- The document discusses trends around customer engagement through social channels based on surveys of over 1,386 consumers. Customer experience is found to significantly impact brand loyalty, repeat business, and word-of-mouth recommendations.
- While industries like retail and hotels score high on customer experience, financial services firms like banks and credit card companies show a large gap between leaders and laggards, indicating room for improvement.
- Younger consumers increasingly want brands to provide customer support and listen/respond through social media, suggesting financial companies should focus on improving social customer interactions.
Technology management in the age of the customerLithium
Don’t look now, but your company is losing control. Customers are now in the driver’s seat. Learn more by reading this Forrester Report on "Technology Management
In The Age Of The Customer."
Lithium whitepaper: Hey, Tech! Get Serious About Social Customer EnlistmentLithium
Learn about the current state social for tech and why social customer enlistment is a game-changer. Learn how to get social customers to co-create value with you with
gamification—done right. Get sustainable social strategies from Lithium.
How Customer Communities Power Word-of-Mouth MarketingLithium
Word-of-mouth is storytelling—real customer experiences related by the real people that have them—and it influences up to 50% of purchase decisions today. Word-of-mouth becomes marketing (WOMM) when you harness the power of this inherent behavior, infuse it with intention, measure it, and use it to empower your brand. And in today’s social environment, doing so strategically is more important than ever.
Introducing Dr. Michael Wu’s The Science of Social 2 an in depth overview into how social media has revolutionized customer communication, the customer journey, and customer relationship management (CRM). As Lithium Technology’s Chief Scientist, Dr. Wu with his extensive knowledge has created a solution for our communication strategy by motivating customers and managing customer relationships for the long run. In this modern era where consumers demand convenience and quality, traditional business methods will no longer cut it. Dr. Wu along with Geoffrey Moore and his Four Gears, The Science of Social 2 presents a solution to help your business adapt and survive in this changing climate. To ensure a lasting competitive advantage, four gears are needed for success: acquisition, engagement, enlistment, and monetization.
How the consumer shift to online media channels is changing the marketing mix.
(All research is cited. Special shout out to Hubspot and Aberdeen Group, both great resources on the subject matter).
Social Media for Customer Service Report 2013Liam Dowd
A 15-page intelligence report that delves into the area of social media for customer service. It contains analysis, insight and case studies including:
• Are you listening?
• Social CRM
• Making connections
• Future social care
• Practical tips
Technology management in the age of the customerLithium
Don’t look now, but your company is losing control. Customers are now in the driver’s seat. Learn more by reading this Forrester Report on "Technology Management
In The Age Of The Customer."
Lithium whitepaper: Hey, Tech! Get Serious About Social Customer EnlistmentLithium
Learn about the current state social for tech and why social customer enlistment is a game-changer. Learn how to get social customers to co-create value with you with
gamification—done right. Get sustainable social strategies from Lithium.
How Customer Communities Power Word-of-Mouth MarketingLithium
Word-of-mouth is storytelling—real customer experiences related by the real people that have them—and it influences up to 50% of purchase decisions today. Word-of-mouth becomes marketing (WOMM) when you harness the power of this inherent behavior, infuse it with intention, measure it, and use it to empower your brand. And in today’s social environment, doing so strategically is more important than ever.
Introducing Dr. Michael Wu’s The Science of Social 2 an in depth overview into how social media has revolutionized customer communication, the customer journey, and customer relationship management (CRM). As Lithium Technology’s Chief Scientist, Dr. Wu with his extensive knowledge has created a solution for our communication strategy by motivating customers and managing customer relationships for the long run. In this modern era where consumers demand convenience and quality, traditional business methods will no longer cut it. Dr. Wu along with Geoffrey Moore and his Four Gears, The Science of Social 2 presents a solution to help your business adapt and survive in this changing climate. To ensure a lasting competitive advantage, four gears are needed for success: acquisition, engagement, enlistment, and monetization.
How the consumer shift to online media channels is changing the marketing mix.
(All research is cited. Special shout out to Hubspot and Aberdeen Group, both great resources on the subject matter).
Social Media for Customer Service Report 2013Liam Dowd
A 15-page intelligence report that delves into the area of social media for customer service. It contains analysis, insight and case studies including:
• Are you listening?
• Social CRM
• Making connections
• Future social care
• Practical tips
Hey, Financial Services - Get Serious About Social, or Get Spanked!Lithium
Today’s banking customers want much more than a place to store and access their cash. They want help with financial planning, tracking, and goal-setting and are increasingly tapping alternative institutions for that help. Unregulated innovators like Google Wallet and PayPal are stepping in and putting increasing pressure on banks to adapt—or die.
Meanwhile, financial services firms have been slow to innovate, still stuck on strategies for increasing branch visits. In turn, the influence they have over the personal lives of their customers is waning fast. As we run headlong into a digital-first future, how can financial service firms remain relevant?
Download this slide deck from Lithium and learn:
1. Why social customer experience is fast becoming an important battle ground for the financial service industry.
2. How financial service firms use social for marketing, customer care and service innovation.
3. Which banks, credit card and insurance companies do social right, do it best—and how.
4. The returns financial service firms are getting from social.
5. Social strategies and best practices financial service firms can deploy today to get in the game.
Keys to Community Readiness and Growth ReportLeader Networks
In order to help branded online communities understand the critical success factors, Leader Networks and CMX collaborated on this study. The research examines the organizational people, processes, and technology scenarios that fuel existing or future community initiatives. The result is a data-driven portrait of characteristics that can be used to predict the potential business impact of an online community. Based on the trends of communities deemed “very successful,” this portrait offers an inside look at what separates these communities from the pack and provides a strategic and operational model to emulate.
Social sharing in B2B: Understanding the cycle of influenceKeller Fay Group
Cognito Insights, Cognito’s new practice area dedicated to impactful analytics and actionable intelligence, partnered with Keller Fay, an Engagement Labs Company focused on data and technology that measures and tracks online and offline conversations and influencers, for a two-part webinar series on social sharing in B2B financial services.
Although the concept of social sharing is an old one, the challenges and opportunities of social sharing in the age of technology continue to stir debate in the communications community. This first webinar (February 2016) on “understanding the cycle of influence” will cut through the buzz and explore the impact of social sharing, implications for measurement and strategies for implementation. A second webinar (March 2016) will provide a deep-dive into measurement tools and tactics.
Speakers:
Steve Thomson, MD UK, Keller Fay, an Engagement Labs Company
Eli Singer, CMO, Engagement Labs
Vivienne Hsu, Director, Cognito
Katie Kinnear, Social Media Manager, Cognito
Learn about social customer care told by Kate Leggett Principal Analyst at Forrester Research, Inc and Katy Keim Chief Marketing Officer at Lithium Tech
Healthcare is undergoing a transformation. Consumers want to make informed choices and take control of their lives, and pharma companies must be ready to meet their needs. This means building a new healthcare ecosystem that places the patient at its center, with the “person” fully engaged in his or her own healthcare. But with this move to person-centric healthcare, payers and providers are no longer the main decision makers.
So what does this mean for today’s marketers?
In this exclusive Social On Us webinar we discuss:
- Where marketing is failing to address healthcare concerns
- How “big data” is a change-driver for a new healthcare ecosystem
- New opportunities for predictive and preventative medical intervention
- Impact of digital healthcare on patient privacy
Based on findings from Altimeter Group's State of Social Business 2013 report, this infographic shows how companies are formalizing, organizing, and growing their social media efforts — yet still lacking an enterprise wide strategic foundation.
Download and read the full report at: http://bit.ly/ssb-2013.
Understanding Customer Engagement in the Digital AgeEmmanuel Peype
I have investigated the notion of engagement in new media and customer interests in brand utility in the course of my final degree in Marketing. This study focuses on IKEA and explores al the facets of customer engagement. More than 500 individuals took part in the study. Please contact me if you are interested in some of the findings.
The World’s 50 Most Influential CMOs Study 2015ScribbleLive
We’re pleased to present the Fourth Annual Forbes/ScribbleLive (formerly Appinions) World’s 50 Most Influential CMOs Study in which we identify and recognize the marketing leaders who have established themselves by publishing and sharing opinions that travel and generate significant reactions. Others’ influence is based on newsworthiness, either personally or that of the companies they represent.
BrightonSEO 2014: SEO In the Bigger Picture Richard Kirk
SEO is an increasingly broad church, and the future of the industry seems to be more and more fragmented. Don;t worry though, as SEO specialists you are experts in owned media and the future of marketing and media is Owned First! Preso contains data proving the ever increasing influence of user experience and owned media like SEO - ensuring practicioners like you will have many opportunities in the next 24 months.
The 2014 Global Traveler Study offers hotel and restaurant executives detailed insight into the mind of the modern traveler. Global consumer surveys across a wide range of demographics has uncovered traveler preferences for the use of mobile devices, social media, and loyalty programs in their interactions with hotels and restaurants. Findings reveal that consumer purchasing patterns are shifting towards increasingly mobile transactions. Meanwhile, loyalty is evolving to value personalized offers and rewards, and social media has potential to become a valuable channel for ecommerce. The valuable insight contained in this 2014 Global Traveler Study can help operators shape their digital engagement strategies on an ongoing basis.
Hey, Financial Services - Get Serious About Social, or Get Spanked!Lithium
Today’s banking customers want much more than a place to store and access their cash. They want help with financial planning, tracking, and goal-setting and are increasingly tapping alternative institutions for that help. Unregulated innovators like Google Wallet and PayPal are stepping in and putting increasing pressure on banks to adapt—or die.
Meanwhile, financial services firms have been slow to innovate, still stuck on strategies for increasing branch visits. In turn, the influence they have over the personal lives of their customers is waning fast. As we run headlong into a digital-first future, how can financial service firms remain relevant?
Download this slide deck from Lithium and learn:
1. Why social customer experience is fast becoming an important battle ground for the financial service industry.
2. How financial service firms use social for marketing, customer care and service innovation.
3. Which banks, credit card and insurance companies do social right, do it best—and how.
4. The returns financial service firms are getting from social.
5. Social strategies and best practices financial service firms can deploy today to get in the game.
Keys to Community Readiness and Growth ReportLeader Networks
In order to help branded online communities understand the critical success factors, Leader Networks and CMX collaborated on this study. The research examines the organizational people, processes, and technology scenarios that fuel existing or future community initiatives. The result is a data-driven portrait of characteristics that can be used to predict the potential business impact of an online community. Based on the trends of communities deemed “very successful,” this portrait offers an inside look at what separates these communities from the pack and provides a strategic and operational model to emulate.
Social sharing in B2B: Understanding the cycle of influenceKeller Fay Group
Cognito Insights, Cognito’s new practice area dedicated to impactful analytics and actionable intelligence, partnered with Keller Fay, an Engagement Labs Company focused on data and technology that measures and tracks online and offline conversations and influencers, for a two-part webinar series on social sharing in B2B financial services.
Although the concept of social sharing is an old one, the challenges and opportunities of social sharing in the age of technology continue to stir debate in the communications community. This first webinar (February 2016) on “understanding the cycle of influence” will cut through the buzz and explore the impact of social sharing, implications for measurement and strategies for implementation. A second webinar (March 2016) will provide a deep-dive into measurement tools and tactics.
Speakers:
Steve Thomson, MD UK, Keller Fay, an Engagement Labs Company
Eli Singer, CMO, Engagement Labs
Vivienne Hsu, Director, Cognito
Katie Kinnear, Social Media Manager, Cognito
Learn about social customer care told by Kate Leggett Principal Analyst at Forrester Research, Inc and Katy Keim Chief Marketing Officer at Lithium Tech
Healthcare is undergoing a transformation. Consumers want to make informed choices and take control of their lives, and pharma companies must be ready to meet their needs. This means building a new healthcare ecosystem that places the patient at its center, with the “person” fully engaged in his or her own healthcare. But with this move to person-centric healthcare, payers and providers are no longer the main decision makers.
So what does this mean for today’s marketers?
In this exclusive Social On Us webinar we discuss:
- Where marketing is failing to address healthcare concerns
- How “big data” is a change-driver for a new healthcare ecosystem
- New opportunities for predictive and preventative medical intervention
- Impact of digital healthcare on patient privacy
Based on findings from Altimeter Group's State of Social Business 2013 report, this infographic shows how companies are formalizing, organizing, and growing their social media efforts — yet still lacking an enterprise wide strategic foundation.
Download and read the full report at: http://bit.ly/ssb-2013.
Understanding Customer Engagement in the Digital AgeEmmanuel Peype
I have investigated the notion of engagement in new media and customer interests in brand utility in the course of my final degree in Marketing. This study focuses on IKEA and explores al the facets of customer engagement. More than 500 individuals took part in the study. Please contact me if you are interested in some of the findings.
The World’s 50 Most Influential CMOs Study 2015ScribbleLive
We’re pleased to present the Fourth Annual Forbes/ScribbleLive (formerly Appinions) World’s 50 Most Influential CMOs Study in which we identify and recognize the marketing leaders who have established themselves by publishing and sharing opinions that travel and generate significant reactions. Others’ influence is based on newsworthiness, either personally or that of the companies they represent.
BrightonSEO 2014: SEO In the Bigger Picture Richard Kirk
SEO is an increasingly broad church, and the future of the industry seems to be more and more fragmented. Don;t worry though, as SEO specialists you are experts in owned media and the future of marketing and media is Owned First! Preso contains data proving the ever increasing influence of user experience and owned media like SEO - ensuring practicioners like you will have many opportunities in the next 24 months.
The 2014 Global Traveler Study offers hotel and restaurant executives detailed insight into the mind of the modern traveler. Global consumer surveys across a wide range of demographics has uncovered traveler preferences for the use of mobile devices, social media, and loyalty programs in their interactions with hotels and restaurants. Findings reveal that consumer purchasing patterns are shifting towards increasingly mobile transactions. Meanwhile, loyalty is evolving to value personalized offers and rewards, and social media has potential to become a valuable channel for ecommerce. The valuable insight contained in this 2014 Global Traveler Study can help operators shape their digital engagement strategies on an ongoing basis.
This was actually from me testing my PowerPoint program on my new computer. I turned it into one of those High School Introduction videos using the teen versions of my Gen 4 legacy sims.
Бизнес-кейс: Zingaya Click-to-Call (онлайн звонок) для повышения эффективност...Michael Kozloff
Описание преимуществ использования звонка из браузера для повышения качества обслуживания клиентов на примере финансовых организаций и внедрения Zingaya в банке Ренессанс Кредит
Social media is changing the game for customer service, the voice of the customer is now more important than ever.
With the increasing demand from customers to communicate via social media channels it is your responsibility to keep ahead and actively support customers in the channels of their choice.
This intelligence pack will give you first hand insight into how Newegg, Whole Foods, Capital One and U-Haul are handling, integrating and measuring social
customer service.
These four brands, plus a further 20 other leading social brands will be sharing expert insight at this year's #CSMCS.
Find what key issues will be discussed and who else will be there. Visit - http://ow.ly/zrD2j
How to leverage new ideas and engage customers
For more white papers and webinars, go to http://www.sldesignlounge.com
Or visit us at http://www.sld.com
Social@Ogilvy and OgilvyOne thought-leadership on unlocking engagement opportunities across the customer journey.
This research aims to answer a simple question. Do visible Social programmes undertake the fundamental Customer Engagement activities that drive sales, loyalty and advocacy?
Social Customer Service: The Pivotal Driver of the Social EnterpriseLiveops
Customer Service is now driving the voice of the customer (VOC) cross-functional collaboration and that integration and use of VOC data makes all departments more effective and efficient.
The Economist Intelligence Unit surveyed consumers to ask what they want from companies and how they rate companies for customer service. And we asked company executives about their attitudes to customer service and how well they think they are doing in joining up all of the new technologies in use today.
Ned’s Job of the Week (JOTW) newsletter and Sword and the Script Media conducted the fourth annual JOTW Strategic Communications Survey to understand trends in the field of communications. About 300 professionals took the survey: 97% of respondents are based in the U.S.; 88% report having 11 or more years of experience; 62% of respondents are in-house communicators; and respondents come from more than a dozen different industries. Detailed demographics are included at the end.
The consumerization of enterprise sales is already among us. B2B buyers are now mimicking consumer shopping behaviors.
http://www.alfonsogadea.es/b2b-is-the-new-b2c/
Uncover emerging trends about your website visitors in this unique and exclusive report that analyzes more than 600 million online shopping experiences.
Download the latest edition of the EQ at http://pages.monetate.com/eq/?utm_source=M-S-LinkedIn&utm_campaign=C-R-EQ
Brandhome research fact: technology is more reliable than marketing!Brandhome
Marketing vs. technology. These branches are more intertwined than ever before. Brandhome strategy manager Jef Pelkmans: "Our latest research reveals the views of both marketers and techies on technologically inspired brands and the future role of technology in the marketing process."
What Is the Future of Data Sharing? - Consumer Mindsets and the Power of BrandsDavid Rogers
READ an OVERVIEW: https://www.linkedin.com/pulse/new-research-what-future-data-sharing-david-rogers
This research study was produced by Columbia Business School’s Center on Global Brand Leadership, in conjunction with the Aimia Institute.
As data becomes an increasingly important asset for any business, access to accurate data from customers—about their interests, behaviors, and identity—is vital to successful, durable relationships. Our research explores how businesses can make data sharing a “win-win” for both companies and the customers they serve.
Co-authors David Rogers and Matthew Quint surveyed attitudes towards sharing data with business in six different industries, talking with 8,000 consumers from the US, UK, Canada, France, and India.
Our surprising findings show that even consumers who are actively protective of their data are often happy to share it for relevant offers and value. The study revealed four distinct “mindsets” that consumers have towards sharing data. And we uncovered clear opportunities for business to use data to add more value to their relationships with consumers.
Columbia Business School's Center on Global Brand Leadership, in conjunction with the Aimia Institute, surveyed over 8000 global consumers to uncover how they perceive
and act on sharing their data with companies.
More information is available from:
http://gsb.columbia.edu/globalbrands
or
http://aimia.com
The term “inflection point” has multiple definitions. In differential calculus, an inflection point is a point on a curve at which the concavity changes from positive curvature to
negative curvature, or vice versa. In political science, an inflection point is a moment in history that dramatically alters a geopolitical situation, for better or worse. In business, Intel co-founder Andy Grove has described a strategic inflection point as “an event that changes the way we think and act.” Each of these definitions describes a moment at which our fortunes change — and in many cases, we can’t recognize the moment until
after it’s passed.
Lithium Get Serious About Online CommunitiesLithium
When it comes to online branded communities, who’s doing it right? Who are today’s biggest winners and losers? Which brands should your customer community strategy emulate and why?
In this deck, we'll unpack the State of Online Branded Communities 2012, ComBlu’s evaluation of over 92 brands and 200 communities. Learn who is providing the most meaningful member experiences, the most integrated brand strategy, and the best engagement practices.
We’ll take a close look at today’s best and worst performers across three pillars of engagement— feedback, advocacy and community—and give you real-world advice for:
1. using customer communities as trusted content hubs.
2. tapping brand advocates to spread influence.
3. measuring the ROI of community engagement.
Today’s consumers want social experiences from web-based communities where they can find more relevant information, easily interact with peers and learn from other firsthand accounts of brand experiences. Join us and learn how your brand can get serious about customer communities.
Forrester Case Study: Giffgaff uses co-creation to build a differentiated mob...Lithium
In an empowered report by Forrester analyst, Doug Williams, giffgaff is highlighted for their vibrant community, run entirely by giffgaff customers using the Lithium community platform
Dig into the dynamics of online reputation and learn about the available tools for managing it. Find out how to find, engage and empower your superfnas to drive real business outcomes with social customers.
Gold in Them Hills: Computing ROI for Support CommunitiesLithium
Learn the approaches used successfully by Lithium Technologies' customers to compute a realistic ROI (Return on Investment) for their support community initiatives
In January of 2013, we benchmarked the telecom social customer experience in order to better guide today's service providers toward strategies that make sense.
We surveyed 40+ global telecoms on their social customer experience investments and returns and found that more socially mature telecoms enjoy serious benefits:
greater reduction in call center volume
greater reduction in support costs
more confidence in the customer experiences they deliver
What’s your return from social? Every year, brands like Cisco, Skype and Sephora see benefits in the millions. What do they know that you don’t?
Whether on Facebook, Twitter, or your own domain, your social efforts can have a major impact on your business. Getting serious about social means putting a dollar value on that impact.
Top brands like HP, Cisco and Sephora are crushing it in social reaping $mm in benefits year upon year. What's your social strategy doing for your brand? Here's what you need to do in 2013 to get serious about social.
Social Customer Experience Why it Matters, What it Means for your BrandLithium
As more consumers become more social, brands are increasingly shifting their attention to the social customer experience— the collection of open, transparent, peer-to-peer exchanges that happen in online communities and social networks. Those who are rising to the challenge of social media are building social customer experiences that engage and enlist the power of the crowd to drive real business outcomes.
They’re solving enormous business problems like the cost of scaling support, and creating new opportunities like building demand and influence through social channels. Above all, they’re getting closer to their customers.
Facebook and Beyond - Lessons for Brand Engagement with Social CustomersLithium
Based on a 2011 social customer survey of our clients, Lithium presents the current state of customer communities and the social web, explores life beyond Likes and Tweets, and reveals what’s next for social CRM and social strategies in 2011. Dive into what brands expect from their investments in social networking sites, how and when they integrate community with social media, how they measure success, and what they hope for from social media in the future. Learn how brands are using both customer communities and their Facebook presence together to build trust, peer-to-peer engagement, pre- and post-sales support, to drive awareness, and to disseminate marketing messages.
Social support maturity means aiming for world-class performance—full social customer engagement and transformational social customer experiences. Get real-world examples from National Instruments.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
ENTREPRENEURSHIP TRAINING.ppt for graduating class (1).ppt
Financial Services Firms Claim the CX Advantage
1.
2. Introduction
There are significant business benefits to good customer
experience (CX) — and knowing how to engage with
customers is vital. In the age of the customer, being able
to interact with and respond to customers across various
channels can confer a competitive advantage — and with
everyday communications increasingly moving to social
channels, companies need to address the opportunity this
platform presents. Financial services firms in particular
can still gain an early-mover advantage by focusing on
improving customer interactions.
In September 2013, Lithium Technologies commissioned
Forrester Consulting to dive deeper into current trends
around customer engagement through social channels.
To do so, Forrester leveraged data from Forrester surveys
and supplemented that data with a custom survey of
1,386 online consumers in Canada, France, Germany, the
UK and the US.
High
Moderate
Customer Experience Drives
Business Results
Not only does CX correlate highly to future business, it
also affects new business generation through peer
recommendations. Forrester’s North American
®
Technographics Customer Experience Online Survey,
Q4 2012 (US) looked at how CX affects brand loyalty
based on three measures (see Figure 1):
Repeat business. Positive customer experiences
mean that customers are more likely to do business
with the company again.
Customer commitment. Quality CX bolsters sustained
business, as customers are less inclined to switch to a
competitor.
Word of mouth. Satisfied customers also facilitate new
sales by recommending the companies they’ve done
business with to others.
Low
Willingness to consider the
company for another purcahse
Likelihood to switch
business to a competitor
Low
Moderate
High
0.71
-0.42
Likelihood to recommend
to a friend or colleague
Base: US online adults (ages 18+) who have interacted with brands in the past 90 days
Source: North American Technographics® Customer Experience Online Survey, Q4 2012 (US)
0.64
3. large US brands across 14 industries. As in 2012,
average CXi scores in 2013 indicate that the quality of CX
varies greatly by industry. Particularly in the financial
services industry — which includes investment firms,
banks, and credit card providers — the spread between
industry leaders and laggards is quite large (see Figure
2). This shows variable CX maturity, suggesting that CX
leadership in financial services is still up for grabs.
Financial Services Firms Can Still
Have An Early Mover Advantage . . .
Forrester’s Customer Experience Index (CXi) measures
the ease, usefulness, and enjoyment of doing business
with a company. Updated annually, the report provides
benchmarks of the quality of customer experience for 154
= Average industry score
Very poor
20
30
40
50
Poor
OK
Good
60
70
Excellent
80
90
Industry (average)
Retailers (82)
75
Hotels (79)
72
Parcel delivery/shipping providers (77)
88
74
Consumer electronics manufacturers (74)
80
67
Insurance providers (73)
83
64
Investment firms (73)
83
61
Banks (71)
83
53
Credit card providers (70)
85
63
Rental car providers (68)
82
67
Airlines (67)
76
54
Wireless service providers (65)
81
55
TV service providers (58)
Internet service providers (57)
45
77
45
Health insurance plans (56)
89
69
67
49
Base: US online consumers who have interacted with brands in these industries
Source: North American Technographics® Customer Experience Online Survey, Q4 2012 (US)
66
100
4. . . . But Financial Services Firms
Are Competing With Companies In
Other Industries
CX professionals often focus on what their direct
competitors are doing and how their company stacks up.
But CX leaders in any industry can have an impact on the
expectations that customers have for insurers, credit card
providers, and banks. A whopping two-thirds of
consumers that Forrester recently surveyed said that
great experiences with some companies make them
expect more from all the others (see Figure 3). This raises
the bar for brands across industries and makes a focus on
CX even more essential.
“How strongly do you agree or disagree with the following statement: ‘Great experiences with
some companies make me expect more from all other companies.’”
Base: 1,386 online consumers from Canada, France, Germany, the UK, and the US (percentages do not total 100 because of rounding)
Source: A commissioned study conducted by Forrester Consulting on behalf of Lithium Technologies, October 2013
Social Media Is An Influential
Platform For Customers
Thanks to online rating sites, customer support forums,
and company social media pages, what were once private
conversations about customer problems and poor service
are now painfully public. A company’s ability to respond to
individual customer complaints can have a significant
influence on other consumers.
®
Forrester’s North American Technographics Customer
Experience Online Survey, Q4 2012 (US) asked
respondents about the impact of engaging with
companies — or watching companies engage with other
customers — on social media. Respondents rated their
agreement with each statement on a scale from 1
(strongly disagree) to 5 (strongly agree). 37% of them
agreed that they react favorably when they see a brand
be proactive and responsive to other customers’
complaints (see Figure 4).
5. “How strongly do you agree or disagree with each of the following statements?”
(Responses of 4 and 5 on scale of 1 [strongly disagree] to 5 [strongly agree])
I have a very favorable reaction to a brand when
I see that a company has responded to fix a
consumer’s negative comment on a social site
37%
Complaints about customer service from
other consumers on social sites strongly
influence my view of a company
26%
I think information or support from
other customers on a company’s
social community or forum is reliable
25%
In the past 12 months, I have read customer
service-related comments on social
media before selecting a product or service
25%
In the past 12 months, I have used social media to
comment or complain about an unsatisfactory
online customer service experience
19%
Base: 7,440 US online adults (ages 18+) who are online monthly or more
Source: North American Technographics® Customer Experience Online Survey, Q4 2012 (US)
Younger Consumers Want Brands
To Listen And Provide Support
Through Social Channels
Consumers are moving past simply wanting companies to
recognize and hear them; they want deeper engagement.
Younger people (aged 18 to 24) in particular want
businesses to engage with them in social channels: 41%
want companies to provide customer support via social
media (see Figure 5) and 39% would like companies to
listen and respond through social channels (see Figure 6).
Nearly twice as many people between the ages of 18 to
24 want brands to offer customer support on social
media as their counterparts aged 45 to 54.
Those aged 35 and above are noticeably less likely to
want customer support through social channels.
In addition, social brand engagers are much more likely to
purchase, consider, and recommend brands. Findings
®
from Forrester’s North American Technographics Youth
Survey, 2013 suggest that youth who engage with brands
on social media have a significantly higher probability of
having made a purchase from the brand in the past,
considering it for a future purchase, or recommending the
1
brand.
As these younger generations age, and even younger
social natives start to have their own discretionary
spending, the importance of social media interactions —
and the expectations of customers for how companies
should interact in social channels — will only grow.
6. “Do you want brands to provide customer support through online social media?”
41%
18 to 24 years old
25 to 34 years old
40%
27%
35 to 44 years old
45 to 54 years old
55 and above
21%
18%
Base: 1,386 online consumers from Canada, France, Germany, the UK, and the US
Source: A commissioned study conducted by Forrester Consulting on behalf of Lithium Technologies, October 2013
“Do you want brands to listen and respond to you through online social media?”
39%
18 to 24 years old
25 to 34 years old
38%
27%
35 to 44 years old
45 to 54 years old
55 and above
23%
18%
Base: 1,386 online consumers from Canada, France, Germany, the UK, and the US
Source: A commissioned study conducted by Forrester Consulting on behalf of Lithium Technologies, October 2013
Conclusions
Customer experience drives customer loyalty, which in turn drives business results like increased revenue and customer
retention. And yet, the huge gap in customer experience scores between CX leaders and laggards in the financial services
industry indicates that many investment firms, banks, and credit card providers have yet to take advantage of the power of
CX. As social interactions become more integrated into day-to-day interactions between companies and their customers, the
expectations and needs of younger consumers spell a need for greater focus on social channels in the years ahead.