Communications and the way we digest information are going through nothing short of a sea change. The shift to the visual is evident everywhere we look, in all media. The time to get visual is now.
Case Study: Mastering digital disruption in retailScopernia
Retail companies have quite some challenges with the way the world is (rapidly) changing due to digitization. That’s why Belgian retailer Torfs & Duval Union Consulting have worked together to set up a strategy to master the digital transformation of Torfs.
In the following case study, we discuss the current market situation and disruptive trends in retail based on our seven Drivers of Transformation.
It’s fundamental to understand what is going on at the moment in the retail industry, where it is going and identify critical threats when constructing a digital strategy towards the future.
Need help with your transformation?
Do contact us: through a series of workshops, we help you to understand digital disruption and offer you a model to shape your own future.
Posting it here. Please don't steal my slides. I tend to find out.
For speaking enquiries visit tomfgoodwin.com
To find me on Linkined, I'm at https://www.linkedin.com/in/tomfgoodwin
SMX East Everyone is Wrong about Influence. Except Your Customers.Valeria Maltoni
What is influence? For a decade, Malcom Gladwell’s "The Tipping Point" has served as a touchstone for those who believe that influence resides in the hands of a select few. Not so, says a new generation of marketers. They believe that thanks to the democratizing power of the internet, anyone can be an Influential. Both camps are wrong. True influence flows from drawing together people with shared interests. This session focuses on the process of identifying areas of relevancy among your customers and prospects, building community, and allowing others to amplify your influence as you meet their needs.
Top 10 Global Future Trends 2015 - Roger James HamiltonRoger Hamilton
Slides from the Top 10 Trends 2014 Europe Tour, hosted in London, September 2014. How will the waves of the future impact your business? Join Roger James Hamilton in upcoming events and entrepreneur accelerators around the world at http://www.rogerjameshamilton.com
Communications and the way we digest information are going through nothing short of a sea change. The shift to the visual is evident everywhere we look, in all media. The time to get visual is now.
Case Study: Mastering digital disruption in retailScopernia
Retail companies have quite some challenges with the way the world is (rapidly) changing due to digitization. That’s why Belgian retailer Torfs & Duval Union Consulting have worked together to set up a strategy to master the digital transformation of Torfs.
In the following case study, we discuss the current market situation and disruptive trends in retail based on our seven Drivers of Transformation.
It’s fundamental to understand what is going on at the moment in the retail industry, where it is going and identify critical threats when constructing a digital strategy towards the future.
Need help with your transformation?
Do contact us: through a series of workshops, we help you to understand digital disruption and offer you a model to shape your own future.
Posting it here. Please don't steal my slides. I tend to find out.
For speaking enquiries visit tomfgoodwin.com
To find me on Linkined, I'm at https://www.linkedin.com/in/tomfgoodwin
SMX East Everyone is Wrong about Influence. Except Your Customers.Valeria Maltoni
What is influence? For a decade, Malcom Gladwell’s "The Tipping Point" has served as a touchstone for those who believe that influence resides in the hands of a select few. Not so, says a new generation of marketers. They believe that thanks to the democratizing power of the internet, anyone can be an Influential. Both camps are wrong. True influence flows from drawing together people with shared interests. This session focuses on the process of identifying areas of relevancy among your customers and prospects, building community, and allowing others to amplify your influence as you meet their needs.
Top 10 Global Future Trends 2015 - Roger James HamiltonRoger Hamilton
Slides from the Top 10 Trends 2014 Europe Tour, hosted in London, September 2014. How will the waves of the future impact your business? Join Roger James Hamilton in upcoming events and entrepreneur accelerators around the world at http://www.rogerjameshamilton.com
Lecture I am giving to an introductory creative class. I think it's a good thing to learn some history and have a frame of reference about how we got where we are today. This frames up the Big Idea from the days of Ogilvy and Lois to how creative ideas have and need to evolve.
Mindshare shares the highlights and takeaways from Cannes Lions 2017, working across five key trends: Authenticity, Equality, Adaptive Marketing, People vs. Machines, and China Day.
All the expert views and insights from the 2013 #b2bsummit hosted by B2B Marketing (b2bmarketing.net). Featuring all the best quotes, facts and statistics for business to business marketers on everything from changing buyer behaviour to content marketing and social media crunched by Earnest.
What was once an objective on every key brand strategy document has become an overused, and at times, a meaningless phrase. Almost like an involuntary reflex, communication became — and continues to be — the most popular tool for showcasing brand transparency. This deck explores a model for thinking about transparency in a modern world.
The world's biggest festival of behavioral science is coming to you for one hour only.
Summarizing the key highlights and themes from this year’s Nudgestock, this webinar touches on everything from social networks to online travel booking, happiness and forensic science.
Ogilvy Consulting’s behavioral strategists share the unseen opportunities emerging from Nudgestock and how brands and businesses can tackle a disrupted landscape with tools from the world of behavioral science.
The Top 3 Trends of 2016 - What are the 3 biggest things you should do this year to transform your business? From the "Fast Forward your Business Global Webinar, hosted in May 2016 with Futurist & Entrepreneur, Roger James Hamilton
Microsoft's annual inspirational global hackathon, oneweek invites all employees to tinker. There are new product expos, a speaker series and parties. CEO, Satya Nadella wraps it all up with a rousing talk.
Exactly the kind of All Hands you’d expect from a company laser focused on reinventing culture.
Here you can see some of the work we did with Microsoft around changes at play there, especially culture. We created this as an internal e-book to spread the word about change, it's now available for public viewing!
"Unicorns" really do have habits we can all evaluate and adopt if they fit our business to accelerate growth. Joanna will cover how to organize, operate and coordinate for growth.
This ebook compiles awesome outtakes from SXSW2015. Written by @Briansolis and illustrated by @gapingvoid, it captures why you should be very sorry you failed to get to Austin this year:)
This is another in our series of ebooks that can make your ideas come alive.
This is a high level synopsis of the book, Smart Business, Social Business: A Playbook for Social Media in Your Organization by Michael Brito (@britopian)
The Generation Gap is Getting Old - Why Older Generations Need to Build Bridg...Brian Solis
As a digital analyst and anthropologist, Brian Solis has studied the effects of technology on markets and societies. In his work, he observed consistent, preconceived opinions about Millennials and Centennials that are not based on reason or actual experience. Brian developed this Slideshare to give a voice to Millennials and Centennials among audiences who are quick to judge younger generations. When it comes to leadership, there is much work to be done. After all, it's not about "us vs. them." It's about "us" and how "we" pave a more productive, collaborative and rewarding future for all.
In 2014, brands are looking for social to come into its own. The following deck is a conglomeration of answers from brands and agency friends when posed with the question "What does social need to do in 2014 to show you it's grown up?"
Lecture I am giving to an introductory creative class. I think it's a good thing to learn some history and have a frame of reference about how we got where we are today. This frames up the Big Idea from the days of Ogilvy and Lois to how creative ideas have and need to evolve.
Mindshare shares the highlights and takeaways from Cannes Lions 2017, working across five key trends: Authenticity, Equality, Adaptive Marketing, People vs. Machines, and China Day.
All the expert views and insights from the 2013 #b2bsummit hosted by B2B Marketing (b2bmarketing.net). Featuring all the best quotes, facts and statistics for business to business marketers on everything from changing buyer behaviour to content marketing and social media crunched by Earnest.
What was once an objective on every key brand strategy document has become an overused, and at times, a meaningless phrase. Almost like an involuntary reflex, communication became — and continues to be — the most popular tool for showcasing brand transparency. This deck explores a model for thinking about transparency in a modern world.
The world's biggest festival of behavioral science is coming to you for one hour only.
Summarizing the key highlights and themes from this year’s Nudgestock, this webinar touches on everything from social networks to online travel booking, happiness and forensic science.
Ogilvy Consulting’s behavioral strategists share the unseen opportunities emerging from Nudgestock and how brands and businesses can tackle a disrupted landscape with tools from the world of behavioral science.
The Top 3 Trends of 2016 - What are the 3 biggest things you should do this year to transform your business? From the "Fast Forward your Business Global Webinar, hosted in May 2016 with Futurist & Entrepreneur, Roger James Hamilton
Microsoft's annual inspirational global hackathon, oneweek invites all employees to tinker. There are new product expos, a speaker series and parties. CEO, Satya Nadella wraps it all up with a rousing talk.
Exactly the kind of All Hands you’d expect from a company laser focused on reinventing culture.
Here you can see some of the work we did with Microsoft around changes at play there, especially culture. We created this as an internal e-book to spread the word about change, it's now available for public viewing!
"Unicorns" really do have habits we can all evaluate and adopt if they fit our business to accelerate growth. Joanna will cover how to organize, operate and coordinate for growth.
This ebook compiles awesome outtakes from SXSW2015. Written by @Briansolis and illustrated by @gapingvoid, it captures why you should be very sorry you failed to get to Austin this year:)
This is another in our series of ebooks that can make your ideas come alive.
This is a high level synopsis of the book, Smart Business, Social Business: A Playbook for Social Media in Your Organization by Michael Brito (@britopian)
The Generation Gap is Getting Old - Why Older Generations Need to Build Bridg...Brian Solis
As a digital analyst and anthropologist, Brian Solis has studied the effects of technology on markets and societies. In his work, he observed consistent, preconceived opinions about Millennials and Centennials that are not based on reason or actual experience. Brian developed this Slideshare to give a voice to Millennials and Centennials among audiences who are quick to judge younger generations. When it comes to leadership, there is much work to be done. After all, it's not about "us vs. them." It's about "us" and how "we" pave a more productive, collaborative and rewarding future for all.
In 2014, brands are looking for social to come into its own. The following deck is a conglomeration of answers from brands and agency friends when posed with the question "What does social need to do in 2014 to show you it's grown up?"
Rent or Own? The Changing Landscape of Reaching Audiences on FacebookSpring Creek UK
The days of free reach and organic impressions on Facebook are slowly coming to an end, but that doesn't mean it's not an important channel for brands. In fact, it's still an incredibly important channel - they just have to change the way they think about it.
The world is changing. We want to help brands make that change as well. This presentation looks at trends in social marketing, social business, and social advertising (depending on how you talk about it) and looks at the changes and challenges that lie ahead for brands navigating toward becoming social businesses.
What's it about?
2013 marked a sea change in what is required for B2B lead and sales generation. Search Engine Marketing along with Social Engagement is now the pivotal combination to creating sales results. Get streetwise on how to use content marketing to serve up leads and convert opportunity, in conjunction with Search and Social.
Who's it for?
This seminar is designed for B2B marketers seeking to deliver best in class lead generation programmes. Particularly if you provide technology solutions or are a professional service firm, this workshop is not to be missed.
What's in it for me?
We'll serve you a fabulous breakfast and great coffee, while you get to:
Understand how getting results from SEO, Adwords and remarketing has dramatically changed in 2013.
Find out why engaging content is absolutely key to building your sales pipeline, and to convert opportunity into purchase.
Learn how to implement measurable search and social demand generation, that will get results irrespective of your type
What's Your Content IQ? Strategies to Solve Real-World Brand ChallengesMcMurry/TMG
Quality content can outperform any other marketing spend over time by growing reach, building brand engagement and loyalty, and serving your business objectives. Find out how in this presentation by Kim Caviness, TMG Custom Media’s SVP of Content, and Andrew Hanelly, TMG’s VP of Digital Experience. Kim and Andrew presented this in a workshop at the iStrategy 2012 conference in Chicago. Attendees got tips and tricks on how to solve the challenges that brands face in the constantly evolving media environment. Plus real-world data to help guide their strategy.
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Baby Boomers: The shape of digital successSiegel+Gale
At ad:tech in San Francisco, Thomas Mueller, global director, dynamic media at Siegel+Gale, spoke to interactive marketers about digital demographics and how to connect with the boomer generation -- a highly influential group of consumers. Thomas revealed key insights into the boomer mindset and shared case studies of three organizations that have implemented successful campaigns targeting this group.
The Social Media Leap (ESOMAR, Berlin 2010).Gavin Klose
Presentation slides of "The Social Media Leap" research paper delivered at ESOMAR WM3 World Research Conference, Berlin 19 October, 2010.
Paper and presentation by Dr Karen Nelson-Field (UniSA, Ehrenberg-Bass Institute) and Gavin Klose (Australian innovation agency, Fusion). The paper explores social media marketing current practice and provides nine recommendations for best practice for industry.
How to find Social Media Success - Havas Digital InsightsHavas Media
How can we find social media success?
At Havas Digital, we believe that success is not with the brands that shout the loudest anymore, it’s about those that seek to inspire conversations, engage consumers and reward interaction to add meaningful value to the life of their customers. Find out more on what we think with this Havas Digital Insights piece.
DevOps and Testing slides at DASA ConnectKari Kakkonen
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I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
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Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
11. Social is giving the customer a
voice
“It’s the source of a lot of our
ideas and inspiration. Go back
to our business idea: People
should be able to have a
beautiful home, and you
shouldn’t have to break the
bank to get it. We’re fascinated
with how people live, and
we’re trying to understand all
the time what good solutions
mean and what good value
means.”
-Mike Ward, IKEA
12. Inside Look: HTC
As a leader in the mobile hardware space, HTC was faced with a changing consumer
landscape. They used social at the core of their company to help drive innovation,
customer care, and efficiencies within the company.
Tactics
• Social playbook and trainings for staff in 35 countries
• Global community engagement
• Analytics and monitoring
• Social communication framework for PR, customer service, product, and
marketing
Results
• Industry-leading engagement on Facebook and Twitter
• Thriving evangelist community with over 100 members globally
• Avoided numerous PR and product issues
• Decreased customer service costs
13. Inside Look: Virgin America
As the West Coast arm of Virgin’s air empire, Virgin America caters to the
tech set. Their team brought social to the heart of their business, elevating
their status and pleasing customers along the way.
Tactics
• Twitter-based customer service
• Internal social platform implementation
• Staff-wide social training and activation
• Social sales/promotion programs
Results
• Increased bookings
• 25% surge in loyalty program from initial campaign
• Decreased customer service costs
15. Involve Social from the Start
Because most things in the
advertising world can end up in
the social space, it makes sense
to involve the social team from
the get-go.
16. Plan for Success
Social hits don’t happen accidentally (at least in
the brand space).
Having a plan and team in place can be the
difference between success and irrelevancy
when it comes to the break-neck speed of
social.
17. Listen and Learn
Listening and monitoring can help pinpoint
opportunities and threats to the brand in
social.
Listen to your audience, your competitors, and
the general conversation – there’s always
something more to learn.
18. Don’t Be a Slave to History
“We’ve always…” and “Everyone else is…” aren’t
marketing strategies
19. Fail fast. Fail hard.
Not every idea will work – that’s life.
Learn from mistakes and non-starters and
learn quickly.
Sometimes, things don’t have to be successful
to teach us something.
20. Good Ideas, Well Executed, Turn
into Social Successes
Look at Coca-Cola. They have “viral” hit after
hit with their campaigns, but it isn’t because
they’re all powered by social.
21. Measure and Adapt
Don’t get stuck in a rut because it’s part of a
plan. Each tactic in your arsenal should show
positive change. If not… bin it and move on.
25. Social is at the Centre
Content
ContextAudience
The Moment
26. Optimization
Optimised:
• imagery
• copy
• search terms
• audience targeting
• social content
Product X
Monitor+Collect
Optimise+Deploy
Social Listening,
Monitoring, and
Analysis
Social Content
Effectiveness
and creation
Optimisation and
ongoing Community
Management
Social data provide incredible access to customer and
marketing insights which help optimise, create, and
enhance paid, owned, and earned media and content.
27. Social Content Suite @ SCUK
Real-time collaboration between
brand and agency, paired with a
finger on the pulse of social
conversation create moments
that are shared, enjoyed, and
talked about.
Creatives, copywriters, and digital
specialists team up to create
timely, engaging content that
propels brands and goes beyond
the everyday.
It’s not just content, it’s a process
– a process that ties client and
brand together to create great
experiences.
32. Crowd-sourced products and ideas
Social data and access to customer needs
provides better insights and ability to predict
the future of products and services.
33. Rise of the social workforce
Teams will become the company’s best asset as
friction-less sharing and collaboration become
commonplace.
34. Custom experiences become the
norm
As users share more about themselves, brands
have more information at their disposal for
creating custom experiences from store to web
to social. No two people will have the same
experience.
35. The end of commerce as we know it
In-network credits will become accepted more
and more. Mobile payments will help this push.
36. The idea of privacy will change
The debate between who owns what and what
is done with that data will continue to rage on.
A new generation of consumers who are
comfortable with more sharing will change the
way privacy is defined.
39. Thanks
All content contained in this document is
protected material of the author and IPG
Mediabrands. It may be shared in its original
form without any alteration.
All images contained in this document are the
property of the author, Ron Schott, with the
exception of the Virgin America image on
slide 13 which is property of Virgin America.
All stats were gathered from social network
marketing teams and the UM Wave 6 report
which can be viewed at:
http://scg.sm/VUpdHR
Special thanks to Eric Weaver of
Spring Creek Group Seattle for his
help in creating the thinking and
direction behind this piece.