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Amazon Listing Optimization Techniques to
Get into Amazon’s Top Rankings
Factors that affects the Amazon’s Search Rankings
Amazon search bar is the most used feature on the store. It’s the easiest way to
find out what you are looking for without navigating through the category
hierarchies.
There are some product fields that one should consider filling properly so as to
increase the chances of getting seen through the search bar queries.
Product Titles
• Amazon’s product title is the most important factor to search and has a
character limit of 500 words.
• Use as many keywords as relevantly possible into those 500 characters.
• You only need your keyword to appear once and if you use that keyword
into the title then you do not have to worry about including it elsewhere.
Amazon Bullet Points
• The bullet points appear beneath
the title.
• Because it is close to the title,
image, price and add to cart
button, it is an important field in
which to add keywords.
Amazon Keywords
• Amazon has a keyword field and it’s very important from ranking
perspective.
• There is no need to add any keyword, which has already been used in
the product title or bullet points.
• However if you haven’t used a keyword yet in the other fields, then
you can add that keyword into the keyword field. Amazon allows five
keywords or keyword phrases that you can add.
Place Your Product in the Correct Category
• Amazon uses a very advanced
category structure full of
subcategories and these
categories are called Browse
Tree Guides (BTG’s) in Amazon
language.
• If your products are not
categorized properly, then you
will lose their visibility on refined
and unexpected searches.
Get listed on Other High Ranking Listings
• Want to rank regardless of how horribly un-optimized your titles,
bullet points and keywords are? Simply get listed on someone else’s
listing.
• If you are competing on price, then this thing is not only allowed but
it’s recommended. Here is what you can do :
• Search for your product on Amazon as a customer would
• Make a note of the item that is the same as yours that ranks highest
for each search (Non-Prime Listing)
• Note the ASIN (Amazon Standard Identification Numbers are unique
blocks of 10 letters and/or numbers that identify items.)
• In your Product fields, add that ASIN
• Note the Brand
• Lower your price one penny lower than the lowest seller
• Amazon will match you to that product
Get listed on Other High Ranking Listings
Contact Data4Amazon.com
Would you like to learn more
? Or need some help with
optimizing the listings on
your Amazon Store?
Please contact
Data4Amazon.com to rapidly
list your products on Amazon,
get them optimized and see
your sales skyrocket.
Contact Us
info@data4amazon.com
www.data4amazon.com

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Amazon Listing Optimization Techniques to Get into Amazon’s Top Rankings

  • 1. Amazon Listing Optimization Techniques to Get into Amazon’s Top Rankings
  • 2. Factors that affects the Amazon’s Search Rankings Amazon search bar is the most used feature on the store. It’s the easiest way to find out what you are looking for without navigating through the category hierarchies. There are some product fields that one should consider filling properly so as to increase the chances of getting seen through the search bar queries.
  • 3. Product Titles • Amazon’s product title is the most important factor to search and has a character limit of 500 words. • Use as many keywords as relevantly possible into those 500 characters. • You only need your keyword to appear once and if you use that keyword into the title then you do not have to worry about including it elsewhere.
  • 4. Amazon Bullet Points • The bullet points appear beneath the title. • Because it is close to the title, image, price and add to cart button, it is an important field in which to add keywords.
  • 5. Amazon Keywords • Amazon has a keyword field and it’s very important from ranking perspective. • There is no need to add any keyword, which has already been used in the product title or bullet points. • However if you haven’t used a keyword yet in the other fields, then you can add that keyword into the keyword field. Amazon allows five keywords or keyword phrases that you can add.
  • 6. Place Your Product in the Correct Category • Amazon uses a very advanced category structure full of subcategories and these categories are called Browse Tree Guides (BTG’s) in Amazon language. • If your products are not categorized properly, then you will lose their visibility on refined and unexpected searches.
  • 7. Get listed on Other High Ranking Listings • Want to rank regardless of how horribly un-optimized your titles, bullet points and keywords are? Simply get listed on someone else’s listing. • If you are competing on price, then this thing is not only allowed but it’s recommended. Here is what you can do :
  • 8. • Search for your product on Amazon as a customer would • Make a note of the item that is the same as yours that ranks highest for each search (Non-Prime Listing) • Note the ASIN (Amazon Standard Identification Numbers are unique blocks of 10 letters and/or numbers that identify items.) • In your Product fields, add that ASIN • Note the Brand • Lower your price one penny lower than the lowest seller • Amazon will match you to that product Get listed on Other High Ranking Listings
  • 9. Contact Data4Amazon.com Would you like to learn more ? Or need some help with optimizing the listings on your Amazon Store? Please contact Data4Amazon.com to rapidly list your products on Amazon, get them optimized and see your sales skyrocket. Contact Us info@data4amazon.com www.data4amazon.com