To list products on Amazon, sellers need to provide key information including the product's identifier (UPC or ASIN), title, manufacturer, category, keywords, image, price, and available quantity. The product data must match any existing listing on Amazon to the same product. Accurate inventory tracking is important, as Amazon prefers sellers who avoid stockouts and backorders that provide a poor customer experience.

1. Listing Products in
Amazon
PRESENTED BY
SRINI RAJA
DIRECTOR – DEPLOYMENT
TPSYNERGY.COM LLC
PH NO:512 827 7407
EMAIL: MARKETING@TPSYNERGY.COM

2. The key concepts that we need to understand
for listing products in Amazon are
• Product Key Identifier
• Product Title
• Product Manufacturer
• Product Category
• Key Words
• Product Image
• Product Price
• On Hand Quantity

3. Product Key Identifier
• This could be the UPC (Universal Product Code) or Amazon ASIN
(Amazon System Identification Number).
• Amazon validates the UPC code to ensure it is a valid UPC code.
• If the UPC code already exists in its database, it also checks the
Product title or the description matches to an existing Product.

4. Product Title
• This is the brief description of the product One liner. It says, what
the product is.
• If the item already exist in amazon database, it has to match to the
existing item if the UPC code or ASIN number already exist.

5. Product Manufacturer
• This is the manufacturer of the product also it can be the brand
name. If the item already exist in amazon database, it has to match
to the existing item if the UPC code or ASIN number already exist.

6. Product Category
• Depending upon if you are using Amazon store front or Amazon market
place as your place of listing items, the validations and restrictions on
categories could vary.
• If you have developed your own storefront using Amazon store design,
the validations on categories are not much as.
• But if you are getting the products listed in the Amazon market place,
the category name should match to the existing categories.
• Amazon has standard categories and sub categories that a product
should go into.
• Based on the categories, there are restrictions that additional
information may be needed

7. Key Words
• These are the search terms buyers may use to find your product.
• Amazon provides many key words/terms that can be added to your
product listing. These are also called as tags.

8. Product Image
• This is the image that buyers will see in the Amazon market place
or in your store front. If it is Amazon market place listing and if
the item already exist,
• Amazon may already have the images and it is not necessary for
you to upload images.
• But if the item is getting listed in your own storefront, you need to
provide a good quality image to Amazon.
• You can either upload the image file from your local PC or provide
an URL where the image can be found.
• Amazon can import the image from that URL.

9. Product Price
• This is the selling price of the item. Generally this will exclude
shipping charges and you need to price your product competitively
so that it gets high ranking when buyers sort by price.
• As the same product is sold by many sellers in Amazon, it is
necessary to list the products at a price that will sell easily.

10. On Hand Quantity
• This is the current inventory you have to fulfill customer orders.
• You may have multiple warehouses to stock the inventory but Amazon need to know
your starting point.
• After that it will keep updating the stock as you sell and ship.
• If you are selling your inventory in multiple channels ( brick and mortar stores,
other online platforms) it is necessary that you keep your inventory count as current
as possible.
• Amazon does not like sellers who frequently get into out of stock and Back order
situations.
• Only when price and quantity are updated, Amazon will move the item from
Inactive status to Active status.
• Now your products will be visible in the Amazon Market place or your store front.

11. PRODUCT LISTING IN AMAZON
Presented By
Srini Raja
Director – Deployment
TPSynergy.com LLC
Ph No: 512 827 7407
Email: srini@tpsynergy.com