This document provides instructions for conducting keyword research in 3 stages: basic, intermediate, and advanced. The basic approach involves determining relevant search terms, identifying competitors' highest sales and reviews, and using Helium 10 Cerebro to find related keywords. The intermediate method adds analyzing product reviews for additional keywords. The advanced process examines the top 1-5 competitors' sales, reviews, and related keywords in Cerebro to build a final keyword bank. Excel is used to organize the findings which are then filtered and sorted to identify the highest potential keywords.