This document outlines Jonel De Leon's process for finding a profitable product to sell on Amazon. It involves setting criteria for high demand, low competition products. Tactical backpacks are identified as a potential product after researching market trends and demand using Helium 10 tools. Three suppliers are evaluated on Alibaba and product reviews are analyzed to identify opportunities for improvements. The process allows for evaluating a product's viability and making informed decisions for a new Amazon business.