies of highly successful mobile Yellow Pages mobile services.
Digital Marketing is latest trend of marketing in Indian Real Estate. It helps in generating targeted customer efficiently along this it reduces MARKETING & PROMOTION cost by 50%.
Francesco D'Orazio - Everything you know about virtual worlds is WRONG - Meta...Francesco D'Orazio
Patterns and challenges in the evolution of immersive entertainment.
Plus, all the wrongest things you could possibly say at a virtual worlds conference.
Keeping Records Safe, Secure and Internet Accessible
iCloud DOCS, a solution offers a proven Cloud application that supports moving to a paperless environment by providing comprehensive web-based storage and exchange of your data.
Engaging your most profitable customers - Mobile and Social Product Management Suhail Pothigara
Keynote Presentation at Webit Congress, Istanbul 2012. By Suhail Pothigara.
Omni-Channel Product Strategies :http://webitexpo.com/en/webit/2012/webit_congress_2012_-_program.html
Business is now Social, Jeremy Cooper, Salesforce.comPaul Writer
Businesses are looking to leverage social media as a way to gain deeper insight into what customers want and get feedback on how to improve the customer experience, while also attempting to navigate and utilize these same platforms for internal communication and creativity. Jeremy Cooper will share his insights on how cloud computing can bring together industry leading cloud platforms like Google, Facebook and Twitter with traditional contact center channels like phone, email and chat to capture every conversation and leverage every community expert in the cloud. He will also demonstrate how consumer driven sites have shown companies a smarter way to collaborate, leveraging ease-of-use and social features to create rich user experiences and improve productivity.
Open Networks, Trusted Clouds: Peter Coffee at Cloud Expo 7 Nov 2011Peter Coffee
Beyond cloud as IT replacement, to cloud as assumed environment for radical acceleration of business process and global expansion of customer community
A book I designed and presented to Resource Interactive based on some research that I have done about the future of the interplay of digital and tangible objects.
MIR Interview with Adam Froman, CEO of Delvinia and AskingCanadians™
Is the social media hype about being cool or about making money?
For Adam Froman, the answer is easy: Marketers need to be very clear about how social media activity supports overall business strategy. Only if the digital experience fi ts into the whole customer journey will consumers become engaged and add value to the company … and only then will the social brand become cool.
In this presentation, part of Multiplicity's ongoing speaker series about Launching and Growing: Your First 100 Customers, AskingCanadians Vice President Raj Manocha focuses on how insights can help companies better understand their customers and what’s important to them. The presentation highlights the role insights can play in innovation, cost effective ways for start-ups to collect insights and how research can make you a thought leader.
Getting Mileage Out of Your Dashboard: Confirmit Community Conference 2013Delvinia
Dashboards present an exciting and compelling proposition. But, dashboards alone are not the solution to harnessing Big Data. The trouble is, too many organizations make the mistake of taking a data or technology approach to dashboards.
In August 2012, AskingCanadians and Pelmorex Media, owners of The Weather Network, embarked on an exciting research initiative to see if they could harness multi-platform, multi-source data to create a user-centric dashboard that would provide a single Brand Health Index designed to enable decision makers at The Weather Network to make better business decisions.
In a presentation at the 2013 Confirmit Community Conference in Las Vegas, Adam Froman, CEO of Delvinia & AskingCanadians, and Carol Pilas, Director, Market Research for Pelmorex Media, shared the learnings from this project—built using Confirmit as a key data collection component¬¬—and their journey of harnessing the power of Big Data.
Mapping Manulife's Direct to Consumer Path-to-PurchaseDelvinia
In his presentation at the CMA's 2013 National Convention, Delvinia President Steve Mast shared examples from Delvinia's work with Manulife Financial, Steve will illustrate how the firm used customer journey mapping within its direct to consumer business to identify opportunities to innovate and improve the customer experience.
Getting Mileage Out of Your Dashboard - Net Gain 7.0Delvinia
AskingCanadians CEO Adam Froman shared his perspective on the real opportunity for harnessing the power of Big Data in this presentation at the MRIA's Net Gain 7.0 Conference on January 31st. The firm has just spent the past six months conducting R&D on a user-centric dashboard project for one of its clients and in his session, Adam shared this experience and outlined the importance of understanding the kind of information decision makers need; understanding how data should be correlated to quickly derive insights, and the need to present the data in a manner that is relevant to decision makers.
Digital Metrics - Presentation to Schulich School of BusinessDelvinia
Digital Metrics lecture slides providing an overview of digital measure landscape and best practices. The lecture was for MBA Marketing Students at the Schulich School of Business by Rosalina Lin Allen
Strategies for Increasing Online Survey ParticipationDelvinia
Earlier this year, Delvinia partnered with Dr. Mary Foster, Professor of Marketing at Ryerson University's Ted Rogers School of Management, to understand the underlying motivation for consumers to participate in market research in the digital age. Dr. Foster recently presented the findings of the research study at the 2012 Summer Marketing Educators’ Conference, hosted by the American Marketing Association in Orlando.
The Future of Respondent Engagement: Motivating Respondents to Participate in...Delvinia
While digital technologies have fundamentally changed the way companies can capture the voice of the customer, the challenge is to understand the underlying motivation for consumers to participate in market research in the digital age. Given this changing environment, Delvinia wanted to understand how to motivate Canadians to share their opinions. We partnered with Ryerson University and secured funding from the Canadian Federal Economic Development Agency to undertake a study using AskingCanadians, our proprietary online research community, to fundamentally understand the motivational drivers to engage consumers to participate in research. Delvinia CEO Adam Froman worked with Dr. Mary Foster, Professor of Marketing at the Ted Rogers School of Management, to look at why people participate in market research from the participant’s perspective. In this presentation, Adam shares the findings of this groundbreaking research and examples of how this knowledge can be applied to increase participation rates.
Raj Manocha, Vice President of AskingCanadians, delivered the following presentation at the Mobile Research Roadshow, held in Toronto on June 21 and presented by Confirmit in partnership with Delvinia and AskingCanadians.
Best Practices in Building a Successful VoC ProgramDelvinia
Karine Del Moro, Senior Director, Confirmit delivered the following presentation at the organization's Voice of the Customer Roadshow, held in Toronto on June 21 and presented in partnership with Delvinia and AskingCanadians.
Voices of Business: Our Journey and Lessons LearnedDelvinia
Rick Bedard, Director of Training Operations at FlightSafety International, delivered the following presentation at the Voice of the Customer Roadshow, held in Toronto on June 21 and presented by Confirmit in partnership with Delvinia and AskingCanadians.
Steve Mast, President, Delvinia, delivered the following presentation at the the company's Voice of the Customer Roadshow, held in Toronto on June 21 and presented in partnership with Confirmit and AskingCanadians.
Presented at the 2012 CMA Social Media Conference by Delvinia's Amy Sullivan, Vice President of Insight, and Randy Matheson, Director of Emerging Media + Trends.
This 'State of the Social Media Nation' covers social media usage in Canada. Drawing on freshly minted data from the AskingCanadians research community, the presentation shares the latest stats on consumer engagement with social platforms.
Learn what Canadians are doing, why, and how often, and gain valuable insights into how social media is changing Canadians’ purchasing behaviour and their relationships with brands.
Delvinia CEO Adam Froman was among the speakers at the Canadian Marketing Association's CMA Summit 2012, held at the Westin Harbour Castle Hotel on May 16 and 17.
Adam shared how Delvinia is marrying real time feedback from customers with deep profiling data on their digital behaviours to help organizations capture and act on the Voice of the Customer to create better customer experiences.
ESOMAR Best of Canada -- Shifting Customer Behaviour OnlineDelvinia
Delvinia CEO Adam Froman was among the speakers at ESOMAR's Best Of - Canada 2012 breakfast at the Hilton Toronto Hotel on May 9th. His presentation, Shifting Customer Behaviour Online, focused on our work with the Canadian Opera Company.
Through the use of data and analytics, the COC adopted a customer-centric approach towards the creation of a digital experience designed to showcase the richness of the opera, to connect with its client base and to drive online sales and donations.
For more information about Delvinia's work with the COC, please visit www.delvinia.com/work.
Social networks have experienced explosive growth in the last few years. Today, social networking is the number one activity on the Internet, accounting for 23 per cent of user’s time spent online (Nielsen, September 2011). Consumers are using social networking sites and features in all aspects of their lives, including shopping.
This presentation includes:
- How Canadian shoppers are using social networks in the shopping process.
- What expectations Canadian social shoppers have of retailers and brands.
- How innovative retailers and brands are engaging social shoppers.
- How retailers and brands can meet the needs of Canadian mobile shoppers.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
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Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
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Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
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Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
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• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
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Kyiv PMDay 2024 Summer
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Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
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This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
1. The Canadian
Mobile Shopper
Sponsored by: Presented by:
Steve Bielawski Rosalina Lin-Allen
eCommerce Practice Director Director, Client Strategy
Tenzing Delvinia
www.tenzing.com www.delvinia.com
2. Business
Digital Strategy & Customer
Experience Design Firm. End Consumers Delvinia
370 King Street West, 5th Floor, Box 4
Toronto, Ontario
M5V 1J9
3. Why all this Hype?
• Personalized device that goes
everywhere with its owner
• Mobile is inherently social
• Puts location into context
• Opportunity for an enhanced
experience through its camera
function
370 King Street West, 5th Floor, Box 4
Toronto, Ontario
M5V 1J9
4. Blogs,
My Ratings &
Social Reviews
Sphere Search
Product
Brick & Mortar Word of Mouth Social
Site
Product Sites
My Social
Sphere
Brick & Mortar Product
Product Blogs,
Social
Sites Product
Ratings &
Site Sites Reviews
RESEARCH CONVERT ADVOCATE
370 King Street West, 5th Floor, Box 4
Toronto, Ontario
M5V 1J9
5. 2013 Will Be the Tipping Point
40% use their
smartphone to
“ By 2013, more people will
shop
browse the web via mobile
devices .
Gartner
”
32% Canadian
population that
owns a
“ By 2013, there will be more
mobile phones shipped
smartphone
globally than desktop and
laptops. ”
Mobile Internet Retailer Summit
“ The shift from e-commerce to
Source: AskingCanadiansTM, Dec 2010, Canadian Consumers m-commerce will reach
something of a tipping point
by 2015.
Gartner
”
370 King Street West, 5th Floor, Box 4
Toronto, Ontario
M5V 1J9
6. Mobile Adoption
Informational Utility Transactional
Start integrate web more Main Stream
More for the technology savvies
ACTIVITIES
CONSUMER
into their daily lives Transient part of life
CORE
Research information
Use more for info & utility Comfortable and expect to be
Interactive content
Still reluctant to transact able to transact` online
CONSUMER
CONCERNS
Security & privacy concerns Can live with the security and
Declining security & privacy privacy risks relative to the
act as barriers concern
value
370 King Street West, 5th Floor, Box 4
Toronto, Ontario
M5V 1J9
7. Mobile Usage
camera function
Informational
Which of the following (product research)
activities have you
completed online, using
your smartphone, in the
process of shopping? utility
transactional
social network
(Source: AskingCanadiansTM, Dec 2010, Based: Canadian Smartphone Owners, n=237)
370 King Street West, 5th Floor, Box 4
Toronto, Ontario
M5V 1J9
8. Mobile Camera Use Just Started
QR Code
Data Matrix Code
Source: AskingCanadiansTM,, Jan 2011
Bar Code 4 out of 5 smartphone
16X growth under 2 years owners
have seen a 2D code
86% identify it correctly
370 King Street West, 5th Floor, Box 4
Toronto, Ontario
M5V 1J9
9. Image Recognition Is Nexting
http://www.youtube.com/watch?v=FpczQ7tJ-L8 http://www.ad-dispatch.com
370 King Street West, 5th Floor, Box 4
Toronto, Ontario
M5V 1J9
10. Do consumers shop on tablets
the same way they shop
on smartphones?
370 King Street West, 5th Floor, Box 4
Toronto, Ontario
M5V 1J9
11. Different Behaviour on Tablets
• 8% owns a tablet
(Source: Pew Research, May 2011, U.S. Consumers)
• iPad owns 68% of tablet market
share worldwide
•The device between the
The
“ Best browsing
PC/laptop & the smartphone experience you ever
had. You can see the
whole web page and
you can manipulate it
with your fingers. ”
- Steve Jobs
370 King Street West, 5th Floor, Box 4
Toronto, Ontario
M5V 1J9
12. Two More Devices Between Store and Web
370 King Street West, 5th Floor, Box 4 Source: AskingCanadians Dec 2010, n=500
Toronto, Ontario
M5V 1J9
13. Experience Designed Specifically for the Tablet is Emerging
Screen space & resolution, location, social and tactile nature of tablets are taken into consideration.
370 King Street West, 5th Floor, Box 4
Toronto, Ontario
M5V 1J9
14. Retail tablet catalogs combining the traditional catalog and
e-commerce sites are also emerging.
IKEA iPad Catalog Google iPad Catalog Victoria Secret iPad Catalog
370 King Street West, 5th Floor, Box 4
Toronto, Ontario
M5V 1J9
15. Tablet Shopping Shows Impressive Numbers
• 29% tablet owners
completed a purchase via
their device
(Source: AskingCanadiansTM, Oct 2011, Canadian Consumers)
• 48% tablet owners
completed a purchase via
their device
(Source: comScore, Sept 2011, U.S. Consumers)
370 King Street West, 5th Floor, Box 4
Toronto, Ontario
M5V 1J9
16. What is the approach to meet
the needs of mobile shoppers?
370 King Street West, 5th Floor, Box 4
Toronto, Ontario
M5V 1J9
17. Approach
P eople What is your customers’ mobile ownership and mobile
behaviour?
Objectives What are our objectives (e.g. brand engagement, transaction, self service)?
What is customer attitude towards interacting with our products/services
through mobile (e.g. security, privacy)?
S trategy What do you want your customer to do on the mobile device?
T actics What are the tactics, functionality and processes to support
your strategy?
370 King Street West, 5th Floor, Box 4
Toronto, Ontario
M5V 1J9
18. Iterative Process
People + Objectives
Tactics Strategy
370 King Street West, 5th Floor, Box 4
Toronto, Ontario
M5V 1J9
19. What are Product and Retail Brands
Doing on the Mobile Channel?
- Some Examples -
370 King Street West, 5th Floor, Box 4
Toronto, Ontario
M5V 1J9
20. Mobile Site Designed for Consumers On the Go
Best Buy Mobile Site
eBay Shopping App
Manulife Travel
370 King Street West, 5th Floor, Box 4
Toronto, Ontario Insurance Site
M5V 1J9
23. Key Takeaways
1.Start with understanding your customers’ mobile
behaviour and usage
2.Consider each web device as a unique experience
• Use tech savvy customers as window into the future
3.Business Case should reflect improved customer
satisfaction through self-service and in-store
efficiencies
4.Mobile is inherently social and local
370 King Street West, 5th Floor, Box 4
Toronto, Ontario
M5V 1J9
24. Past Webinar Up Next
85% 65%
of Canadian consumers research of Canadians look for consumer
price online as part of their reviews and recommendations when
shopping process. researching products online.
Download the
Join us for the
Canadian Multichannel
Canadian Social Shopper
Shopper Webinar Webinar
ww.tenzing.com/archives-downloads/W008-webinar- 2PM, Wednesday, November 30, 2011
280911.asp
370 King Street West, 5th Floor, Box 4
Toronto, Ontario
M5V 1J9