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Promotions 2.0 Team Digital
This document discusses the changing landscape of advertising and promotions. It notes that consumers are spending less time with traditional media like radio, TV, and print, and more time online and on mobile devices. This media fragmentation makes it harder for brands to engage consumers. The document then outlines how digital promotions that encourage participation, like contests, games, and social media, can be used to create more relevant and entertaining experiences for consumers. It argues that combining digital promotions with advertising can move brands closer to high relevance and entertainment value. The conclusion discusses how promotions will continue to evolve with new technologies, with mobile and social media playing a bigger role, and how privacy and legal issues will remain a challenge.
