This document provides tips for selling products on Amazon. It discusses obtaining UPC codes, taking high-quality photos, writing descriptive titles and bullet points, monitoring orders and shipments, optimizing prices and listings, using Fulfillment by Amazon, getting reviews, and keyword research tools. The overall recommendations are to start small with used or new products, create optimized listings, consider Fulfillment by Amazon, get reviews, test strategies, and treat customers well.

10. – UPCs
– Photos
– Detailed
Descriptions
– Keywords

11. • Find the product on Amazon:
• Click on Sell Yours
• Fill in the Highlighted sections

13. Don’t Forget:
• Check for orders daily
• Confirm shipments
• Seller ratings are very important
• Maintain sufficient inventory
levels
• Optimize prices to rank higher up
– sorted low to high normally.

15. • Create New Product Page
• Listed in Search Results
• Optimize Creative & Offers
• Amazon Sponsored Products
• Quick Set-Up Tips 

16. • Get a UPC or EAN:
– Bar codes used to track products.
– Only one product detail page per UPC
– http://www.gs1us.org
• http://www.uc-council.org/

17. • First, check category character limits.
• Important elements:
– At least 4-5 good quality photos

18. • First, check category character limits.
• Important elements:
– Descriptive title with a keyword or two

19. • First, check category character limits.
• Important elements:
– Put the bullets & descriptions to work.

20. Top Tips:
• Bullets should be
succinct.
• Include top
product features
• Reinforce product
benefits
• Tell a story- why better
than competition?
• Special characters not
supported.
• Add a call to action

23. Increased Visibility
• Eligible for Prime shipping
• Filter for prime + icon
• Eligible for free shipping for
orders over $35
• Preference for Buy Box
• After products sold by
Amazon directly, merchant
sellers using FBA are given
next priority in the buy box,
where 95% of sales take
place.

24. • Typically, can set up within 30 days.
• Initial research:
• 5%-10% lift in 30 days
• >15% in 60 days
• Subject to vary.
FBA Quick Start Guide from Amazon: http://bit.ly/O7gyo8

26. How to get good ones and prevent negative ones.

27. 10%-20% of buyers leave feedback.
• Existing base of satisfied customers.
• Offer free product for unbiased reviews
• Social media outreach
• Request feedback from buyers
• No fakes allowed!

29. Most common reasons for negative reviews:
• Out of stock
• Product not as described
• Late shipments
• Incorrect item shipped
• Problematic returns process

31. • What else helps rankings?
– Sales (c-rates)
– Good Seller Ratings
– “Interesting” Tip:
Trained KW+ Listing Associations

34. Build Associations-
• Use to request
testimonials
• Use on social
media
• Facebook Ads
• AdWords Ads

35. • Website not responsive or
not converting mobile traffic?
• Try sending to Amazon.
• Test Mobile-specific media
buys.
• Potentially good ROAS (even
with seller costs).
• Additional sales help rankings

36. Potential Risks:
• Attribution
• Other offers displayed on
page
• Works better with Amazon
Webstore.

37. • Excellent way to drive awareness
• High ROAS, esp. on short & mid-tail KWs
• Quick to set-up

38. Note:
• Not all categories are eligible
• E.g. Books
• Only products that win buy box are eligible

40. FreshKey: Keyword Research
http://freshkeyspytool.com/ ($20)

41. TeraPeak for Amazon: Market Research
http://www.terapeak.com/products/terapeak-for-amazon/ (Free trial available)

42. Amazon Webinars
 http://bit.ly/1hfKG9f
Amazon Tutorials
 http://bit.ly/1hfKI0K

43. Amazon’s Getting
Started Guide–
Great Checklist!
http://bit.ly/1oQftw0

44. 1. Start Small if Need be- Used & New
2. Create your Own Listings
3. Optimize Creative & Pricing
4. Consider FBA
5. Get Reviews for your Listings
6. Test Multiple Selling Strategies
7. Treat Customers Well

45. Say Hello or Ask Questions Anytime:
http://www.linkedin.com/in/purnavirji
https://twitter.com/purnavirji
Read More At:
http://searchenginewatch.com/author/2499/purna-virji