The document describes how digital technologies have shifted control from advertisers to consumers. It outlines three founding digital principles: 1) traditional advertising is dead, 2) the digital mash-up is the new interface, and 3) engageability is the new key performance indicator (KPI). It then discusses what control looks like from the consumer's perspective through their various digital tools and feeds. New digital targets and KPI metrics are proposed to measure consumer journeys and brand outcomes. Finally, a digital credo is presented that emphasizes embracing the loss of control through mash-ups and true consumer engagement.
Выступление Анны Свердловой, управляющего директора Actis Wunderman, на Саммите Digital Branding - BEST CASES, 24-25 Октября 2012. Панельная Дискуссия "Digital Branding vs Traditional Marketing" www.digital-branding.ru
A look at new concepts, marketing frameworks and paradigms for social media marketing on mobile useful for brands, agencies and mobile publishers. Some award winning case studies included.
Integrated Communications and The Dawn of Agile Engagement Malcolm Atherton
Static is not an option any longer for communicators, neither is having silo'd pr and marketing groups.
Organizations will benefit from having PR and marketing and digital and anyone else in communications/external work together to understand audiences, strategize as one, and ultimately use owned media to attain earned media (and earned media to drive creation of owned media).
Smartphones ou tablettes ? Bien plus qu’une simple question d’ergonomie, un ...Valtech
Smartphones ou tablettes ? Bien plus qu’une simple question d’ergonomie, un bouleversement stratégique majeur.
Présentation des dernières nouveautés du marché.
@ EBG "Social Media & Mobile 2011"
Yohan Founs
Director of Mobility and Rich Applications, VALTECH
yohan.founs@valtech.fr
Выступление Анны Свердловой, управляющего директора Actis Wunderman, на Саммите Digital Branding - BEST CASES, 24-25 Октября 2012. Панельная Дискуссия "Digital Branding vs Traditional Marketing" www.digital-branding.ru
A look at new concepts, marketing frameworks and paradigms for social media marketing on mobile useful for brands, agencies and mobile publishers. Some award winning case studies included.
Integrated Communications and The Dawn of Agile Engagement Malcolm Atherton
Static is not an option any longer for communicators, neither is having silo'd pr and marketing groups.
Organizations will benefit from having PR and marketing and digital and anyone else in communications/external work together to understand audiences, strategize as one, and ultimately use owned media to attain earned media (and earned media to drive creation of owned media).
Smartphones ou tablettes ? Bien plus qu’une simple question d’ergonomie, un ...Valtech
Smartphones ou tablettes ? Bien plus qu’une simple question d’ergonomie, un bouleversement stratégique majeur.
Présentation des dernières nouveautés du marché.
@ EBG "Social Media & Mobile 2011"
Yohan Founs
Director of Mobility and Rich Applications, VALTECH
yohan.founs@valtech.fr
A brief introduction on what SDL Media Manager adds to (existing) Digital Signage / narrowcasting systems in order to convert viewer into buying customers. SDL Media Manager bridges Digital Signage, Mobile, Social Media and the Web.
Are you prepared for a social media crisis?
What if you found yourself confronted with a social media crisis? How would you handle the situation without risking degradation to your brand? What do you do to contain the damage? Let our social media experts help you develop a plan of action to save your brand.
This presentation outlines a powerful solution for tapping into social media and exploiting this channel for the benefit of your hotel
As most agree, Social Media allows hotels to establish a relationship with customers unlike any other media. It opens the door for hotels to establish a one-on-one relationship with travelers where hotels are getting regular feedback on how their customers are reacting to their marketing messages, customer service, and hotel stay experience.
QR Codes - The Basics, plus recommendations for how to use themBusinessOnline
This is a presentation that was orginaly produced to share with our Agency. However, it came out so well, we thought we would share on slideshare. This is a good overview of QR codes, Microsoft tags and how to use them in support of your online marketing efforts.
Giles Palmer, CEO, Brandwatch, explains how his team monitoring the buzz around the launch of Tour of Duty: Black Ops and other games, to enhance marketing impact.
Приложения для Windows Phone: как мы это делаем #codefestActis Wunderman
Презентация руководителя отдела мобильных приложений Григория Никонова для конференции CodeFest 2013. Рассказ о нашем опыте в разработке мобильных приложений и, в частности, о том, как сэкономить время и усилия за счёт фреймворков.
A brief introduction on what SDL Media Manager adds to (existing) Digital Signage / narrowcasting systems in order to convert viewer into buying customers. SDL Media Manager bridges Digital Signage, Mobile, Social Media and the Web.
Are you prepared for a social media crisis?
What if you found yourself confronted with a social media crisis? How would you handle the situation without risking degradation to your brand? What do you do to contain the damage? Let our social media experts help you develop a plan of action to save your brand.
This presentation outlines a powerful solution for tapping into social media and exploiting this channel for the benefit of your hotel
As most agree, Social Media allows hotels to establish a relationship with customers unlike any other media. It opens the door for hotels to establish a one-on-one relationship with travelers where hotels are getting regular feedback on how their customers are reacting to their marketing messages, customer service, and hotel stay experience.
QR Codes - The Basics, plus recommendations for how to use themBusinessOnline
This is a presentation that was orginaly produced to share with our Agency. However, it came out so well, we thought we would share on slideshare. This is a good overview of QR codes, Microsoft tags and how to use them in support of your online marketing efforts.
Giles Palmer, CEO, Brandwatch, explains how his team monitoring the buzz around the launch of Tour of Duty: Black Ops and other games, to enhance marketing impact.
Приложения для Windows Phone: как мы это делаем #codefestActis Wunderman
Презентация руководителя отдела мобильных приложений Григория Никонова для конференции CodeFest 2013. Рассказ о нашем опыте в разработке мобильных приложений и, в частности, о том, как сэкономить время и усилия за счёт фреймворков.
5 Ways to Spring Clean Your Credit ReportChena Tucker
Five ways to help you spring clean your credit report by scanning and assessing the things that are hurting your credit score and then create an action plan to turn it around.
Harmonizing Brand Communications Across Platforms - Aryeh SternbergZing_Ads
As part of Zing Ads digital coffee chat event, Aryeh Sternberg from Edge Marketing showed how brands can truly achieve their organizational goals by considering their objectives and all potential platforms on which to engage their audience.
In the current economy where every dollar counts, the ability to demonstrate the value of your programs is a business imperative. You don’t need to have an army of people to measure properly (and no Ad Value Equivalents!) – you just need to be armed with a measurement process that works. Award-winning pro Kami Huyse will show us how to design PR and marketing programs from the beginning so they can be accurately measured, and step us through what to track using tools accessible to solos (without the hefty price tags).
2011: How to Realign Your Digital Marketing Strategy Shaun Quigley
@squigster shows you key trends shaping the digital marketplace, how to realign your digital strategy for paid, owned and earned media AND how to create a digital brief
FULL AUDIO HERE: http://www.instantpresenter.com/WebConference/RecordingDefault.aspx?c_psrid=E951DB87834E
2011: Realign Your Digital Strategy for a Smarter, Faster World Brunner
Join @squigster to learn how to realign your digital strategy. Learn about trends shaping the digital landscape, create your own digital brief and start measuring performance the right way.
AUDIO: http://www.instantpresenter.com/WebConference/RecordingDefault.aspx?c_psrid=E951DB87834E
Where social media is today. Where it's headed. What is HOLDING brands/biz back. Includes a social media maturity framework for digital strategists.
If you download - please add a comment.
Laurie Dillon-Schalk's keynote for IBM's Retail Fall Showcase on Nov. 2nd, 2011
Emerging Portfolio Trends presentation given at the Art Institute of Atlanta on April 18, 2011 "As digital trends advance and emerge how should a design portfolio visually communicate ideas & information?" All the work (Images and videos) appearing on this presentation are the property of their respective owners.
Delivered at the Plastics News Executive Forum on March 8, 2011 in Summerlin, Nevada by Eric Schwartzman. [CC] Feel free to use but please attribute www.ericschwartzman.com.
Social Media 101 and 102: mUmBRELLA and TCO Social Media AcademyTCO
What is social media? This presentation will help define the roles of a range of social media channels (including Facebook, Instagram, Pinterest, Twitter) and the marketing potential of each channel.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
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"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
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3. Once there was a powerful kingdom
called advertising.
It enjoyed a long and fruitful rule, starting
with painted signs, town criers & sandwich
boards and growing up into …
4. … catalogs and radio sponsors & then
cosmetics parties, and soon skywriting & big
billboards, eventually made of lights, &, of
course, magazine print ads & then …
5. Then television came to this
kingdom and, with it, lots of
televisions spots & the TVC was born
and matured …
6. Finally there was born into this
kingdom millions & millions of little
lighted electronic things we could click on
& interact with, too…
8. It took the great thinkers who inhabited this
kingdom of advertising a few years to describe &
name & finally understand that change, but in the
end – or the beginning – most agreed it could be
boiled down to one very powerful & very important
& sometimes a very scary word…
12. My Feeds My iPod
My Mobile apps
My Twitter lists
My Amazon
My iPad My NetFlix
My YouTube channel
My SERPS My Bookmarks
My Facebook page
My FriendFeed streams My Rhapsody playlists
My TiVo My Hulu
My iTunes
My Google Reader
My Flickr photos
15. = ATL
= Traditional Web
= Full Digital • TV / Radio
• OOH
• Print
• Display
• Search
• Social
Awareness
• Social
• Mobile
• Video • Fixed web
Advocacy Familiarity • Social
• Sp. projects
Customer • OOH
Lifecyle • Video
• Social
• CRM / SCRM Loyalty Consideration
• CRM / SCRM
• Social • Sp. projects
• Mobile • Mobile
• Fixed web
21. Digital Targets & KPI metrics
Consumer Traditional Traditional Wunderman branded
journey metrics digital targets content targets
Brand BUZZ
Awareness
recall
Brand recall Impressions rate
Clicks
Engagement
Likeability Visits Brand
Involvement d
Talkability Comments experiences
Participants
Comprehend.
Attitude/ Message Brand social
Consideration
-
comprehension contacts
Purchase intent
Buy the brand Actions
Purchase / d Fans gain
Brand appeal Community size (new SM subscribers)
Advocacy
*Used for the period, such as quarter or year. Not for a single campaign.
22. KPI metrics
Major Minor
Brand BUZZ rate*
Brand Brand social (increase in the number of
brand`s references)
experiences contacts
Targets --------------------------- ---------------------------
(contacts with branded (contacts with branded Fans gain
content t>1min) messages in social media) (new SM subscribers)
• Branded video viewings Branded «share-blocks» on
• Promo site visits various social networks /
• Promo-tab and apps visits blogs / etc.
CPBe %B/V CPSc %Share %back %BZ
KPI cost per conversion
impact
conversion cost per social conversion rate
brand rate BUZZ/Be
rate Be/ visit contact rate Like/Be Sc/Earned_Be
experience
CPV
cost per
visit/view
*Used for the period, such as quarter or year. Not to be used for a single campaign.
24. 1. Consumers control the interface
2. Our best customers are our best media
3. A click that shares is as important as a click that
buys
4. All media is potentially earned media
5. Unmeasured activity is wasted breath
6. Listen first – always
7. If we have to choose, we choose mobile
8. Our brand is everywhere and so are we
9. Authenticity + bravery is our new brand promise
10. To engineer true engagement we embrace the
mash-up and are ready to lose significant control